Acclaimed Canadian creative Franceso Grandi is returning to his home and native land after more than seven years in Europe, assuming the role of chief creative officer for Ogilvy Canada—where he began his career as an intern in the network’s Toronto office.
Grandi (right in top photo) was most recently global creative director at Ogilvy UK, where he was the global lead on the Dove masterbrand, including work on this year’s acclaimed “Toxic Influence” campaign, which won a Gold Lion as well as two Bronze Lions and 11 shortlists at Cannes.
Prior to Ogilvy UK, he worked at Saatchi & Saatchi UK, where he helmed the “#WhatWeDoNext” campaign for Duetsche Telekom featuring Billie Eilish. While in London, he also led Guinness’s global social account at R/GA London, and worked on iconic brands including Netflix, Smirnoff and Amazon Prime Video.
Based in Toronto, Grandi will work closely with Ogilvy’s Montreal-based co-chief creative officer Gavin Drummond (left in photo), who returned to Ogilvy Canada in 2021, and Ogilvy Canada president Marie-Lise Campeau (centre).
Francesco and Gavin will be responsible for creative output for local, regional, and global clients including Mondelez, TD Bank, Unilever, Hellmann’s, Absolut, Pizza Hut and Kimberly Clark, among others. Francesco will also continue to play a leadership role on Ogilvy’s global Dove Men brand.
“When you play with an edge, you go further,” said Francesco in a release. “We’re going to challenge ourselves and our clients to see just how far we can go. This is the agency that birthed classics such as ‘Evolution’ and ‘Diamond Shreddies’—ideas that made it to the world stage and made our clients famous [And made Nancy Vonk and Janet Kestin famous]. That’s precisely the goal, and I cannot wait to dig in with my ridiculously talented partners.”
Earlier this year, Ogilvy announced that it was restructuring its Canadian operations, unifying its three offices and creating a national leadership team led by Campeau.
“Francesco is a creative powerhouse with a track record of delivering creative solutions for clients that not only make an impact on their business, but help their brands land in culture,” said Campeau. “As passionate as Fran is about doing extraordinary work, he is equally invested in building the careers of others. It is just one of the many reasons we are thrilled to have him coming back home to Canada.”