Tims drops in on National Coffee Day

Tim Hortons is marking National Coffee Day with a limited-edition clothing drop that draws its inspiration from that workday mainstay, the Timmies Run.

Introduced today, the Tims Run Club apparel line—which chief marketing officer Hope Bagozzi describes as “the only run club where no running is involved”—features a windbreaker (available in both premium and classic editions), as well as a ball-cap in “classic Tims red,” a long sleeve jersey, slides, socks, plus sweatbands and wristbands. Prices range from $14.99 to $99.99.

According to a release from the coffee chain, the items are specifically designed to make the Tims Run a little easier. The premium windbreaker, for example, features elbow padding (for drive-thru comfort) as well as a double layered left sleeve for when its wearers extend their arm into the cooler air to accept an order.

Tims first made the items available to its Tims Rewards loyalty members from 9-11 a.m., before opening up the sale to the public. As of Thursday afternoon, two of the items—the premium windbreaker and the headband/wristbands set—had sold out.

It’s not the first time Tim’s has dabbled in clothing. Last year it launched a line of Double Double-inspired items dubbed The Drip Drop Collection that sold out within minutes, and the merchandise related to the Justin Bieber collaboration was also a huge hit. The clothing drop has been a popular marketing tactic this year, with brands as varied as the Ontario Lottery and Gaming Commission and Heinz also dabbling in the space.

Tims also announced that it has created a game on the popular gaming platform Roblox. Developed in partnership with Media.Monks, the “Tims Speed Run” is an obstacle course that runs through oversized Tims coffees and donuts, with players required to dodge Timbits boulders and pick up golden coffee points for bonus points. The game will be available on Roblox for the next month.

Chris Powell