Home equity loan provider Alpine Credits has some new superheroes working for it in a new campaign running across TV, digital, out-of-home and radio.

The creative shows people struggling with financial concerns—in need of a home renovation, new business, or debt consolidation loan—only to be rescued by the Alpine Credits’ superheroes who approve their loan.

“For us, speed, trustworthiness and credibility are all critical in our business, and happen to also be the key qualities a superhero embodies,” said Alpine Credits CEO Arif Mulji in a release.

Alpine Credits has used animation in the past, but wanted to put a fresh spin on the approach for this year’s campaign.

“[T]he superhero angle was a wonderful universe to explore,” said Mulji. “When our clients call us, they need help, and it gives us great pleasure to provide that heroic relief. The spirit of that is well-captured with this superhero campaign.”

Alpine Credits worked with Mason Marketing Solutions for strategy and concept, while By The Booth handled animation and production.