While Valentine’s day is mostly about couples, Pizza Pizza sent some love to its single customers this week.

As part of its “Everyone Deserves Pizza” platform developed by Zulu Alpha Kilo, the pizza chain gave free single slices to any single guest. And to further show it cares for the uncoupled, it even changed its name at one store to just a single Pizza.

“We’ve always connected well with families and couples on Valentine’s Day,” said Adrian Fuoco, vice-president marketing. “This year, we thought we would also give a shout out to single people with the gift of a slice.”

“We often say actions speak louder than words,” said Brian Murray, chief creative officer at ZAK. “And this program is a fun example of what ‘Everyone Deserves Pizza’ is all about.”