Who Does What Now—Week of Feb. 21

New hires/appointments—Anomaly

Anomaly has hired Kira Montgomery as head of communications strategy, and promoted Mak Kattan to head of brand strategy, and Paul Lipson to executive strategy director on the AB-InBev business.

Montgomery joins Anomaly from Juliet, where she most recently served as partner, chief connections officer, and before that spent time McCann, Carat, and Grip Limited.

Kattan joined Anomaly in 2017, and has worked on key accounts including Hershey’s, BRP Global, Ancestry, Capital One and Amazon US, and worked on award winning campaigns llike Oh Henry!’s “4:25”, Reese’s “ASMR”, Ski Doo’s “Escape Mountain”, and Can-Am’s “Offroad Livin’”.

Lipson taken on a variety of senior strategic roles while working on AB-InBev over the past decade, and is the strategic mind behind some of the agency’s most recognizable work, including Budweiser’s ”Red Light”; Bud Light’s “Underplayed”; Shock Top’s U.S. Super Bowl debut as well as Sport Chek’s “Find What Moves You.”

The appointments follow the promotions of Matt Holton to head of account management, and Jade Brent to head of new business late last year.

“At Anomaly, our mission is to be the acknowledged change agent within the industry, and these three newly appointed leaders will be absolutely instrumental in bringing the most effective creative solutions to our clients and realizing this goal,” said Anomaly president and partner Candace Borland.

New business—Mint

Toronto agency Mint was recently named social AOR for Canadian beer brand Sleeman.

Led by account director Sebastien Darcel-Sinclair, Mint will work alongside Sleeman’s brand team to elevate their Instagram and Facebook channels with content and social management that capture the brand’s spirit and historically bold brewing heritage.

Known for its work with GoGo squeeZ, Mint said it plans to “bring a cutting edge social media strategy to Sleeman that’ll set them apart from their competitors.”

New appointments—The&Partnership

The&Partnership has hired Justin Roth as executive creative director, and Jacqueline Bellmore as head of production.

Roth, named one of Business Insider’s “Rising Stars of Madison Avenue,” recently moved to Toronto office from New York. He also spent a year with VaynerMedia, and before that was creative director with Grey Group, creating work for brands including T.J.Maxx, Advil, Walgreens and Hasbro.  

Bellmore spent the previous nine years with McCann Canada, rising to the position of vice-president, director of production. Prior to that, she spent 12 years with Leo Burnett as senior broadcast producer. She has produced work across all major media, including broadcast, digital, print, radio, and experiential.

“We always look to hire people who are collaborative and whose skillsets are complementary,” said The&Partnership Canada president André Louis. “Justin and Jacqueline will be a dynamic tandem that we believe will significantly enhance our ability to make breakthrough and unforgettable work for our clients.”

New hires—Publicis Montreal

Publicis Montréal has named Camille Fortier-Jordan vice-president, managing director, responsible for overseeing day-to-day operations, fostering talent development, and driving the agency’s growth. She will report to executive president Mathieu Roy.

Fortier-Jordan has more than 15 years of experience in the marketing communications industry, spending time on both the client and agency side of the business.

“Camille is a natural leader with contagious energy. Within just a few months, she has become an indispensable partner for our clients and a source of inspiration for our teams,” said Roy.

New business—1 Milk2Sugars

1Milk2Sugars has been named PR and influencer relations agency of record for Chatters Hair Salon following a formal review. From its single-salon roots, Chatters has grown into a national brand with 115 locations and more than 500 stylists.

“It was clear from the get-go that ‘The Sugars’ understood our brand, our values and what sets us apart in the Canadian professional hair and beauty landscape,” said Chatters CEO Greg Moreau. “The team blew us away with their creative ideas for capturing new audiences and spotlighting our unique product and service offerings. We couldn’t be more excited about this partnership and where it will lead us.”

New business—Mediology

Vancouver-based Mediology has been selected to lead media planning and buying for BC Dairy and Alberta Milk’s new joint marketing venture, which represents 462 dairy farmers in British Columbia and another 490 in Alberta. The new entity recently announced One Twenty Three West as its new creative agency.

“We are so excited to establish a working partnership with Mediology,” said Jennifer Woron, director of market development at BC Dairy. “We know their proven experience and innovation will make this a perfect fit and help communicate our story in the most effective and authentic way possible.”

New role—Publicis

Christine Saunders has been named chief marketing officer for Publicis Groupe, while remaining CEO of Starcom Canada.

Publicis said that in her new role, Saunders will “look across the Groupe, in Canada and abroad, and assemble tailor-made teams, designed to address the unique requirements of their clients.”

“[Saunders] is a natural collaborator who intuitively designs and builds high performance teams,” said Andrew Bruce, CEO Publicis Groupe Canada. “ As the architect of our Groupe growth strategy we are bullish about all Christine and her team will accomplish.”

Chris Powell