Hershey goes Bigger for Easter

Hershey Canada is going bigger this Easter, in a campaign that says its Eggies lineup of treats are “the bigger little egg,” a not-so-subtle jab at the other famous holiday mini-eggs from Cadbury.

Hershey also introduced two new flavours this year, Dark and Rainbow, and is running a social video campaign with three spots running through April 9 on Facebook, Instagram, TikTok, Loblaw and Walmart digital properties, and the PC Express landing page.

Developed by Mint, with animation house Studio Feather and sound by Oso Audio, the ads are designed to reflect the brand itself: bright and energetic, with upbeat music and animations.

“Eggies has the flavour variety to take the celebrations up a level, bringing new excitement and energy to a beloved holiday,” said Mint creative director Laura Rothstein in a release. “Without a doubt, Eggies is taking a bold and bright leap into the Easter action this year.”

“The vibrant and playful spots really focus on the variety that the Hershey’s Eggies portfolio can offer to families who are looking to ‘Go Big’ this Easter season,” said Nicole Mahon, Hershey marketing manager, spring and summer.

David Brown