Shortly after winning the global assignment for hockey and lacrosse brand Warrior, The Hive has confirmed an expansion of its data-driven offerings with the addition of analytics firm Allied Effect.
Allied Effect founder Jeremy Molnar joins The Hive as its first chief data officer, with the company’s suite of data and analytics integrated into the agency.
“As we continue to transform our business, the importance of real-time data and analytics has never been more important,” said The Hive president Jared Stein. “Today’s announcement will not only help keep us accountable with clients, it will give us a new range of dynamic options for measuring performance levels of the work we do every day, and its impact on our clients’ business.”
Since launching three years ago, Allied Effect has worked with Xplore, Open Circle Benefits, and Weight Watchers (WW) among others. Molnar previously worked at Aimia as its VP of analytics and CRM. He had already been working with The Hive clients in recent months, and will be focused on expanding the agency’s analytics approach and making data-driven a core competency across the agency.
Stein pointed to both the Allied Effect deal and winning Warrior, a leader in hockey and lacrosse equipment, as proof of growth at the agency. Stein has been committed to revitalizing the agency since joining in early 2021, followed by the hiring of Dustin Rideout as CSO a few months later. Last month, it also enjoyed a strong performance at The One Show in New York, when its “Chatham Plays On” campaign for OLG was named Best of Discipline in Gaming, after first winning a Gold and a Silver Cube.
“The Hive’s appointment as the global lead for Warrior Sports is a testament to the agency’s remarkable growth and belief our clients share in our vision,” said Stein in a release announcing the Warrior win. “We’re thrilled to be entrusted with such an iconic brand.”
“The partnership between The Hive and Warrior represents a remarkable opportunity to shape the brand’s future and drive its impact on a global scale,” added Rideout. “By embracing the changing culture afoot within both sports Warrior operates, we believe the brand has a tremendous opportunity to lead disruption among the current status quo.”
Work to redefine the Warrior brand will be led by The Hive’s Montreal office.
“Working in lockstep with a global sports brand like Warrior is an incredible opportunity to shape the culture for good,” said Sacha Ouimet, executive creative director at The Hive.