The best advertising in the world for your viewing pleasure

Cannes Lions 2023 may be receding into the distance as the industry’s attention turns to important stuff like end-of-year planning and—equally important—vacations, long weekends and summer hours/parties.

So as we wind down an unusually quiet week in Canadian advertising (how come nobody told us everyone was taking the week off?), we decided to share some of the best work from the International Festival of Creativity.

We’ve already shared nearly all of the Grand Prix winners through our extensive Cannes coverage, but we’ve compiled the case videos here for your viewing pleasure when you don’t feel like end-of-year planning. We’ve got 17 here, and we’ll post 17 more tomorrow.

Outdoor: “A British Original” for British Airways, by Uncommon Creative Studio London

Print & Publishing: “Newspapers Inside the Newspaper Edition” for An-Nahar Newspaper, by Impact BBDO Dubai

Radio & Audio: “Phone It In” for Skinny, by Colenso BBDO Auckland

Pharma: “Scrolling Therapy” for Eurofarma, by Dentsu Creative Buenos Aires

Health & Wellness: “The Last Performance” for Partners Life, by Special Auckland

Grand Prix for Good / Health & Wellness: “Working with Cancer” for Memorial Sloan Kettering Cancer Center, by LA Foundation and Publicis Chicago

Entertainment Lions for Sport: “Dreamcaster” for Michelob Ultra, by FCB New York

Design / Creative Business Transformation: “Adlam: An Alphabet to Preserve a Culture” for Microsoft, by McCann New York

Digital Craft: “Never Done Evolving, Featuring Serena” for Nike, by AKQA Sao Paulo

Film Craft: “We Cry Together” for PGLANG, by PGLANG Los Angeles

Industry Craft: “My Japan Railway” for JR Group, by Dentsu Inc. Tokyo

Entertainment Lions for Gaming: “Clash from the Past” for Clash of Clans, by Wieden + Kennedy Portland

Entertainment Lions for Music: “Beautiful Life” for Michael Kiwanuka, by Smuggler London

Entertainment Lions for Music: “The Greatest” for Apple, by Somesuch Los Angeles

PR: “Self Love Bouquet” for DoorDash, by Gut Los Angeles

Creative B2B: “Eart4” for B3 Stock Exchange & United Nations Global Compact, by AlmapBBDO Sao Paulo

Creative Data: “The Artois Probability” for Anheuser-Busch InBev Stella Artois, by Gut Buenos Aires


David Brown