Caitlin Keeley and Josh Day have joined Toronto creative agency The Local Collective as executive creative directors, advertising.
The pair spent the early part of their careers at Cossette before joining Union, where they were eventually named associate creative directors.
They have spent the past two-plus years at Dentsu as ECDs, working on brands like American Express, Subway, Lexus and Arterra, while building what the agency describes as a “wacky and wonderful portfolio” of attention-grabbing work that defied media limitations—from art, podcasts, and music videos, to short films and ads—usually with a comedic touch (see some of their work below).
“We’ve had an exciting year and have spent months looking for the right duo to step into these roles, needing to find people that echoed the company’s future. Caitlin and Josh were those two people,” said The Local Collective founder and CEO Matt Litzinger.
Keeley and Day also join TLC’s creative leadership team alongside Omar Morson, executive creative director, design.