AntiSocial gets new GCD to oversee creative and production

The social media creative agency AntiSocial has hired Marta Hooper as group creative director in Toronto.

Part of the Vancouver-based the Thinkingbox collective, AntiSocial has 10 staff in Toronto and 27 in total. Clients include Revanesse, Jasper AI, DEFA, Urban Barn and Cleo.

Hooper has 20 years’ experience with increasingly senior titles at some of Canada’s top agencies. Most recently she was chief creative officer at Rain, and before that ECD at doug&partners. Earlier stops include trevor//peter, Leo Burnett, Sid Lee, and Taxi, working on some of the biggest brands in the world including Nike, Spotify, Honda, Ford, Dell/Alienware, Telus, Red Bull, Diageo, Labatt and HBO.

At AntiSocial she’ll oversee all creative and commercial production, according to a release.

“My creative focus has always been on building memorable brands and developing flexible brand narratives that seamlessly travel between paid, owned, and earned channels. Because I don’t believe one channel is more important than the next,” said Hooper who also teaches at George Brown College School of Design.

Thinkingbox (the agency) and The Heist round out the collective which has 110 people in total.

“Any time we add a new creative leader to our team, we always start by considering what fresh thinking and new ideas they can bring to the table,” said Mike Kern, chief creative officer at AntiSocial. “Marta’s expansive portfolio that includes bold work for a lot of well-known brands was a great starting point—but her diversity of thought, approach to getting the best work out of our team, and her role as a professor at George Brown School of Design were the extra pieces that made her the perfect addition to AntiSocial.”

David Brown