Bamberg joins Sleep Country Canada as marketing lead

Why would Sleep Country Canada look for a senior marketer anywhere else? After previously working as a “trusted” lead on the Sleep Country account with Publicis, Canadian agency veteran Nuno Bamberg has joined the company as its new senior vice-president of brand and marketing.

“After five years of getting to know the business, brand, and amazing people behind it, I am honoured to be one of them,” said Bamberg in a recent LinkedIn post announcing his new role.

Bamberg will be responsible for both Sleep Country and its Quebec counterpart Dormez-vous, which includes the mattress-in-a-box brands Endy and Casper. Sleep Country acquired the latter’s Canadian operations in April, paying $27.5 million for its six retail stores and ecommerce platform.

Bamberg joins the sleep retailer after nine years with Publicis, where he held roles in both content and account services. He was most recently SVP, chief content and production officer, managing a team of more than 275 creative and content production experts, and consolidating production capabilities throughout all of Publicis Groupe’s Canadian agencies.

He has also worked on other industry leading brands, including The Home Depot, Rogers, Canada Post, Coca-Cola, McDonald’s, Unilever, and Pfizer.

Sleep Country saw its revenues dip $10.4 million in the most recent quarter, to $217.2 million from $227.6 million in the corresponding year-earlier period. Same-store sales also fell by 10.9%, with president and CEO Stewart Schaefer citing a slowdown in consumer spending on large discretionary goods as the reason.

“While Canadians adapt to an environment of higher interest rates and inflation, we feel consumer spending is still healthy,” said Schaefer at the time. “While our customers have deferred their large ticketed purchases towards travel and leisure, we are cautiously optimistic that this shift is temporary.”

Chris Powell