A little more than two years after Jam3 completed its deal to merge with S4, the agency name is being retired for good following the creation of a new experience-focused team within Media.Monks, led by former Jam3 executives.
Media.Monks refers to the “Experience.Monks” as a new “core capability” within its larger structure, and describes it as a way to offer “specialist teams without internal silos.” Other core capabilities, for example, include media, social, data, and brand.
Former Jam3 chief client officer Jordan Cuddy has been named EVP and global head of experience at Media.Monks. The new team will deliver “forward-thinking,” experiences for its clients, “from AI-driven brand experiences and immersive websites, to live streams with an interactive twist,” she said. “Whatever wild thing these teams dream up next, our responsibility will always be to solve a business challenge or capitalize on a consumer opportunity.” (See a sizzle reel below.)
Adrian Belina and Pablo Vio, co-founders and CCOs at Jam3, will lead global creative for the Experience.Monks, while Jam3’s third co-founding partner Mark McQuillan is now EVP, head of commercial operations at Media.Monks.
“We have Experience.Monks team members sitting in Toronto, LA, NYC, São Paulo, Amsterdam and more—350 subject matter experts working globally,” said Cuddy. “More broadly, Media.Monks connects 8,500 digital natives across one global team, and we collaborate with these other capabilities—media, data, social, platforms, studio, brand and technology services—to supercharge what we do.”
Based in Toronto, Jam3 was one of Canada’s best, most successful agencies of the last decade, with a reputation for ground-breaking digital-first creative, and picking up awards and clients around the world.
“Jam3 is another key step in our seizing the next decade,” said S4 founder Martin Sorrell when the deal to merge with Jam3 was announced in March 2021. “Data-driven creativity is at the heart of our offering and Jam3’s reputation, talent and client base is second to none.”
A few months after merging with Jam3, S4 announced that all of its agencies, including MightyHive, for example, would be folded into the Media.Monks banner. While it has been part of Media.Monks since then, Jam3 maintained its brand identity until this formal and final step to merge completely into Media.Monks.
“Media.Monks and Jam3 are two of the most iconic, award-winning teams in the industry,” said Cuddy. “Now, with the launch of Experience.Monks, we’re bringing these teams together under a unified capability. It’s about making our offering seamless for our clients by bringing teams that function similarly closer together under a single leadership team.”