National PR owner Avenir Global acquires Halifax media agency Time & Space

Montreal-based holding company Avenir Global has just bought itself some Time & Space in the fast-moving world of marketing and communications. The company announced the acquisition of Halifax-based media services Time & Space on Wednesday. Terms of the deal were not disclosed.

In a release, Avenir said the deal reflects its ambition to grow in Canada while bringing together the resources necessary to meet the communications challenges faced by modern clients. Avenir, which also owns the public relations firm National Public Relations, boasts 1,000 staff and offices in 22 locations across Canada, the U.S., Europe, and the Middle East.

“Time & Space’s expertise in consumer insights, paid media, and analytics will build on the service offering of National Public Relations, Avenir’s flagship brand in Canada and the largest public relations firm in the country with nine offices and 300 employees,” said the company in a release.

Established in 1988, Time & Space has more than 40 employees and a client roster that includes health brand Nature’s Way, Cavendish Farms, CAA, and Ericsson. It has been partnering with National for the past 20 years on campaigns for shared clients including Medavie Blue Cross, CAA, and Tourism New Brunswick.

“The addition of Time & Space to our portfolio will provide our clients with access to the most comprehensive communications and advertising toolbox in Canada,” said Avenir Global president and CEO Jean-Pierre Vasseur in a release.

“Time & Space boasts an entrepreneurial spirit and values that align perfectly with our culture. We know that this transaction will provide great benefits to the clients of both firms, and lead to new business and growth opportunities across our global network.”

Time & Space will retain its brand identity and operate independently under the leadership of founder and CEO Donna Alteen and president Shawn Lowe.

“We have consistently devoted ourselves to fostering success for our clients, empowering our dedicated team, and contributing positively to the communities we are privileged to serve,” said Alteen. “Joining the Avenir Global family of distinguished brands propels us into an exciting future, solidifying our capacity to create a broader and more significant impact. As an organization, we are excited for the opportunities that lie ahead.”

Main photo, from left: Kevin McCann, managing partner, National Atlantic; Donna Alteen, founder and CEO, Time & Space; Martin Daraiche, president, National Public Relations; Shawn Lowe, president, Time & Space.

Chris Powell