Chris Perron joined Ogilvy Canada as chief client officer earlier this summer, filling a role previously held by Marie-Lise Campeau, who was named president in May, 2022.
According to a release, Perron will join the national leadership team, with responsibility for client development and account management strategy, with key clients including TD Bank, H&R Block Canada, Mondelez, Unilever and Corby Spirit and Wine, York University, Cora restaurants, and Benny&Co.
Perron has been working in agency client services for more than 25 years, and was most recently executive vice-president, general manager for No Fixed Address. Before that, he held vice-president positions at FCB, Leo Burnett, and BBDO.
“Chris always leads by example as a hands-on partner committed to the best possible creative experience for all involved—and he brings to this role a flawless reputation for doing just that,” said Campeau of Perron, who is a Quebecer but has always been based in Ontario.
“I also believe that Chris’ experience and personal affinities with Canada and Quebec’s cultural make up is a great fit for our teams and an advantage we can count on to continue making our work more impactful than ever,” she said.
Along with leading client development and account management, Ogilvy said Perron will oversee the agency’s “collaborative culture to foster strong, business-forward client relationships.”
“It’s true that our job is to make work that lives in culture, but as a company, our own culture is the most important thing we do,” said Perron. “How we connect and work together, prioritizing transparency and accountability, affects every layer of our business.”