Alternative lending company Goeasy has consolidated its creative and media AOR assignment with NFA, following a three-month competitive review that began with separate searches for the two functions.
Goeasy’s executive vice-president and CMO Andrea Fiederer said NFA was the only agency to bring forward a strategically integrated approach that applied effectiveness and efficiency to creative and media.
NFA will handle all creative marketing communications, media planning, and media buying across the brand’s priority business units: easyhome, easyfinancial and LendCare.
“As we continue to grow and scale our business through new channels and product expansion, we see significant future opportunities to expand our differentiated brand platform and unique positioning in the market,” said Fiederer in a release.
“When you compare Goeasy and NFA’s mission statements, they are perfectly aligned,” said NFA president, Priyanka Goswami, “Goeasy provides a path to a better tomorrow, while NFA was born to help brands get to the future faster.”
The first creative from NFA is expected early next year.