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Search results:best advice

Best Advice

Best Advice from Jae Goodman

The CEO of the L.A.-based creative agency Observatory on the perils of not doing your homework, and the importance of good producers.

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Best Advice

Best Advice for hiring an agency

Agencies are not a miracle cure for your communications needs, but should provide an honest outside perspective.

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Brands

Best advice for working with your client

Don’t try to ‘sell’ your work; be prepared to explain yourself, build as much trust as possible and ‘talk like an accountant.’

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Best Advice

Best Advice from Carrie Baker

Canada Goose’s chief of communications and chief of staff on overcoming pitch anxieties, how not to present to the president, and changes to PR.

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Best Advice

Best Advice from Tony Matta

The president of Nestlé Coffee Partners on the value of award-winning creative, and the importance of being a hand-raiser.

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Best Advice

Best Advice from Christina Yu

Rethink’s managing partner of creative on the importance of holding out for the right job. 

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Best Advice

Best Advice from Eric Blais

The Headspace Marketing founder on the benefits of staying curious, and embracing the accounts nobody else wants to work on.

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Best Advice

Best Advice from Serge Rancourt

The CEO of No Fixed Address on his early, personal lessons, the challenges and virtues of being different, and the value of diverse thinking.

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Best Advice

Best Advice from Michelle Valberg

Acclaimed Canadian photographer Michelle Valberg on starting her business as a woman, and the importance of looking after yourself.

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Best Advice

Best Advice from Peter Shier

The head of Naked Creative Consultancy on what hockey taught him about advertising and the benefits of running with Terry O’Malley.

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Best Advice

Best Advice from Dani Reiss

The president and CEO of Canada Goose on learning to become a boss, and the value of making ‘unconventional’ choices.

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Best Advice

Best Advice from Amber Mac

One of Canada’s leading digital media and marketing experts on the value of never being bored and the importance of family.

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Best Advice

Best Advice from Terry O’Reilly

CBC broadcaster and ad man Terry O’Reilly shares lessons learned from a long and successful career.

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Best Advice

Best Advice: How to handle an interview

Know your value, don’t treat your interviewer like a peer, and do your homework.

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Best Advice

Introducing Best Advice, a New Column From Jack Neary and Kevin Spreekmeester

The two marketing veterans will be sharing their own wisdom—and that of their friends—with people getting started in marketing communications, the arts and new fields of creativity.

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Brands, New creative

In a world full of ‘Bad Advice,’ Scotiabank looks to be a beacon of sanity

“We’re very intentional with the work we’re doing to really talk about the customer as opposed to us,” says Scotiabank’s John Rocco.

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Brands, New creative

IGA brings back home economics classes

The grocery banner worked with Sid Lee to help its consumers make family meals less demanding while saving time and money.

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Brands, New creative

Scotiabank provides advice to new Canadians, from former new Canadians

The new advertising from Rethink features Canadians providing encouragement and guidance to themselves on their first day in Canada.

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Creative in Brief

Staples is going back to school… already

The retailer has released a new shopping guide, with new Howie Mandel ads in the “Let’s Find Out” platform coming later this month.

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Agency

Crowdiate and Terry O’Reilly share some fireside advice

The short stories were written by Ian Mirlin, who said they kept them laid back and free of all “soap box propagandizing.”

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