Chris Powell, Author at

Brands, New creative

Milestones wants its takeout experience to feel like on-premise dining

Developed by Juliet, the “Milestones at Home” program features in-restaurant music and chatter.

Brands, New creative

Enercare campaign highlights home wreckers

New ads by Giants & Gentlemen show people pleading with their homes not to turn on them at inopportune times.

Brands, New creative

Public Safety Canada takes Canadians inside human trafficking with ‘Uncontained’

New work from Ottawa’s Banfield shows how a seemingly normal relationship can hide the horrors of human trafficking.

Brands, New creative

What a load of ketchup

Kraft Heinz is testing Canadians’ patience with a slow-loading website.

Brands, New creative

You get a postcard, and you get a postcard: Canada Post encourages letter-writing

The new program is a continuation of the “Write here. Write now” program first launched in the fall.

Brands, New creative

Drug Free Kids Canada talks cannabis with parents

The campaign from FCB Montreal comes as cannabis use is on the rise during the pandemic.

Brands, New creative

Dairy Farmers focus on milk’s 15 nutrients

New work from NFA is among the first in Canada to use “LED immersion technology.”

Brands, Media, New creative

A more impressionistic view of Alberta

A campaign developed with The Globe and Mail’s content studio, lets people explore the province through the eyes of its artists.

Media

Facebook to block news in Australia

Announcement comes as Google agrees to pay publishers for their content.

Brands

Garage Clothing criticized for ‘Send Nudes’ email campaign

Garage’s official response is that it is now a brand for adults that chooses “confidence, sass and empowerment to young women.”

Brands, New creative

Is Scotts getting into the ‘lawndry’ business?

Scotts Canada and Rethink have created laundry detergent that smells like freshly cut grass.

Brands, New creative

LG Canada partners with MLSE on content series

#LifesGoodMoments celebrates Leafs and Raptors fans recognized for their work in the community.

The Really Brief

The Really Brief — Week of Feb. 8

New hires at Cossette, McCann Canada and Publicis, a new assignment for Broken Heart Love Affair and insurance brand Onlia partners with Torstar on long-term campaign.

Brands, New creative

Dans la rue, Publicis provide instructions for homeless youth

The campaign includes three videos showing tongue-in-cheek ways to deal with very real problems.

Brands, New creative

A campaign to put bums in (virtual) streets

Campaign from Good&Ready supports the Bumrun for colon cancer awareness.

Brands, New creative

Danone Canada mugs for the camera

The campaign is aimed at a new consumer segment it calls ‘Canadian Creameristas’

Brands, New creative

Terry Crews steps into a new role: ‘Big Honey’

The campaign by Toronto-based agency OstrichCo sees the TV star dispensing encouragement and advice to teens and tweens.

Brands, New creative

Kia comes back from the country to promote its revamped Sorento

Campaign from Innocean Worldwide Canada showcases the revamped SUV.

Brands, New creative

Tiny billboards promote a tiny art show

The campaign from Wunder is promoting the 17th annual Pre-Shrunk show, featuring undersized art.

Brands

Coors Light creates an ‘out-of-office office’

The cube will allow Canadians to literally work remotely from a picturesque location.