Working with King Ursa, the company enlisted artists to create works from some of the thousands of trees felled by tropical storm Fiona last year.
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Working with King Ursa, the company enlisted artists to create works from some of the thousands of trees felled by tropical storm Fiona last year.
Read moreLego believes play is a superpower; Google tweaked ad auctions to meet revenue targets; and other news from around the world featured in our Monday newsletter.
Read moreA new One Twenty Three West campaign focuses on a bad boss who lost a legal fight with the employment law firm.
Read moreNew campaign from Wasserman celebrates the launch of an insurance plan including family planning benefits.
Read moreThe back-to-school campaign from Pigeon Brands reflects the Gen Z target’s focus on personalization and individuality.
Read moreThe new umbrella brand campaign from Mackie Biernacki presents the company as committed to Canadians and their communities, while also serving as an employee recruitment/retention tool.
Read moreFollowing a successful rollout in the U.S. and Europe last year, the new zero-alcohol beer is bringing its “magic” to Canada.
Read moreThe McKim agency brand—nearly as old as Canada itself—is being retired for good.
Read moreThe campaign from One Twenty Three West uses an old piece of advice to help dispel consumer fears about betting.
Read moreShe arrives at the GroupM unit after spending the past five years with Publicis, most recently as EVP, managing director of Zenith.
Read moreHe arrives at the sleep retailer after nine years with Publicis, including serving as lead on the Sleep Country account.
Read moreThe new work from Rethink was inspired by the consumer reaction to last year’s campaign, “First Day.”
Read moreThe campaign from Rethink taps into the white bread brand’s cultural impact.
Read moreThe “Some Periods” children’s book is intended to empower people to “bleed with confidence.”
Read moreThe new “Sponsortips” campaign from Rethink is part of an ongoing effort to promote its distinctive brand asset, “cheetle.”
Read moreThe longtime creative leader is returning to the agency after three years with III Inc.
Read moreWhile marketers say online video is their more preferred ad channel, it was not in the top five for consumers, who chose Amazon as their favourite.
Read moreNew campaign from FCB uses the grocery retailer’s name as a key communications tool.
Read moreWendy’s serving pumpkin spice, Barbie’s big payoff for Mattel, and other stories from around the world, featured in our Monday newsletter.
Read moreThe first issue of “Heart Shaped Glasses” explores dating after the loss of a loved one.
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