The new campaign from The Local Collective is the first brand campaign in the retailer’s 37-year history.
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Behind Lush’s decision to quit social media
Publishing to social media contrasts with Lush’s brand values of well-being and self care, said North American brand director Wendy Kubota
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A sobering reminder of adland’s sexual harassment problem
The ad by Lucky Generals features voiceovers in which victims recount real-life instances of workplace harassment.
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In-housing grew during pandemic: IHAF report
The penetration of in-house agencies grew 7% last year, while nearly half of in-house agencies added staff.
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Google and Facebook take half of Canada’s $15B ad market: study
Key takeaways from 10th annual media concentration report include trouble for traditional ad-supported media while subscriptions keep growing.
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BC Cancer Foundation focuses on patients’ personal journey
Creative from Rethink is intended to help the charity stand out at a busy time of year for fundraising.
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Very Good Butchers says that its plant-based products make good scents
Created in-house, the online campaign continues plant-based foods’ mission to win over skeptics.
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Dollar Shave Club and Edelman create an OOH (out of hair) mobile billboard
The billboard promoting the brand’s retail partnership with Walmart Canada features 30lbs of beard clippings.
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IGA is back with another holiday-themed treat
It’s the latest in a series of visually sumptuous holiday ads from the retailer, which is donating $1 to Scotiabank Girls HockeyFest with every share on social media.
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Cossette named lead agency for SAQ
Quebec’s liquor retailer first appointed Cossette as its lead agency in 2017.
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Cadillac Canada uses tennis star Bianca Andreescu to court EV drivers
The ad is a female-led production, with women starring, directing and writing.
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Kevin Johnson named GroupM Canada CEO
The former MediaCom CEO replaces Stuart Garvie, who left the company last month.
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QuickBooks shines a light on its online accountant
The campaign features a mysterious accountant named Frank popping up in the unlikeliest of places to ask for pertinent business information.
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With FinalCut, Harry Rosen dips a toe into online discount
The men’s premium fashion retailer is promising high-quality product but at deep discounts.
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An eager gift-giver takes a ride with Purolator
Creative shows how, for Purolator, every package delivery is personal.
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Assaulted Women’s Helpline creates a house with no escape
The campaign from Giants & Gentlemen provides a striking reminder of how difficult it can be for women to escape an abusive household.
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Toronto’s top tourism marketer on why (and how) they created the sound of the city
It’s been months in the making, but Toronto now has an audio representation of the six-syllable phrase “Welcome to Toronto.”
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PocketPills offers a literal insider perspective on online pharma
Creative from Vancouver agency Will uses humour to communicate the warm and approachable brand positioning.
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Dairy Farmers of Ontario returns with more profiles of the province’s dairy families
New work from NFA profiles two Ontario farming families. It’s part of a wave of recent activity from the milk marketing organization.
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Getting to know… Jennifer Bairos Hofer
Bairos Hofer is the new head of marketing for Twitter Canada, arriving at the social network after spending the past six years with Rogers.
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