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Budweiser Canada offers some insurance… for BBQ season

With Budweiser BBQ Insurance, the beer brand wants to protect a beloved summer ritual that Canadians are especially hungry for this year.

Brands, New creative

SkipTheDishes wings it with Playoff Pants

The company worked with Toronto’s HeydSaffer to turn the playoff-themed spot around in just over three weeks.

Brands

Pet Valu shows how love (and a good dog) rescued members of the LGBTQ+ community

The campaign from Arrivals + Departures is the agency’s first work for Pet Valu since winning the business earlier this year.

Brands, New creative

Bud Light stages a Pride Parade for one

With the annual Pride Parade cancelled for a second straight year, the beer brand hosted a coming out parade for one member of the LGBTQ+ community.

Brands

Sunnybrook campaign gives a voice to those who’ve lost a pregnancy

The campaign from No Fixed Address also includes a browser plug-in that blocks baby-related advertising.

Brands, New creative

Miller Lite shows baseball fans some glove

The beer brand is giving away five “Miller Lite Relief Catcher” gloves via an online contest.

Brands, New creative

BP’s hotline helps with patio reintegration

Canadians are returning to patios, but with some uncertainty. Boston Pizza is here to help.

Brands, New creative

White Ribbon’s searing portrayal of domestic violence during Covid

The short film shows a man and a woman trapped like they have no way out, but in very different ways.

Media

Corus launches ‘Unboxed’ sampling program

Unboxed by Corus is designed to capitalize on the media company’s varied assets across broadcast, web and social, as well as its Kin Community influencer network.

The Really Brief

The Really Brief — Week of June 14

Pinterest celebrates Pride, Taxi wins Circle K and Couche Tard, Budweiser says it’s getting into the insurance business, and Reddit’s first consumer ad campaign in Canada.

Brands

No Frills hauls out a diss track in response to Fallon segment

Being mocked by The Tonight Show host was music to the ears of the discount grocer’s marketing and advertising teams.

Brands, New creative

This Harry Rosen shirt is made for Zoom-ing

As part of a Father’s Day promotion, it’s giving away 20 of the shirts via Instagram.

Brands, New creative

Here’s how Corona hopes to figure in reducing plastic pollution in Canada

Campaign will include human sculptures in Vancouver, Toronto and Quebec City, created from plastic scavenged from Canadian shorelines.

Brands, New creative

A moving exhibit to fight homelessness

The awareness campaign for Tiptap Foundation is aimed at raising $500,000 for A Better Tent City.

Brands, New creative

No Boats on Sunday slows it down

New campaign from One Twenty Three West focuses on the benefits of slowing down and enjoying the moment.

Brands, New creative

‘Come out and play,’ Golf Town urges

The work from Union focuses on the challenges and the camaraderie the sport provides.

Brands, New creative

Molson’s Cup-infused beer runneth over

The new Molson Canadian Stanley Cup Batch contains beer that has passed through hockey’s most iconic trophy.

Brands, COVID-19

Is a shot in the arm worth a burger?

Harvey’s is giving away free burgers at pop-up vaccination clinics around the GTA through July.

Brands, New creative

Sleep Country Canada partners with tennis phenom Bianca Andreescu

Through its new partnership with the Canadian tennis star, the retailer looks to shift its marketing approach.

Brands, New creative

Stuck in traffic? Heinz has got you covered

The “Heinz Bottleneck” is the latest in a series of initiatives leveraging the ketchup brand’s slow pour.