The outspoken marketing pundit, who’s in Toronto for a thinktv event next week, also spoke about the importance of code-ifying ads.
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Inside the Royal Canadian Legion’s bold partnership with Fortnite
Wunderman Thompson recreated eight historic battlegrounds where Canadians gave their lives.
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Ottawa agencies set for a showdown at second annual Rock Off event
Six agency bands will perform at the Rainbow Bistro to raise funds for the non-profit Girls+Rock Ottawa.
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Cannabis brand Canaca paints a picture of its strains
A new partnership with award-winning illustrator Cristian Fowlie provides a visual representation of its products.
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YouTube’s new shopping ads, and The Wall Street Journal wants you to ‘Read Yourself Better’
Plus Facebook is now FACEBOOK, and the FTC issues a new how-to brochure for social media influencers.
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As Singles Day approaches, Vivintel releases a study of Chinese consumers
Chinese Canadians account for approximately $61 billion in self-reported spending.
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McDonald’s Canada enlists Raptors’ Nick Nurse to push its revamped Big Mac
The chain is also bringing back last year’s ‘Beyond the Arch’ promotion, with free fries when the Raps hit 12 three-pointers.
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The Really Brief — Week of November 4
Sandra Oh is back in a new ad for Air Canada; KFC is introducing bamboo buckets and Leo Burnett hires Kinga Karadi as SVP of operations.
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29 Canadian wins at London International Awards
FCB won six awards in total, including a pair of golds for Black & Abroad. Zulu Alpha Kilo, Taxi and Cossette also won gold.
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Swiss Chalet uses storytelling to promote its Festive Special
New work from Upstream focuses on a family giving the gift of Swiss Chalet.
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Canada Post road show drops some science on ad agencies
The first Phygital Road Show, held at three agency hotspots, demonstrated the effectiveness of direct mail in a digital age.
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On salience, purpose and global ambition for Canada: Takeaways from Kantar’s BrandZ report
Canada’s top 40 brands have a combined value of $144 billion,
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Dairy Farmers of Canada turn to a tall glass of milk to connect with younger consumers
It’s the milk marketing body’s third major campaign this year, this one developed by a new agency partner: John St.
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CIBC gets personal for its annual Client Appreciation Day
Work from Fuse also includes the launch of a new content series called the CIBC Memento Project.
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Children’s Aid Foundation highlights the ‘impossible choices’ faced by abused and neglected kids
Campaign includes digital, social radio and out-of-home advertising across Toronto and the GTA.
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Finalists announced for inaugural InfluenceTHIS Awards
Hardware in six categories will be handed out at InfluenceTHIS conference Nov. 13 in Toronto.
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With the arrival of ‘cannabis 2.0,’ MiQ paints a picture of Canadian users
There are more than 300,000 cannabis-related searches every day in Canada, says ‘Blazing a Trail’ report
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Jan Kelley gets new owners, separates from WPP
The management change includes reacquiring WPP’s minority stake in the company.
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nabs, McCann Canada announce Peter Vaz Memorial Scholarship
Vaz was a longtime champion of digital. His scholarship will help young people starting their career in digital.
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It’s goat versus G.O.O.A.T in Subaru’s new Outback campaign
Creative compares and contrasts the 2020 model of the SUV against the rugged, sure-footed mountain goat.
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