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Brands

Thinking small for a new retail cannabis concept

Popcann converts storage containers into cannabis retail locations for under-served areas.

Brands

Fairmont tops Forrester’s 2019 Canada Customer Experience Index

Average Canadian customer experience score rises 1.2 points, to 67.2.

Consumer trends

Consumers will ‘resist’ brands that fail to live up their expectations: UM study

They’re seeking out brands with purpose, and show a distinct preference for nostalgia.

Brands, By Design

123w designs a whale of a package for limited edition brew

Packaging for the Pod Pack features the actual markings of west coast orcas.

Brands

Insurance brokers association takes on natural disasters with ‘The Big If’

New campaign from Agency59 addresses the increasing risk of flooding and (gulp) earthquakes.

Brands

Emphasis on tech and a ‘misuse’ of creativity is undermining effectiveness

Two recent reports detail how industry trends have negative effects on long-term brand building.

Consumer trends

Got a minute? Take a look at this

Domo’s 7th annual ‘Data Never Sleeps’ infographic outlines what happens in an internet minute.

Brands, New creative

Delissio’s newest crust innovation: carb-board

To show that it’s a “champion of the crust,” Nestle’s frozen pizza brand makes paper from leftover crusts.

Brands, New creative

Pizza Pops celebrates weird to reach older consumers

Campaign from Cossette features real life “weirdos” in an attempt to reach a slightly older customer.

Brands, Research

Marketers and advertisers struggle to understand “mainstream audiences”: U.K. study

This is creating a ‘substantial barrier’ to reaching audiences outside major urban centres, study suggests.

Brands, New creative

With new campaign, Good Food for Good promotes itself as a k#@chup alternative

It’s the first major awareness push for the so-called ‘ketchup-style sauce,’ which is sweetened with dates.

Brands

CFL urging Canadian kids to “Try Football”

New campaign comes as youth participation in the sport has declined 40% in the past decade amid health concerns.

Brands

Accenture examines the changing CMO role with new podcast

Senior marketing leaders from brands like TD, McDonald’s and OLG talking about the future of the CMO.

Media

Omnicom tops RECMA rankings, Publicis leads in overall growth

Canadian agencies added $582 million in billings in 2018 according to the Paris research firm.

Brands, Media

BMW Canada uses Chinese social app WeChat to reach ‘critically important’ segment

Luxury automaker is among a growing number of Canadian brands utilizing the so-called ‘super app.’

Agency, Events

Nabs Month raises nearly $65,000

About 30 agencies participated in the month-long event.

Brands

Nivea parent Beiersdorf AG responds to allegations of homophobia

‘No form of discrimination, direct and indirect, is tolerated,’ it says in statement.

What in the World

FCB resigns Nivea over accusations of homophobia; Google celebrates Pride; Some Cannes controversy

A round-up of some big global stories that caught our eye this week.

Brands, New creative

Sephora promotes inclusivity with ‘We Belong to Something Beautiful’

New campaign from Virtue Worldwide follows the personal journey of 11 different collaborators.