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Chris Powell

Brands

Calling time on anti-LGBTQ+ bigotry

The new campaign from Havas Montreal uses a unique timepiece to show how the life expectancy of those in the LGBTQ+ community can be reduced by a series of factors.

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Brands, New creative

Canada Post tells Canadians how it is ‘Delivering More’

The new campaign from The&Partnership is the Crown Corporation’s first major advertising since 2020.

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Brands, New creative

Dyslexia Canada turns to Wordle to spell out its awareness message

The campaign from dentsumcgarrybowen uses the game’s five by six grid to deliver hard-to-decipher messages about living with dyslexia.

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Brands, New creative

Ontario Racing (slowly) welcomes patrons back

The new campaign from Forsman & Bodenfors wants to present horse racing as a “unique and exhilarating” activity.

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Brands, New creative

Mondou gets its pick of the litter

TV ads can’t smell, but this spot for kitty litter by lg2 comes close.

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Who Does What Now...

Who Does What Now—Week of May 9

Blackjet adds Paul Mead as chief growth officer; The Bay’s former top marketer Allison Litzinger heads to Sephora; Bayfield retains government assignment, plus new creative/strategy hires at Performance Art and 123w.

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Brands, New creative

A disappointing sunset puts Quebec’s high-speed internet in a better light

The government campaign by Havas shows the problems caused by slow internet.

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Brands, New creative

Meet Mike’s newest brand mascot, Lemon Buff

Labatt leans into Mike’s brand roots of comedy and nostalgia to launch Hard Iced Tea.

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Brands, New creative

A chilling lullaby about domestic violence

Camp Jefferson created the campaign for Red Door, which provides shelter and support to more than 350 families every year.

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Brands, New creative

Harry Rosen launches ‘collaborative’ clothing line, Harold

The latest in a string of business ventures, the new private label brand Harold reflects growing consumer demand for personalization.

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Brands, New creative

Path to Canada targets tech workers in the U.S. with billboard campaign

Billboards along a major Silicon Valley highway provide a new option for tech workers who can’t stay in the U.S.

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Brands

Women make up 51% of CMOs among leading U.S. advertisers: study

The growth was driven by first-time CMOs, 71% of whom were women.

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Brands, New creative

Luminato brightens up Toronto with ‘It’s Art’

The campaign is promoting the event’s return following a two-year hiatus because of Covid.

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Brands, New creative

Wendy’s evokes an ad classic with “Where’s the Bacon?” breakfast campaign

The campaign by McCann includes an almost shot-for-shot recreation of the beloved “Where’s the Beef?” ad from 1984.

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Agency

DDB announces Eckersley and Thur as new creative leadership

The network is also seeking new Canadian leadership after the February departure of president and CEO Kevin Brady.

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Brands

Who does what now — Week of May 2

The Message’s weekly rundown of new hires, appointments and clients from across Canadian advertising, media and production.

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Brands, New creative

Is that a can of James Ready in your pocket?

The special pants, developed by Moosehead’s agency Conflict, include enough pockets to hold 24 large cans of beer.

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Getting to Know...

Getting to Know… Juliet’s Lin Wan

Juliet’s new managing director, client services on how her upbringing instilled her deep empathy for the experience of others, her love of grown-up cartoon Tuca and Bertie, and her “cat kid” Mabel.

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Brands, New creative

Dove takes on toxic influence with ‘Detox Your Feed’

In Canada, a mall exhibit demonstrates the pervasiveness—and persuasiveness—of social media in influencing how young girls perceive beauty.

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Brands, New creative

Campaign shows bombed out North American cities to raise awareness of Ukraine’s plight

The collaborative campaign from Tank Worldwide and Grey Canada presents striking images of Toronto, Montreal and New York as if they’d been relentlessly shelled.

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