Proceeds from sales of the #AustraliaStrong shirts will go to the WWF, while Horizon Media auction raises nearly $10,000 for Australia
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The Really Brief — Week of January 27
Connor McDavid stars for Go Auto; new appointments at Jones Media; and m/Six wins Kao Canada media assignment.
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Giants & Gentlemen wins Harvey’s strategy, creative assignment
The QSR brand is adopting a brand-building marketing approach after a focus on value communications.
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Rethink Breast Cancer turns to Twitch for its newest fundraiser
Fundraisers on the streaming gaming site Twitch have raised more than $130 million since 2011.
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AMA brings back rebooted Marketing Hall of Legends
Revamped program includes Legendary Leadership Event Series with previous Hall of Legends inductees.
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Is Mr. Peanut really dead? NFL tackles police violence; and Expedia feels Harry and Meghan’s pain
Plus: ANA and 4As raise a red flag over Google’s cookie call, and Amazon is reportedly developing ‘pay with your hand’ tech.
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New health initiative brings discreet HIV testing to Ontario hair salons
The first-year program is aimed at the province’s African, Caribbean and black communities.
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Subaru touts 2020 Impreza as cure for the common car
Pharma-inspired TV spots were directed by SNL segment director Dave McCary.
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Mtl Tattoo and DentsuBos bring (tattoo) art to the masses
Guerrilla stunt promotes the tattoo studio’s newly opened location.
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Hey Google, Whassup? Budweiser resurrects an old favourite for the Super Bowl
One of the beer brand’s moved beloved ads gets a 21st Century makeover in time for the big game.
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Vancouver umbrella sharing service UmbraCity launches its first ad campaign
‘Umbrellas when you need them’ campaign was developed by Cossette’s Vancouver office.
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Juniper Park\TBWA taps Dustin Rideout as its new chief strategy officer
The 15-year strategist arrives at the agency following a five-month global search.
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Pearl Jam uses AR wild postings to promote new album
It’s part of the promotion for Gigaton, the alt-rockers’ first album in seven years.
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HelloFresh enlists Schitt’s Creek star Annie Murphy
Developed by Taxi Toronto, “Hungry Hearts” debuts with a four-minute soap opera spoof.
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Craig… Daniel Craig stars in new Heineken ad; Google to phase out third-party cookies in Chrome; and a Shaky typeface for Parkinson’s
Plus, Hyundai will run a Boston-themed Super Bowl ad, and the FTC is being urged to look into the ad-blocking industry.
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Sonnet brings in a new batch of NHL stars for its ‘Young Stars vs. The Legends’ campaign
The new work extends the insurance brand’s partnership with the National Hockey League Players’ Association.
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Karine Courtemanche promoted to CEO of Touché! and PHD
She will spend the majority of her time in Toronto, with a focus on growing the two networks in Canada’s largest market.
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Go Auto introduces its first integrated brand campaign: ‘Let’s Go’
It’s the first campaign from Toronto agency Round, which won the business late last year.
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Remembering Graham Watt: A ‘writer’s writer,’ who elevated Canadian creativity
The longtime Canadian ad-man, who died on Dec. 23, is remembered as a writer with few equals, and a ‘lovely guy.’
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Hope Bagozzi trades in Big Macs for double doubles as new Tim Hortons CMO
Former McDonald’s Canada marketer will join the iconic coffee chain as Canadian CMO later this month.
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