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Chefs Plate’s fall campaign makes it look easy

The campaign from Chefs Plate’s in-house creative team and NFA “honours the hack” by presenting the meal-kit brand as a shortcut to home-cooked goodness.

Brands, New creative

Amex enlists Will Arnett for travel campaign

Delayed by the pandemic, the “Happy Places” campaign comes as more Canadians start to think about travelling again.

Brands, New creative

Inside Chive’s bad-good social campaign

New work from Berners Bowie Lee ticks off many boxes on the bad ad checklist, as a way to stand out from all the good ads.

Brands, New creative

Mucho Burrito promotes food diplomacy

New work from Arrivals + Departures promotes the LTO’s combination of Mexican and Indian cuisines.

Election Advertising

Election 2021: (Mostly) more of the same

Election advertising expert Eric Blais provides some analysis and observations about the communications strategies of the three main parties.

Brands, New creative

Auxly is inviting outdoorsy Canadians to explore its new Back Forty

To be clear, NationalSparks is different than NationalParks, though both celebrate getting back to nature.

Agency

Giants & Gentlemen makes leadership changes with departure of co-founder

Agency co-founder Gino Cantalini has left the independent agency, with Sally McConnell named GM.

Brands, New creative

Social posts are the currency in DFO pop-up

Shoppers at Toronto’s milk-themed “Pick Me Ups” store pay for their items with a TikTok or Instagram post.

Brands, New creative

Run for the Cure focuses on resilience in annual awareness campaign

New campaign from Juniper Park\TBWA focuses on the daily hardship faced by cancer patients as a way of overcoming “compassion fatigue”.

Brands, New creative

Advil envisions a post-pandemic world of live performance

The campaign from Edelman focuses on one of the pandemic’s key pain points for consumers and artists alike: The lack of live performance.

Brands, New creative

BBBS turns away from the light for annual campaign

The new spot from Humanity shows the organization’s role in helping kids who have faced traumatic experiences.

Brands, New creative

OLG shows the pluses of new Proline+ service

The campaign from The Hive comes with the legalization of single-event wagering, expected to attract a wave of domestic and international players.

Brands, New creative

A Saintly attempt to market a new wine using merchandise

The campaign for the year-old Arterra brand draws its inspiration from the worlds of lifestyle and fashion branding.

Brands, New creative

Rival tourism marketing bodies promote ‘City Friends with Benefits’

If you like tourism partnerships and yacht rock, the “City Friends with Benefits” campaign from Bensimon Byrne is for you.

Agency, Media

Devon MacDonald joins Cairns Oneil as the independent agency’s first president

The former Mindshare Canada CEO brings a wealth of digital experience to the agency as clients continue to shift their budgets online, said founding partner Sherry O’Neil.

Brands

Drake’s Certified Lover Boy becomes another certified marketing phenomenon

Brands like Durex moved quickly to adopt Drake’s new album cover for their own social posts.

Brands, New creative

This is a top soil marketing effort from Trigger

To show the extraordinary growing capabilities of the Big Yellow Bag, the Calgary agency placed them at the base of fully grown trees throughout the city.