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Vosker’s unique perspective on home security

A man in swimming trunks and a towel was “just the right amount of weird,” for Montreal creative agency Cartier.

How a GTA trade school landed the Raptors’ Scottie Barnes as its pitchman

Skilled Trades College of Canada has seen a 35% jump in leads and a 17% increase in enrolment since it began airing ads featuring the reigning Rookie of the Year.

Agency

Roy takes over Publicis’s Quebec operations

The new role is part of a larger strategy to integrate the Publicis and Nurun offerings, said Duncan Bruce.

Brands

Tims’ holiday spot touts Canadian kindness

Developed by Gut Toronto, “A Nest in the North,” tells the story of a wayward goose finding a home in Canada.

Brands, New creative

Interac puts Canadians in charge this holiday season

New holiday campaign from Zulu Alpha Kilo reminds Canadians to use their own money via Interac.

Brands

Air Canada affirms its commitment to the air (and the land, and water)

The new online campaign from FCB features an environmentally conscious traveller named Chloe, who embodies the ideal Air Canada customer.

Brands, New creative

Air Canada’s holiday ad is for the birds

“‘Tis the Season to Believe” shows a lonely loon reunited with its family, with some help from Santa.

Brands

Why T&T Supermarkets hired director Justin Wu to help tell its story

“T&T is full of special people, products and recipes, and I’ve been looking for a way to bring these stories to a wider audience,” said CEO Tina Lee.

Agency

Dentsu Creative adds Belmesk, Doucette

New hires come as Dentsu continues its efforts to restructure and become more integrated across creative, media and CXM.

Brands

United Way’s doorbell video provides a new perspective on homelessness

Created by Halifax agency Wunder, the spot uses video doorbell footage to contrast slice-of-life moments at one happy home, with the grim reality facing those experiencing homelessness.

Agency, New creative

Creatives give Santa a multicultural makeover

Three friends and creatives from multi-ethnic backgrounds created SantaDIYversity.com, a downloadable kit to create diverse holiday accoutrements.

Agency

Former Keg CMO Ryan Bullock joins Juliet as president, partner

Bullock was most recently president at The Burger’s Priest, and hired the agency to develop its “Have Faith” campaign earlier this year.

Brands

Maple syrup producers want Canadians to know about their product’s versatility

Developed by Rethink, “It’s Not Just for Breakfast” wants people to consider maple syrup beyond a topping for pancakes and waffles.

Creative in Brief

Truss wants to make its presents felt this holiday season

Working with Courage and Agnostic, the cannabis beverage company has created paper to wrap its House of Terpenes, Mollo, Little Victory and XMG brands.

Brands

What in the World—Week of November 28

Millennials and Gen Zs are “fluent” in luxury brands; Kardashian is “disgusted and outraged” by Balenciaga’s holiday ad campaign; and other stories from around the world featured in our Monday newsletter.

Brands, New creative

These cards apologize to Newfoundlanders whose gift got ‘Dieppe’d’

Working with the St. John’s Board of Trade, Target created The Stallmark Collection for people whose gifts didn’t arrive in time for the holidays.

Brands, New creative

Who’s winning the World Cup (of advertising)?

A round-up of some of the World Cup ads that have caught our eye during the tournament’s early days.

Brands, New creative

Good gravy! KFC is all about the topping this holiday season

The QSR has enlisted hip-hop star Yung Gravy to promote its line-up of Gravy Lovers products.

Brands

Nez is Good&Ready to take on the growing natural deodorant segment

With help from the Toronto agency, the start-up brand is hoping to find its way into the armpits of America.

Who Does What Now...

Who Does What Now—Week of Nov. 21

A wrap-up of recent people and account moves including new hires for Dentsu, ZAK, The Hive and new design assignments for Leo Burnett.