While the actors are socially distant, the spots were actually shot in 2019.
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In honour of Canada Day: An anthemic celebration of frontline workers
It started as a thank you to frontline workers, but #CanadaTogether became a celebration of a nation.
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2020 is a ‘Stay Home Year’ says Newfoundland and Labrador Tourism
With COVID putting a dent in the province’s $1.5 billion tourism industry, it’s all about promoting staycations.
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Introducing The COVIE Awards, a new awards show for unprecedented times
It’s actually a satire, with no entry fees or awards, and entrants instead urged to make a donation to nabs.
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Unilever pulling all U.S. ad spend from Facebook and Twitter for rest of 2020
Move comes amidst growing calls for a Facebook ad boycott, with Verizon and Canadian outdoor brand Arc’teryx all taking action.
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Single-use plastics are an ocean disaster, says Oceana
New campaign from Elemental likens straws, bottles and containers to disasters like oil spills and tanker sinkings.
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They provide care. They serve food. They report the news. Meet the Super Essential Workers
Production company Makers creates colouring kits to celebrate COVID frontline workers.
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Vividata partnering with Ipsos to launch mobile-first audience measurement system
Ipsos Iris is part of Vividata’s goal to expand beyond its roots as a print audience measurement company.
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IKEA Canada celebrates home learning
The new spot is stitched together from 10 spots created for IKEA around the world.
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Burger King, Kraft Heinz partner on new menu item
KD Bites are being sold at select BK locations and through leading food delivery services.
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Dairy farms: the new video call background
New DFC campaign mimics a videoconference, with farmers virtually explaining modern methods.
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Canadians have been waiting to ‘come out’ during COVID—Egale can relate
New short film uses submitted footage equating the isolation of lockdown with that felt by LGBTQ+ individuals.
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Doritos Ketchup introduces a content hub
The site, KetchupPlus.ca, is built around snackable content, with all of the videos under 10 minutes in length.
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The Really Brief – Week of June 22
Audi takes its Innovation Series online with Masai Ujiri, Labatt helps bars and restaurants with safe reopening, Juliet hires Marco Tramonte, and AutoTrader gets into English Premier League with DAZN.
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Canadian orthodontists take aim at DIY dentistry
New campaign uses robotic orthodontists to deliver a message about the importance of human interaction with experts.
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Cineplex goes to the wall for reopening campaign
Canada’s largest theatre chain reminds people of the magic of the moviegoing experience as it prepares to reopen.
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Why this Toronto art director put his best foot forward to raise money for diabetes research
A+D’s Daniel Bennett walked around Toronto for 24 hours last weekend, raising $11,000 for diabetes research
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Alt-weeklies Now Magazine and The Georgia Straight merging editorial and sales teams
CEO Brian Kalish stresses that editorial content ‘is not or ever will be for sale.’
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Dove Hair introduces Gen Z focused content series
Airing on the streaming service Crave, The D Cut has a specific focus on the LGBTQ2S+ community.
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Aunt Jemima and Uncle Ben are being retired; grabbing a C0ffe3 for diversity
Plus what’s this…an actual fun commercial? Our round-up of international marketing news.
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