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Brands

Toronto restaurants offering Kawhi Leonard free food for life to stay with Raptors

So far, Rodney’s Oyster House and Le Select have signed up at KaWineAndDine.com.

Media

Globe publisher Crawley on the ‘fakery’ and frustrations of digital advertising

Subscriptions are now the largest revenue stream for the national daily newspaper, but advertising remains important.

Brands

CMA partners with RBC to offer young marketers career guidance

Free program will enable students who are nearing graduation to become better prepared for a career in marketing.

Brands

Hershey gets touchy-feely with ASMR campaign for Reese’s Peanut Butter Cups

New campaign from Anomaly is built around an 80-minute movie on streaming service Crave.

Brands, New creative

Okanagan Spring Brewery kicks off ‘OK times’ with summer campaign

New work from One Twenty Three West intended to communicate a ‘seize the moment’ feeling to consumers.

Brands

No Frills’ newest ‘Hauler’ campaign has got game

Haulers: Aisles of Glory is like Donkey Kong for value-conscious shoppers.

Creative World

BBDO, Jam3, Taxi and DDB Vancouver win Pencils at The One Show’s second night

BBDO adds to its country-leading Pencil tally with a gold for its work with the Canadian Paralympic Committee.

New creative

An OK campaign for OKA

A new campaign to promote the Agropur cheese in Ontario asks cheese related questions where the answer is always OKA.

Media

Rogers announces last-minute cancellation of upfront presentation

Long a marquee event in the industry calendar, Rogers surprises media buyers by cancelling its upfront less than a month out.

Media

Initiative Canada ‘remixes’ the upfront

Media agency asks vendor partners to be ‘proactive’ in coming up with client solutions.

Brands

BBDO Toronto, Rethink taking home gold Pencils from The One Show

BBDO’s work for Fight to Play nabs two golds, while Rethink’s “Pride Shield” for Fondation Émergence also collects top honours.

Agency

Diamond hires Max Valiquette as chief strategy officer

Valiquette has a mandate to grow the strategy team and help the fast-growing agency be a little more on-the-radar for its work.

Brands

What in the World

In this week’s round-up: Progressive Insurance introduces the Motaur; Burger King clowns McDonald’s; and NBCUniversal introduces shoppable ads.

Brands

Canadian ad creatives react to Burger King’s not-so-happy meal

The Real Meal is a menu item for the times, but creatives question BK’s decision to associate it with mental health.

The Really Brief

The Really Brief – Week of May 6

What’s new in The Really Brief: A Facebook co-founder calls for the breakup of Facebook; new hires at Fuse Live; and new Nova Scotia Tourism campaign.

Brands, New creative

A sexy new campaign for ParticipACTION

It’s part of an ongoing effort to shift consumer perception about physical activity being solely for weight loss.

Brands

Ontario Racing ‘plays through’ in new campaign

Creative from Juniper Park\TBWA aims to increase consideration for horse racing over tried-and-true group activities.

Brands

Conservative Party launches attack ads as election season begins

New campaign follows familiar Conservative tactics, with an updated tagline “Justin Trudeau: Not as advertised”

Brands, New creative

GoDaddy Canada shifts its attention from Raptors

Small business owners sometimes need to shift focus, and GoDaddy wants to remind them it can help.