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Subaru Canada goes back in time for new campaign

New creative flashes from the past to present day to showcase various brand attributes.

Philadelphia Cream Cheese unveils new Philly Angel

The casting call brought more than 330 submissions, and the new angel’s debut was delayed for several months by the pandemic.

Awards

Cossette wins two Gold Effies for SickKids

Rethink, Bensimon Byrne, and Union complete the list of Gold winners, with virtual presentations to Grand Prix jury happening next week.

Brands, New creative

Lillet puts women at the centre of new campaign

The campaign includes the stories of nine Canadian female creators who are disrupting traditionally male-dominated industries.

Brands, New creative

Silk targets a new consumer group—’Intermittent Vegans’—with new campaign

Campaign includes well-known Canadian chefs “veganizing” some of their signature dishes using Silk products.

Media

Acast launches in Canada, with former CBC sales exec Heather Gordon as managing director

Meanwhile Toronto-based podcast company Quill has acquired Toronto production company Origins Media Haus.

The Really Brief

The Really Brief — Week of Sept. 21

Danone gets artistic packaging from Burnt Toast, Hudson’s Bay hires Annie Murphy and Catherine O’Hara for Christmas, Innocean hires Stephen Stahl as CD and Asbestos might choose a new name recommended by Greenpeace.

Brands

A very gourd idea from Kraft Dinner

1,000 lucky (?) people will get a box of Kraft Dinner with a “Pumpkin Spice Boost Pack”

Brands, New creative

Sinai Health launches its first brand campaign

Emotional long-form ads from Huge show some of the many ways Sinai’s caregivers help people in need.

Brands

WCLC, McCann put a historical spin on lottery tickets

New campaign for the lottery corporation’s new Bigger Spin ticket focuses on our age-old desire for bigger.

Agency

Former agency heads launch a new freelancer-focused service, Livelii

New service soft-launched this week, with an early focus on the marketing-communications sector.

Awards

This advertising competition has a nice ring to it

Rather than trophies, this year’s Young Glory winners are being given gold ‘championship’ rings.

Brands, New creative

With PayBright, breaking up isn’t hard to do

Creative shows products in smaller pieces to represent the cost divided into instalments

Brands

H&R Block opens a virtual tax centre in Minecraft

It got burned down once or twice, but some gamers also described the effort from Sid Lee Toronto as ‘God-tier marketing.’

Brands

CIBC reimagines Run For the Cure

Participants in this year’s Run will be asssigned avatars that can be personalized by achieving certain goals.

Brands

CAA reminds Gen Z that they should do anything but drive after consuming edibles (even pet a blankie)

Campaign from One Twenty Three West shows stoned Gen Zs engaged in all kinds of activities—but not driving.

The Really Brief

The Really Brief — Week of September 14

Budweiser introduces a no-alcohol beer, Taco Bell makes a wine, Budweiser makes a parody podcast, KFC makes a chicken sandwich campaign.

Brands, New creative

No Frills drops a surprise album: Haulin’ State of Mind

The 13-song album includes songs like ‘Bananas,’ ‘Express Lane’ and ‘Bag it Up.’

Brands, New creative

Belairdirect wants to help your dinged-up car feel oh-so-pretty again

Anthropomorphic cars singing “I feel pretty” demonstrate the simplicity of accident repairs with Belairdirect.

Brands, New creative

Chefs Plate shows would-be shoppers how to ‘cook savvy’ in new campaign

The ads which will run on specialty TV and focus on key themes like saving money and ease of preparation.