Chris Powell, Author at

Goodfood is promising happy little dinners

The new campaign from John St. uses a likeness of beloved TV painter Bob Ross to demonstrate how it can make dinnertime easier and stress-free.

Brands

HBC is bringing back the Zellers brand

The discount brand will open within Hudson’s Bay stores early next year, complemented by a new Zellers.ca ecommerce site.

Brands, New creative

Norco wants to democratize mountain biking

Created by One Twenty Three West, “Every Trail, and Every Rider” is promoting the company’s Fluid line of mountain bikes.

Agency, Media

Urania Agas named CEO of EssenceMediacom

The longtime MediaCom employee will lead the merged entity, which officially debuts next year.

Brands, New creative

Ever wanted to taste a private island? Lotto Max has a solution

New Lotto Max Dream Bars capture the attributes of luxury products in ice cream form.

Brands, Media

Lisa LaFlamme ‘crushed’ after Bell ouster

LaFlamme said she was “blindsided” by the decision that will see her replaced by Omar Sachedina as CTV takes its national news in a “different direction.”

Brands, New creative

With ‘Mr. Modem,’ Shaw shows how bad wi-fi can disrupt a household

New work from Rethink portrays sketchy wi-fi as a real person wreaking havoc with connected devices.

Agency

Vancouver’s Mediology buys PR firm LBMG

The two agencies first entered into a strategic partnership late last year.

Creative in Brief

IKEA launches The Office Home collection

The new tongue-in-cheek collection aims to provide Canadians with a little piece of home at work.

Brands, New creative

The Toronto Star brings the heat

New out-of-home campaign from Leo Burnett features provocative headlines and an “Instagrammable” OOH execution.

Agency

Rémillard-Larose joins DDB Canada as CEO

The long-time Sid Lee executive wants to reignite DDB’s longstanding legacy as a creative powerhouse.

Agency

123w promotes four as its founders look to the future

The moves position the agency for the future and bring greater diversity to its senior leadership, says founding partner and CEO Scot Keith.

Agency

III Inc. conjures up the 60s in client recruitment campaign

The one-year-old agency is running ads on LinkedIn, but also plans wild postings and newspaper ads in popular summer vacation communities.

Brands, New creative

BP creates patio-inspired ‘merit’ badges

The campaign from John St. awards badges for simple patio actions like borrowing a chair, levelling a table, and yelling Opa! when someone drops a plate.

Brands, New creative

Nissan launches made-in-Canada brand spot

The campaign from Juniper Park\TBWA’s bespoke agency Nissan United shows how the company’s motorsport history informs its everyday vehicles.

Brands, New creative

Moosehead’s newest campaign comes with Twisted sense of humour

The summer campaign from Arrivals + Departures is intended for Canadians looking for some fun after a long pandemic.

Brands

McDonald’s moves forward with purpose

As the QSR celebrates 55 years in Canada, it introduces a renewed commitment to tackle some of the challenges and concerns of the communities it serves.

Brands

Amazon Canada creates colouring book celebrating its LGBTQ+ employees

Developed by Cossette, Fièr.e.s (Proud) is being distributed to hundreds of employees across Quebec and Canada.

Agency, Media

Sarah Thompson on Dentsu, winning talent, and media’s big responsibility

The new Dentsu Media Canada president speaks about what attracted her to the role, her leadership style, and why it’s crucial for advertisers and agencies to support local media.

Brands, New creative

Domino’s puts ‘Pizza over Everything’

New campaign from lg2 emphasizes the pizza’s quality and, of course, its fast delivery.