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Brands, New creative

Tommy Gun’s gives guys a shot of confidence

New work from Calgary agency Trigger shows how a good haircut can give guys some extra swagger.

Brands, New creative

IKEA introduces a ‘monster’ ad promoting its sustainability efforts

Sustainability remains core to the retailer’s marketing, as it looks to become a ‘fully circular’ business by 2030.

Brands, New creative

A chilling back-to-school ad from Sandy Hook Promise

The ad by BBDO New York directs viewers to education programs containing warning signs about possible shooters.

Brands, New creative

Petro-Canada unveils ‘Canada’s Electric Highway’

The coast-to-coast network of EV chargers is located along the Trans-Canada Highway.

Brands, New creative

Big Brothers Big Sisters Canada unveils new brand identity, PSA

The organization’s modern look and feel is meant to attract a new generation of mentors.

Agency

Diamond Marketing Group launches PR practice

New division is led by veteran PR practitioners Wendy Bairos and Jenna Illies.

Brands

Toronto tourist attraction is thinking small with its new visual identity

The Hive led branding for Little Canada, a miniaturized replica of Canada itself that is set to open in 2020.

Brands, New creative

Pathways to Education promotes the societal benefits of education

More than 300,000 low-income Canadians currently face ‘significant barriers’ to high school graduation.

Brands, New creative

Ontario Lung Association introduces ‘The Toker’ to educate about cannabis smoking

Smoking is the preferred form of consumption for 87% of Canadian cannabis users 18 to 25.

The Really Brief

The Really Brief — Week of Sept.16

Julien Hébert, Amos Le Blanc, and Dani Roche are finalists for One Club’s Young Guns; Jon Hamm returns for new SkipTheDishes TV; Budweiser Canada wants to recruit a new Chief Hockey Officer; and Roots partners with Raptors Fred VanVleet for re-launch of its TUFF Boot.

What in the World

Agency creative takes support clown to layoff meeting; Kenan Thompson raps for Tide

Plus gender parity is close in the CMO role; paid ads won’t count towards YouTube’s music charts; and no plastic hangars

By Design

The book on the Toronto Public Library’s new visual identity

It’s billed as a ‘more flexible, modern and compelling’ identity system for the world’s biggest library system.

Brands

Three Canadians from advertising and PR included on HERoes list of female executives

Annual list celebrates women who are driving change aimed at increasing gender diversity in the workplace.

Brands, New creative

Ubisoft pushes gamers to their ‘breaking point’

Campaign by lg2 for the new Ghost Recon Breakpoint brings the game’s intensity to life through a series of real life experiences.

Brands

DAAC introduces new verification system for political advertising

New system designed to provide information required under the Elections Act in an overlay box.

Brands

FleishmanHillard study finds ‘authenticity gap’ in brand communications

In the social age, brands are in trouble if their brand positioning doesn’t match their actions.

Brands

Lending company Easyfinancial promises ‘Better Tomorrows’ in new campaign

Campaign from Arrivals + Departures is built around an emotional cover version of ‘Stand by Me.’

Brands

Actor Joaquin Phoenix lends his star power to animal rights group’s awareness campaign

BeFairBeVegan’s eight-week campaign includes streetcar wrap, bus boards and transit shelters.

Brands

Andreescu’s win is a Grand Slam for sponsors BMW Canada, Copper Branch

U.S. Open win could mean a five-fold increase in Andreescu’s appearance fees, says one expert.

Brands, New creative

Bell Canada gets nostalgic with new brand spot

New spot celebrates that age-old catchphrase, ‘No, you hang up’ and other ways Bell has helped connect Canadians for 139 years.