Chris Powell, Author at

It’s about tine—KD apologizes to its spoon eaters

The Kraft-Heinz brand admits “We forked up” by not catering to its 13 million spoon eaters.

IKEA recreates beloved spot for TikTok debut

The brand’s first TikTok post from Dentsu sees a young woman so amazed by the savings at IKEA she thinks there’s a mistake.

Brands, New creative

With ‘Unmet,’ social service agency WoodGreen shows how it meets clients’ needs

It’s the first work for the Toronto service agency by Open, which won the business in a 2022 RFP.

Brands

P.K. Subban introduced as Silk’s ‘plantbassador’

The recently retired, though still familiar, hockey great appears in two new ads for the plant-based product.

Agency, Awards

Rethink tops ICA’s Creative Power List

Zulu Alpha Kilo moves up nine spots to second, while Bensimon Byrne moves up 11 spots to third overall. This year’s list also features 57 first-time entrants.

Creative in Brief

PSA reminds Quebecers that control also constitutes domestic violence

Create by Lg2, “Escape the Control” follows a woman taking selfies throughout the day, only to take a dark turn.

Creative in Brief

Cossette puts a face to eating disorders

New campaign for Anorexia and Bulimia Quebec literally depicts how people struggling with an eating disorder can feel trapped in their own body.

Brands, New creative

Newfoundland brings its operators to life

The new online campaign from Target is a low-funnel effort designed to reach consumers familiar with the brand and seeking more practical information.

Brands, New creative

Blue Moon encourages stressed-out Canadians to enter ‘#MoonMode’

New coasters use NFC tags to automatically place a phone in do not disturb mode when it is placed on them.

What in the World

What in the World—Week of February 27

Starbucks adds olive oil to the menu and other stories from around the world featured in our Monday newsletter.

Agency

Why Craft PR disclosed its employees’ salary

Salary transparency is considered an important factor in the fight against the gender pay gap.

Brands

Who Does What Now—Week of Feb. 21

Anomaly bolsters its senior strategy team; plus new appointments at The&Partnership, Publicis Montreal and Publicis Groupe; and new client wins for Mint, 1Milk2Sugars and Mediology.

Brands, New creative

TurboTax finds new meaning in the question ‘What Did You Make This Year?’

Developed by Library Collective, the campaign spotlights real Canadians talking about what they made besides money.

Creative in Brief

SAAQ tackles driver fatigue in a godly manner

The new campaign from Lg2 Montreal shows Morpheus, the god of sleep, with a reminder that sleeping drivers often don’t wake up.

Brands, New creative

How one home for seniors is offering new residents a ‘Fresh Start’

Ray Agency’s campaign for The Residence at Littledale shows how casting off possessions can represent a new beginning for seniors ahead of a move into its facility.

Brands, New creative

Bob & Doug McKenzie take on a beer tax hike

Actors Dave Thomas and Rick Moranis resurrect their popular SCTV characters in an awareness campaign for Beer Canada.

Creative in Brief

Siakam takes a spin with McDonald’s

The Raptors star has a new limited-edition McFlurry called the Siakam Swirl.

Agency, Awards

Edmonton’s ACE Awards remind the bigger agencies they’re off-limits

The “No Call For Entries” campaign from FKA bluntly tells the country’s biggest agencies that they won’t be able to add to their trophy case in Edmonton.

Consumer trends

Humankind study finds a growing number of Canadians are ‘not at all content’ with life

The new research from Leo Burnett found most Canadians believe brands don’t understand their concerns, issues or problems.

Agency

A Canadian agency unionizes. Could others be far behind?

Sammi Ferhaoui, co-founder of Britain’s new Creative Communications Workers union, said that changing attitudes towards work, combined with growing economic uncertainty, have created an environment for unions to thrive.