Craig Redmond

The awkward use of a misunderstood Britishism made Craig Redmond go a little nuts this week.

While the prospect of a dancing creative pitch brings back traumatic memories for Craig Redmond, these three ads prove the power of great choreography.

What is lacking in the industry today is time, says Craig Redmond. Time to craft, time to nurture, time to tell a story.

The new Pete Davidson campaign for H&M reminded Craig Redmond of some invaluable advice from a short client pitch he shared with Gerry Graf.

Back Market’s tricky invasion of Apple stores reminds Craig Redmond of tricks employed in the battle between The Globe and Mail and National Post.

With this new ad, the brand extends its longstanding commitment to LGBTQ+ equality into traditional and more conservative cultures, says Craig Redmond.

New Zealand pioneered a certain type of accident prevention advertising, says Craig Redmond. But it has changed course with a powerful new spot that goes for an intellectual rather than visceral reaction.

The German DIY retailer always manages to capture the obsession and absurdity of being a cultivational cultist, says Craig Redmond.

For the many adults who find estate planning uncomfortable, including Craig Redmond, this spot uses goofy, Jackass-ian humour to disarm the viewer and drive home the message

Craig Redmond believes the pandemic has given us a new understanding of work-life balance that won’t be forgotten as we return to the office—and he prepares for a great return of his own.

At more than eight minutes, this film about G-Class driving Vampires isn’t for the short attention-spanned, says Craig Redmond. But it delivers “exquisite, eye candy-coated dramatic tension right to the very last frame.”

The events unfolding in Ukraine last week reminded Craig Redmond of a Leica ad honouring the work of photojournalists.

For Craig Redmond, the automaker’s “Brothers” ad is a winner for sharing a heartwarming story about the McKeevers “overcoming the unimaginable.”