Amazon’s new “virtual product placements” may open up significant opportunities for brands, says David Pullara. But it will come with significant risks for great content.
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Who owns your customers?
The early days of social marketing provided important lessons for today’s brand leaders looking to reach their customers on Amazon, says David Pullara
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You landed a celebrity for your ad? Great. Use them wisely
David Pullara looks at how QuickBooks, Advance Auto Parts and HBC could have more effectively used their star performers.
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Maybe awards shows aren’t obsessed with not-for-profits. Maybe not-for-profits are just more courageous marketers
A lot of not-for-profit work is simply great, and the marketing leaders risk a great deal by being bold with their advertising, says David Pullara
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What happened to CrossFit? Death by Tweet
The once beloved CrossFit brand may not survive the founder’s recent stupidity, because the community isn’t going to stand for it.
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Why Super Bowl simsub is a big loss for Canadians
If U.S. Super Bowl ads are being blocked from the Canadian broadcast, advertisers here should step up their creative game, says David Pullara.
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My favourite Elevate sessions, and why they matter to business leaders
The theme was ‘moonshots,” but there was lots of great practical advice from back here on earth.
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Why qualification-based selection won’t work for clients
The traditional price-based RFP is ‘terribly flawed,” says DAVID PULLARA, but cost can’t ever be dismissed in the selection process.
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The importance of stretching: How marketers benefit from non-marketing roles
According to DAVID PULLARA, accepting roles outside of marketing can broaden your skill-set and provide perspective.
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The government’s approach to pot marketing is wrong. Here’s why
Hill Street Beverage CMO David Pullara says that building brands will benefit consumers, but current legislation prevents it.
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