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David Pullara

David Pullara is a senior business leader who has worked with renowned, consumer-centric organizations like Starbucks, Yum! Brands (Pizza Hut), Coca-Cola, and Google. David is currently the Principal of dp Ventures, focused on consulting, teaching and facilitating, speaking, and writing engagements. He also serves as a part-time marketing instructor for the Schulich School of Business at York University. Subscribe to his blog at dpthoughts.ca.
Opinionnation

Let’s not ruin a potentially great thing

Amazon’s new “virtual product placements” may open up significant opportunities for brands, says David Pullara. But it will come with significant risks for great content.

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Opinionnation

Who owns your customers?

The early days of social marketing provided important lessons for today’s brand leaders looking to reach their customers on Amazon, says David Pullara

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OpinioNation

You landed a celebrity for your ad? Great. Use them wisely

David Pullara looks at how QuickBooks, Advance Auto Parts and HBC could have more effectively used their star performers.

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Opinionnation

Maybe awards shows aren’t obsessed with not-for-profits. Maybe not-for-profits are just more courageous marketers

A lot of not-for-profit work is simply great, and the marketing leaders risk a great deal by being bold with their advertising, says David Pullara

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Guest Column by David Pullara

What happened to CrossFit? Death by Tweet

The once beloved CrossFit brand may not survive the founder’s recent stupidity, because the community isn’t going to stand for it.

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Brands, Guest Column

Why Super Bowl simsub is a big loss for Canadians

If U.S. Super Bowl ads are being blocked from the Canadian broadcast, advertisers here should step up their creative game, says David Pullara.

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Guest Column

My favourite Elevate sessions, and why they matter to business leaders

The theme was ‘moonshots,” but there was lots of great practical advice from back here on earth.

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Brands, Guest Column

Why qualification-based selection won’t work for clients

The traditional price-based RFP is ‘terribly flawed,” says DAVID PULLARA, but cost can’t ever be dismissed in the selection process.

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Brands

The importance of stretching: How marketers benefit from non-marketing roles

According to DAVID PULLARA, accepting roles outside of marketing can broaden your skill-set and provide perspective.

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Brands, Cannabis, Opinion

The government’s approach to pot marketing is wrong. Here’s why

Hill Street Beverage CMO David Pullara says that building brands will benefit consumers, but current legislation prevents it.

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