Emma Johnston-Wheeler, Author at

Lay’s pays homage to Christine Sinclair with an ad for each of her goals

The newest initiative from the brand’s multi-year “Play Loud” campaign uses the Canadian soccer star’s career to inspire young female athletes to continue her legacy.

Who Does What Now...

Who Does What Now—December 1

An overview of people and accounts on the move across Canadian advertising, media and marketing.

Agency, Brands, New Creative in Brief

Real Canadian Superstore’s holiday personalities remind consumers where to save

The latest marketing campaign from Real Canadian Superstore features characters like Santa and Scrooge shopping for discounts during the holiday season.

Agency, Brands, Creative in Brief

Destination Toronto becomes first Canadian brand to use TikTok’s Out of Phone service

Toronto’s tourism marketer expands its “You Gotta See…” campaign to Times Square

Brands, New Creative in Brief

In-the-box thinking led to new Pizza Hut giveaway

The QSR will give away over $1 million in free pizzas to those that trade in a box from the competition at their nearest Pizza Hut store.

Agency, Appointments, Artificial Intelligence

Diamond COO promoted to chief AI officer

Alan Macdonald will continue to hold his role as COO as well as the newly founded AI position, in an effort to guide the agency towards a practice that incorporates AI technology into everyday work

Brands, New creative

Wealthsimple comes up Short in new awareness play

The humorous campaign aims to reach larger audiences with a household name and outside agency support, marking a departure from Wealthsimple’s reliance on in-house advertising.

Agency, Appointments

Publicis Toronto names Dalvi as new CCO

He succeeds Joanna Monteiro who is returning to Brazil, while Bobby Malhotra and Serene Gaspar were both promoted to co-managing directors of the creative practice.

Brands, New Creative in Brief

The Local Collective says no to AI in One of a Kind Show redesign

The Local Collective developed a campaign that solidifies the brand’s position on hand-made craft in an increasingly digital market.

Agency, Appointments

Balmoral Multicultural Marketing appoints advisory board to lead growth

“Having these legendary leaders’ support, advice and mentorship as our agency experiences unprecedented growth, is of immeasurable value,” said the agency’s CEO, Sharifa Khan.

Brands, New creative

DoorDash is celebrating the festive season HoliDifferently

In its first campaign with DoorDash, Zulu Alpha Kilo created a platform to celebrate alternative holiday moments throughout the year.

Brands, New Creative in Brief

Assaulted Women’s Helpline goes inside an ‘Inescapable House’

A new campaign by G&G Advertising traps people inside a house without exits, so they can know what it’s really like to have nowhere to go.

Agency, Brands, New Creative in Brief

Why Hellmann’s made a cooking series with the Montreal Canadiens

With Edelman for creative and strategy, Hellmann’s has partnered with the Montreal Canadiens to show fans that Real Mayonnaise is a team favourite

Agency, Appointments

John St. ready for ‘new creative era’ with Krystle Mullin as CCO

“I hope to pay homage to John St.’s trail blazing past, while also evolving who we are to support the needs of our clients for today and tomorrow’s consumer,” said Mullin.

Agency, Brands, New creative

Zulu Alpha Kilo backs lawsuit targeting U.S. gun laws

The agency’s New York and Vancouver offices collaborated closely with Global Action on Gun Violence and the family behind an anti-gun violence lawsuit to produce an emotional call-to-action.

Brands, New creative, New Creative in Brief

Knix wants to talk about perimenopause

In the newest campaign from the brand, founder Joanna Griffiths starts a conversation about a lesser known menstrual topic

Agency, Brands, New Creative in Brief

Sunnybrook shows why it’s a special place

The first work from Public Inc. since being named creative and strategic AOR, is a Wes Anderson-esque reminder of what makes Sunnybrook special.

Small Brands, Big Plans

How four business students secured a Dragon’s Den deal for their tampon brand

Marlow, a startup e-commerce brand selling lubricated tampons, raised $1M in investments in two years. Now the company has secured a $250,000 deal with Arlene Dickinson, with plans for mass retail.

Agency, Brands

Boston Pizza names Camp Jefferson as new AOR

The agency will replace long-standing partner John St. but will maintain the same brand strategy of creative advertising that leverages cultural moments.

Agency

Why Shine Talent Group has grown into a tech vendor

The influencer management agency funded the software tool with its own investment fund Shine Ventures, to enable talent managers to work faster and more efficiently