David Brown, Author at

Brands

Tim Hortons is digitizing Roll Up The Rim

Changes encourage customers to download the Tim Hortons app, while also rewarding those who choose reusable cups.

What in the World

Burger King has a fuzzy new ad; introducing Boneless Thugs-N-Harmony; Puma partners with J. Cole

Plus, Amazon CEO Jeff Bezos pledges $10 billion to fight climate change.

The Really Brief

The Really Brief—Week of February 18

Bell Media airing “For Glowing Hearts” videos for Destination Canada; Mazda and Wunderman Thompson go to infinity; and Dr. Oetker is writing love songs.

Brands, New creative

CCM works with lg2 for new global ‘all out’ brand platform

Creative blends visuals of hockey players and CCM employees, both striving to be better all the time.

Agency

Wain Choi returns to Canada to join ZAK

After starting his career in Toronto, Choi spent most of the last decade as a global creative lead at Cheil in Seoul.

Brands

Kraft Heinz shows renewed interest in boosting its brands

But the packaged foods giant could shed as much as half of its agency roster as it executes its turnaround plan.

Consumer trends, Media

TikTok was a big deal in 2019, but just 9% of Canadians are using it

Digital 2020: Canada report from We Are Social and Hootsuite provides a detailed overview of digital behaviours in 2019.

Agency

Panousis leaving Havas for CEO post at Carat

Dentsu Aegis Network CEO Jeff Greenspoon said the hire represents a key moment in the plan to build a more integrated DAN.

Agency, Brands

PMCF hires Rethink with mandate to build the brand

The agency is tasked with building the brand to increase donations beyond the GTA.

Agency, Brands

Chris Keevill named new CEO of Atlantic Lottery

Experience in digital transformation will help ALC compete against unregulated online gaming options and attract new, younger consumers.

Brands, Media

SkipTheDishes and Universal Music get into the e-sports game with OverWatch

SkipTheDishes is offering experiences at live events, plus giveaways for streamers, while Universal will be integrated into OverWatch content.

Brands

Tim Hortons to ‘refocus on founding values,’ after a tough year

With changes coming, Tim Hortons releases new ad campaign to remind consumers of its proud coffee heritage.

Agency

ICA calls for boycott of CMA agency salary survey

ICA fears marketers getting access to agency salary data, though CMA says its agency members asked for the survey and all data is confidential.

Brands

Unilever delivers more proof of its dedication to purpose

In Canada, Hellman’s makes a switch to recycled plastic, while Seventh Generation runs an environmental call-to-action with a roadblock buy after Trump’s State of the Union.