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Brands

Tim Horton’s adding plant-based burgers to the menu

Introduction of the very trendy Beyond Meat burgers follows breakfast sandwich roll-out in May.

Brands, New creative

MGD collaborates in fashion and hip hop to reposition the brand

The emphasis is on grassroots connections with sub culture, rather than pop culture.

Brands, New creative

Lollipop exhibit sends dark message about child pornography

Each of the more than 10,000 lollipops represents a pornographic image of a child detected online every 12 hours.

Brands

The Really Brief — Week of July 15

Starbucks brining delivery to Canada through Uber Eats; KitKat opens a flagship store for customizable chocolate breaks; and Twitter tests a new feature in Canada.

Brands

Friday Distraction II: More best advertising ideas from around the world

This week: Cannes Lions winners in outdoor, media, mobile, and brand experience and activation.

Agency, Data

WPP sells 60% stake in Kantar to Bain

WPP says it wants to be ‘data-driven’ without focusing on data ownership.

Best Advice

Best Advice from Tony Matta

The president of Nestlé Coffee Partners on the value of award-winning creative, and the importance of being a hand-raiser.

Brands, New creative

Huawei’s vision for the future of Canada

Chinese telecom giant says the ad is about connecting Canadians, not politics.

Brands, New creative

Can your appliances do this? JennAir’s sexy focus on form over function

Rebuilding a kitchen appliance brand, with hints of threesomes and sexual ecstasy.

Brands, PR

A giant leap for Barbie: iconic doll goes to space

Mattel sent the iconic doll into the stratosphere to encourage young girls to consider careers in STEM.

Brands

The Really Brief — Week of July 8

New appointments at Dandelion and MCI; a Weston Foods podcast on gender assumptions about “breadwinners”; an Arrive Alive campaign; and new managing director at Klick.

What in the World

Burger King Sweden’s mystery meat campaign; Nike celebrates U.S. women’s World Cup win

Plus new documentary features from Budweiser and Starbucks in our round-up of international news.

Brands

Friday distraction: 15 Cannes Lions winners for your viewing pleasure

From would-be love in an elevator to not wanting to miss a thing, some of our favourite Film Lions winners.

Agency

Why Publicis bought Epsilon—and what it means to Canada

‘The whole thing hinges on data,’ says Publicis’ Andrew Bruce.

Brands

One day, 22 creatives, four ad campaigns designed for Facebook

“Made in, Made For Vancouver” was a one day ‘hackathon’ to help small marketers with their Facebook marketing

Media

DAAC introduces new political advertising program

New program will help political advertisers meet Elections Canada transparency rules, verified by a new purple icon.

What in the World

P&G publishes ‘The Look’ and Nike’s new Kaepernick story

A round-up of the international marketing stories making news this week.

Brands

The Really Brief — Week of July 2

Kid’s Help Phone chooses Republic; Giants & Gentlemen chooses PUSH as its media partner; Hudson’s Bay new mobile app and Bud Light plans epic house parties.

Brands, New creative

Dairy Farmers of Canada puts focus on innovation in new campaign

Campaign is part of ongoing efforts to address millennial misconceptions about Canada’s dairy industry.

Cannes 2019

Lasting impressions from Cannes 2019

Canadian agency leaders on what impressed them most at the world’s largest advertising festival.