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BMO says it’s breaking down barriers for women

New ad launched for International Women’s Day continues the “Barrier Breakers” content series launched during Black History Month.

What in the World

What in the World—Week of March 8

News from around the world that caught our eye and was featured in our Monday newsletter.

Equality

Celebrating women is good. Doing something about the wage gap is better

A small group of industry professionals have launched a new campaign that asks employers to finally commit to action on income inequality.

Brands, Media

Why Bud Light made a documentary about women DJs

After being screened at TIFF last fall, the documentary gets wide release on Crave starting Monday, International Women’s Day.

Brands, New creative

Centennial College strikes a positive note about lessons from a pandemic

The extraordinary circumstances of the past year have turned all of us into students, learning about a world transformed.

Brands, New creative

Canada Goose joins the NBA All-Star team

The partnership includes a TikTok challenge and the outwear brand’s first-ever foray into TV advertising.

Agency

doug&partners gets a new managing director

Christine Scott joins to add strategic depth to the agency while helping run its day-to-day operations.

COVID-19

nabs introduces new mental health service for ad industry

Togetherall is described as a peer-to-peer mental health community where users can talk openly and anonymously with others dealing with similar mental health challenges.

What in the World

What in the World—Week of March 1

News from around the world that caught our eye and was featured in our Monday newsletter.

Agency

Brian Murray joins Zulu Alpha Kilo as ECD

ZAK now has a three-person senior creative leadership team of Murray, Wain Choi and Stephanie Yung.

Brands

Amplifying the industry’s Black voices for Black History Month

A second instalment of Gavin Barrett’s profiles of Black talent working in Canadian marketing, advertising and media.

Agency

Jared Stein named president and CEO at The Hive

Rick Shaver steps away from the CEO role while remaining with the agency.

Agency

Canadian advertising loses its Grip

As part of larger global restructuring, Dentsu rebrands the agency as dentsuOne.

Agency

Steve Persico promoted to co-chief creative officer at Leo Burnett

Persico will work closely with Lisa Greenberg across the entire client roster.

Opinionnation

Marketing’s false prophets are undermining our industry

Fake experts, uninformed thought leaders and swaggering magnetic prophets are proliferating, and their rise threatens to further undermine the industry, says Mo Dezyanian.

Brands, Media

TikTok expands its ad offerings in Canada

New tools for Canadian SMB marketers, including self-serve ad options and Shopify integration, underline the social platform’s decisive moves into social commerce.

By Design

Why Le Parc created a ‘huggable brain’ for Goldie Hawn

It’s part of a comprehensive redesign from Le Parc that includes new logos and typography, a new colour palette, and 3D illustration.

Brands

Marketers seek employers with purpose: World Federation of Advertisers

Companies that stand for more than functional delivery of products and services will become more attractive to top talent, say study authors.

What in the World

What in the World—Week of February 22

News from around the world that caught our eye and was featured in our Monday newsletter.

Research

Trust falls after a difficult 2020: Edelman Trust Barometer

More than two-thirds of Canadian consumers believe they have the power to force corporations to change, and nearly as many want CEOs to step forward to fix societal problems.