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David Brown

Agency, Media

Most Eyereturn staff find new home at MPL after Torstar shutdown

An unexpected pre-Christmas phone call between Eyereturn’s Pary Bell and Media Propulsion Labs’ Dave Hale led to some much-needed good news for some in the struggling media sector.

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Agency

Hunt and Macaulay team up for an ‘Optimalistic’ endeavour

The two ad industry execs have launched a new consultancy to help small and medium-sized enterprises “un-waste” their resources to drive sustainable growth.

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Creative in Brief

Alpine Credits to the rescue

New campaign says that Alpine Credits’ loan approvers embody superhero traits like speed, trustworthiness, and credibility.

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Brands, New creative

Scotiabank’s new, more diverse story about hockey

Developed by Rethink as part of the bank’s “Hockey For All” platform, the campaign is built around a children’s book with diverse characters.

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Techology

So how exactly can ChatGPT change advertising? (Part II)

More thoughts from creative leaders about how the next wave of AI could potentially change the communications industry.

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Agency, Brands

Two dairy marketers join forces and choose 123W to lead creative

The new arrangement arose from a new governance model for the Western Milk Pool, and includes BC Dairy and Alberta Milk.

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Creative in Brief

Pizza Pizza extends ‘fixed-rate’ offer with new campaign

Creative by Zulu Alpha Kilo adopts the tone of an overly earnest informercial, with “real” people extolling the personal financial benefits of the deal.

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What in the World

What in the World—Week of January 23

Dwayne Johnson making a big push for Zoa and other stories from around the world featured in our Monday newsletter.

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Agency, Brands, Media

Heckhausen named managing director for Nabs to kick off 40th anniversary year

The ad industry’s health, wellness and support charity also announced François Canuel, Yan Du, and Jack Latulippe as new directors.

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Brands, New creative

Newfoundland & Labrador ‘run wild’ to kick off tourism campaign

The launch spot by Target seamlessly stitches together existing footage—from year-old digital to 35mm shot in 2008—to showcase the rugged beauty of the province’s west coast.

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Brands, New creative

Not everybody really knows Leonard Cohen

New AGO campaign from Angry Butterfly uses the iconic Canadian’s own words in modern contexts.

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Media

PwC research finds ‘positive and welcome improvements’ in programmatic supply chain

The study for UK trade group ISBA found the “unknown delta” in programmatic fell from 15% in 2020 to just 3% this year.

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Agency

Publicis asks workplaces around the world to help employees fighting cancer

The “Working with Cancer” pledge was inspired by Publicis CEO Arthur Sadoun’s own fight with the disease, and seeks to end the stigma of cancer in the workplace.

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Agency

Rob Gendron named new ECD at Saatchi

After 13 years as creative lead for the agency, Brian Sheppard will continue to work for Saatchi as a writer, but he’ll do so from St. John’s.

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Brands, New creative

Bishop Strachan’s plan to develop more women leaders

The campaign by Good&Ready promotes the school’s new strategic plan, and focuses on the importance of developing more women leaders in key fields and professions.

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What in the World

What in the World—Week of January 16

M&M’s is flipping the status quo, a Dutch grocery chain fights loneliness, and other stories from around the world featured in our Monday newsletter.

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Brands, New creative

BC Dairy and Alberta Milk lean into weird

The new campaign from Taxi is part of a new marketing collaboration between the two provincial groups.

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Creative in Brief

Chevrolet goes off-roading, with a woman behind the wheel

The “Go Beyond” campaign shows what most truck ads don’t… “dynamic truck couples,” says Commonwealth//McCann’s Kevin Pfuhl.

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Brands, New creative

ROM giving away 450 million year-old membership cards

Contest and campaign by Broken Heart Love Affair extends the museum’s Immortal brand platform to members.

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Brands, New creative

CIBC’s cure for clients’ financial anxiety: Dogs

The first work from Courage is a filmed experiment that used therapy dogs to put stressed-out clients at ease.

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