New ad from Union starts at the end, focusing on a young girl who’s thrilled about her tech gift from Best Buy.
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Game over: Rogers fires Don Cherry after controversial comments
Coach’s Corner sponsor Budweiser calls Cherry’s comments ‘inappropriate and divisive.’
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The Really Brief — Week of November 11
New hires at Mosaic and Camp Jefferson; Forsman & Bodenfors certified by The 3% Movement; Postmedia launches healthing.ca.
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HBC hires digital and data expert to lead the brand
Meghan Nameth joins from PwC where she worked helped business become more data driven.
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Francesca Greggs on the beauty of small budgets, her favourite subreddits and judging the ADCC
‘Brands are willing to take risks because they’re seeing audiences respond,’ says Edelman L.A.’s director of creative strategy.
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Baffin’s audio-visual love poem to the Canadian outdoors
New campaign reflects a more ambitious marketing posture for the 40-year old brand, now owned by Canada Goose.
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Budweiser’s new call to action to support women’s hockey
The spot produced by Anomaly shows how ‘The Hockey Song’ isn’t such a happy tune for women players.
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Drake gets into cannabis with Canopy
More Life Growth is positioned around ‘wellness, discovery and overall personal growth.’
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McIntosh named president at Publicis Toronto
Appointment comes after previous president Bryan Kane moved to FCB earlier this summer.
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Loblaw cooks with Mafuzzy Chef
The special edition of Serge Ibaka’s ‘How Hungry Are You’ is connected to Loblaw’s current “Food lovers unite’ brand platform.
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CWF shows the ‘tireless’ fight for gender equality
Campaign by Forsman & Bodenfors shows women who are never too tired to pursue gender equality.
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Canadian Down Syndrome Society teams with Google to improve voice recognition
Developed by FCB, Project Understood asks people with Down syndrome to ‘donate’ their voice to make voice assistants more effective.
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UNICEF says children have the right to a childhood
New campaign from Juniper Park marks 30th anniversary of the landmark convention to protect children’s basic rights.
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Loto-Québec gets paranormal for Halloween
Video footage showing ghostly goings on generated lots of attention for Halloween scratch ticket game.
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The making of Canada’s newest e-sports brand: Toronto Ultra
The OverActive Media-owned team will begin play in the new Call of Duty league launching in 2020.
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A scary new font for Halloween, and Samsung’s space expedition crash lands
Plus: NBCUniversal’s shoppable ad units move to conventional TV, and TikTok makes awards show debut.
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RBC, TD and Bell top Canada’s most valuable brand rankings
BrandZ study from WPP and Kantar combines financial analysis with consumer research to determine the value a brand brings to the business.
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Quebec consolidates awards with one big Idéa
New show replaces Boomerang (digital), Grafika (design), Créa (advertising), Strat (results and strategy) and Prix Média (media).
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United Way makes an #Unignorable change to the Toronto skyline
Taxi’s second #Unignorable campaign uses augmented reality and a mobile app for a striking data visualization of poverty in GTA.
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The Really Brief — Week of October 28
Royal Canadian Legion calls for an online gaming ceasefire on Remembrance Day; Bayer Canada expands its relationship with McCann Worldgroup Canada; FCB wins GoodLife and lg2 adds Nicholas Paget as ECD in Montreal.
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