David Brown, Author at

The Really Brief — Week of September 28

CTV partners with Kruger to promote Cashmere Collection, Ryan Reynolds feels your pain parents of school-age children and Faulhaber wins Le Chateau.

Agency

ADCC’s Created podcast returns to dive deep into Canadian advertising

Guests for Season 2 include Joseph Bonnici, Hubert Davis, Jordan Doucette and Christina Yu.

Books, Brands

How to make a book club for bad girls

The Bad Girls Collective is about the power that comes from reading books, sharing ideas, speaking out and being a badass.

Opinionnation

Why creating in-house agencies will be good for the whole industry

The world of communications doesn’t have to be a life-and-death battle of in-house versus external agency creatives.

Agency, Brands

How theturnlab is building an in-house agency for Mattamy Homes

Howard Chang, co-founder of theturnlab explains how an “outsourced in-housing” model will operate.

Agency, New creative

How $20 could go a long way toward a greener recovery

For a coalition of environmental groups, Sid Lee showed just how a $20 bill invested in a green and just pandemic recovery could become $307.85

Brands, New creative

Harry Rosen wants to set a new tone for younger consumers

Creative by Zulu Alpha Kilo retains Harry Rosen brand DNA about leadership, but with a modern twist.

Brands, New creative

Reese air drops snacks in Outrageous stunt

Snack cupboards full of Reese’s new Outrageous chocolate bars were delivered to those who can’t work from home.

Brands

Berners Bowie Lee, a new agency inspired by culture creators

The agency’s creative process is built around identifying culture shifts before they become part of the mainstream.

Brands, New creative

Mosaic Life Insurance offers protection from 2020

Creative playfully riffs on the very unexpected weirdness of a year like no other.

Brands

Curtis Ferrera replaces Braganza as Scotiabank CMO

The change comes in the middle of a creative agency review.

Media

Globe and Mail gives advertisers extra context

Deal with Integral Ad Science is intended to ensure brand-safe content is not unnecessarily blocked by keyword blocklists

Brands, New creative

LCBO launches effort to help small food and drink businesses hurt by COVID

Campaign urges people to use the #PairItForward hashtag in support of local food and beverage companies hit hard by the pandemic.

Brands

After a pandemic pause, Canada Life launches its brand

The launch spot shows Canadians of all types engaged in slice-of-life moments, with the rugged Canadian Shield as a backdrop.

Brands, New creative

SAAQ puts radar on children’s backpacks to remind drivers to slow down

It’s part of a broader back to school campaign from lg2 featuring messaging around speeding and distracted driving.

Brands, New creative

Bud builds a bubble for sports fans

Sports are back in a big way, and the brand has created sports fans’ dream home, where they can spend one week over-indulging.

Opinionnation

How the giants of advertising can change their fortunes

For too long, the holding companies sacrificed the magic of creativity for the profit driven efficiency of accounting

Brands, New creative

CAMH launches timely suicide prevention campaign

The campaign is meant to tackle the stigma of suicide and provide hope to those struggling with mental illness.

Brands, New creative

Reese creates a not-so-secret society

Fans are being invited to create content that shows their love for Reese products.

Brands, New creative

Knix campaigns to replace tampons and pads

The campaign is built around creative equating disposable feminine products with a lousy romantic partner.