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Brands, New creative

Sobeys begins Olympic campaign connecting food, family and sport

The campaign’s early digital focus asks for contributed messages of support for Team Canada’s Olympians.

New creative

CDs share their thoughts on why Extra won the week in advertising

From ugly crying to “PG-rated park orgy,” creatives have many thoughts about the gum brand’s “For when it’s time” spot.

Brands, New creative

Pointing out the obvious in a new injury prevention campaign

Campaign by Wasserman sends a reminder that while COVID is important, we can’t forget other injury risks.

Brands, New creative

DoorDash goes back to the Flavourhood

The neighbourhood focus remains, but with an emphasis on the foods available through the delivery service.

Brands, New creative

This Mother’s Day, give your mother justice

New agency Hard Work Club debuts with a powerful ad for the Canadian Women’s Foundation.

Agency

Brett Marchand on the sale of Vision7 and a return to Quebec ownership

New owners mean new investments in data and technology, as well as possible expansion to the U.S.

Media

Overstory Media Group launches with a sharp focus on community journalism

The Victoria-based company aims to grow to 50 titles and 250 journalists within two years.

What in the World

What in the World—Week of May 3

News from around the world that caught our eye and was featured in our Monday newsletter.

Brands

Boys and Girls Club rebrands as BGC

Developed by Round, the new name and visual identity is designed to make the organization feel more inclusive.

Brands, New creative

Mackenzie calls for a more invested world

New campaign by Mosaic is built on the insight that many Canadians are heavily invested in their lives, but also need to be invested in their future.

Brands, New creative

Vancity’s brand positioning emphasizes its power to drive change

Developed by Taxi, the “Financial Force for Change” positioning speaks to how Vancity reinvests in people and communities.

Brands

A reminder for Alzheimer’s caregivers to take care of themselves, too

Creative from Cossette shows how caregivers can forget their own identity when looking after someone living with Alzheimer’s disease.

Awards

Six new inductees named to Canada’s Marketing Hall of Legends

Judy John, Sharifa Khan, Rem Langan, Bryan Pearson, Ratana and Arran Stephens will be honoured at virtual gala April 22.

Awards

Cannes Lions goes digital only for 2021

Unlike last year, when the awards program was cancelled, Cannes Lions trophies will be announced in June.

Brands, New creative

Altitude Sports celebrates the new found respect for doing more outdoors

Creative for the sporting goods retailer is meant to capture the appreciation of getting outside.

Consumer trends

Canadians disillusioned by voice tech: Mindshare study

Despite being stuck at home the last year, Canadians have become less impressed with their voice assistants, according to new Mindshare research

What in the World

What in the World—Week of April 5

News from around the world that caught our eye and was featured in our Monday newsletter.

Brands, New creative

Ronald McDonald House campaign shows how supporting families is supporting sick children

Campaign by Cossette shows how family can help sick children get stronger faster.

The Really Brief

The Really Brief—Week of March 29

KFC borrows some taglines; ICA partners on new training; Molson sponsors Hockey Night in Canada in seven languages; and Ethnicity Matters staffs up.

Brands, New creative

AutoTrader looks for an emotional lift

Campaign by doug&partners is heavily inspired by Dirty Dancing, showing the joy and confidence that comes from using AutoTrader