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CMDC will honour young professionals at Future Impact Awards

The program was created to celebrate the talent and ambition of the brightest young minds shaping the future of Canada’s media industry.

Brands, Media

Samsung teams with Director X for Galaxy Note campaign

The campaign will feature three videos shot using the Galaxy Note 10, with behind-the-scenes footage from so.da pushed out on Twitter.

Agency, Brands

Effie Canada begins year two with call for entries

Also, hear from the bright minds behind 2019’s big winners at Effie Canada Effectiveness Day.

Brands, Media

Re/Max readies reality real estate series

Five-episode YouTube series targets millennials and explores their key questions about buying a home.

Brands

Budweiser wants hockey fans to ‘lay it on the line’ this season

New campaign will focus not just on enjoying hockey, but on enjoying hockey with your friends.

Brands, PR

SickKids creates Airbnb listing to help fundraising efforts

The PR-led initiative recreates an uncomfortable, stressful stay inside the hospital’s paediatric intensive care unit.

Brands, New creative

Ontario’s Dairy Farmers present milk as a superfood

After a spring campaign focused on the farmers who make milk, new advertising is all about the product itself.

Diversity

Toronto Raptors introduce branded hijab for ballers

The garment was created in partnership with the Muslim women’s organization Hijabi Ballers.

Brands

Friends of Canadian Broadcasting wants foreign digital advertising to be an election issue

Radio campaign offers a humorous imagining of news that comes only from social media companies.

Agency, Brands

Helen Pak is going to Disney

Pak will lead the internal agency Yellow Shoes, overseeing creative globally for Disney’s parks and resorts.

Brands, New creative

Canada Goose focuses on human connections for new global brand campaign

‘Live in the Open’ is built around a series of mini-docs that reflect its fondness for richly cinematic storytelling.

Books, Brands

Don’t ‘ping me,’ and other advice from Ron Tite’s new book

Think. Do. Say. provides practical advice for modern marketers, like avoiding these painful business cliches.

Brands

Knix brings ‘Life After Birth’ to Toronto

Photo exhibit captures the raw, natural moments of postpartum life as part of the Knix mission to make women feel more empowered.

Brands, New creative

An audacious wine brand launch for TIFF

To honour the pioneer of Canadian wine, grape vines are being grown under the streets of Toronto.

Brands, New creative

Indigo brings all the feels for fall

Campaign from Conflict Creative is aimed at giving more meaning and depth to ‘Enrich Your Life’ platform.

What in the World

Burger King trolls McDonalds again, and a former American spy releases her campaign ad

Plus, Interpublic promotion might signal a likely replacement for Michael Roth.

The Really Brief

The Really Brief — Week of September 9

New creative from Twitter, Skip the Dishes and CPAs, plus a new president of National Public Relations.

Agency

Kristin Wozniak joins Cossette Media to extract real insight from data deluge

Meanwhile, at the agency’s creative side, a star recruit arrives from London to lead strategy, and Rosie Gentile takes a new role focused on experience.

Brands, New creative

P&G docu-series debuts on National Geographic Canada Friday night

Six-part series features brands including Always, Charmin and Head & Shoulders.