An unexpected pre-Christmas phone call between Eyereturn’s Pary Bell and Media Propulsion Labs’ Dave Hale led to some much-needed good news for some in the struggling media sector.
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Hunt and Macaulay team up for an ‘Optimalistic’ endeavour
The two ad industry execs have launched a new consultancy to help small and medium-sized enterprises “un-waste” their resources to drive sustainable growth.
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Alpine Credits to the rescue
New campaign says that Alpine Credits’ loan approvers embody superhero traits like speed, trustworthiness, and credibility.
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Scotiabank’s new, more diverse story about hockey
Developed by Rethink as part of the bank’s “Hockey For All” platform, the campaign is built around a children’s book with diverse characters.
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So how exactly can ChatGPT change advertising? (Part II)
More thoughts from creative leaders about how the next wave of AI could potentially change the communications industry.
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Two dairy marketers join forces and choose 123W to lead creative
The new arrangement arose from a new governance model for the Western Milk Pool, and includes BC Dairy and Alberta Milk.
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Pizza Pizza extends ‘fixed-rate’ offer with new campaign
Creative by Zulu Alpha Kilo adopts the tone of an overly earnest informercial, with “real” people extolling the personal financial benefits of the deal.
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What in the World—Week of January 23
Dwayne Johnson making a big push for Zoa and other stories from around the world featured in our Monday newsletter.
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Heckhausen named managing director for Nabs to kick off 40th anniversary year
The ad industry’s health, wellness and support charity also announced François Canuel, Yan Du, and Jack Latulippe as new directors.
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Newfoundland & Labrador ‘run wild’ to kick off tourism campaign
The launch spot by Target seamlessly stitches together existing footage—from year-old digital to 35mm shot in 2008—to showcase the rugged beauty of the province’s west coast.
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Not everybody really knows Leonard Cohen
New AGO campaign from Angry Butterfly uses the iconic Canadian’s own words in modern contexts.
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PwC research finds ‘positive and welcome improvements’ in programmatic supply chain
The study for UK trade group ISBA found the “unknown delta” in programmatic fell from 15% in 2020 to just 3% this year.
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Publicis asks workplaces around the world to help employees fighting cancer
The “Working with Cancer” pledge was inspired by Publicis CEO Arthur Sadoun’s own fight with the disease, and seeks to end the stigma of cancer in the workplace.
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Rob Gendron named new ECD at Saatchi
After 13 years as creative lead for the agency, Brian Sheppard will continue to work for Saatchi as a writer, but he’ll do so from St. John’s.
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Bishop Strachan’s plan to develop more women leaders
The campaign by Good&Ready promotes the school’s new strategic plan, and focuses on the importance of developing more women leaders in key fields and professions.
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What in the World—Week of January 16
M&M’s is flipping the status quo, a Dutch grocery chain fights loneliness, and other stories from around the world featured in our Monday newsletter.
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BC Dairy and Alberta Milk lean into weird
The new campaign from Taxi is part of a new marketing collaboration between the two provincial groups.
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Chevrolet goes off-roading, with a woman behind the wheel
The “Go Beyond” campaign shows what most truck ads don’t… “dynamic truck couples,” says Commonwealth//McCann’s Kevin Pfuhl.
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ROM giving away 450 million year-old membership cards
Contest and campaign by Broken Heart Love Affair extends the museum’s Immortal brand platform to members.
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CIBC’s cure for clients’ financial anxiety: Dogs
The first work from Courage is a filmed experiment that used therapy dogs to put stressed-out clients at ease.
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