New study found a wide range of concerns, from divided societies to fear of personal contact, the effect on kids, and mental health.
Read more
Subaru takes its ‘uncommon’ platform to winter roads
New campaign shows drivers handling scary winter driving conditions with ease and calmness—all thanks to their Subaru.
Read more
Sun Life and Cossette Media’s effective support of local journalism
Working with NOBL, Sun Life and Cossette sent more ads to local news sites, and saw key metrics like click-throughs and engagement go up.
Read more
Twitter begins billboard ‘manifestation’ campaign
The campaign was inspired by the theory, popular on social media, that by expressing dreams, good things will follow.
Read more
A new call for big tech to do more about child sexual abuse content shared online
A powerful ad from No Fixed Address shows how victims of child sexual abuse can be tormented long after the abuse has taken place.
Read more
What in the World—Week of January 17
Kanye’s new video is a Gap ad, a restaurant just for NFT-owners and other news from around the world featured in our Monday newsletter.
Read more
Karine Courtemanche on her plans as CMDC chair
Creating a healthy Canadian media ecosystem, attracting new talent to the industry, and a better measurement system will be priorities, she says.
Read more
Fighting to end the ad world’s funding of bigotry and hate
“There are a lot of empty promises made within the ad tech industry, and we are uncovering them. One at a time,” says Check My Ads co-founder Claire Atkin.
Read more
Angus Tucker on why he’s taking a break from advertising
The veteran creative leader is not retiring, but he says he wants to take some time and clear his head before contemplating what comes next.
Read more
Empire is feeding new dreams of Winter Olympic glory
The official grocer of the Canadian Olympic and Paralympic Teams, Empire is bringing back its “Feed The Dream” platform, which was launched for the Tokyo Summer Olympics.
Read more
Sleep-Eze shows the dreamy benefits of a good night’s sleep
New ad by Fuse Create depicts how deep sleep can lead to a bright and energetic morning.
Read more
Publicis launches ‘This Is The Job’ to attract more racialized students to advertising
The long-term goal is for Canadian marketing and advertising to be as diverse as the country itself, says Scott Pinkney.
Read more
Bell and lg2 show how to help those who need to talk
New campaign kicks off Bell’s 12th annual Let’s Talk fundraising and awareness effort to help those struggling with mental health.
Read more
Hershey taps FCB for creative and strategy
Hershey said it chose FCB because of its shared vision for how marketing is evolving, which includes more advanced data and analytics.
Read more
Galen Weston is back in front of the camera to launch #HeyPC for President’s Choice
The campaign is built around a request for consumers to share their feedback using the #HeyPC hashtag.
Read more
Warner Bros. posts real Matrix tweets to digital billboards for Resurrections
The campaign uses Twitter Billboards and Dive Networks in the U.S., Japan and Mexico.
Read more
Metro asks shoppers to ‘flip a dish’ for the holidays
Campaign by The Hive invites grocery shoppers to try something from another culture this holiday season, like one of 50 recipes provided by other Metro shoppers.
Read more
Even moose want the Feds to get First Nations better F’ing water
Public Inc. ends the year with a strongly worded holiday video calling on Justin Trudeau to solve the fresh water crisis at 70 Indigenous communities across Canada
Read more
The Mighty List: The people and brands that made a difference in 2021
Part two of The Message’s round-up of (yet another) year unlike any other.
Read more
Boston Pizza imagines some pizza inspired holiday gifts
John St. imagined 20 make-believe, pizza-themed gifts to evoke warm and fuzzy feelings for those who grew up picking toys from Christmas catalogues in the ’80s and ’90s.
Read more