‘Ketchup Fraud’ lands Rethink six Golds, while Paprika’s Louis Gagnon was presented with the Les Usherwood Award for lifetime contributions to the industry.
Read more
Dave Carey joins Media.Monks with a global AI mandate
Media.Monks believes AI will drive old agency models “into obsolescence,” and Carey will help build “the blueprint” for a new model.
Read more
Pringles’ famous mascot gets into the spirit of Movember
The social media campaign by WeAreSocial includes a website with articles and resources about men’s mental health, and conversation starters to break down the ‘I’m fine’ barrier.
Read more
PC Insiders Report turns 40 and celebrates the discovery inside
The new campaign by Leo Burnett spotlights the joys of discovery during the holidays.
Read more
An advertising blackout to mark Remembrance Day
Digital out-of-home screens across the country will go dark for two minutes to honour those who have served.
Read more
Hayley Wickenheiser backs “Be the MVP” campaign for lung cancer awareness
Merck’s “Be the MVP” platform encourages Canadians to be on the lookout for early symptoms of lung cancer.
Read more
What in the World—Week of November 6
New immersive viewing experiences coming for sports; HBO’s chief executive troller; and other stories from around the world featured in our Monday newsletter.
Read more
GroupM introduces new division focused on government
The Government Practice will based in Montreal and led by Monique Brosseau, president of GroupM Quebec.
Read more
For BCCHF even small donations can have big impact
The new fundraising campaign by One Twenty Three West asks donors to help young patients get home for the holidays.
Read more
How Heinz is helping runners refuel
Routes shaped like Heinz’s iconic keystone logo direct distance runners to places to get the ketchup packets they use for an energy boost.
Read more
Best Buy flips for the holidays
In the new holiday campaign by DonerNorth, Best Buy contends that it can make shopping for gifts as fun as getting gifts.
Read more
Josh Stein named chief creative officer for LG2 Toronto
Stein joins from McCann which enjoyed a creative resurgence with him as CCO.
Read more
GroupM North America CEO Kirk McDonald to depart
Mindshare’s Adam Gerhart is taking over as interim CEO.
Read more
The paradox of adland nostalgia and future fetishism
The holdcos are making moves to position themselves for the future, but some people deride them for letting go of the past.
Read more
Canadian Down Syndrome Society shares ‘care instructions’ for siblings
FCB’s latest fundraising and awareness campaign for CDSS offers advice on caring for children living with Down syndrome, shared by parents for after they are gone.
Read more
Telus has got another thing coming: the new iPhone 15 Pro
The new campaign by The&Partnership features some “edgy, yet adorable” critters, and a classic hard-rock soundtrack.
Read more
BC Cancer Foundation shares real stories of ‘Life Beyond Cancer’
The new campaign by Wasserman marks the second year of the charity’s ambitious campaign to raise $500 million.
Read more
Kruger names North Strategic its PR agency of record
Kruger hired the Canadian-born PR shop at a time when it “doubled down on its commitment” to Canada after the shock departure of Kleenex.
Read more
Canada Life back for more ‘For life…’
Developed by Taxi, the campaign shows how Canada Life is “there for Canadians during life’s important moments,” said executive CD Frank Macera.
Read more
The Hive named Canadian Olympic Committee’s lead agency for Paris 2024
Unlike previous Olympics, The Hive will work with both the COC and lead broadcast partner CBC on one campaign.
Read more