David Brown, Author at - Page 2 of 77

Stop The Party introduces new rules from the game of life

Stop the Party seeks to raise awareness and encourage real action to close the wage gap between men and women.

SkipTheDishes cooks something up with Mitch Marner

“Mitch’s Dishes” is a virtual restaurant with food curated by Chopped Canada winner chef Matt Rosen and approved by the Leafs star.

Creative in Brief

Armstrong and Dentsu invite consumers to unlock the cheese

To launch a new shredded cheese made with real bacon, consumers can guess a six-emoji combination that unlocks a virtual safe to win cheese for a year.

Creative in Brief

Mark McMorris rides again for Subway

Subway keeps its sporty vibes going in a new campaign by Dentsu starring Canadian snowboarders Mark McMorris and Sébastien Toutant.

Agency

Is 2023 looking better than expected? Canada’s agency bosses weigh in

Despite lots of dire predictions, the holding companies’ recent results suggest things aren’t that bad. And Canada’s agency leaders seem to agree.

Brands, New creative

Performance Art prompts more donations for Ukraine

The new video for The Humanitarian Coalition contrasts AI-generated descriptions of pre-war Ukraine with the reality one year after the Russian invasion.

Creative in Brief

David Suzuki Foundation plugs renewable energy

New billboard campaign comes in response to a campaign from Pathways Alliance.

Brands, New creative

Helping Canadians see the signs of sex trafficking

The campaign by Diamond for The Joy Smith Foundation raises awareness of the nine warning signs someone is at risk of being lured into the sex trade.

Creative in Brief

Swoop hoodies come with a free flight

Developed by Oliver, “The Warmest Hoodie Ever” comes with a $500 voucher good for a round-trip flight to any of Swoop’s warm-weather destinations.

Brands, New creative

Telus created ‘critter comforts,’ because who doesn’t love cute animals?

Telus’s new campaign drives affinity with its iconic visual brand identity: Critters.

Brands, New creative

Kraft Heinz has a warm welcome for new Canadians

Limited-edition jars include welcome messages in five of the most common languages spoken by new immigrants, as well as language lessons and other support services for new Canadians.

Consumer trends, Research

Canadian social ad spend now 27% of all digital: report

Data from We Are Social’s “Digital 2023: Canada Report” provides a snapshot of digital consumer behaviours and marketing trends.

Creative in Brief

Pizza Pizza turned into Pizza for Valentine’s Day

As part of the “Everyone Deserves Pizza” platform, singles were given a free slice of pizza on a day dominated by couples.

Creative in Brief

Harvey’s is sorry, not sorry in its new campaign

The new campaign by G&G reminds viewers—in the most Canadian way possible—that they can customize their Harvey’s burger however they want, and that it’s a Canadian thing.

Brands, New creative

Coming face-to-face with your ‘Wildhood’

The new GO RVing campaign by Broken Heart Love Affair retains the “Wildhood” focus on curiosity and discovery, but with a new creative expression about finding one’s true self.

Creative in Brief

Apple adds Canadian flavour to Super Bowl

The new ad for “Relax, it’s iPhone” campaign features two famous Canadians doing Canadian things, and was produced with the Media Arts Lab team in Toronto.

Brands, New creative

CAMH builds a tower of people to launch new brand platform

The “No One Left Behind” platform from Camp Jefferson launches with a new campaign to help CAMH reach its $500 million fundraising goal.

Brands, New creative

Bell’s Super Bowl spot was not actually a horror show

The new spot from Leo Burnett starts with a happy family enjoying a vacation house, until a terrible discovery —cable internet—ruins everything.

Brands

What in the World—Week of February 13

Taco Bell gives Pete Davidson ads credit for spike in breakfast sales, and other stories from around the world featured in our Monday newsletter.

Agency

Jenny Glover joining ZAK

News of Glover’s hiring comes just days after it was announced she was leaving Juniper Park\TBWA, the agency she’s worked with since coming to Canada in 2018.