New Snickers spot outlines the dangers that come with having secret nicknames for your co-workers.
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New Snickers spot outlines the dangers that come with having secret nicknames for your co-workers.
Read moreTechnology and creativity are too often used to deliver a fleeting moment of marketing novelty, but this German execution demonstrates their power.
Read moreTo have value, brands need to provide consumers with something that goes well beyond the transactional, says The Hive’s Rick Shaver.
Read moreThis is the first of a new regular column that long-time Canadian creative Craig Redmond will be writing for our Monday newsletter.
Read moreWith gaming continuing to grow, more brands want to play with their consumers. Ari Elkouby offers four tips for how to play and win.
Read moreHow Canadians (subconsciously) reacted to holiday ads from around the world
Read moreThings are looking up for 2021, but most firms will need a true financial planning partner to steer through the rough waters ahead.
Read moreCOVID isn’t changing consumer behaviour so much as accelerating underlying trends, says Crop president Alain Giguere. In this special column for The Message, he makes five consumer predictions for the year ahead.
Read moreInternational holiday creative that subconsciously resonates with Canadian consumers.
Read moreWe’re all struggling to get through the pandemic. But responding to that email or answering that call can go a long way towards helping someone through difficult times, says Kerry Fleiser
Read moreHow brands can take actions to help those hard-hit by the second wave of COVID-19.
Read moreThe pandemic has taught us a lesson not to be forgotten: real brand affinity can come from treating customers like neighbours.
Read moreThe brand challenges presented by the pandemic are complex and solutions will have to go way beyond communications strategies, says Leo Burnett’s Brent Nelsen
Read moreCanadian TV advertising fell 45% in the second quarter, with sports accounting for nearly one-third of that loss.
Read moreThe future won’t be about ‘unique’ perspectives, but more perspectives, says Juliet’s Denise Cole
Read moreWhether we like it or not, we in advertising are the financiers of media, says Mo Dezyanian.
Read moreAn APG salary survey found visible minority planners and strategists are underpaid, and underrepresented at senior levels.
Read moreOrlando Wood provides a clear explanation of how the pandemic is affecting our responses to advertising, says Mark Tomblin
Read moreYour best (and worst) working from home habits, funniest ads, and your go-to entertainment choices.
Read moreWhen business leaders are honest and open about having tough days in a tough time, they empower employees to absorb their own challenges, get better and move forward, says TRENT THOMPSON
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