Brands need to be especially understanding of cautious Canadians’ concerns if they want to win the holiday shopping season, says Wavemaker’s Nikki Stone.
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Brands need to be especially understanding of cautious Canadians’ concerns if they want to win the holiday shopping season, says Wavemaker’s Nikki Stone.
Read moreWith Heather Reisman back in charge, Indigo seems to be pursuing a ‘think big, act local’ strategy where “each store should feel like an independent,” says Éric Blais.
Read moreBrands should play an important role as vehicles for action, beyond performative “we are listening and learning” statements, say Public’s Phillip Haid and Caleigh Farrell.
Read moreThe team’s blind faith in analytics provides a cautionary tale about data-driven communications, says Noel O’Dea.
Read moreTrio of films by New York’s Johannes Leonardo echo the brand’s famous three stripes.
Read moreA popular Cannes presentation by three of the industry’s best known effectiveness experts got Kevin Keane thinking about some suggestions of his own.
Read moreThe new brand identity for the Beverley School was inspired by friendship bracelets with a “Sesame Street meets NYC Subway System” vibe, says Conflict partner Niall Kelly.
Read moreCreating a successful pitch deck requires thinking like a magician. The trick is to create a compelling story, says Trevor Thomas.
Read moreThe best purpose-led campaigns—like those from Dove, Wendy’s and most recently Fiat—start with a clear brand conviction, says Trevor Thomas. Otherwise it’s like a punchline without a set up.
Read moreTo commemorate the passing of one of Canadian advertising’s legendary leaders, we’re re-publishing a 2019 profile written by Mark Smyka.
Read moreCreativity and the best ideas have little to do with timesheets, or time of day for that matter. Joanna Track says it’s time for the ad industry to think differently.
Read moreCannes judges shouldn’t only award tear-jerking work that wants to save the world, says Angus Tucker. “Fun and laughter and are as much a part of the human condition as love and hope.”
Read moreThe NHL’s Pride Nights send a message to LGBTQ+ youth that hockey is for them, says Sam Archibald. The pressure is on teams and sponsors to make sure they move forward and not backward
Read moreChatGPT and other AI tools are transforming the way the industry works, but that includes how it works with interns, says One Twenty Three West’s Colin Carroll.
Read moreTV is awash with flawed characters audiences cheer for. VMLY&R’s Trevor Thomas wonders if marketers should try a similar approach.
Read moreAside from being unethical, not compensating people for their work perpetuates inequality by taking opportunities away from those who can’t afford to work for free, says Swerve’s Andrew Wagar.
Read moreFinding Nemo is much more than a fish story, says VMLY&R’s Trevor Thomas. It demonstrates the power of finding a true human insight.
Read moreLocal media is often ignored by media planners because of gaps in the data that ignore smaller communities and marginalized groups, says Sarah Thompson
Read moreThe Evolve Agency Group president’s ultimate weapon is “to thrive, use my voice, and to have a seat at tables where some think we should not be.”
Read more“There is no single way to be Black,” says Dyer. “However you show up each day is Black enough.”
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