Contributor

The team’s blind faith in analytics provides a cautionary tale about data-driven communications, says Noel O’Dea.

A popular Cannes presentation by three of the industry’s best known effectiveness experts got Kevin Keane thinking about some suggestions of his own.

Creating a successful pitch deck requires thinking like a magician. The trick is to create a compelling story, says Trevor Thomas.

The best purpose-led campaigns—like those from Dove, Wendy’s and most recently Fiat—start with a clear brand conviction, says Trevor Thomas. Otherwise it’s like a punchline without a set up.

Creativity and the best ideas have little to do with timesheets, or time of day for that matter. Joanna Track says it’s time for the ad industry to think differently.

Cannes judges shouldn’t only award tear-jerking work that wants to save the world, says Angus Tucker. “Fun and laughter and are as much a part of the human condition as love and hope.”

The NHL’s Pride Nights send a message to LGBTQ+ youth that hockey is for them, says Sam Archibald. The pressure is on teams and sponsors to make sure they move forward and not backward

ChatGPT and other AI tools are transforming the way the industry works, but that includes how it works with interns, says One Twenty Three West’s Colin Carroll.

TV is awash with flawed characters audiences cheer for. VMLY&R’s Trevor Thomas wonders if marketers should try a similar approach.

Aside from being unethical, not compensating people for their work perpetuates inequality by taking opportunities away from those who can’t afford to work for free, says Swerve’s Andrew Wagar.

Finding Nemo is much more than a fish story, says VMLY&R’s Trevor Thomas. It demonstrates the power of finding a true human insight.

Local media is often ignored by media planners because of gaps in the data that ignore smaller communities and marginalized groups, says Sarah Thompson