Contributor

Human creativity and machine learning produced these funny ads about Covid-denying archetypes, says Craig Redmond.

A campaign for TCM has Craig Redmond wondering if our appetite for content means we’re settling for fast food entertainment.

This epic story of an aspiring filmmaker who brings hope to his little village brought back powerful memories for Craig Redmond.

The marketing mavericks at New Balance appear to be reaching out to running skeptics, says Craig Redmond. It’s a strategy that might help it close the gap on perennial brand favourites.

This spot from the British Heart Foundation has particular resonance for Craig Redmond, who knows from personal experience about the importance of heart health

The idea behind this Guinness campaign was clever, says Craig Redmond, but not clever enough to use it twice in the same year.

Craig Redmond takes a look at social platforms’ year in review videos, from Reddit’s “comical weirdness,” to TikTok’s “weirdly harmless.”

Sometimes, no matter how hard you try, your original concept gets turned into something much less than you intended, says Craig Redmond.

After months (and months) of tough news, Craig Redmond appreciates when a brand can deliver a feel-good act of kindness.

Craig Redmond knows that being a new mom is hard. So he really appreciates how Maltesers is talking about maternal mental health, with a wink and a smile.

Touching, thoughtful Christmas advertising is a lot like that ugly pillow you made for your mom in home economics, says Craig Redmond

Like most ad geeks, Craig Redmond looks forward to Britain’s Christmas ads. This year he was disappointed by what he found, but an HP ad from India made him feel better.

This creepy new ad from Current got Craig Redmond thinking about how Covid has transformed our relationship with cash money (or has it?)