In this week’s instalment of The Redmond Review, a campaign for Aussie beer brand Furphy reminds Craig Redmond of Molson’s iconic “I Am Canadian” campaign.
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In this week’s instalment of The Redmond Review, a campaign for Aussie beer brand Furphy reminds Craig Redmond of Molson’s iconic “I Am Canadian” campaign.
Read moreVW once again finds itself in “perception peril” following its ill-conceived April Fools prank, says Craig Redmond.
Read moreThe U.S. Ad Council’s new ad to suggest Americans should “get off their bums, get vaccinated and get their bums back in stadium seats.”
Read moreCraig Redmond fondly remembers earlier days as a creative partner with Jeffrey Hilts, who just announced he’s stepping away from FCB
Read moreStrong support of gender equality is not only the right thing to do, it can convert “no logo” consumers into “pro logo” consumers.
Read moreThe last year led a lot of agencies to reevaluate every line on their budget—including awards shows.
Read moreIn this week’s instalment of his regular column, Craig Redmond presumes that Orange’s ‘Baby Steps’ will inspire audience indignation (and delight)
Read moreWhen Scott Knox talks about being gay in the industry, he’s not speaking to the straight audience. It’s to remind anyone who is gay they don’t have to hide.
Read moreThe Rolling Stones frontman has created a voiceover for one of the world’s most hallowed venues: the Royal Albert Hall
Read moreAn offbeat ad from sofa-in-a-box company SNUG captures the bliss of a world free of mean tweets and mean-spiritedness.
Read moreWith the pandemic likely to accelerate the “buy local” trend in Canada, brands need to be thinking about how to meet consumer expectations, says Crop’s Alain Giguere.
Read moreIs it COVID compliant? Craig Redmond doesn’t know or care. Instead, he says, it’s a joyful reminder of music’s ability to spread joy.
Read moreThe city will vote on a new plan that will deliver a multi-dimensional hub to produce unique experiences, activations and events.
Read moreNew Snickers spot outlines the dangers that come with having secret nicknames for your co-workers.
Read moreTechnology and creativity are too often used to deliver a fleeting moment of marketing novelty, but this German execution demonstrates their power.
Read moreTo have value, brands need to provide consumers with something that goes well beyond the transactional, says The Hive’s Rick Shaver.
Read moreThis is the first of a new regular column that long-time Canadian creative Craig Redmond will be writing for our Monday newsletter.
Read moreWith gaming continuing to grow, more brands want to play with their consumers. Ari Elkouby offers four tips for how to play and win.
Read moreHow Canadians (subconsciously) reacted to holiday ads from around the world
Read moreThings are looking up for 2021, but most firms will need a true financial planning partner to steer through the rough waters ahead.
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