Maja Neable is moving from BMO to head TD’s Canadian marketing after departure of Betsey Chung, while CIBC has no immediate plans to appoint a new CMO after split with Tammy Sadinsky.
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Maja Neable is moving from BMO to head TD’s Canadian marketing after departure of Betsey Chung, while CIBC has no immediate plans to appoint a new CMO after split with Tammy Sadinsky.
Read moreGannett introduces dedicated Taylor Swift and Beyonce beats; Surge pricing hits UK pub-goers’ pockets; plus other headlines from around the world featured in our Monday newsletter.
Read moreBMW Films is back, with an EV twist; California plane crash was a sponsored stunt; and other news from around the world featured in our Monday newsletter.
Read moreWe asked some top creatives if AI was really worth all the hype, and what it could mean for the future of commercial creativity. Here’s what they told us.
Read moreFor the most part, we consider ourselves to be a business news outlet, reporting on an industry that exists to build brands, sell products and services, drive growth, and boost profits. But we also think of ourselves as a bit like an old-school community newspaper, covering the stories that blur the lines between business and […]
Read moreThe outrage and ridicule will soon subside and brands will find value for their multi-million dollar commitments, say sports and marketing experts
Read moreThe first campaign from Taxi shows that KOHO understands the financial challenges facing many millennials, without making unrealistic promises of how it can help.
Read moreOur weekly recap of new additions includes client wins for Diamond and McCann Montreal, hires at Citizen Relations and Mixtape, and a new partner for True Media.
Read moreZerotrillion’s new managing director in Toronto and global chief strategy officer, tells us about his son, his favourite books, and has some movie recommendations.
Read moreMindshare holds onto media account, and Taxi keeps Fido in a shift that signals the end of the bespoke WPP agency Theo after less than two years.
Read moreThe new campaign calls for marathons to hold bib #321 for runners with Down syndrome or other neurodivergent athletes.
Read moreThe iconic ketchup brand says that despite appearing in countless big movies, it never gets the credit it deserves. So it wants to join the actors’ union.
Read moreWhy Burger King can’t pull out of Russia, why Minnie Mouse dropped a new album, and other stories from around the world featured in our Monday newsletter.
Read moreFor a long time, Nicole McCormick kept quiet when Canadian media ignored important stories about Indigenous Canada, but in the last few years she found her voice and won’t be quiet anymore.
Read moreAfter nearly 20 years away, Grimace plays some one-on-one for the McDonald’s “Game Day” campaign.
Read moreThe research for the Global Data & Marketing Alliance and CMA found that more than one-quarter of Canadians are “unconcerned about online privacy in general.”
Read moreThe photo essays are meant to change the narrative and increase understanding about the complete lives of those living with Down syndrome.
Read moreThe new ad by Rethink shows how home is where people create what they become known for in the world
Read moreNew hires for The Hive, Zulu Alpha Kilo and Northern Reflections; new business for Mindshare and Jungle; plus Innocean promotes two.
Read moreThe brand’s first made-for-Canada brand campaign features characters that embody one of four key brand traits: Crunchy, messy, cheesy and spicy.
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