BMW Films is back, with an EV twist; California plane crash was a sponsored stunt; and other news from around the world featured in our Monday newsletter.
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So how exactly can ChatGPT change advertising?
We asked some top creatives if AI was really worth all the hype, and what it could mean for the future of commercial creativity. Here’s what they told us.
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The Mighty List — Our Favourite People and Causes of 2022
For the most part, we consider ourselves to be a business news outlet, reporting on an industry that exists to build brands, sell products and services, drive growth, and boost profits. But we also think of ourselves as a bit like an old-school community newspaper, covering the stories that blur the lines between business and […]
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With new NHL sponsorship, brands find their shirt
The outrage and ridicule will soon subside and brands will find value for their multi-million dollar commitments, say sports and marketing experts
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KOHO is still keeping it really real in new campaign
The first campaign from Taxi shows that KOHO understands the financial challenges facing many millennials, without making unrealistic promises of how it can help.
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Who Does What Now—Week of March 21
Our weekly recap of new additions includes client wins for Diamond and McCann Montreal, hires at Citizen Relations and Mixtape, and a new partner for True Media.
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Getting to Know… Aubrey Podolsky
Zerotrillion’s new managing director in Toronto and global chief strategy officer, tells us about his son, his favourite books, and has some movie recommendations.
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Rogers moves creative account to Sid Lee from Theo
Mindshare holds onto media account, and Taxi keeps Fido in a shift that signals the end of the bespoke WPP agency Theo after less than two years.
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Why #321 represents athletic inclusivity for Adidas and FCB
The new campaign calls for marathons to hold bib #321 for runners with Down syndrome or other neurodivergent athletes.
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Heinz is still looking for recognition in Hollywood
The iconic ketchup brand says that despite appearing in countless big movies, it never gets the credit it deserves. So it wants to join the actors’ union.
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What in the World—Week of March 21
Why Burger King can’t pull out of Russia, why Minnie Mouse dropped a new album, and other stories from around the world featured in our Monday newsletter.
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Nicole McCormick: Changing the story for Indigenous Canada
For a long time, Nicole McCormick kept quiet when Canadian media ignored important stories about Indigenous Canada, but in the last few years she found her voice and won’t be quiet anymore.
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Grimace comes out of retirement to take on The Raptor
After nearly 20 years away, Grimace plays some one-on-one for the McDonald’s “Game Day” campaign.
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Study shows more Canadians increasingly comfortable sharing data online
The research for the Global Data & Marketing Alliance and CMA found that more than one-quarter of Canadians are “unconcerned about online privacy in general.”
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Why the Canadian Down Syndrome Society created ‘love stories’
The photo essays are meant to change the narrative and increase understanding about the complete lives of those living with Down syndrome.
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IKEA finds new meaning in ‘Make yourself. At home’
The new ad by Rethink shows how home is where people create what they become known for in the world
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Who Does What Now — March 15
New hires for The Hive, Zulu Alpha Kilo and Northern Reflections; new business for Mindshare and Jungle; plus Innocean promotes two.
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Taco Bell celebrates life’s messy moments
The brand’s first made-for-Canada brand campaign features characters that embody one of four key brand traits: Crunchy, messy, cheesy and spicy.
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CIBC shows dreams can come true for young homebuyers
‘Let’s Find Your Way’ shows how home ownership can be a reality for younger Canadians, thanks to CIBC’s mortgage products.
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Michelle Czukar: a remarkable talent and humble trailblazer in Canadian filmmaking
Rooster Post Production’s senior editor is a reluctant interview subject, but her colleagues are in agreement: she’s one of the best.
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