With interest in the CM on the rise, we spoke to Canadian marketers about why they’re behind the program.
Read more
What is ‘truth’ in the digital age?
People of different ages, races, genders etc. all process information and perceive truth differently, says neuroscience expert Kevin Keane.
Read more
Effie Canada introduces trophy holder for ELOC winners (like an EGOT only different)
ICA unveils new commemorative trophy holder for anyone who wins an Effie, Lion, One Show and Clio in the same year.
Read more
Here’s what drives advertising effectiveness
Popular marketing expert Mark Ritson’s advice on how to produce the most effective marketing, based on his analysis of Effie winners.
Read more
Martin Peters Ginsborg on sad piano music, baking for creativity and the ADCC Awards
The Message talks with some members of the all-world jury for this year’s Directions.
Read more
Getting prepared for the Future of Wealth at EnsembleCo event
The future of wealth will be unevenly distributed, increasingly female, and socially conscious.
Read more