Agency

Don Shelford was most recently global creative director for Visa at Wieden+Kennedy, but spent time at Droga5 and has overseen work for Nike, Google, Coca-Cola and TikTok.

“Her North American experience will be of great value as we continue to scale Believeco,”  said executive chair Arlene Dickinson.

The annual panel hosted by the American Marketing Association’s Toronto Chapter featured panelists Aaron Starkman, Sue Jackman, Richard Ivey, and Tessa Ohlendorf.

There is a massive difference between our industry having fewer agency brands and the idea that those brands matter less, says Tyler Turnbull.

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J. Walter Thompson and Young & Rubicam disrespects the work put into evolving them.

“This is not an agency that needs transformation, this is an agency that needs the spotlight shone on it,” said Panousis.

The agency, which includes Tim Hortons on its client roster, has emerged as one of the world’s most buzzworthy agency brands since launching five years ago.

The former John St. CCO is perfectly positioned to deliver creative based on “non-traditional thinking” that has become an Edelman hallmark under its global CCO, Judy John.