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Agency

Agency, Brands, New creative

BMO supports Canadian businesses with original holiday album

For the third iteration of BMO’s annual “Wrap the Good” campaign, FCB enlisted carollers to sing holiday classics with customized lyrics supporting underrepresented businesses.

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Agency, Brands

Broken Heart Love Affair wins a whopper of a new client

“There is an enormous desire on the part of our clients to do the best work in the market,” said BHLA’s Jay Chaney.

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Agency, Brands

Heart & Stroke taps UM Canada for media

The partnership is “an important step in our work to continuously connect with new and existing donors,” said Heart & Stroke’s director of marketing, Sue Valle Connop.

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Agency, Media

Committed to ‘pushing media forward,’ Ian Martins joins Zenith Canada

A release describes him as builder, marketer, and educator whose professional career has “consistently defied industry norms.”

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Agency, New creative

Gilead and Bensimon Byrne work together to end HIV stigma

The most recent work from the biopharmaceutical company’s campaign to address stigma around HIV spotlights an integral LGBTQIA+ organization in the Paris Ballroom Scene.

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Agency

Rethink adds new creative firepower to Vancouver office

Don Shelford was most recently global creative director for Visa at Wieden+Kennedy, but spent time at Droga5 and has overseen work for Nike, Google, Coca-Cola and TikTok.

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Agency

Alyssa Huggins joins Believeco:Partners as president

“Her North American experience will be of great value as we continue to scale Believeco,”  said executive chair Arlene Dickinson.

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Agency

The five most actionable insights from AMA’s 2023 agency panel

The annual panel hosted by the American Marketing Association’s Toronto Chapter featured panelists Aaron Starkman, Sue Jackman, Richard Ivey, and Tessa Ohlendorf.

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Agency, Brands, New Creative in Brief

Real Canadian Superstore’s holiday personalities remind consumers where to save

The latest marketing campaign from Real Canadian Superstore features characters like Santa and Scrooge shopping for discounts during the holiday season.

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Agency

If you think agency brands are meaningless, you might be in the wrong business

There is a massive difference between our industry having fewer agency brands and the idea that those brands matter less, says Tyler Turnbull.

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Agency

VML’s chiefs on new super-agency, redefining creativity, and creating cost savings

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J. Walter Thompson and Young & Rubicam disrespects the work put into evolving them.

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Agency, Brands, Creative in Brief

Destination Toronto becomes first Canadian brand to use TikTok’s Out of Phone service

Toronto’s tourism marketer expands its “You Gotta See…” campaign to Times Square

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Agency, Brands

Porsche names Angry Butterfly creative agency of record

Winning a premium auto account has been one of the agency’s goals since inception, said partner and CEO Brent Choi.

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Agency

Panousis joins Thinkingbox as growth officer

“This is not an agency that needs transformation, this is an agency that needs the spotlight shone on it,” said Panousis.

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Agency

Gut sells to Argentine tech consultancy Globant

The agency, which includes Tim Hortons on its client roster, has emerged as one of the world’s most buzzworthy agency brands since launching five years ago.

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Agency, Media

Cairns Oneil co-founder Sherry O’Neil announces retirement

“[I]t is time to let the next generation drive our growth and fuel our teams with the excitement and energy that they deserve,” she said in farewell letter.

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Agency, Appointments, Artificial Intelligence

Diamond COO promoted to chief AI officer

Alan Macdonald will continue to hold his role as COO as well as the newly founded AI position, in an effort to guide the agency towards a practice that incorporates AI technology into everyday work

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Agency, Brands

Looking at the new year with stars in our eyes

Now that we are part of Campaign, we get to set some loftier goals for 2024, and the Agency of the Year Awards is just the first example.

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Agency

Cher Campbell joins Edelman as global ECD

The former John St. CCO is perfectly positioned to deliver creative based on “non-traditional thinking” that has become an Edelman hallmark under its global CCO, Judy John.

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Agency, Awards

Enter now for Campaign’s Agency of the Year Global Awards 2023

Celebrating creative excellence, effectiveness, and talent, these awards are unique in that they recognize the top all-round performers globally.

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