The McKim agency brand—nearly as old as Canada itself—is being retired for good.
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The McKim agency brand—nearly as old as Canada itself—is being retired for good.
Read moreThe annual report lists who is working with fossil fuel companies, accompanied by an out-of-home campaign aimed at holding company employees.
Read moreZAK’s “Unpaid is Unfair” campaign for the National Association of Colleges and Employers shows how absurd it is to not pay interns for their work.
Read moreResults reveal around 500 job cuts, with executive chair Martin Sorrell expecting continued client caution.
Read moreThe move does not impact regional relationships, such as Rethink in Canada.
Read moreTom diSapia joins from UM, where he led strategy for EMEA while working on global business like Dyson, Johnson & Johnson and Honda.
Read moreMcCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB.
Read moreIn his first interview with international media, the global chief executive talks about his vision, client-centricity, the exodus of international talent, M&A and more.
Read moreA year into his role as MWG’s global chief executive, Lee is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.
Read moreAdland has lazily assumed that what we do is valuable to consumers, says Shaun McIlrath. But 90% of the time they would actually pay to avoid it.
Read moreThe addition of Keiller to build out 1:1 aligns with the agency’s investments in data, analytics, and predictive modelling, said Julie Haroutunian, VP and managing director.
Read moreMarta Hooper brings with her 20 years of experience and was most recently CCO at Rain.
Read moreCampaign first reported on the review in October 2022.
Read moreAfter 25 years working in agencies, Michael Boychuk wasn’t expecting a move to an in-house agency would be that tough. ‘Not going to lie, it was a hellish-steep learning curve,’ he says
Read moreThe rebranding of Koo is meant to reflect a goal of becoming the top diversity agency in Canada.
Read moreThe first issue of “Heart Shaped Glasses” explores dating after the loss of a loved one.
Read moreNerlich, who started her career in Canada and has been at Havas since early 2020, will begin at McCann effective immediately.
Read moreThe summertime tradition of “uncapping” can help kids cool off, but wastes a lot of water. Splash Spots make the practice fun while wasting less water.
Read moreShe brings “a new perspective to lead, build and evolve the agency,” said agency founder Bruce MacLellan, who remains as chair.
Read moreAfter successful early work for Nescafe, Courage is the new AOR for Kit Kat, Turtles, Boost, Coffee Mate and San Pellegrino
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