Agency Archives -

A sobering reminder of adland’s sexual harassment problem

The ad by Lucky Generals features voiceovers in which victims recount real-life instances of workplace harassment.

Manulife names dentsu global agency for creative and media

The Toronto-based financial firm previously had multiple AORs around the world, and wanted one agency to work on a “defined global brand strategy,” said CMO Karen Leggett

Agency, Brands

Cossette named lead agency for SAQ

Quebec’s liquor retailer first appointed Cossette as its lead agency in 2017.

Agency, Brands

WW International picks Cossette for Canadian creative

Cossette will work on creative, strategy and production out of its Toronto office, with a national campaign planned for spring.

Agency, Brands

Publicis named creative AOR for Canadian Tire

Publicis said it will draw on resources from across Publicis Groupe, including Epsilon, content creation, CRM, sports and entertainment expertise.

Agency

Kidnapped teen rescued after using Canadian Women’s Foundation ‘Signal for help’

Originally developed by Juniper Park\TBWA for use in video chats during lockdown, the signal went viral on TikTok in the last year as a way to ask for help.

Agency, Brands

Simplii banks on Broken Heart Love Affair to build its brand

The account win is the second for BHLA this week after also picking up Go RVing.

Agency

Bertrand Cesvet on his darkest and brightest days at Sid Lee

After nearly 25 years atop Sid Lee, Cesvet announced he’s leaving the agency this week. He spoke with The Message about his highs and lows, and what’s next for him and the industry.

Agency

Jackman launches venture arm, Catapult

After building its reputation working on big brands, Jackman wants to help build some disruptors.

Agency, Brands

Go RVing Canada hits the road with Broken Heart Love Affair

The Wildhood brand platform still “has a lot of legs,” says Go RVing Canada president Chris Mahony.

Agency, New creative

Christina Yu joins Ostrich, and makes ‘Something from Nothing’ for Fiverr

The global campaign was co-directed by Yu and Patrick Scissons, founder of the creative/production company hybrid.

Agency

Why Toronto agency Co-Op rebranded as Labour

The change represents a shift from a freelance-led model to a full-time team collaborating on the work, says president James Loftus.

Agency, Diversity

New survey quantifies the pay gap for women and minorities in Canadian advertising

Women just starting out in the industry make 20% less than men, while visible minority staffers make 22% less than white counterparts.

Agency, Brands

When it comes to briefs, marketers and agencies are on different planets: study

New study from the BetterBriefs project concludes that as much as one-third of marketing budgets could be wasted because of badly written briefs.

Agency

Blue Ant Plus gains some influence with new partnership

New deal with The Influence Agency combines branded content and influencer expertise to deliver more “sophisticated” solutions for brands

Agency

New holding company launches with $150 million in funding and a goal to grow fast

Meet The People launches with Match Retail and Public Label, and plans to grow quickly to 2,000 people.

Agency

Stuart Garvie leaving GroupM Canada

After four years as CEO, Garvie will leave the agency at the end of the month.

Agency, Diversity

Huge creates scholarship to improve diversity in design

“The Experience Exchange,” will see four students a year from underrepresented groups receive $2,500 to attend George Brown College.

Agency

Choi, Kawalecki and Candy talk about the Angry Butterfly effect

Since launching early this year, the strategy led agency has grown to 18 full-time staff working for Dairy Farmers of Canada, Campari, Canadian Tire and others.

Agency, Brands

Venture Play named agency of record for Alberta Milk

The wide mandate for the agency includes strategy, media (planning and buying), creative, public relations, social media and experiential.