Agency

Her hire ends a nearly year-long search for someone to build the agency brand and expand its capabilities in AR, media innovation, and CX.

Progress means unravelling “tiny, unconscious biases,” says Baptiste. That could mean some tough conversations, but it’s about learning and growth

The industry association has also made a series of appointments, including industry veteran Ira Baptiste as chair.

The veteran creative leader is not retiring, but he says he wants to take some time and clear his head before contemplating what comes next.

The Miles Philip Hammond Scholarship honours Bev Hammond’s young nephew, who lost his battle to cancer days after his first birthday.

The in-house agency has added Bianca Myers and Simon Au to lead the charge to more data-led, social marketing that happens at the speed of culture.

The plan is for “responsible growth,” said COO Caleb Goodman, with the office being managed from Toronto in the short term.

The multiple co-chair model is like a pyramid scheme for good, with each co-chair working to build support and engagement across their network.

The new agency is about “big ideas” that create brand love, but also flow “right down the funnel,” says CCO Lance Martin.

Creative Currency will be a standalone creative agency, but with the fast-reaction attitude and understanding of public opinion of a PR shop.

The ad by Lucky Generals features voiceovers in which victims recount real-life instances of workplace harassment.

Originally developed by Juniper Park\TBWA for use in video chats during lockdown, the signal went viral on TikTok in the last year as a way to ask for help.