Agency

“Our real goal is to make clients famous, to make their cash registers ring,” said Kelly. “Those things won’t change.”

Originally launched as Broken Heart Love Affair’s content and production arm, Lifelong Crush will move beyond that focus and adopt a more full-service model led by two of the industry’s most recognized creatives.

To celebrate Mother’s Day, Toronto agency Blackjet asked the moms of some of its employees to explain what their child does for a living.

82% of ANA survey respondents now use some form of in-house agency, up from 78% in the previous study. In-house agencies have become a “firmly entrenched” part of the marketing ecosystem, said ANA’s Bob Leodice.

Founder Howard Chang wanted a proven manager and leader to help scale the business as he steps aside from day-to-day operations

The hire reunites her with Peter Ignazi, and changes the agency in “fundamental ways,” said CEO David Diamond.

Manchester joined Sid Lee in 2001, and has been a key creative contributor as the agency built its creative reputation and expanded globally.

After five years servicing the Mondelez account, VaynerMedia opens a full-service shop in Toronto. “I think we’re ready,” says its global leader.

Despite lots of dire predictions, the holding companies’ recent results suggest things aren’t that bad. And Canada’s agency leaders seem to agree.