For the third iteration of BMO’s annual “Wrap the Good” campaign, FCB enlisted carollers to sing holiday classics with customized lyrics supporting underrepresented businesses.
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For the third iteration of BMO’s annual “Wrap the Good” campaign, FCB enlisted carollers to sing holiday classics with customized lyrics supporting underrepresented businesses.
Read more“There is an enormous desire on the part of our clients to do the best work in the market,” said BHLA’s Jay Chaney.
Read moreThe partnership is “an important step in our work to continuously connect with new and existing donors,” said Heart & Stroke’s director of marketing, Sue Valle Connop.
Read moreA release describes him as builder, marketer, and educator whose professional career has “consistently defied industry norms.”
Read moreThe most recent work from the biopharmaceutical company’s campaign to address stigma around HIV spotlights an integral LGBTQIA+ organization in the Paris Ballroom Scene.
Read moreDon Shelford was most recently global creative director for Visa at Wieden+Kennedy, but spent time at Droga5 and has overseen work for Nike, Google, Coca-Cola and TikTok.
Read more“Her North American experience will be of great value as we continue to scale Believeco,” said executive chair Arlene Dickinson.
Read moreThe annual panel hosted by the American Marketing Association’s Toronto Chapter featured panelists Aaron Starkman, Sue Jackman, Richard Ivey, and Tessa Ohlendorf.
Read moreThe latest marketing campaign from Real Canadian Superstore features characters like Santa and Scrooge shopping for discounts during the holiday season.
Read moreThere is a massive difference between our industry having fewer agency brands and the idea that those brands matter less, says Tyler Turnbull.
Read moreJon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J. Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Read moreToronto’s tourism marketer expands its “You Gotta See…” campaign to Times Square
Read moreWinning a premium auto account has been one of the agency’s goals since inception, said partner and CEO Brent Choi.
Read more“This is not an agency that needs transformation, this is an agency that needs the spotlight shone on it,” said Panousis.
Read moreThe agency, which includes Tim Hortons on its client roster, has emerged as one of the world’s most buzzworthy agency brands since launching five years ago.
Read more“[I]t is time to let the next generation drive our growth and fuel our teams with the excitement and energy that they deserve,” she said in farewell letter.
Read moreAlan Macdonald will continue to hold his role as COO as well as the newly founded AI position, in an effort to guide the agency towards a practice that incorporates AI technology into everyday work
Read moreNow that we are part of Campaign, we get to set some loftier goals for 2024, and the Agency of the Year Awards is just the first example.
Read moreThe former John St. CCO is perfectly positioned to deliver creative based on “non-traditional thinking” that has become an Edelman hallmark under its global CCO, Judy John.
Read moreCelebrating creative excellence, effectiveness, and talent, these awards are unique in that they recognize the top all-round performers globally.
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