New survey also looked at ageism in an industry where 49 is considered an older worker, and experience is devalued.
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New survey also looked at ageism in an industry where 49 is considered an older worker, and experience is devalued.
Read moreThe new look and feel is inspired by Pirate Sound’s original inspiration, the subversive pirate radio stations playing rock and roll off the coast of England in the ’60s.
Read moreWorking with its agency Craft Public Relations, the hard seltzer brand took the unusual step of disclosing influencer compensation for a new program.
Read more“Our real goal is to make clients famous, to make their cash registers ring,” said Kelly. “Those things won’t change.”
Read moreOriginally launched as Broken Heart Love Affair’s content and production arm, Lifelong Crush will move beyond that focus and adopt a more full-service model led by two of the industry’s most recognized creatives.
Read moreMatt Thornton will lead the restructured team, which brings together “programmatic, creative, media and tech resources” to work with agencies across the country.
Read moreAmong their advice: Be true to yourself, make sure you have a life, and find companies whose values align with yours.
Read moreTo celebrate Mother’s Day, Toronto agency Blackjet asked the moms of some of its employees to explain what their child does for a living.
Read moreMarc Pritchard asked Pete Carter to fix the way P&G’s marketers chose their agencies. Last month, he shared his model with Worldwide Partners in Montreal.
Read more82% of ANA survey respondents now use some form of in-house agency, up from 78% in the previous study. In-house agencies have become a “firmly entrenched” part of the marketing ecosystem, said ANA’s Bob Leodice.
Read moreShe is succeeded by Catherine Bate, a longtime advertising lawyer who joined Ad Standards as chief legal and policy officer in 2019.
Read moreHe replaces Robert Jenkyn, who spent just over 13 years with the network across two separate stints.
Read moreFounder Howard Chang wanted a proven manager and leader to help scale the business as he steps aside from day-to-day operations
Read moreThe deal boosts Havas’s performance marketing, data strategy and advanced analytics at a time when the digital landscape is changing and clients are looking for more campaign measurement.
Read moreThe hire reunites her with Peter Ignazi, and changes the agency in “fundamental ways,” said CEO David Diamond.
Read moreManchester joined Sid Lee in 2001, and has been a key creative contributor as the agency built its creative reputation and expanded globally.
Read moreAfter five years servicing the Mondelez account, VaynerMedia opens a full-service shop in Toronto. “I think we’re ready,” says its global leader.
Read moreThe new branding comes from No Fixed Address, which has been named agency of record for the charity’s 40th anniversary celebrations.
Read moreZulu Alpha Kilo moves up nine spots to second, while Bensimon Byrne moves up 11 spots to third overall. This year’s list also features 57 first-time entrants.
Read moreDespite lots of dire predictions, the holding companies’ recent results suggest things aren’t that bad. And Canada’s agency leaders seem to agree.
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