Agency Archives -

Reveal practices what it preaches with its short film festival

Rather than just announce their new website on LinkedIn, Reveal partners Paul Wales and Bill Moir produced three short films portraying human emotion.

Agency, PR

How Rethink wants to do PR differently

The Brand Narrative team is being led by Meredith Montgomery, a former VP at Ketchum, and Lianne George, who was previously editor at Chatelaine.

Agency, Brands

Loblaw Companies Ltd. cancels creative agency review

Participating agencies were notified of the decision this week, and told Loblaw would work with agency partners on an “as needed” basis starting in the New Year.

Agency, Brands, Media

CMA names Alison Simpson as new president and chief executive

Simpson, who has held top marketer posts at brands like Holt Renfrew and Rogers, fills the role left vacant with John Wiltshire’s departure in the spring.

Agency

Crowdiate and Terry O’Reilly share some fireside advice

The short stories were written by Ian Mirlin, who said they kept them laid back and free of all “soap box propagandizing.”

Agency

Arlene Dickinson on her new ad venture: Believeco:Partners

The new ad venture was created through the merger of six independent Canadian agencies: Venture Play, Argyle, Brightworks, Zync, Revolve and Castlemain.

Agency

Caleb Goodman explains why Rethink’s growth called for new management model

Management teams in each office, and new tiers for each department, provide talent with more opportunity to grow within the agency, said the partner and chief creative officer.

Agency, Brands, Media

Animated campaign shows how bec helps Quebec’s marketing professionals

Developed in partnership with Tam-Tam\TBWA, “Reanimated” shows how the industry association provides industry professionals with a wide range of services.

Agency

Peter Ignazi joins Diamond as CCO

The Message spoke with Ignazi about his decision to join the independent shop, and Diamond’s president about how he landed him.

Agency

Circonflex turns dummy text into a dance hit

Inspired by the placeholder text found on layout mock-ups, “Lorem Ipsong” is intended to demonstrate the sound agency’s capabilities.

Agency, Brands

Loblaw running creative agency review, but who is leading it?

In one of the biggest reviews of the year, believed to cover all Loblaw brands—from No Frills, to Joe Fresh, and Shoppers Drug Mart—the retail giant is seeking a “small pool of agencies.”

Agency

WPP’s global CCO Rob Reilly on its new Toronto Campus, and why it’s like Lollapalooza

The global holding company calls the 250,000 square-foot building an “important milestone” in making Toronto one of North America’s leading creative centres.

Agency

LG2 seeking new creative leadership with departures of Kim and Hirsch

The creative team was hired to open the agency’s Toronto office in 2014, and have overseen its creative output ever since.

Agency, Brands

Audi looks to the future with Bensimon Byrne

Audi has “big ambitions” to grow the brand using the iconic “Vorsprung Durch Technik” platform, but in ways that feel authentic to Canadians, said head of marketing Joseph Ottorino.

Agency, Brands

Oliver’s Dave Carey on what it means to be CIBC’s new ‘implementation’ agency

It’s best-known for in-housing, but Oliver will take a different approach with its newest client. “It’s still a model completely designed for them, we’re just not sitting in house with them,” said Carey.

Agency, Brands

Tammy Sadinsky on why CIBC chose Courage and Oliver

“It takes a little courage on [our] part to do something like this, but I believe in the vision they’ve got, and that the vision suits our needs,” says the bank’s top marketer.

Agency, Brands

CIBC confirms Courage and Oliver as new lead agencies

Courage will be the lead creative and strategy agency, while Oliver will be focused on implementation.

Agency

Masse Critique launches to reduce industry damage to the environment

Led by Valérie Vedrines, the new non-profit will work to drive real change in the community, to change attitudes and marketing itself to help save the environment.

Agency, Media

Touché’s Desormiers announces retirement

The media industry veteran launched Touché! in 1995 and oversaw its growth into one of the country’s leading media agency networks.

Agency

Sabaa Quao named chief creative for Cossette

“We were intentionally looking for non-traditional creative leadership,” said CEO Mélanie Dunn of Quao, who has a 30-year record of blending creativity and entrepreneurialism.