Agency Archives -

Agency, Brands

Brand incubator Trampoline looks to provide BIPOC businesses with a sales bounce

Its first work is a video for the Black-owned ice cream brand Neale’s Sweet N’ Nice.

Agency

doug&partners gets a new managing director

Christine Scott joins to add strategic depth to the agency while helping run its day-to-day operations.

Agency

Brian Murray joins Zulu Alpha Kilo as ECD

ZAK now has a three-person senior creative leadership team of Murray, Wain Choi and Stephanie Yung.

Agency

Jared Stein named president and CEO at The Hive

Rick Shaver steps away from the CEO role while remaining with the agency.

Agency

Canadian advertising loses its Grip

As part of larger global restructuring, Dentsu rebrands the agency as dentsuOne.

Agency

Steve Persico promoted to co-chief creative officer at Leo Burnett

Persico will work closely with Lisa Greenberg across the entire client roster.

Agency

Why Cossette looked abroad to strengthen its strategy department

Max Keane, Sohail Bhatia and Geraldine Tixier worked in the U.K, the U.S. and France before joining Cossette.

Agency, Brands

TD gets a new CMO as it looks for a new agency

Diamond, Cossette, TBWA\Chiat\Day New York and Accenture are believed to be in the running for the bank’s creative assignment.

Agency

Gut confirms Toronto opening

The move to Toronto comes two years after it began working on the Tim Hortons business.

Agency, COVID-19

New words for pandemic problems raises money for mental health

Creative agency Mixtape is selling merchandise that illustrates six common—but relatively minor—problems many have experienced during the COVID crisis.

Agency, Awards

BBDO tops ICA’s first ‘Creative Power List’

The new ranking system, based on a handful of Canadian and global awards shows, is meant to help agency leaders decide how to allocate their awards budgets.

Agency, Awards

The ADCC is back with a call to unquarantine your creative

After a near-death experience last year, the ADCC has brought back its awards show with a call for submissions and a Feb. 5 entry deadline.

Agency, Brands

Broken Heart Love Affair goes to the ROM

The agency will develop a new brand identity as part of a broader strategic repositioning for the Royal Ontario Museum.

Agency

Judy John on opening Edelman’s creative hub in Toronto

New creative team includes Anthony Chelvanathan and Manas Abrol from Leo Burnett, with Krystle Mullin returning to Toronto after three years in L.A.

Agency

Ogilvy Toronto appoints new creative leader

Meg Farquhar joins from Leo Burnett Chicago, replacing former CCO Brian Murray.

Agency, Awards, Brands

Canada’s Marketing Hall of Legends returns with a focus on diversity

Long one of the most respected honours for senior marketers, the process has been updated to ensure more representative nominees and judges.

Agency, Brands

Independent agencies dominate Canadian pitches: Listenmore

Excluding global alignment pitches, independent agencies won more than three-quarters of all pitches in 2020.

Agency, Production

Great Scott! They just made a shot-by-shot recreation of a Back to the Future scene

Three Toronto production industry vets (and their friends) found a fun way to keep busy during lockdown.

Agency, Brands

Air Miles adds Broken Heart Love Affair in agency roster overhaul

Broken Heart Love Affair, Fuse Create, Media Experts and Ogilvy comprise the brand’s new partners.

Agency

Public Inc. says out loud what many of us have been thinking about 2020

The social impact agency used its holiday budget to raise money for mental health and to say F-you to a truly awful year.