Also, hear from the bright minds behind 2019’s big winners at Effie Canada Effectiveness Day.
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Diamond Marketing Group launches PR practice
New division is led by veteran PR practitioners Wendy Bairos and Jenna Illies.
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Helen Pak is going to Disney
Pak will lead the internal agency Yellow Shoes, overseeing creative globally for Disney’s parks and resorts.
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Kristin Wozniak joins Cossette Media to extract real insight from data deluge
Meanwhile, at the agency’s creative side, a star recruit arrives from London to lead strategy, and Rosie Gentile takes a new role focused on experience.
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Ron Tite on how modern marketing shaped his new book “Think. Do. Say.”
The book contains zero Apple references, because asking your staff to live up a Steve Jobs ideal is a path to failure.
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TBWA creative who help build Apple brand files age discrimination suit in U.S.
Duncan Milner played a key role on the Apple business, even becoming a confidant of the late Steve Jobs.
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What’s next for Vision7 under new owners?
The company’s goal is to become a $1 billion business. CEO Brett Marchand explains how that will happen.
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Taylor Swift song supports Toronto music school, thanks to BBDO
The mega-star’s new song “It’s nice to have a friend” incorporates an original composition from Regent Park School of Music.
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Juniper Park\TBWA revamps leadership team, promotes Toto to president
Mark Fitzgerald also joins the agency as group creative director.
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Wunderman Thompson appoints Jeff Dack as first Canadian CEO
Former Carat Canada leader will assume his new role on Sept. 3.
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WPP beats expectations in Q2
Performance slightly ahead of internal expectations, but in line with full-year guidance says CEO Mark Read.
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How a (slightly) unscripted rap video put this Newfoundland city on the map
Last September, Mount Pearl issued an RFP for an economic development campaign. The result? A rapping realtor, and a pretty pony.
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Miles Nadal is the world’s biggest sneaker head
The MDC founder sets a new world record for a historic pair of Nikes.
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Bryan Kane leaving Publicis
His departure for an undisclosed new job in the industry comes after 19 years with the agency.
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Underwear brand SAXX taps McCann Canada
Agency will lead push into the U.S. as the men’s underwear market heats up.
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Argyle adds social depth with Matchstick addition
It is Argyle’s second significant expansion this year, following the January additions of Context and ChangeMakers.
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Canada’s ‘Bubble Boy’ lands New York gig
Quirky self promotional stunt leads to full-time job with Ogilvy.
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What we learned from our ‘no awards’ policy
The Garden’s Shane Ogilvie explains why life is good outside the awards show bubble.
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KFC moves to John St.
Account shift comes after nine years with Grip.
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WPP sells 60% stake in Kantar to Bain
WPP says it wants to be ‘data-driven’ without focusing on data ownership.
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