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Agency

Agency

McKim.Sherpa rebrands as The Show and Tell Agency

The McKim agency brand—nearly as old as Canada itself—is being retired for good.

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Agency

Clean Creatives releases the 2023 F-List: ‘There’s no creativity on a dead planet’

The annual report lists who is working with fossil fuel companies, accompanied by an out-of-home campaign aimed at holding company employees.

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Agency, New creative

The case against paying interns with T-shirts and coffee cups

ZAK’s “Unpaid is Unfair” campaign for the National Association of Colleges and Employers shows how absurd it is to not pay interns for their work.

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Agency

S4 Capital reports £23.2m pre-tax loss as big tech continues to cut spend

Results reveal around 500 job cuts, with executive chair Martin Sorrell expecting continued client caution.

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Agency, Brands

IKEA awards global ad account to McCann

The move does not impact regional relationships, such as Rethink in Canada.

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Agency

Mindshare appoints global chief strategy officer

Tom diSapia joins from UM, where he led strategy for EMEA while working on global business like Dyson, Johnson & Johnson and Honda.

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Agency

McCann launches global social and creator content studio

McCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB.

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Agency

Hiroshi Igarashi wants to reshape Dentsu: ‘We will move very fast from here’

In his first interview with international media, the global chief executive talks about his vision, client-centricity, the exodus of international talent, M&A and more.

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Agency

Creative shouldn’t cede attribution and measurement to media agencies: McCann Worldgroup CEO Daryl Lee

A year into his role as MWG’s global chief executive, Lee is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.

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Agency, Opinionnation

We need to dislike advertising as much as consumers do

Adland has lazily assumed that what we do is valuable to consumers, says Shaun McIlrath. But 90% of the time they would actually pay to avoid it.

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Agency

Keiller joins Cossette to help grow CRM

The addition of Keiller to build out 1:1 aligns with the agency’s investments in data, analytics, and predictive modelling, said Julie Haroutunian, VP and managing director.

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Agency

AntiSocial gets new GCD to oversee creative and production

Marta Hooper brings with her 20 years of experience and was most recently CCO at Rain.

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Agency, Brands

HSBC picks Omnicom Media Group as global media agency

Campaign first reported on the review in October 2022.

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Agency

What four years as a client taught me about running an agency

After 25 years working in agencies, Michael Boychuk wasn’t expecting a move to an in-house agency would be that tough. ‘Not going to lie, it was a hellish-steep learning curve,’ he says

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Agency

Plus Company has a new Visionnaire for multicultural marketing

The rebranding of Koo is meant to reflect a goal of becoming the top diversity agency in Canada.

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Agency

Juliet launches ‘zine about humanity

The first issue of “Heart Shaped Glasses” explores dating after the loss of a loved one.

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Agency

McCann poaches Havas North America CEO Stephanie Nerlich as global president

Nerlich, who started her career in Canada and has been at Havas since early 2020, will begin at McCann effective immediately.

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Agency, Creative in Brief

ZAK plays with New York’s fire hydrants

The summertime tradition of “uncapping” can help kids cool off, but wastes a lot of water. Splash Spots make the practice fun while wasting less water.

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Agency

Vanessa Eaton named president at Proof

She brings “a new perspective to lead, build and evolve the agency,” said agency founder Bruce MacLellan, who remains as chair.

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Agency

Courage picks up five more Nestlé brands

After successful early work for Nescafe, Courage is the new AOR for Kit Kat, Turtles, Boost, Coffee Mate and San Pellegrino

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