WPP says it wants to be ‘data-driven’ without focusing on data ownership.
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Why Publicis bought Epsilon—and what it means to Canada
‘The whole thing hinges on data,’ says Publicis’ Andrew Bruce.
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Nabs Month raises nearly $65,000
About 30 agencies participated in the month-long event.
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CMA introduces new agency search best practices
Guidelines include stating the contract value, identifying members of the client search committee, and avoiding/limiting spec work.
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New digital product agency Good Major marches into cannabis
New Toronto start-up is focused on digital products such as websites, apps and sales tools.
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Canadian creative job market looks hot for rest of 2019
Three-quarters of employers report difficulty hiring digital expertise.
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The most effective Raptor ads according to science
Underdog stories like Osmow’s resonated most with Raptors fans based on EEG brain wave analysis.
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Loto-Québec and Sid Lee win first Effie Awards Canada Grand Prix
Ogilvy leads all agencies with a total of nine awards for work with American Express, Post Foods, Kimberly-Clark and Unilever.
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Ottawa agency McMillan launches new sub-brand, Snack
New offshoot is intended as a sampler of the agency’s full capabilities, says CEO Pierre Paul Samson.
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Some artistic flair from nabs
Auction of art work donated by industry professionals raised $7,000 for the charity.
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John Killam named Ogilvy Canada CEO
Killam was most recently chief client officer at Red Magnet.
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One Club opens Toronto chapter
Regular One Show education and events will include a focus on diversity and inclusion in the creative industry.
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Mickael Kanfi’s move from digital advertising to a life in cleantech
Former Twist Image/Mirum ECD on his role with cleantech investment firm Inerjys.
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Diamond hires Max Valiquette as chief strategy officer
Valiquette has a mandate to grow the strategy team and help the fast-growing agency be a little more on-the-radar for its work.
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Giant Ant, Gentilhomme and Sid Lee win Gold Cubes at ADC Awards
Vancouver’s Giant Ant won two Gold Cubes at the ADC Awards in New York Monday night, while Montreal’s Gentilhomme and Sid Lee also won Golds. The ADC Awards is one of the oldest and most prestigious awards programs in the industry. Presented by The One Club for Creativity in New York, the ADC’s focus on […]
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Why great account planning is like jiu jitsu
Planning legend, author and trainer John Griffiths on how great planners need to challenge the status quo.
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Pak and Arbez leaving Grey, creative direction moving to New York
Global executive CD Emiliano Gonzalez De Pietri will take over as top creative for Grey Canada.
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Ancestry pulls slavery-era ad following online backlash
Criticism of the Anomaly Toronto spot erupted this week, with critics saying it ignores the true horror of slavery.
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Farm Boy chooses new agencies after issuing call via LinkedIn
The unconventional tactic earned praise on the social network, but triggered some light finger-wagging from the ICA.
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When Aaron met Rich and Jeff
Jeff Goodby and Rich Silverstein share candid stories about their remarkable careers in advertising for Aaron Starkman’s IOFA podcast.
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