Agency Archives -

Agency, Brands

Independent agencies dominate Canadian pitches: Listenmore

Excluding global alignment pitches, independent agencies won more than three-quarters of all pitches in 2020.

Agency, Production

Great Scott! They just made a shot-by-shot recreation of a Back to the Future scene

Three Toronto production industry vets (and their friends) found a fun way to keep busy during lockdown.

Agency, Brands

Air Miles adds Broken Heart Love Affair in agency roster overhaul

Broken Heart Love Affair, Fuse Create, Media Experts and Ogilvy comprise the brand’s new partners.

Agency

Public Inc. says out loud what many of us have been thinking about 2020

The social impact agency used its holiday budget to raise money for mental health and to say F-you to a truly awful year.

Agency, Media

Walmart chooses Starcom as new media agency

The Publicis network will take over from Mindshare as the retailer’s media AOR, effective early next year.

Agency

Sid Lee replaces Droga5 on Dos Equis in the U.S.

The win comes amid a renewed push into the U.S. for the Montreal-based agency, which now has about 180 employees south of the border.

Agency

Bob’s Your Uncle names Cora Brady president

She returned to the agency in 2017 and has been instrumental in development of its social and influencer capabilities, said CEO Bob Froese.

Agency, Brands

Scotiabank moves creative account to Rethink

The decision ends the bank’s longstanding relationship with Bensimon Byrne, which dates back to 2000.

Agency

Cher Campbell takes over John St. creative as Angus Tucker moves to Theo

Campbell joined the agency in 2016, and has played a lead creative role for some of the agency’s biggest clients.

Agency, PR

MSL Group’s Mia Pearson on how she built two agencies, and an early retirement

After building and selling two successful agencies, one of Canada’s premiere PR practitioners is ready for some downhill time.

Agency

Why Sid Lee’s new CEO Vito Piazza is ready for 2021

At the start of the pandemic, Piazza told his team to focus on maintaining relationships. But for 2021, it’s time to think about growing again. “Now the word is confidence.”

Agency, Media

Fuse Create adds Luke Moore to expand media offering

The new offering reflects the industry trend to have media experts working more closely with creative talent, says Fuse Create CEO.

Agency

Grais, Shepansky and Staples leave Rethink—as independent as ever

With the founders’ departure, the agency will be run by a new five-person management team: Rogers, Lefebvre, Starkman, McDonald,,and Goodman.

Agency

Nabs introduces new freelancer benefits plan

Freelancers can choose both individual and family plans, with or without LTD.

Agency

Winnipeg’s Brandish establishes Toronto operation

The five-year-old agency has grown to more than 30 staff since launching.

Agency, Brands

Ottawa Senators hope to score with Zulu Alpha Kilo

The long-term agreement with ZAK includes brand strategy, creative, digital development, and production.

Agency, Election Advertising

Get ready for a second Trump term: Mass Minority

Biden ran a strong campaign, but online behaviour suggests that Donald Trump is destined for a second term.

Agency, New creative

Why Taxi created an election day playlist

The playlist is comprised entirely of songs by artists who demanded Donald Trump stop playing their music.

Agency, PR

Mia Pearson retiring from MSLGroup, with Justin Creally promoted to CEO

Pearson started, built and sold two different PR agencies over her 30-year career in PR.

Agency

Toronto agency apologizes for promo using George Floyd, Breonna Taylor

What was intended to be a satirical party game about time travellers fixing the year 2020 used hurtful promotional material.