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Agency

Agency, Media

Most Eyereturn staff find new home at MPL after Torstar shutdown

An unexpected pre-Christmas phone call between Eyereturn’s Pary Bell and Media Propulsion Labs’ Dave Hale led to some much-needed good news for some in the struggling media sector.

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Agency

Hunt and Macaulay team up for an ‘Optimalistic’ endeavour

The two ad industry execs have launched a new consultancy to help small and medium-sized enterprises “un-waste” their resources to drive sustainable growth.

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Agency, Appointments

Lurz named Strategic Objectives president

Co-founders Deborah Weinstein and Judy Lewis will continue to serve in an advisory role and collaborate with specific clients.

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Agency, Brands

Two dairy marketers join forces and choose 123W to lead creative

The new arrangement arose from a new governance model for the Western Milk Pool, and includes BC Dairy and Alberta Milk.

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Agency, Techology

How a personal finance app is using AI to become a content agency

Hardbacon’s goal is to deepen its content marketing relationship with existing finance clients, although it claims to be able to write on “many other topics.”

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Agency, Brands, Media

Heckhausen named managing director for Nabs to kick off 40th anniversary year

The ad industry’s health, wellness and support charity also announced François Canuel, Yan Du, and Jack Latulippe as new directors.

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Agency

To mark its anniversary, The Local Collective presents a (completely true) case study

Going ‘local’ has become a popular trend in consumer culture the past few years, and for its fourth birthday, the Toronto creative agency explains how it made that happen.

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Agency

Publicis asks workplaces around the world to help employees fighting cancer

The “Working with Cancer” pledge was inspired by Publicis CEO Arthur Sadoun’s own fight with the disease, and seeks to end the stigma of cancer in the workplace.

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Agency

Blackjet acquires shopper marketing specialist Spider Marketing

Spider president Rico DiGiovanni remains, running the agency independently while tapping into Blackjet’s other service offerings.

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Agency

Rob Gendron named new ECD at Saatchi

After 13 years as creative lead for the agency, Brian Sheppard will continue to work for Saatchi as a writer, but he’ll do so from St. John’s.

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Agency

Middle Child announces new leadership

Sean Citrigno takes over from Amanda Shuchat and Katie Muir, who have left to start a new venture.

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Agency, Brands

Why Telus is looking for new agencies, and what it means by ‘transformation’

The&Partnership will remain lead agency on the Telus brand and mobility work, but the telco will look for innovation and efficiency with its media and creative partners.

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Agency, Consumer trends

Content, commerce and community present opportunities for marketers in 2023: Dentsu

“All of these become radically important in a year with a lot of economic uncertainty,” says the company’s Canadian CEO, Stephen Kiely.

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Agency, Media

Torstar closing down Canadian digital ad pioneer Eyereturn

Launched in 2000 by Renee Hill, Eyereturn was considered an innovator in digital marketing and a founding member of the ad-tech industry in Canada.

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Agency

No Fixed Address gets a North American president to drive growth

Liz Mowinski will be based in the U.S., but work across all aspects of the NFA business, said co-CEO Dave Lafond.

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Agency

Zulu Alpha Kilo adds New York leadership

Managing director Meghan Mullen arrives from Goodby Silverstein & Partners, where she was part of the executive team.

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Agency

Roy takes over Publicis’s Quebec operations

The new role is part of a larger strategy to integrate the Publicis and Nurun offerings, said Duncan Bruce.

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Agency, Brands

Anomaly helps launch Chadwick Boseman Foundation for the Arts

The agency was charged with creating a non-profit brand that would both stand out and stay true to Chadwick Boseman’s vision for supporting and amplifying Black artists and stories.

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Agency, Brands

KFC names Courage as creative agency after review

It’s the second big win in just a few months after winning CIBC, and co-founder Dhaval Bhatt said they’ll soon be up to 50 staff.

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Agency, Consumer trends

WPP calls for marketers to go ‘beyond the rainbow’ to reach LGBTQ+

New report says that activations and campaigns around Pride month are a good start, but marketers need to do more, even if they are uncertain about how to proceed.

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