An unexpected pre-Christmas phone call between Eyereturn’s Pary Bell and Media Propulsion Labs’ Dave Hale led to some much-needed good news for some in the struggling media sector.
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Hunt and Macaulay team up for an ‘Optimalistic’ endeavour
The two ad industry execs have launched a new consultancy to help small and medium-sized enterprises “un-waste” their resources to drive sustainable growth.
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Lurz named Strategic Objectives president
Co-founders Deborah Weinstein and Judy Lewis will continue to serve in an advisory role and collaborate with specific clients.
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Two dairy marketers join forces and choose 123W to lead creative
The new arrangement arose from a new governance model for the Western Milk Pool, and includes BC Dairy and Alberta Milk.
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How a personal finance app is using AI to become a content agency
Hardbacon’s goal is to deepen its content marketing relationship with existing finance clients, although it claims to be able to write on “many other topics.”
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Heckhausen named managing director for Nabs to kick off 40th anniversary year
The ad industry’s health, wellness and support charity also announced François Canuel, Yan Du, and Jack Latulippe as new directors.
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To mark its anniversary, The Local Collective presents a (completely true) case study
Going ‘local’ has become a popular trend in consumer culture the past few years, and for its fourth birthday, the Toronto creative agency explains how it made that happen.
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Publicis asks workplaces around the world to help employees fighting cancer
The “Working with Cancer” pledge was inspired by Publicis CEO Arthur Sadoun’s own fight with the disease, and seeks to end the stigma of cancer in the workplace.
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Blackjet acquires shopper marketing specialist Spider Marketing
Spider president Rico DiGiovanni remains, running the agency independently while tapping into Blackjet’s other service offerings.
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Rob Gendron named new ECD at Saatchi
After 13 years as creative lead for the agency, Brian Sheppard will continue to work for Saatchi as a writer, but he’ll do so from St. John’s.
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Middle Child announces new leadership
Sean Citrigno takes over from Amanda Shuchat and Katie Muir, who have left to start a new venture.
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Why Telus is looking for new agencies, and what it means by ‘transformation’
The&Partnership will remain lead agency on the Telus brand and mobility work, but the telco will look for innovation and efficiency with its media and creative partners.
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Content, commerce and community present opportunities for marketers in 2023: Dentsu
“All of these become radically important in a year with a lot of economic uncertainty,” says the company’s Canadian CEO, Stephen Kiely.
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Torstar closing down Canadian digital ad pioneer Eyereturn
Launched in 2000 by Renee Hill, Eyereturn was considered an innovator in digital marketing and a founding member of the ad-tech industry in Canada.
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No Fixed Address gets a North American president to drive growth
Liz Mowinski will be based in the U.S., but work across all aspects of the NFA business, said co-CEO Dave Lafond.
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Zulu Alpha Kilo adds New York leadership
Managing director Meghan Mullen arrives from Goodby Silverstein & Partners, where she was part of the executive team.
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Roy takes over Publicis’s Quebec operations
The new role is part of a larger strategy to integrate the Publicis and Nurun offerings, said Duncan Bruce.
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Anomaly helps launch Chadwick Boseman Foundation for the Arts
The agency was charged with creating a non-profit brand that would both stand out and stay true to Chadwick Boseman’s vision for supporting and amplifying Black artists and stories.
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KFC names Courage as creative agency after review
It’s the second big win in just a few months after winning CIBC, and co-founder Dhaval Bhatt said they’ll soon be up to 50 staff.
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WPP calls for marketers to go ‘beyond the rainbow’ to reach LGBTQ+
New report says that activations and campaigns around Pride month are a good start, but marketers need to do more, even if they are uncertain about how to proceed.
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