Agency

The McKim agency brand—nearly as old as Canada itself—is being retired for good.

The annual report lists who is working with fossil fuel companies, accompanied by an out-of-home campaign aimed at holding company employees.

Results reveal around 500 job cuts, with executive chair Martin Sorrell expecting continued client caution.

Tom diSapia joins from UM, where he led strategy for EMEA while working on global business like Dyson, Johnson & Johnson and Honda.

McCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB.

In his first interview with international media, the global chief executive talks about his vision, client-centricity, the exodus of international talent, M&A and more.

A year into his role as MWG’s global chief executive, Lee is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.

The addition of Keiller to build out 1:1 aligns with the agency’s investments in data, analytics, and predictive modelling, said Julie Haroutunian, VP and managing director.

Marta Hooper brings with her 20 years of experience and was most recently CCO at Rain.

After 25 years working in agencies, Michael Boychuk wasn’t expecting a move to an in-house agency would be that tough. ‘Not going to lie, it was a hellish-steep learning curve,’ he says

The rebranding of Koo is meant to reflect a goal of becoming the top diversity agency in Canada.

The first issue of “Heart Shaped Glasses” explores dating after the loss of a loved one.

Nerlich, who started her career in Canada and has been at Havas since early 2020, will begin at McCann effective immediately.

She brings “a new perspective to lead, build and evolve the agency,” said agency founder Bruce MacLellan, who remains as chair.

After successful early work for Nescafe, Courage is the new AOR for Kit Kat, Turtles, Boost, Coffee Mate and San Pellegrino