Agency Archives -

Agency

ADCC’s Created podcast returns to dive deep into Canadian advertising

Guests for Season 2 include Joseph Bonnici, Hubert Davis, Jordan Doucette and Christina Yu.

Agency, Brands

How theturnlab is building an in-house agency for Mattamy Homes

Howard Chang, co-founder of theturnlab explains how an “outsourced in-housing” model will operate.

Agency, New creative

How $20 could go a long way toward a greener recovery

For a coalition of environmental groups, Sid Lee showed just how a $20 bill invested in a green and just pandemic recovery could become $307.85

Agency

Former agency heads launch a new freelancer-focused service, Livelii

New service soft-launched this week, with an early focus on the marketing-communications sector.

Agency

Creating a record of a singular moment in time

Three industry vets produce special vinyl compilations to help musicians forced off the road by the pandemic.

Agency

Broken Heart Love Affair has a new Crush

Subsidiary agency Lifelong Crush being launched to help elevate brands all along the consumer journey.

Agency

Two MediaMonks talking Canada and digital transformation

The pandemic brought “massive change in how businesses talk about digital,” says Wesley ter Haar, founder of MediaMonks.

Agency

Le Parc wants to put smiles on faces

The design arm of Juniper Park\TBWA created face masks imprinted with bright and cheerful smiles.

Agency

Account management needs to maximize client value if it is to succeed: IPA

Good account managers for the modern age need to be “brilliant leaders, not just great project managers,” say study authors.

Agency

Two creatives launch T-shirts inspired by the quirks of advertising

Mark Mason and James Ansley first conceived the idea in 2016, finally bringing it to life during the pandemic.

Agency

How’s this for a Very Polite offer? $150,000 worth of free marketing services

The Vancouver agency is giving back (and promoting itself) while looking for an “inspiring brand to rebrand, refresh, rework, develop or launch.”

Agency, Diversity

Taxi introduces diversity program Black Taxi: ‘A vehicle for change’

‘I want Taxi to be the benchmark for other agencies,” says program lead Stephanie Small.

Agency, Diversity

Fela’s mission to shake up Canadian advertising

Birthed in a revolution, the new production company aims to bring ‘new energy’ to the industry by advocating for young BIPOC creative talent.

Agency, COVID-19

Survey provides a snapshot of how Canada’s ad world reacted to COVID

While most advertising businesses were hurt by the crisis, some say they’re in better shape than before, and others are back on ‘upward trajectory’

Agency, Consumer trends

New Vision7 data dashboard tracks Canadians’ feelings during pandemic

Data covers wide range of attitudes, from concerns over contracting COVID, to mask wearing, to feelings of happiness and anger.

Agency, Diversity

How and why Dentsu Aegis got behind BlackNorth

The BlackNorth goal to fight anti-Black racism in Canada aligns with Dentsu’s own diversity, equity and inclusion framework.

Agency

Apollo Studios faces serious allegations of sexual harassment and racism

Parent company Attraction removes Mile Inn Toronto president after flurry of accusations on social media.

Agency, Diversity

Publicis Groupe makes a move to improve diversity and inclusion

Stephanie McRae is charged with improving inclusion across its eight business units and 2,000 employees.

Agency

The Humanise Collective’s WTF moment

The goal of the B2B campaign for the agency collective was to say what’s really on the mind of so many business leaders today.

Agency, Brands

WFA plans to transform procurement by driving growth, not just cutting agency fees

The detailed report is meant to outline how procurement can avoid a “race to the bottom,” and do more than just cut costs and reduce fees.