“It takes a little courage on [our] part to do something like this, but I believe in the vision they’ve got, and that the vision suits our needs,” says the bank’s top marketer.
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CIBC confirms Courage and Oliver as new lead agencies
Courage will be the lead creative and strategy agency, while Oliver will be focused on implementation.
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Masse Critique launches to reduce industry damage to the environment
Led by Valérie Vedrines, the new non-profit will work to drive real change in the community, to change attitudes and marketing itself to help save the environment.
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Touché’s Desormiers announces retirement
The media industry veteran launched Touché! in 1995 and oversaw its growth into one of the country’s leading media agency networks.
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Sabaa Quao named chief creative for Cossette
“We were intentionally looking for non-traditional creative leadership,” said CEO Mélanie Dunn of Quao, who has a 30-year record of blending creativity and entrepreneurialism.
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Edelman Canada CEO Lisa Kimmel leaving the agency
Current Edelman Canada COO Bianca Boyd will serve as interim CEO for the departing Kimmel, who has been with Edelman for 20 years.
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National Bank names lg2 new AOR
The account will be serviced out of lg2’s Montreal and Toronto offices, with a mandate calling for a wide range of expertise across brand experience.
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After scoring with Proline, The Hive wins more work from OLG
The Toronto creative agency is now AOR for all retail and digital sports properties, digital casino and digital lottery.
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GoodLife picks Gut as new AOR for post-pandemic brand relaunch
Aside from GoodLife and founding client Tim Hortons, Gut is growing in Canada with project work for K-Y Jelly and Rubik’s Cube.
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Hardisty joins McCann’s Calgary office as MD
The former DDB Toronto managing director is returning to her hometown to head up the agency’s 50-person office.
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Ogilvy names Francesco Grandi CCO
The acclaimed creative is returning to the office where he began his career as an intern.
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Vonk and Kestin inducted into One Club Hall of Fame
The acclaimed creative duo, renowned for their work on Dove’s “Campaign for Real Beauty” and nurturing a generation of creatives, are among five women inductees this year.
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Simplii Financial taps Barrett and Welsh as its multicultural agency
Barrett and Welsh will continue to help CIBC’s direct banking brand make inroads with new Canadians and international students.
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Angry Butterfly hired to promote Leonard Cohen exhibition
The agency won the business because the Art Gallery of Ontario wanted to take a “big, bold marketing approach,” said AGO’s chief of brand, Lisa Clements.
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Praxis PR to test four-day work week
The PR agency believes healthier, happier employees will also be more productive and client satisfaction could actually improve.
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Martin Gauthier on his plans for the future of Sid Lee Canada
His appointment as Canadian CEO reflects the agency’s shift to have its Toronto and Montreal offices work together seamlessly.
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A+D adds media with MW360 purchase
The acquisition pushes A+D’s headcount across its Halifax and Toronto offices to more than 80 people.
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Church+State promotes Andrew Parsons
The promotions come amid new assignments from the likes of Google, Meridian, FitSwoop, Servus Credit Union and Columbia Labs.
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Taxi wins with Ontario Lottery and Gaming
Taxi will handle strategy and creative for horse racing and casinos, as well as regional lotteries like Lottario.
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Tadiem expands into Quebec with brand consultancy acquisition
Acquiring Folk creates a foothold in the province, while also enhancing its brand strategy expertise across the organization, said CEO Sarah Spence.
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