The new service will give all MSL offices access to dashboards that provide deep data for multiple elements of influencer campaigns.
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Touché Montreal places second on Warc 100
Its “Data vs Car” campaign for Via Rail places second on annual ranking of top 100 global campaigns.
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Laurie Young on her retirement from Ogilvy
Longtime leader reflects on her 30-plus year career, and outlines her post-advertising plans.
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Dentsu brings custom content unit, John Brown Media, to Canada
Canada is the 12th international market for the London-based content marketing agency.
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Fuse hires Steve Miller as ECD
New hire comes as Toronto agency bolsters its integrated marketing expertise.
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Dentsu Aegis Network brings dentsu X to Canada
Rebranded Dentsu Media network has a mandate to deliver “experience beyond exposure.”
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Ad experts share their take on Nike’s ‘Dream Crazier’
New ad makes a powerful statement about the sexism and stereotypes faced by women in sport.
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Subaru names Zulu Alpha Kilo new agency
The agency will handle strategy, creative, digital development and production through the in-house production unit zulubot
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Ahmad Ktaech: lessons learned as a consultancy CD
How a focus on efficiency and high-value creative transformed his outlook on the creative process.
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CMA and nabs Canada announce partnership
Nabs executive director Jay Bertram calls the new partnership a ‘breakthrough moment” for the charitable organization.
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Canadian leaders salute Lee Clow
Roche, Neary and Bertram share memories of working with the advertising icon.
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Sketchbook: Inside the creative process
Joe Nanni’s notebooks are overflowing with ideas. Some were left there for good and others were lifted from the pages and turned into real campaigns.
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Getting started with Ruby & Foster
Marketa Krivy and Anna Halfpenny open new agency with an early focus on startups.
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Toronto ad experts/Raptor fans assess Kawhi Leonard New Balance spot
An anti-establishment basketball brand teams up with an anti-spotlight superstar.
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We’re burning out more than ever, and here’s why
Industry working conditions are unhealthy and unsustainable. Ron Tite has some ideas about why things are so bad.
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Abacus acquires Stonewood Collective to expand creative offering
New creative arm launched because of the growing need for better social and mobile-first creative.
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Judy John leaving Leo Burnett for Edelman
Lisa Greenberg to take CCO post at Leo, while John takes global chief creative job at Edelman.
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Publicis revenues fall on CPG ad decline
French holding company also predicts a ‘bumpy ride’ in Q1 before a Q2 uptick.
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To find work in NYC, this Toronto creative made a wrap video
Former Cossette, DDB and Red Urban creative wants to get noticed in advertising’s epicentre.
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Sneak peek of APG “Is data killing great work” event
Debate to focus on how data is reshaping marketing, the ways agencies are being affected, and how planners need to adapt.
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