Advertising practitioners are problem-solvers at heart, and one of the biggest problems facing the Canadian economy right now is the plight of small businesses.
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Dentsu Aegis replaces Bos with McGarryBowen
Change comes as part of a global restructuring to establish dentsumcgarrybowen in 24 markets around the world.
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As governments reopen the economy, the ICA strikes a return to work task force
Agency employees will be surveyed on attitudes, anxieties and needs about returning to work.
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Greeting cards celebrate ‘fierce mamas’ being fierce during a global pandemic
The digital Mother’s Day cards were created by advertising professionals/working mothers to celebrate “power moms.”
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Fuse rebrands to put focus on creativity
The new identity, FuseCreate, embodies the 17-year-old agency’s commitment to standout creative.
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A virtual bar where everyone knows your name
Toronto agency Blackjet has created a series of bar backgrounds for your next Zoom drinking session.
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How (and why) Klick Health is helping out on the COVID front lines
Its contributions include sourcing and donating 400,000 face masks, and delivering nearly 1,000 intubation boxes.
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Doug&partners is helping the pandemic war effort with ‘Properganda’ campaign
Campaign uses propaganda-style posters to remind people of how they can come together to fight a common enemy: COVID
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Wunderman Thompson recreates the everyday sounds of agency life
Playlist even includes references to buzzy shows like Tiger King and Ozark.
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ICA cancels 2020 Effies, calls for halt on all awards show spending for rest of the year
Both the CMA and ADCC are currently planning to go ahead with their respective shows, albeit with some changes.
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Dentsu Aegis Network hiring Wendy Clark as global CEO
Chuck Brymer becomes temporary CEO for DDB Worldwide during search for Clarkâs replacement.
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WPP announces cost-cutting measures in response to COVID crisis
The holding company will cut executive salaries by 20% for three months, and implements a hiring freeze.
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Hammond, Moreno, Rossetto, Mackie and Chaney team up to launch new agency
Broken Heart Love Affair replaces Hammond’s previous agency Republic.
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Trigger leaders Hardwicke and Blevins buy out Calgary agency
Managing director Geoff Hardwicke and CD Todd Blevins will assume ownership of the 12-person shop.
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Arrivals + Departures creates scholarship fund to honour Noela Costa
Former group account director is remembered for her dedication and positivity, remaining calm and thoughtful no matter what.
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Calgary’s Wax Partnership closes its doors
In a statement on its web site, the agency cited “unforeseen circumstances and a deepening economic recession.”
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Payment terms for agencies keep increasing, with shops increasingly powerless
Survey by Association of National Advertisers found that 37% of responding marketers extended payment terms in 2019.
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In search of a better female symbol
Le Parc wants to do away with a centuries old symbol, which is heavy with archaic myths created by men.
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Jordan Doucette returns to Canada to help No Fixed Address focus on the future
The new NFA partner returns to Toronto from Leo Burnett Chicago where she was chief creative officer.
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Carlos Moreno leaving Cossette
One of Canada’s best known and most awarded creative duos is breaking up, as Peter Ignazi remains as Cossette’s creative chief.
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