The mega-star’s new song “It’s nice to have a friend” incorporates an original composition from Regent Park School of Music.
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Juniper Park\TBWA revamps leadership team, promotes Toto to president
Mark Fitzgerald also joins the agency as group creative director.
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Wunderman Thompson appoints Jeff Dack as first Canadian CEO
Former Carat Canada leader will assume his new role on Sept. 3.
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WPP beats expectations in Q2
Performance slightly ahead of internal expectations, but in line with full-year guidance says CEO Mark Read.
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How a (slightly) unscripted rap video put this Newfoundland city on the map
Last September, Mount Pearl issued an RFP for an economic development campaign. The result? A rapping realtor, and a pretty pony.
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Miles Nadal is the world’s biggest sneaker head
The MDC founder sets a new world record for a historic pair of Nikes.
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Bryan Kane leaving Publicis
His departure for an undisclosed new job in the industry comes after 19 years with the agency.
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Underwear brand SAXX taps McCann Canada
Agency will lead push into the U.S. as the men’s underwear market heats up.
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Argyle adds social depth with Matchstick addition
It is Argyle’s second significant expansion this year, following the January additions of Context and ChangeMakers.
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Canada’s ‘Bubble Boy’ lands New York gig
Quirky self promotional stunt leads to full-time job with Ogilvy.
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What we learned from our ‘no awards’ policy
The Garden’s Shane Ogilvie explains why life is good outside the awards show bubble.
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KFC moves to John St.
Account shift comes after nine years with Grip.
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WPP sells 60% stake in Kantar to Bain
WPP says it wants to be ‘data-driven’ without focusing on data ownership.
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Why Publicis bought Epsilon—and what it means to Canada
‘The whole thing hinges on data,’ says Publicis’ Andrew Bruce.
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Nabs Month raises nearly $65,000
About 30 agencies participated in the month-long event.
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CMA introduces new agency search best practices
Guidelines include stating the contract value, identifying members of the client search committee, and avoiding/limiting spec work.
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New digital product agency Good Major marches into cannabis
New Toronto start-up is focused on digital products such as websites, apps and sales tools.
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Canadian creative job market looks hot for rest of 2019
Three-quarters of employers report difficulty hiring digital expertise.
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The most effective Raptor ads according to science
Underdog stories like Osmow’s resonated most with Raptors fans based on EEG brain wave analysis.
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Loto-Québec and Sid Lee win first Effie Awards Canada Grand Prix
Ogilvy leads all agencies with a total of nine awards for work with American Express, Post Foods, Kimberly-Clark and Unilever.
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