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Agency

Agency

Mo Bofill joins One Twenty Three West, thanks to a timely Instagram message

Bofill becomes the agency’s sixth equity holder, the second creative partner and the first employee in Toronto.

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Agency

Philippe Krakowsky named Interpublic Group CEO

Michael Roth, who was CEO since 2005, is credited with “one of the great turnarounds in American business.”

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Agency

How one creative director in a new city made friends during a pandemic

When Momentum’s Amy Creyer asked if anyone wanted to be her friend, she was inundated with offers.

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Agency, Brands

A willingness to work with goats helps doug&partners win Plan International assignment

Charity asked for a creative digital idea to freshen up the 14 year-old Gifts of Hope program while still focusing on conversion.

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Agency

Venture hires Dan Strasser as part of ‘reinvention’ strategy

CEO and founder Arlene Dickinson said Venture is undertaking a strategic shift to be a global agency focused on specific high-growth sectors.

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Agency

T1 brings a hole new perspective to masks

T1 says it created the Sippo less to get into the mask game, and more to demonstrate its ability to deliver “solutions” to problems.

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Agency

Subtej Nijjar named president of Mosaic

Mosaic describes the hiring as “start of a new era for the agency”

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Agency

ICA targets JTI for latest agency review boycott

Call was made after the ICA expressed concerns about requests for spec work and JTI declined to make any changes.

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Agency

alter ego has some fun with its new showreel: ‘oh look at those sparks’

Video includes a playful original song written by Jeff Moberg and Julie Neff.

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Agency

Catherine Marcolin named president of Union, replacing departing Subtej Nijjar

Marcolin will look to grow the Union brand and strengthen connections with other agencies within the Doner network.

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Agency

ADCC’s Created podcast returns to dive deep into Canadian advertising

Guests for Season 2 include Joseph Bonnici, Hubert Davis, Jordan Doucette and Christina Yu.

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Agency, Brands

How theturnlab is building an in-house agency for Mattamy Homes

Howard Chang, co-founder of theturnlab explains how an “outsourced in-housing” model will operate.

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Agency, New creative

How $20 could go a long way toward a greener recovery

For a coalition of environmental groups, Sid Lee showed just how a $20 bill invested in a green and just pandemic recovery could become $307.85

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Agency

Former agency heads launch a new freelancer-focused service, Livelii

New service soft-launched this week, with an early focus on the marketing-communications sector.

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Agency

Creating a record of a singular moment in time

Three industry vets produce special vinyl compilations to help musicians forced off the road by the pandemic.

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Agency

Broken Heart Love Affair has a new Crush

Subsidiary agency Lifelong Crush being launched to help elevate brands all along the consumer journey.

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Agency

Two MediaMonks talking Canada and digital transformation

The pandemic brought “massive change in how businesses talk about digital,” says Wesley ter Haar, founder of MediaMonks.

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Agency

Le Parc wants to put smiles on faces

The design arm of Juniper Park\TBWA created face masks imprinted with bright and cheerful smiles.

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Agency

Account management needs to maximize client value if it is to succeed: IPA

Good account managers for the modern age need to be “brilliant leaders, not just great project managers,” say study authors.

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Agency

Two creatives launch T-shirts inspired by the quirks of advertising

Mark Mason and James Ansley first conceived the idea in 2016, finally bringing it to life during the pandemic.

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