Agency Archives - Page 2 of 13 -

BBDO tops ICA’s first ‘Creative Power List’

The new ranking system, based on a handful of Canadian and global awards shows, is meant to help agency leaders decide how to allocate their awards budgets.

Agency, Awards

The ADCC is back with a call to unquarantine your creative

After a near-death experience last year, the ADCC has brought back its awards show with a call for submissions and a Feb. 5 entry deadline.

Agency, Brands

Broken Heart Love Affair goes to the ROM

The agency will develop a new brand identity as part of a broader strategic repositioning for the Royal Ontario Museum.

Agency

Judy John on opening Edelman’s creative hub in Toronto

New creative team includes Anthony Chelvanathan and Manas Abrol from Leo Burnett, with Krystle Mullin returning to Toronto after three years in L.A.

Agency

Ogilvy Toronto appoints new creative leader

Meg Farquhar joins from Leo Burnett Chicago, replacing former CCO Brian Murray.

Agency, Awards, Brands

Canada’s Marketing Hall of Legends returns with a focus on diversity

Long one of the most respected honours for senior marketers, the process has been updated to ensure more representative nominees and judges.

Agency, Brands

Independent agencies dominate Canadian pitches: Listenmore

Excluding global alignment pitches, independent agencies won more than three-quarters of all pitches in 2020.

Agency, Production

Great Scott! They just made a shot-by-shot recreation of a Back to the Future scene

Three Toronto production industry vets (and their friends) found a fun way to keep busy during lockdown.

Agency, Brands

Air Miles adds Broken Heart Love Affair in agency roster overhaul

Broken Heart Love Affair, Fuse Create, Media Experts and Ogilvy comprise the brand’s new partners.

Agency

Public Inc. says out loud what many of us have been thinking about 2020

The social impact agency used its holiday budget to raise money for mental health and to say F-you to a truly awful year.

Agency, Media

Walmart chooses Starcom as new media agency

The Publicis network will take over from Mindshare as the retailer’s media AOR, effective early next year.

Agency

Sid Lee replaces Droga5 on Dos Equis in the U.S.

The win comes amid a renewed push into the U.S. for the Montreal-based agency, which now has about 180 employees south of the border.

Agency

Bob’s Your Uncle names Cora Brady president

She returned to the agency in 2017 and has been instrumental in development of its social and influencer capabilities, said CEO Bob Froese.

Agency, Brands

Scotiabank moves creative account to Rethink

The decision ends the bank’s longstanding relationship with Bensimon Byrne, which dates back to 2000.

Agency

Cher Campbell takes over John St. creative as Angus Tucker moves to Theo

Campbell joined the agency in 2016, and has played a lead creative role for some of the agency’s biggest clients.

Agency, PR

MSL Group’s Mia Pearson on how she built two agencies, and an early retirement

After building and selling two successful agencies, one of Canada’s premiere PR practitioners is ready for some downhill time.

Agency

Why Sid Lee’s new CEO Vito Piazza is ready for 2021

At the start of the pandemic, Piazza told his team to focus on maintaining relationships. But for 2021, it’s time to think about growing again. “Now the word is confidence.”