Agency

Nerlich, who started her career in Canada and has been at Havas since early 2020, will begin at McCann effective immediately.

She brings “a new perspective to lead, build and evolve the agency,” said agency founder Bruce MacLellan, who remains as chair.

After successful early work for Nescafe, Courage is the new AOR for Kit Kat, Turtles, Boost, Coffee Mate and San Pellegrino

The network continues to see organic revenues decline in Q2, but an acquisition and several one-off events are expected to spur growth in the second half of the year.

“The lines between entertainment, advertising and social media are blurring,” says Magic Circle’s new vice-president and managing director.

DDB Hong Kong’s CEO Andreas Krasser gets unapologetically candid about what keeps him up at night four years into the role, navigating uncertainty, and the lessons on leadership you won’t find on his LinkedIn feed.

The company now employs 125 people across its three offices in Western Canada.

As the cost-of-living surges and other challenges plague the consumer, is the ad world too inward-facing and obsessed with distractions like AI?

Watson spent much of his early career rising through the ranks at Taxi, before joining Mosaic to lead design across North America.

Bobby Martiniello and Gaby Makarewicz join as CDs, while Jennifer Rossini is promoted to executive creative director.

The agency will create marketing with a focus on “responsible consumption and lighter choices, value-based purchases, and a demand for purpose-led brands.”

The independent agency continues to bolster its creative capabilities.

All regions performing well as parent company Vivendi praises ad group’s direction.

The holding company’s organic net revenue suffered as tech clients “weighed significantly” on growth and digital agencies continued to underperform.

The holding company CEO spoke to investors about recent AI investments during its second quarter earnings call, in which it reported 3.4% organic growth, and 8.4% in North America outside the U.S.