The longtime MediaCom employee will lead the merged entity, which officially debuts next year.
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Destination Ontario picks Broken Heart Love Affair as new creative agency
BHLA wins the account after a competitive review, with the Ontario tourism marketer budgeting $17 million for advertising and marketing this fiscal year.
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Vancouver’s Mediology buys PR firm LBMG
The two agencies first entered into a strategic partnership late last year.
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Courage hires Tom Kenny as partner and CSO
Kenny brings a reputation for world-class strategic planning to the young agency.
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Rémillard-Larose joins DDB Canada as CEO
The long-time Sid Lee executive wants to reignite DDB’s longstanding legacy as a creative powerhouse.
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123w promotes four as its founders look to the future
The moves position the agency for the future and bring greater diversity to its senior leadership, says founding partner and CEO Scot Keith.
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CREA picks No Fixed Address for creative and media
The win for NFA comes after a competitive RFP process, and the agency has been tasked with developing a new brand platform and campaign for early 2023.
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III Inc. conjures up the 60s in client recruitment campaign
The one-year-old agency is running ads on LinkedIn, but also plans wild postings and newspaper ads in popular summer vacation communities.
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Guinness World Records picks Craft as PR agency
Toronto-based PR shop also hired by Globe Electric and Fika, and adds four new members to team.
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McCann launches new design group
McCann Design will be led out of New York by Matt van Leeuwen, but will share resources across offices, including Toronto.
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M&H tapped to help build Quebec’s SAQ and SQDC brands
The new wins follow the recent M&H announcement of several key promotions, including Julie Corney and Sophie St-Germain in the Montréal office, and Phu Pham and Sue Thoms in Toronto.
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Sarah Thompson on Dentsu, winning talent, and media’s big responsibility
The new Dentsu Media Canada president speaks about what attracted her to the role, her leadership style, and why it’s crucial for advertisers and agencies to support local media.
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Sarah Thompson named Dentsu Media president
The media veteran and self-proclaimed “data geek” joins Dentsu after several years in CSO roles with Theo and GroupM’s Mindshare.
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DFO chooses Broken Heart Love Affair as new creative agency
BHLA and its content studio Lifelong Crush will work on a ‘refreshed brand strategy’ for Ontario’s dairy marketer.
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National Arts Centre taps Banfield, Ethnicity Matters for AOR assignment
The agencies will execute against the organization’s new strategic plan, The Next Act, which includes an emphasis on reaching historically excluded communities.
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St. Michael’s names three new agency partners for HumanCare campaign
One Twenty Three West, Epitaph and Agnostic are all tasked with helping the Toronto hospital realize its $1-billion fundraising goal.
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Many marketers considering agency shakeup: WFA study
One clear trend in the study is the rapid adoption of in-house agencies in the last two years.
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Forrester looks at how the pandemic changed agency hiring
While data scientists, web developers and PR are up since the pandemic, back office and admin are down, according to recent US labour force stats
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Rain announces new leadership, adopts remote work model
Marta Hooper arrives to take the creative reins as the 12-year-old agency commits to a fully remote model long-term.
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Zulu Alpha Kilo lands top global creative talent to open New York office
Expanding to the U.S. is part of the long-time goal of becoming the best creative agency in the world, says founder Zak Mroueh.
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