“Helping authentic brands advance their social and environmental impact while simultaneously cleansing my karma was an opportunity I just couldn’t resist,” said Applebaum.
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“Helping authentic brands advance their social and environmental impact while simultaneously cleansing my karma was an opportunity I just couldn’t resist,” said Applebaum.
Read moreThe pair arrive from Dentsu, and will join TLC’s creative leadership team alongside Omar Morson, executive creative director, design.
Read moreTo commemorate the passing of one of Canadian advertising’s legendary leaders, we’re re-publishing a 2019 profile written by Mark Smyka.
Read moreFormer OMG Canada leader Karine Courtemanche takes over as EVP at Plus Company, overseeing its media operations.
Read moreThere’s a steep learning curve for financial services brands in Canada, said HiFi leader Erin O’Connor. “They really appreciate it when you can walk in the room and immediately speak their language.”
Read moreThe new division will be led by strategy lead Marjorie Mackenzie, business lead Peter Roberts, and account lead Joanna Moberg.
Read moreThe addition of Jeremy Molnar’s analytics firm Allied Effect also expands the agency’s data and analytics capabilities.
Read moreW+K said it will have four or five people on the ground in Canada, with another five people in NYC working on the Ford account, which it won in November.
Read moreNew survey also looked at ageism in an industry where 49 is considered an older worker, and experience is devalued.
Read moreThe new look and feel is inspired by Pirate Sound’s original inspiration, the subversive pirate radio stations playing rock and roll off the coast of England in the ’60s.
Read moreWorking with its agency Craft Public Relations, the hard seltzer brand took the unusual step of disclosing influencer compensation for a new program.
Read more“Our real goal is to make clients famous, to make their cash registers ring,” said Kelly. “Those things won’t change.”
Read moreOriginally launched as Broken Heart Love Affair’s content and production arm, Lifelong Crush will move beyond that focus and adopt a more full-service model led by two of the industry’s most recognized creatives.
Read moreMatt Thornton will lead the restructured team, which brings together “programmatic, creative, media and tech resources” to work with agencies across the country.
Read moreAmong their advice: Be true to yourself, make sure you have a life, and find companies whose values align with yours.
Read moreTo celebrate Mother’s Day, Toronto agency Blackjet asked the moms of some of its employees to explain what their child does for a living.
Read moreMarc Pritchard asked Pete Carter to fix the way P&G’s marketers chose their agencies. Last month, he shared his model with Worldwide Partners in Montreal.
Read more82% of ANA survey respondents now use some form of in-house agency, up from 78% in the previous study. In-house agencies have become a “firmly entrenched” part of the marketing ecosystem, said ANA’s Bob Leodice.
Read moreShe is succeeded by Catherine Bate, a longtime advertising lawyer who joined Ad Standards as chief legal and policy officer in 2019.
Read moreHe replaces Robert Jenkyn, who spent just over 13 years with the network across two separate stints.
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