Agency

“Helping authentic brands advance their social and environmental impact while simultaneously cleansing my karma was an opportunity I just couldn’t resist,” said Applebaum.

The pair arrive from Dentsu, and will join TLC’s creative leadership team alongside Omar Morson, executive creative director, design.

To commemorate the passing of one of Canadian advertising’s legendary leaders, we’re re-publishing a 2019 profile written by Mark Smyka.

Former OMG Canada leader Karine Courtemanche takes over as EVP at Plus Company, overseeing its media operations.

There’s a steep learning curve for financial services brands in Canada, said HiFi leader Erin O’Connor. “They really appreciate it when you can walk in the room and immediately speak their language.”

The new division will be led by strategy lead Marjorie Mackenzie, business lead Peter Roberts, and account lead Joanna Moberg.

The addition of Jeremy Molnar’s analytics firm Allied Effect also expands the agency’s data and analytics capabilities.

W+K said it will have four or five people on the ground in Canada, with another five people in NYC working on the Ford account, which it won in November.

“Our real goal is to make clients famous, to make their cash registers ring,” said Kelly. “Those things won’t change.”

Originally launched as Broken Heart Love Affair’s content and production arm, Lifelong Crush will move beyond that focus and adopt a more full-service model led by two of the industry’s most recognized creatives.

To celebrate Mother’s Day, Toronto agency Blackjet asked the moms of some of its employees to explain what their child does for a living.

82% of ANA survey respondents now use some form of in-house agency, up from 78% in the previous study. In-house agencies have become a “firmly entrenched” part of the marketing ecosystem, said ANA’s Bob Leodice.