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Agency

Agency

Jill Applebaum joins Public as CCO for North America

“Helping authentic brands advance their social and environmental impact while simultaneously cleansing my karma was an opportunity I just couldn’t resist,” said Applebaum.

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Agency

Day and Keeley join The Local Collective as ECDs

The pair arrive from Dentsu, and will join TLC’s creative leadership team alongside Omar Morson, executive creative director, design.

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Agency

Remembering Dennis Bruce, who stood shoulder to shoulder with advertising giants

To commemorate the passing of one of Canadian advertising’s legendary leaders, we’re re-publishing a 2019 profile written by Mark Smyka.

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Agency

Dumont, Shearer depart Cossette amid executive shuffle

Former OMG Canada leader Karine Courtemanche takes over as EVP at Plus Company, overseeing its media operations.

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Agency

Tadiem goes HiFi to meet evolving needs of financial services

There’s a steep learning curve for financial services brands in Canada, said HiFi leader Erin O’Connor. “They really appreciate it when you can walk in the room and immediately speak their language.”

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Agency

Taxi Commerce launches to add creative touch to conversion moments

The new division will be led by strategy lead Marjorie Mackenzie, business lead Peter Roberts, and account lead Joanna Moberg.

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Agency

 The Hive scores with Warrior, adds a chief data officer

The addition of Jeremy Molnar’s analytics firm Allied Effect also expands the agency’s data and analytics capabilities.

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Agency

Wieden+Kennedy establishes a Canadian presence to service Ford

W+K said it will have four or five people on the ground in Canada, with another five people in NYC working on the Ford account, which it won in November.

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Agency, Brands

Disengagement due to discrimination rising, according to new CMA research

New survey also looked at ageism in an industry where 49 is considered an older worker, and experience is devalued.

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Agency, Production

Pirate Sound gets a new home, and a new brand

The new look and feel is inspired by Pirate Sound’s original inspiration, the subversive pirate radio stations playing rock and roll off the coast of England in the ’60s.

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Agency, Media

A Truly innovative approach to influencer recruitment

Working with its agency Craft Public Relations, the hard seltzer brand took the unusual step of disclosing influencer compensation for a new program.

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Agency

Kelly becomes Target’s new president, as O’Dea steps back from agency he built

“Our real goal is to make clients famous, to make their cash registers ring,” said Kelly. “Those things won’t change.”

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Agency

Lifelong Crush charts new course with addition of Christina Yu and Derek Blais

Originally launched as Broken Heart Love Affair’s content and production arm, Lifelong Crush will move beyond that focus and adopt a more full-service model led by two of the industry’s most recognized creatives.

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Agency, Media

Google names new agency lead for Canada

Matt Thornton will lead the restructured team, which brings together “programmatic, creative, media and tech resources” to work with agencies across the country.

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Agency, Brands

Advice for marketing’s next generation from this year’s Hall of Legends inductees

Among their advice: Be true to yourself, make sure you have a life, and find companies whose values align with yours.

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Agency

Moms talk about their child’s ad career: ‘Pretty pictures’ and ‘lots of client dinners’

To celebrate Mother’s Day, Toronto agency Blackjet asked the moms of some of its employees to explain what their child does for a living.

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Agency, Brands

How to fix the pitch—advice and lessons learned from 40 years at P&G

Marc Pritchard asked Pete Carter to fix the way P&G’s marketers chose their agencies. Last month, he shared his model with Worldwide Partners in Montreal.

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Agency

In-house agencies up 4% in five years: ANA

82% of ANA survey respondents now use some form of in-house agency, up from 78% in the previous study. In-house agencies have become a “firmly entrenched” part of the marketing ecosystem, said ANA’s Bob Leodice.

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Agency, Appointments

Ad Standards CEO Jani Yates retires

She is succeeded by Catherine Bate, a longtime advertising lawyer who joined Ad Standards as chief legal and policy officer in 2019.

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Agency, Media

Wegert returns to Media Experts as CEO

He replaces Robert Jenkyn, who spent just over 13 years with the network across two separate stints.

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