Brands Archives -

Cannes Day 3: Canada wins three Lions in Social & Influencer, plus two in Media

FCB/Six captures silver Media Lion for ‘Go Back to Africa,’ while Grey Toronto’s ‘First Shave’ wins silver in Social & Influencer.

Brands

Canadian agencies receive shortlist nods in Brand Experience, Creative e-Commerce Lions competitions

Jam3 and Bensimon Byrne add to shortlist tally, while Momentum Toronto and McCann Canada also receive nods.

The Really Brief – Week of June 17

IKEA introduces a housewarming gift for champions, McDonald’s goes door to door to promote McDelivery, Craft PR wins Royal Winter Fair assignment.

Brands

RBC and Drake’s OVO brand announce new creative collaboration

The August OVO Summit is designed for Canadian creatives and lifestyle entrepreneurs looking to grow their careers.

Brands, New creative

Dodge the Bullet brings home the impact of Toronto’s gun violence

New work from Zulu Alpha Kilo is the next phase in the ‘Trigger Change’ campaign.

Brands

Sobeys puts focus on food and family

New brand positioning uses the tagline “Canada’s family grocery store.”

Brands, Consumer trends

From discovery to reviews, Amazon is reshaping how we shop

Three-quarters of survey respondents shopped on Amazon in the past six months, more than twice the amount of the next most popular retailer.

Brands

How Tangerine struck gold with its Raptors sponsorship

In the first year of its 20-year deal, the banking brand has picked a playoff winner.

Brands, New creative

Swiss Chalet gets emotional in anniversary campaign

New work from AOR Upstream looks to rekindle millennials’ fondness for iconic brand.

Brands, New creative

Wealthsimple celebrates ‘The Shot’

The spot was created in-house by Wealthsimple’s New York creative team.

Agency, Brands

Canadian creative job market looks hot for rest of 2019

Three-quarters of employers report difficulty hiring digital expertise.

Brands, New creative

Volkswagen shows off its revamped Jetta GLI with user-captured footage

DDB Canada campaign is its last for the German automaker, which moved the account to WPP last year.

Agency, Brands

The most effective Raptor ads according to science

Underdog stories like Osmow’s resonated most with Raptors fans based on EEG brain wave analysis.

Agency, Brands

Loto-Québec and Sid Lee win first Effie Awards Canada Grand Prix

Ogilvy leads all agencies with a total of nine awards for work with American Express, Post Foods, Kimberly-Clark and Unilever.

Brands

Loblaw gets in the Loop to reduce packaging

The program will see select President’s Choice product sold in reusable containers that are delivered to consumers and then picked up again when done.

Brands

Danone goes all natural and local for new yogurt

Creative uses the tagline “It’s revolutionary (for yogurt)” with playful executions emphasizing the innovation behind the new yogurt.

Brands, New creative

IGA’s fundraiser celebrates ‘Tough Cookies’ with AR tattoos

New initiative from Sid Lee is built around $2 temporary body art.

Brands

How partnering with the Raptors became a slam-dunk for QSR chain Osmow’s

Spots starring Norm Powell and Fred Van Vleet have contributed to a 35-40% jump in sales in Toronto-area locations.

Brands

The Really Brief — Week of June 3

Havas Media wins Corby and The Garden wins TEDx; WestJet is testing a flight tracker nightlight; and Skittles relinquishes the rainbow for Pride.