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Brands

Brands, New creative

CDSS’s new portrait project celebrates growing old with Down syndrome

Working with photographer Hilary Gauld, CDSS has created the gallery to help challenge the misconception about life expectancy for those with the disorder.

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Brands, New creative

Tangerine goes through hoops to show it’s ‘refreshingly uncomplicated’

“Jumping Through Hoops” is Rethink’s first major work for the digital bank since winning the business last year.

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Brands, New creative

Tony the Tiger hosts trivia games during NHL on Sportsnet

Developed by Leo Burnett, Gr-r-reat Tr-r-rivia is a way for Kellogg to use its famous mascot to make commercial breaks a little more engaging for hockey fans.

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Brands, New creative

Canadian Tire perks up its loyalty program with subscription version

Publicis created the new ad campaign to introduce the $89 membership program, which Canadian Tire says offers so many perks, it “pays for itself.”

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Brands, New creative

Psst… wanna buy Kijiji’s (old) source code?

To promote its revamped app, the online marketplace is selling a 500-page binder on the other online classifieds site.

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Brands, New creative

‘Whopper Whopper’ comes to Canada

The advertising earworm is part of the “You Rule” brand platform debuting this week.

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Brands, New creative

Pet Valu helping pet lovers hit the road

Let’s Go Outside is a travel guide with tips, suggestions and advice for pet parents who want to vacation with their loved ones (pets) this year.

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Brands, New creative

A can’t-miss offer from B.C. Securities Commission

“Spot the Scams” is a new campaign from One Twenty Three West to help B.C. residents identify and avoid crypto crooks.

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Brands, New creative

Singing Out choir campaign reaches a climax

New campaign from Publicis Toronto uses the facial contortions that accompany a spirited performance to encourage diversity and inclusivity.

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Brands, New creative

Goodfood’s commitment to reducing food waste is good for humans, not raccoons

Campaign for its new “Be Good-er” platform introduces viewers to Richard, a frustrated raccoon who’s losing out on a good meal because of its efforts to curb waste.

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Brands, New creative

Sending nudes … requires careful thought

New social-led campaign by Will for Children of the Street urges teens to think of the consequences of sharing nudes.

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Brands

What In the World—Week of March 13

Maximum Effort is back with a new Oscars campaign for Autodesk, and other stories featured in our Monday newsletter.

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Brands, New creative

Sun Life launches wellness platform with Raptors’ fitness experts

The new campaign is an activation of Sun Life’s expanded partnership as the NBA team’s official health and wellness partner.

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Brands, New creative

Despite what they say, not all kids are ‘Fine’

New campaign and charity song kicks off an ambitious $300 million fundraiser for Kids Help Phone.

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Brands, New creative

Insurance makes the world work, says IBAC

The campaign from Agency59 suggests insurance works better when it comes from a human broker, rather than bought online.

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Brands, New creative

CBC shows that it’s for all Canadians

Developed with Juniper Park\TBWA “It’s a Canada thing” shows Canadians CBC has something for everyone in the country regardless of age, background or location.

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Brands, New creative

KFC Canada ‘fixed’ the Chicken Big Mac

Developed by KFC’s creative AOR Courage, the campaign included social posts, mobile billboards and a Gardiner Expressway board showing the “upgraded” sandwich.

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Brands, New creative

It’s about tine—KD apologizes to its spoon eaters

The Kraft-Heinz brand admits “We forked up” by not catering to its 13 million spoon eaters.

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Agency, Brands

Nabs unveils new look for 40th

The new branding comes from No Fixed Address, which has been named agency of record for the charity’s 40th anniversary celebrations.

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Brands, New creative

IKEA recreates beloved spot for TikTok debut

The brand’s first TikTok post from Dentsu sees a young woman so amazed by the savings at IKEA she thinks there’s a mistake.

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