Brands

It is the B.C. credit union’s first campaign since the 2020 merger with Westminster Savings.

New work from FCB shows how Fountain Tire’s Digital Vehicle Report can translate “mechanic-speak.”

The evocative new ad by the Toronto production company is built around the important question: What do you want?

The “Everyday Legendary” campaign from Bensimon Byrne shows how the wine brand can elevate even ordinary events.

The new work from dentsumcgarrybowen is intended to strengthen the brand’s national presence and broaden its appeal among younger consumers.

To help mark the new deal, and the NBA’s return to Canada, Anomaly created billboards with basketball hoops on them.

The new brand platform from Arrivals + Departures is part of an effort by the retailer to rebalance its marketing between upper and lower-funnel initiatives, said marketing VP Idan Driman.

Nine pieces of children’s art have been turned into blockchain-based works of art, and will be auctioned off to raise money for BGC.

New work from Publicis Canada builds on the “Let’s get you there” positioning introduced last year.

Creative from lg2 is built around the idea that the big new insurance company will still put people first.

“Be a Light” is the sixth instalment in the organization’s hugely successful and influential “SickKids VS” fundraising campaign.

New campaign from Round brings some playful humour to Go Auto’s “Let’s Go” platform.

Both the TTC and Metrolinx are using well-known songs from the ’60s and ’70s as they look to bring people back to their services.

After 18 months of little to no leisure travel, Via Rail wants Canadians to return to the rails.

Campaign from Sid Lee continues Maple Leaf’s emphasis on natural ingredients and human truths.