New campaign sticks to the recent Kraft Heinz marketing script of doing or creating things that get people talking and sharing.
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New campaign sticks to the recent Kraft Heinz marketing script of doing or creating things that get people talking and sharing.
Read moreLong one of the most respected honours for senior marketers, the process has been updated to ensure more representative nominees and judges.
Read moreThe campaign by Wasserman uses humour to remind British Columbians there’s no need to feel uncomfortable talking about investing.
Read moreBrainwave tracking showed that ads featuring BIPOC talent resonated more strongly with white audiences than non-white viewers.
Read moreThe global campaign uses the language of encryption to promote Echoworx’s technology.
Read moreAds from both the Quebec milk and pork producers, and pet retailer Mondou were viewer favourites.
Read moreThe brewer’s agency was built to be quick and responsive, ideal not only for a tumultuous 2020, but for the new reality of marketing in the digital age
Read moreExcluding global alignment pitches, independent agencies won more than three-quarters of all pitches in 2020.
Read moreNew campaign is built on the “Rep our home” platform launched last summer to encourage proud Canadians to drink Canadian beer.
Read moreThe campaign from Zulu Alpha Kilo is part of the brand’s “Feed Imagination” platform, emphasizing its connection to imagination and creativity.
Read moreIn this new environment, trust is nearly always what settles the battle for consumer spending says annual study conducted by Ipsos for Reader’s Digest.
Read moreThree new versions were created with original music for the South Asian and Chinese markets.
Read moreThe Arterra brand is making a number of changes to not only be more inclusive as a brand, but to change the industry itself.
Read moreCampaign features taste tests with Tims patrons who disliked earlier dark roasts, but say the chain “nailed it” with its third attempt.
Read moreNew global campaign from Toronto agency The Garden urges people to ‘Live your true health.’
Read moreThe new ad by Christina Yu is part of a larger “Let’s do something” campaign to build the brand with new and younger consumers.
Read moreCampaign by John St. raises awareness of the DFC Blue Cow logo, associating it with quality and high standards.
Read moreClothing brand and DDB Canada acted fast, offering the NBA superstar a pair of massively oversized gloves to woo him back to Toronto.
Read moreThe golfing demo is one that is highly sought after by advertisers, says Torstar’s chief client officer Michael Beckerman.
Read moreIt’s the third iteration of the coffee chain’s Dark Roast product, meeting consumer demand for a “richer and darker” blend.
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