Brands Archives -

Brands

Tim Horton’s adding plant-based burgers to the menu

Introduction of the very trendy Beyond Meat burgers follows breakfast sandwich roll-out in May.

Brands, New creative

MGD collaborates in fashion and hip hop to reposition the brand

The emphasis is on grassroots connections with sub culture, rather than pop culture.

Brands

Thinking small for a new retail cannabis concept

Popcann converts storage containers into cannabis retail locations for under-served areas.

Brands

Fairmont tops Forrester’s 2019 Canada Customer Experience Index

Average Canadian customer experience score rises 1.2 points, to 67.2.

Brands, New creative

Lollipop exhibit sends dark message about child pornography

Each of the more than 10,000 lollipops represents a pornographic image of a child detected online every 12 hours.

Brands

The Really Brief — Week of July 15

Starbucks brining delivery to Canada through Uber Eats; KitKat opens a flagship store for customizable chocolate breaks; and Twitter tests a new feature in Canada.

Brands, By Design

123w designs a whale of a package for limited edition brew

Packaging for the Pod Pack features the actual markings of west coast orcas.

Brands

Friday Distraction II: More best advertising ideas from around the world

This week: Cannes Lions winners in outdoor, media, mobile, and brand experience and activation.

Brands

Insurance brokers association takes on natural disasters with ‘The Big If’

New campaign from Agency59 addresses the increasing risk of flooding and (gulp) earthquakes.

Brands

Emphasis on tech and a ‘misuse’ of creativity is undermining effectiveness

Two recent reports detail how industry trends have negative effects on long-term brand building.

Brands, New creative

Huawei’s vision for the future of Canada

Chinese telecom giant says the ad is about connecting Canadians, not politics.

Brands, New creative

Delissio’s newest crust innovation: carb-board

To show that it’s a “champion of the crust,” Nestle’s frozen pizza brand makes paper from leftover crusts.

Brands, New creative

Can your appliances do this? JennAir’s sexy focus on form over function

Rebuilding a kitchen appliance brand, with hints of threesomes and sexual ecstasy.

Brands, New creative

Pizza Pops celebrates weird to reach older consumers

Campaign from Cossette features real life “weirdos” in an attempt to reach a slightly older customer.

Brands, PR

A giant leap for Barbie: iconic doll goes to space

Mattel sent the iconic doll into the stratosphere to encourage young girls to consider careers in STEM.

Brands, Research

Marketers and advertisers struggle to understand “mainstream audiences”: U.K. study

This is creating a ‘substantial barrier’ to reaching audiences outside major urban centres, study suggests.

Brands

The Really Brief — Week of July 8

New appointments at Dandelion and MCI; a Weston Foods podcast on gender assumptions about “breadwinners”; an Arrive Alive campaign; and new managing director at Klick.