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Brands

Brands

This art director’s new business is a doodle

Alek von Felkerzam launched his “doodle” business, Inkorporated, earlier this year—selling T-shirts, phone cases, throw pillows and even paper bags.

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Agency, Brands

Disengagement due to discrimination rising, according to new CMA research

New survey also looked at ageism in an industry where 49 is considered an older worker, and experience is devalued.

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Brands, New creative

OPSEU’s dark depiction of a health system with ‘insufficient funds’

The campaign by Point Blank paints a disturbing picture of pay-to-play healthcare under the Ford government.

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Brands, New creative

The Beer Store is proud to be in your hometown

The campaign by King Ursa continues the “Whatever the case may be” platform introduced last year to remind consumers The Beer Store has just the right beer for any occasion and any location.

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Brands, New creative

Robertson College urges workers not to quit their day job—not yet anyway

The new campaign from Brandish comes as more Canadians are dissatisfied with their current job.

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Brands

Why Clorox made a basketball documentary

“Keeper: The Patrick Shaw Story,” focuses on a Toronto community leader and coach, and how he got his girls basketball team back on the court early in the pandemic (with help from Clorox).

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Brands, New creative

M&M targets millennials with at-home indulgence

The campaign by Cossette is intended to help the brand connect with older millennials, a generation in the first chapter of “real” adulthood.

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Brands, Creative in Brief

Scottie Barnes is back as ‘Bitbuy Guy’

While other crypto exchanges have gone quiet, Bitbuy saw an opportunity to be “the sole voice speaking to the masses,” said president Dean Skurka.

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Brands, New creative

Rebranded Toronto Holocaust Museum launches awareness campaign

The rebranding and advertising by Field Trip & Co follows a $30 million investment that has transformed it into a state-of-the-art facility.

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Brands, New creative

Zabiha Halal looks for allies against Islamophobia with ‘Sharing Halal’

This year’s campaign features a video called “Let’s Stand Together,” in which Muslim and non-Muslim Canadians discuss Islamophobia.

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Brands

Microsoft adopts E8’s MS Office plug-in

Developed in partnership with Citizen Relations, the plug-in eliminates the red line that appears under Asian names in word processing applications.

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Brands, New creative

Save-On-Foods goes the ‘Extra’ mile to woo customers

New brand platform from Zulu Alpha Kilo grew out of the grocery banner’s authentic brand story of always giving customers more than they expect.

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Brands, New creative

Twizzlers adds a twist to movie moments

The new campaign from FCB shows how movies are better with a twist—in the story and in your candy.

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Brands, New creative

CIBC helping send money and love around the world

Courage wanted to turn a tactical brief for a specific target into an emotionally-led campaign that could resonate with a much larger audience.

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Brands, New creative

Amex gives TikTok users a choose your own ad-venture

Hoping to reach older Gen Z’s and millennials, American Express is using TikTok’s Story Selection format, which lets users decide where an ad will take them.

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Brands, New creative

Fondation Émergence shows how homophobia is like the fear of garden gnomes

To highlight the irrational nature of homophobia and transphobia, the campaign by Havas Montreal presents real (but equally absurd) phobias such as the fear of chickens and hens.

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Brands

Bell’s five-digit sponsorship is worth $1m

In esports, your fingers are your moneymakers, so Bell insured the fingers of Toronto Ultra.

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Brands

Ban gambling ads, CMHA urges Alcohol and Gaming Commission

Short of a total ban, CMHA wants to prevent betting sites from using cartoon figures and social media influencers in their campaigns, and for ads to run during times of day when kids are unlikely to see them.

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Brands, New creative

A TikTok filter puts a (gross) face on smoking

The campaign from Publicis Montreal for sports body RSEQ shows young people the physical effects of smoking.

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Brands, New creative

A former NHL star speaks out on concussions, but it’s not his story

Rethink’s awareness campaign for YWCA Metro Vancouver uses a hockey statistic to deliver a shocking message about intimate partner violence.

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