Brands Archives -

Canadian Women’s Foundation puts a number to its ongoing ‘Signal for Help’

The follow-up from Juniper Park\TBWA provides a number that people can text to in order to receive an Action Plan relating to partner abuse.

Brands, New creative

YouTube Shorts campaign captures creative spirit of Gen Z

Creative by Mint shows how people find inspiration in other short videos, and then quickly and easily create their own video using the YouTube app on their phone.

Brands, New creative

A new marketing play for Mastermind Toys

The new campaign from The Local Collective is the first brand campaign in the retailer’s 37-year history.

Brands, New creative

Why Goldfish made a game about poor attention spans

The “Goldfish Focus Faceoff Lens” uses Snapchat’s eye-tracking to determine how long people can remain focused on a Goldfish cracker.

Brands, New creative

How West Park is helping patients realize they are ‘not done’

The awareness campaign by Mindshare Content+ and Blue Ant Plus shares stories of real patients treated at West Park Healthcare Centre.

Brands

Kraft Peanut Butter helping people who probably don’t buy Kraft Peanut Butter

With its campaign to make peanut allergy medicine more affordable, Kraft demonstrates its determination to connect with consumers beyond advertising.

Brands

In-housing grew during pandemic: IHAF report

The penetration of in-house agencies grew 7% last year, while nearly half of in-house agencies added staff.

Brands

Google and Facebook take half of Canada’s $15B ad market: study

Key takeaways from 10th annual media concentration report include trouble for traditional ad-supported media while subscriptions keep growing.

Brands

BC Cancer Foundation focuses on patients’ personal journey

Creative from Rethink is intended to help the charity stand out at a busy time of year for fundraising.

Brands, New creative

Public Inc. shows how a little bit can have a huge impact for isolated seniors

Creative from the Toronto based social impact agency shows how a Meals on Wheels visit can brighten the day for lonely seniors.

Brands, New creative

Very Good Butchers says that its plant-based products make good scents

Created in-house, the online campaign continues plant-based foods’ mission to win over skeptics.

Brands, New creative

Dollar Shave Club and Edelman create an OOH (out of hair) mobile billboard

The billboard promoting the brand’s retail partnership with Walmart Canada features 30lbs of beard clippings.

Brands

IGA is back with another holiday-themed treat

It’s the latest in a series of visually sumptuous holiday ads from the retailer, which is donating $1 to Scotiabank Girls HockeyFest with every share on social media.

Agency, Brands

Manulife names dentsu global agency for creative and media

The Toronto-based financial firm previously had multiple AORs around the world, and wanted one agency to work on a “defined global brand strategy,” said CMO Karen Leggett