Brands

The campaign by Leo Burnett includes special “Celebration Walls” that are inspired by Canadian athletes and let consumers send messages to Team Canada.

The new PSA is part of a brand overhaul that included a new identity released in March, aimed at getting younger Canadians excited about athletics.

Campaign from Zerotrillion positions Niagara Falls as a destination for excitement and live entertainment.

Creative by FCB for Tokyo 2020 doubles as the airline’s first brand spot for life after Covid.

The work aims to reframe the discussion around AI, while showcasing its ability to influence art and culture.

The campaign by Mint was crafted around Canadian pole vaulter and Tokyo Olympics medal contender Alysha Newman.

The campaign from Isobar reminds people that one year after the Black Lives Matter protests, the problems stemming from systemic racism persist.

New work from PSDDB introduces Emily, who crafts a personalized make-it-home plan for young clients after a night out.

As Virgin expands its services it needed a new brand to communicate it has become much more than just mobile.

With creative led by Gut, the goal of “Not Child’s Play” is to remind Canadians that Tim Hortons Foundation Camps are meant to change the lives of the young people who attend.

Developed by Anomaly, the brand mascot Hank is singularly focused on solving one key problem: Hunger.

Advertising on TV gives a digital startup a sense of legitimacy not easy to achieve online, says founder Julien Brault

‘Ideas Happen Here’ is about a vision for life after Covid, and it’s debuting just in time for the Olympics.

New branding and campaign by Toronto agency Ramp focuses on the bond between humans and their animals.

For its first ever Olympic sponsorship, Kraft Dinner wants Canada to get behind race walking medal contender Evan Dunfee.

The new campaign comes as Canadians begin to return to the road after months away.

New campaign puts accident scenes inside alcohol bottles to convey the dangers of drinking and driving.

The Moosehead Breweries brand turned plants’ biorhythms into samples used by Canadian DJs to create a Spotify playlist.