Brands

Back in March, Sobeys was certain family bonds would be especially important this year—a good fit for a brand that calls itself “Canada’s family grocery store.”

The campaign from The&Partnership includes print and social ads, vehicle wraps and a colouring page.

As a challenger brand in a category dominated by one famous brand, Kraft and Rethink needed to show consumers how good it tastes.

Aimed at the ‘oral care obsessed,’ the North American work from Union contrasts the Soft-Pick’s ease of use with the effort required to be physically fit.

Campaign from its longtime agency partner Rethink comes as the Vancouver institution faces a cash crisis.

“Made with love,” is the latest in a series of lushly animated holiday ads from the grocery retailer.

The campaign is based on the idea that the support of family and feeling good about ones’ hair can both empower self-confidence and self-expression.

Plan Canada has sold more than 45,000 goat gifts since 2012, said director of one time gifts Naomi Midanik.

Campaign from Church+State relies on golf-themed creative, as well as golf sponsorship.

The campaign by Cossette kicks off a fundraising initiative to raise $200 million by 2026.

This year’s Festive Special ad shows a family enjoying a meal together while staying safely apart.

The campaign from John St. introduces a team of shopping superheroes that fit with customer archetypes.

New campaign from Ontario Black History Society shows how Black history is largely ignored by educators.