Brands

New campaign from Wasserman celebrates the launch of an insurance plan including family planning benefits.

The back-to-school campaign from Pigeon Brands reflects the Gen Z target’s focus on personalization and individuality.

The new umbrella brand campaign from Mackie Biernacki presents the company as committed to Canadians and their communities, while also serving as an employee recruitment/retention tool.

The ad was created by Joyful & Triumphant and Freud Communications.

Following a successful rollout in the U.S. and Europe last year, the new zero-alcohol beer is bringing its “magic” to Canada.

The new campaign for Destination Ontario by Broken Heart Love Affair showcases just some of the many colourful experiences available to tourists in autumn.

The campaign from One Twenty Three West uses an old piece of advice to help dispel consumer fears about betting.

New creative from Outpost379 shows how the YMCA offers programs and support for people dealing with issues like homelessness and finding a job.

Trio of films by New York’s Johannes Leonardo echo the brand’s famous three stripes.

The new work from Rethink was inspired by the consumer reaction to last year’s campaign, “First Day.”

The campaign from Rethink taps into the white bread brand’s cultural impact.

The new “Sponsortips” campaign from Rethink is part of an ongoing effort to promote its distinctive brand asset, “cheetle.”