Brands Archives -

Brands, New creative

Dr. Oetker drops three new tracks celebrating love

Working with agency partner Giants & Gentlemen, the brand has crafted three songs dedicated to Canadian couples.

Brands

CNIB introduces a touchy new brand identity

The new identity was developed with people at the CNIB Toronto Community Hub.

Brands, New creative

Rona and Reno Depôt understand how good it feels to get outside this year

Spring campaign acknowledges the unique circumstances of COVID, but focuses on the joy of returning to home projects.

Brands, By Design, Cannabis

What the F is so important about the Flowr rebrand

Working with Zerotrillion, the new branding emphasizes the brands pre-legalization roots to deliver a message of craft and quality.

Brands

CMOs say they are getting more respect in C-suite, but salaries are a sore spot

Survey of 150 marketers finds that female CMOs are now out-earning their male counterparts.

Brands

WARC projects 2020 drop in ad spend may not be as bad as 2009

While global ad market could fall by 8.1%, WARC projects Canadian spend to drop by 6.5%

Brands

The Beer Store embraces ‘I owe you a beer’ for summer campaign

The Ontario beer retailer is leaning into its connection with fun and playfulness more than it has before.

Brands

The average CMO tenure drops to 41 months

Women are increasingly occupying the top marketing role, says SpencerStuart’s annual CMO Tenure Study.

Brands

Hudson’s Bay gets into the game with Animal Crossing

Players can give their avatars Hudson’s Bay sweaters, or add the iconic striped pattern to items in their homes.

Brands

Tech continues to grow in Canada, but privacy concerns remain: UM Canada report

82% of Canadians are misinformed about their ability to opt-out of data collection methods.

Brands, New creative

March of Dimes tries to conquer the curve for those with physical disabilities

Creative campaign by DDB Vancouver repurposes the now famous COVID curve to portray the barriers faced by those with physical disabilities.

Brands, New creative

Wealthsimple turns to musical theatre for national campaign

The spot features a vocal performance by a singer best known for work with Gilbert and Sullivan musicials.

Brands, New creative

Desjardins providing solo musical performances for those in need (including musicians)

New campaign from Bleublancrouge provides an emotional lift for consumers, plus paying gigs for musicians.

Brands, COVID-19

MediaSmarts campaign fights COVID by fighting misinformation

Creative messaging reminds Canadians that even if they aren’t on the frontlines they can still stop the virus from spreading.

Agency, Brands

New international coalition of agency associations calls for more equitable payment terms

The new entity, VoxComm, says that clients deferring payments is in stark contrast to their highly-publicized efforts around CSR.

Brands

Fernando Machado explains why ‘Moldy Whopper’ is good brand building on latest IOFA podcast

Currently one of the most famous marketers in the world, Machado is described as ‘an ad nerd trapped in a global CMO’s body.’

Brands, New creative

Food Banks Canada makes new ad push to reach $150 million goal

With the economy shut down and unemployment rising, Food Banks need to raise money now to feed hungry Canadians later.

Brands, COVID-19

Big Digital’s big pivot for the new realities of COVID

The new SafeChek system provides key product and safety information to consumers and store managers.

Brands, New creative

Telus finds hope in new campaign

Part of the Telus “Stay Connected” campaign, the ad shows parents introducing their new baby to loved ones during a time of social distancing.

Brands, New creative

Nurses association thanks its members with video salute, care packages

Companies including Penguin Random House, L’Oreal and TJX Companies have donated more than $1.1 million of products.