Brands

New agency Hard Work Club debuts with a powerful ad for the Canadian Women’s Foundation.

New campaign from Giants & Gentlemen promotes the QSR’s support for tree planting charity Trees Canada.

The campaign from Fuse Create positions the lozenge brand as a solution for a rollercoaster, big game or bike ride-induced sore throat.

Program shows the airline and athletes from the teams it sponsors thanking people for their contributions to their community.

Campaign by The Local Collective will see local shoppers appear in hand-drawn comic book covers and posters.

A 60-second spot highlights some of the made-in-Montreal creations for gaming, movies and TV.

Campaign from McCann is the first big effort to drive awareness for Petro-Canada’s new CareMakers Foundation.

The new campaign from Rethink was inspired by the familiar ribbon awareness campaigns to fight cancer.

Creative has to do the heavy lifting of explaining products and services, while also looking and feeling very different from competitors.

Campaign from the Niagara winery is inspired by the pandemic and the reasons that so many of us needed, no enjoyed, wine in the last year.

Maple Lodge sent Muslim comedian Hoodo Hersi on a “road trip” to speak with Muslim women about how they contribute to their community.

New campaign from FCB is designed to show how the brand can help younger “doers” create meaningful spaces.

The new campaign helps move the ethically sourced pet food brand from niche player to a brand for millions of pet parents.

New campaign for Mothers Day promotes the Get Better Gifts program, which supports programs at The Hospital For Sick Children.