Brands Archives -

Brands, New creative

Buckley’s marks 100th with a century’s worth of awful faces

101 people experience Buckely’s famous ‘it tastes awful but it works’ moment, along with 101 bad-taste songs.

Brands

‘Shopping on the edge,’ and other insights from Salesforce

A new array of shopping options has moved retail beyond traditional physical stores and e-commerce.

Brands, New creative

Maple Leaf Foods’ solution for chaotic weekday mornings

New work from Sid Lee uses found footage to show the chaos of a typical weekday morning for Canadian families.

Brands, New creative

Doctors group puts Canadian icons in the firing line for anti-gun campaign

16 of the country’s major metropolitan areas saw increases in firearm-related violent crime between 2013 and 2017.

Brands

SickKids ‘VS’ has transformed lives, including those of its creators

This year’s campaign launched with a Hollywood-style premiere attended by patients and their families.

Brands

Bumble adds ‘voter’ to user profiles

Known for its female-first approach, the brand wants to encourage more young people to vote this election.

Brands, Cannabis

Irisa uses VR to deliver a cannabis experience

In-store virtual reality goggles lets cannabis shoppers understand the intended effects of each Irisa product.

Brands

SickKids shows Why in latest VS advertising

The fourth iteration of the VS campaign takes potential donors inside the hospital to get a glimpse of the life-saving work that goes on behind its doors.

Brands, New creative

1800 Tequila fuses art, fashion and vintage denim to reach young urban consumers

The influencer driven Re:Stitch Project sees one-of-a-kind denim jackets given away at pop-up events in Toronto and Vancouver.

Brands, New creative

Oh my! Air Canada enlists a Canadian star for its new campaign

New campaign from FCB shows the actress sharing poutine and Caesars with international travellers.

Brands

Canadian ad spend to grow 2.2% this year: Zenith

Internet advertising is still leading the way, but report notes that newspapers are ‘trending well’ in 2019.

Brands, New creative

GoDaddy enlists former Raptor Muggsy Bogues for annual campaign

This year’s campaign features a children’s book written by the former Raptor called ‘A Raptors Tale.’

Brands, New creative

Giant Tiger wants Canadians to see themselves saving at its stores

New campaign from Huge features a series of customer archetypes, including The Investigator and The Calculators.

Brands

How to make business-changing creative – insights from the first Effie Effectiveness Day

Senior business leaders from Loto-Quebec, No Frills, Huggies and SickKids Foundation shared advice and insights behind the most effective advertising in Canada.

Brands, New creative

Purelygreat gets Medieval to promote its natural deodorants

The two-ad campaign by Someplace Nice uses dark humour to promote a wholesome product.

Brands

CAA highlights its speedy problem solving in ‘Fast Forward’ campaign

Creative from Arrivals+Departures showcases CAA’s ability to find speedy solutions to common problems.

Brands, New creative

Sid Lee launches new North Face line

Futurelight line uses nano-spinning technology. The result is light, waterproof gear for serious outdoor enthusiasts.

Agency, Brands

Harlequin hooks up with Round

The romance brand is looking for a little spark to liven things up with new consumers.

Brands

Collector figurines with no name lead to lawyer letter from a big brand

Jamie Mageau introduced his generic Space Movie figurines earlier this year. Not everyone is a fan.

Brands, New creative

Best Buy campaign focuses on in-store customer service

New creative emphasizes how employees use the products, rather than showing the products themselves.