Brands Archives -

Canadian ad spend sluggish in 2020, though digital to grow 10%

Interpublic, GroupM and Zenith all see a down year in 2020, despite big-ticket events like the Olympics and a U.S. election.

Brands, New creative

WestJet Christmas video asks if it’s better to give or receive

Santa is back, though in holographic form, and this time he’s joined by “Ebinza Scrooge.”

Brands, New creative

Aviation Gin rescues Peloton woman

While everyone was talking about what’s wrong with the Pelton ad, Ryan Reynolds was thinking about what the pop culture moment could do for his gin brand.

Brands

Going out on a limb here, but there’s nothing wrong with Canadian Tire’s Christmas tree ad

Christmas tree farmers’ claim that ad is an ‘attack’ on their industry.

Brands

Canada Goose takes customers on a journey to the Arctic

New retail concept includes -12 degrees temperature, 4K video, and real snow.

Brands

P&G has stripped out $1 billion in agency costs, and it’s not done yet

Marc Pritchard on P&G’s ongoing efforts to disrupt the industry stretches across all aspects of the marketing enterprise (and occasionally includes brand managers as creative directors).

Brands

Cassels new brand is legal counsel with a cup of coffee

How a 130-year old corporate law firm rebranded to seem less like a 130-year-old corporate law firm.

Agency, Brands

Canada Post picks The&Partnership for advertising, Touché for media

Junction59 and Tank will work with The&Partnership on direct and French work.

Brands, New creative

Rights groups pushing for greater media representation of people with disabilities

New campaign by Wax includes fake ads featuring people with disabilities, and the unfortunate reactions of viewers.

Brands, New creative

Freedom Mobile takes aim at big telco in new holiday advertising

New holiday campaign from Rain is the fifth starring Canadian sitcom actor Will Arnett.

Brands, New creative

Fans get up close and (sometimes really) personal with Canada’s top curlers

New work from Cossette features the return of last year’s clueless curling commentator, Doug.

Brands, New creative

Insurance brokers, Canada Safety Council take aim at distracted driving with social campaign

New campaign from Agency59 features a GIF that turns the incoming text symbol into a traffic light.

Brands, New creative

Calgary home builder Calbridge gets nonsensical with new brand campaign

New non-sequitur campaign from Calgary’s Trigger uses phrases like ‘banana hands’ and ‘sophisticated wizards.’

Brands

The Really Brief — Week of December 2

Tim Hortons expanding its ‘innovation cafe’ concept in Toronto, Sobeys rolling out sensory friendly shopping nationally, a new president for Mackie Biernacki, and A&W is serving plant-based nuggets.

Brands, New creative

Why Absolut made a documentary about more inclusive drag shows

The Changemaker campaign is a reminder to a new generation about the brand’s commitment to progressive values.

Brands

‘Green’ is in this holiday season, as is social media shopping

New studies from Accenture and PayPal highlight some of the trends for the upcoming holiday season.

Brands

Reorganizing the organization

JEFF DACK on how he wants the new Wunderman Thompson Canada structured to create value for clients.

Brands, New creative

E.T. came back — and the world feels just a little better today

Comcast debuts a four-minute short film with a message about reconnecting with family and friends during the holidays.

Brands

SAQ labels Quebec drinkers in new campaign for its Inspire loyalty program

Campaign is built around a series of faux labels with messages like ‘I grabbed the first one I saw.’

Brands, New creative

Adidas and Jam3 introduce ‘Boostronaut’

Twitter-led campaign was created to promote ISS partnership testing Adidas technology in space.