Brands Archives -

Brands, New creative

Jam3 imagines the year 2048 for Adidas

The Toronto agency created a secret pop-up “newsstand of the future” in NYC to launch new Ozweegos.

Brands, New creative

Carbon tax gets the fake news treatment in online campaign

With the tax likely a key election issue, non-profit wants to correct the ‘misinformation’ around it.

Brands, Consumer trends

Where’s the beef? For many Canadians, it’s not on their plates

Less than half of Canadians have tried mock meat, although younger consumers are more receptive.

Brands

Bryan Kane named president of FCB

Kane takes on president role months after Tyler Turnbull was promoted to run New York and Canada.

Brands, New creative

Egg Farmers of Canada get ‘weird’ to promote all-day eggs

It’s the first time in several years the organization has promoted eggs as suitable for all meal occasions.

Brands

John Sleeman is returning to Quebec radio—this time promoting vodka and gin

His badly accented French ads established the Sleeman beer brand in Quebec. Can they do the same for spirits?

Brands, New creative

BMW releases video with Canadian tennis phenom Bianca Andreescu

Created by North Strategic and Notch, the video helps amplify BMW’s association with Rogers Cup winner Andreescu

Brands

The Really Brief – Week of August 19

New York Fries goes big for poutine; Fuse wins in Vegas; Good & Ready’s campaign with Ashley Graham; Disney+ is coming to Canada; and Frank and Oak’s recycled denim.

Brands, New creative

Nissan Kicks with a great Lizzo jam

New advertising campaign is carefully crafted to connect with young consumers.

Brands, Techology

Fondation Émergence introduces tool to combat online homophobia

Pride Flagging identifies 50 discriminatory words in 10 languages and obscures them with the Rainbow Flag.

Brands, PR

Wealthsimple thinks small with stadium sponsorship

After some cryptic social messaging early in the week, the reveal is much tinier than some anticipated.

Brands, Retail

Walmart unveils major expansion of its grocery delivery service

One-hour delivery will now be available at 200 stores across the country.

Brands, New creative

Toronto Zoo promises ‘behind the scenes’ experiences for summer

Summer campaign by Grey includes a TV spot with a voiceover by ‘David Attenbowough.’

Brands, Media

DAZN lands Adidas as first advertiser in Canada

Deal comes after DAZN scooped the Canadian rights to English Premier League soccer in April.

Brands

New study supports marketer concerns about online brand safety

80% of U.S. consumers would avoid buying brands whose ads appear alongside objectionable content.

Brands, New creative

How dirty oil is like dirty dishes

New B.C. ad campaign reminds people that used motor oil should be recycled, not thrown away.

Brands

The Really Brief — Week of August 12

Anthony Kalamut matching donations to Seneca College scholarship; Kleenex pilots ‘elbow recognition technology’; and Rethink adds seven new staff in Montreal.

Brands

Percy visits Morocco in new Aventura ad

Aventura brand positioning introduced last year has led to 53% sales lift and increased brand awareness.

Brands, Data

CMA warns data transfer changes could lead to ‘consent fatigue’

CMA says that altering the existing interpretation of PIPEDA would not be in consumers’ best interests.