Brands Archives -

Brands, Consumer trends

Brands need to shift their focus to e-commerce during COVID crisis: Reprise

Customer demand hasn’t abated, just shifted to online, says Reprise’s VP of digital performance, Kevin Bishop.

Brands

Quarantine Diaries—Volume 8

Your best (and worst) working from home habits, funniest ads, and your go-to entertainment choices.

Brands

How this Facebook group is a lifeline for anxious agency employees

Toronto Ad Jobs & Networking Group has added 214 new members since the COVID crisis first emerged.

Brands

Inside Destination BC’s COVID response plan

The tourism body has developed a three-pronged plan to restore the province’s $20 billion industry: response, recovery, resilience.

Brands

A coalition of Quebec brands is urging Quebecers to shop locally during COVID crisis

The campaign by lg2 includes 19 brands from 18 companies, each recommending the product of one of their counterparts.

Brands, COVID-19

Temporarily silenced by the COVID crisis, brands are finding their voice

Ogilvy’s impassioned new work for the Dove brand uses simple structure to powerful effect.

Brands, COVID-19, New creative

Sobeys works with Peter Mansbridge for “One Big Family” ad

The ad is promoting the grocery chain’s newly created Community Action Fund.

Brands

Quarantine Diaries — Volume 7

Your best (and worst) working from home habits, funniest ads and your go-to entertainment choices.

Brands, COVID-19, New creative

A&W spokesman Allen issues a sincere ‘Thanks’

A&W asked Rethink for creative that focused on safety rather than drive-thru or delivery offers.

Brands

Horizon Media Canada hires Carmen Hunt as SVP of business solutions

She arrives at the independent agency from McDonald’s Canada, where she played a role in the ‘Snapplications’ initiative.

Brands, COVID-19

Molson sending $25 gift cards to people (even non Molson drinkers) hosting virtual happy hours

Hosts that share an image or video tagging Molson and their favourite bar or restaurant will receive the card.

Brands

The Local Collective produces a kid’s book to alleviate stay-at-home boredom

The ABC’s of Imagination is designed to keep kids occupied during the current stay-at-home period.

Brands, Quarantine Diaries

Quarantine Diaries — Volume 6

Your best (and worst) working from home habits, funniest ads and your go-to entertainment choices.

Brands

TD is Canada’s most valuable brand; COVID could erase 16% of Canadian brand value

Brand Finance list of most value brands dominated by banks and telecoms.

Brands, Media

Mary Brown’s deal lifts pay wall at Postmedia

“Beyond groceries people want news and information more than anything else these days,” says marketing VP Jeff Barlow.

Brands

Agency veteran Justin Young brings some stay-at-home cheer with Covid Greetings

All proceeds are going toward the World Health Organization’s COVID-19 Solidarity Response Fund.

Brands, COVID-19

Zulu Alpha Kilo urges Canadians to #StayHome with new campaign

The agency is calling it the most important campaign in its history.

Brands, COVID-19

Inside Subaru Canada’s heartfelt thank you to Canada’s front-line workers

New ad from Zulu Alpha Kilo went from conception to air in just over a week says marketing VP Ted Lalka.

Brands

The Really Brief — Week of March 30

Jack Daniels’ new COVID ad; Toronto agency Juliet is paying it forward to local businesses; and DidTheyHelp.com is tracking companies’ response to the crisis.