Brands Archives -

Brands

Sunnybrook campaign gives a voice to those who’ve lost a pregnancy

The campaign from No Fixed Address also includes a browser plug-in that blocks baby-related advertising.

Brands, New creative

Miller Lite shows baseball fans some glove

The beer brand is giving away five “Miller Lite Relief Catcher” gloves via an online contest.

Agency, Brands

How Spin Master and Blue Ant Plus (with help from a Flamingo) won on Roblox

To raise awareness for Bakugan toys, Blue Ant Plus took over the massively popular Rage Runner video game.

Brands, New creative

BP’s hotline helps with patio reintegration

Canadians are returning to patios, but with some uncertainty. Boston Pizza is here to help.

Brands, New creative

White Ribbon’s searing portrayal of domestic violence during Covid

The short film shows a man and a woman trapped like they have no way out, but in very different ways.

Brands, Diversity

American Express creates a new Blueprint to help BIPOC small businesses

Business owner (and Toronto Raptor) Fred VanVleet is serving as spokesperson for the effort.

Awards, Brands

Cheekbone Beauty wins $1 million in media inventory in first IDEA competition

Created by the ICA and Bell Media, the competition recognizes advertising that demonstrates a clear message of diversity and inclusion.

Brands, New creative

Canadian Olympic Committee launches Tokyo brand campaign

Creative by Camp Jefferson features Canadian medal hopefuls and three community heroes who share the values of resilience and determination.

Brands

No Frills hauls out a diss track in response to Fallon segment

Being mocked by The Tonight Show host was music to the ears of the discount grocer’s marketing and advertising teams.

Brands, New creative

This Harry Rosen shirt is made for Zoom-ing

As part of a Father’s Day promotion, it’s giving away 20 of the shirts via Instagram.

Brands, New creative

Here’s how Corona hopes to figure in reducing plastic pollution in Canada

Campaign will include human sculptures in Vancouver, Toronto and Quebec City, created from plastic scavenged from Canadian shorelines.

Brands

Ogilvy, Rethink, FCB and FCB/Six win Gold at One Show, #WombPainStories is Best of Show

Dove’s “Courage is Beautiful” won four Golds, four Silver and three Bronze, while Rethink’s work for Kraft Heinz won eight awards in total.

Brands, New creative

A moving exhibit to fight homelessness

The awareness campaign for Tiptap Foundation is aimed at raising $500,000 for A Better Tent City.

Brands, New creative

Lockdowns are ending, but small businesses’ struggle to stay alive continues: Toronto BIAs

Campaign by Berners Bowie Lee reminds Torontonians that the small businesses that breathe life into local neighbourhoods need their support now.

Brands, New creative

No Boats on Sunday slows it down

New campaign from One Twenty Three West focuses on the benefits of slowing down and enjoying the moment.

Brands, PR

Royal Ontario Museum and NFA present story of the pandemic through kids’ eyes

Young people 18 and under can submit their own works of art that help to tell the story of their life during the pandemic.

Brands, New creative

‘Come out and play,’ Golf Town urges

The work from Union focuses on the challenges and the camaraderie the sport provides.

Brands, New creative

Reese’s asks fans how they handle a familiar problem

The campaign from Anomaly references the smudge of chocolate and peanut butter that can occasionally stick to the wrapper.

Brands, New creative

Molson’s Cup-infused beer runneth over

The new Molson Canadian Stanley Cup Batch contains beer that has passed through hockey’s most iconic trophy.