Brands Archives -

CIBC introduces new brand and advertising around ‘Ambitions made real’

The new brand identity and campaign is about communicating the bank’s “why” says SVP of brand and marketing Tammy Sadinsky.

Brands, New creative

AutoIQ highlights its new customer Journey

New work from Angry Butterfly uses Journey’s hit song “Any Way You Want It” to convey the online auto seller’s benefits.

Brands, New creative

Nespresso’s artistic statement about sustainability

Art installations in Toronto and Montreal will highlight the company’s commitment to the environment.

Brands

Spinrite’s solution for the ‘yarn barf’ problem

Toronto agency Church+State creates the launch campaign for Spinrite’s O’Go, a solution to a problem that has plagued knitters for years.

Brands, New creative

Chefs Plate’s fall campaign makes it look easy

The campaign from Chefs Plate’s in-house creative team and NFA “honours the hack” by presenting the meal-kit brand as a shortcut to home-cooked goodness.

Brands, New creative

Smucker’s 1850 coffee is breaking news

The ad by Leo Burnett, the first for 1850 in Canada, shows how the coffee tastes so good it’s actually disruptive.

Brands, New creative

Amex enlists Will Arnett for travel campaign

Delayed by the pandemic, the “Happy Places” campaign comes as more Canadians start to think about travelling again.

Brands, The Redmond Review

Raise your hand if you’ve considered working at an in-house agency

While many creatives are reluctant to work in-house, Google has been proving for years that in-house agencies can do amazing work, says Craig Redmond.

Brands, New creative

Inside Chive’s bad-good social campaign

New work from Berners Bowie Lee ticks off many boxes on the bad ad checklist, as a way to stand out from all the good ads.

Brands

Why Volvo Canada is making shoes

Volvo partnered with Vancouver based ‘earth-friendly’ shoe brand Casca for limited edition sneakers released for World Car Free Day.

Brands

nabs adds four directors as part of restructuring

The four new additions were made with an eye to boosting the nabs Media Sale, and reviewing programs and services for an industry hit hard by the pandemic

Brands, New creative

Mucho Burrito promotes food diplomacy

New work from Arrivals + Departures promotes the LTO’s combination of Mexican and Indian cuisines.

Brands, New creative

Outpost379 helps the YMCA of Greater Toronto shine

The new brand platform seeks to raise awareness of the YMCA as a charity with a wide range of services that help people reach their full potential.

Brands

NFA takes a stake in Ethnicity Matters

The eight-year-old multicultural marketing agency has earned a reputation as one of the Canadian agencies connecting with a fast-growing ethnic consumer base.

Brands, New creative

Mary Brown’s puts the focus on quality and local roots in new brand campaign

Campaign by Blue Ant Plus uses big Mary Brown’s fans to explain how the food is prepared fresh.

Brands, New creative

Auxly is inviting outdoorsy Canadians to explore its new Back Forty

To be clear, NationalSparks is different than NationalParks, though both celebrate getting back to nature.

Agency, Brands

Venture Play named agency of record for Alberta Milk

The wide mandate for the agency includes strategy, media (planning and buying), creative, public relations, social media and experiential.

Brands, New creative

Social posts are the currency in DFO pop-up

Shoppers at Toronto’s milk-themed “Pick Me Ups” store pay for their items with a TikTok or Instagram post.

Agency, Brands

Taxi CEO Rob Guenette on the decision not to pitch Canadian Tire

Taxi had the account for 16 years but retaining an account is tough “especially when the client is looking for change,” said Guenette.

Brands, New creative

Run for the Cure focuses on resilience in annual awareness campaign

New campaign from Juniper Park\TBWA focuses on the daily hardship faced by cancer patients as a way of overcoming “compassion fatigue”.