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Brands

Brands, New creative

GSoft’s B2B campaign gets personal with Canadian businesses

Campaign from lg2 delivers personalized messages to nearly 60 companies to promote its software suite.

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Brands, New creative

Na-Me-Re shows its ‘Resilience’ in ambitious fundraising effort

The campaign from Groundzero comes as the Toronto organization embarks on a major fundraising drive.

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Brands, Diversity

Canadian marketers making little progress on improving diversity: CMA

Just 22% of survey respondents indicated that their company is “well-diversified”—a 1% decline from last year.

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Brands

This is a cool marketing ploy by French’s

The brand is giving away ketchup-flavoured “Frenchsicles” in Vancouver, Toronto and the tomato capital of Canada, Leamington.

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Brands, New creative

Coors Light touts its ‘unofficial’ summer cred

The campaign from Mischief @ No Fixed Address plays off the beer brand’s ability to enhance the “unofficial” moments of the season.

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Brands

BBDO and Canadian Paralympic Committee win Design Gold Lion

At the Festival’s second awards show of the week, Silver Lions went to Rethink, Performance Art Toronto, and Jam3.

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Brands, New creative

Co-operators thinks small in latest campaign

The new work from Huge features dioramas in which miniature homes and cars have been damaged by everyday items like pine cones, fans and, um, slushees?

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Brands

What in the World—Week of June 20

Some of the marketing and advertising stories from around the world that caught our eye and were shared in our Monday newsletter.

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Brands, New creative

Bonterra launches with an upbeat message of working together to save the planet

The launch campaign from BHLA strikes a hopeful tone in the typically heavy topic of sustainability.

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Agency, Brands

G&G is ginning up interest for its new brand

It started as a unique client gift, but G&G’s Old Tom gin is now being sold in Toronto LCBO stores.

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Brands, New creative

These posters are for movies that should never be seen

NFA’s “The Unwanted Film Festival” is intended to put pressure on global tech giants to stop the online proliferation of child sexual abuse material.

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Brands, New creative

A Wonder-ful solution to bun / wiener imbalance

Heinz Ketchup is celebrating its role in brokering a solution with a new campaign from Rethink.

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Brands, New creative

Why opening a Simplii account is ‘Simple Mathematics’

The campaign humorously juxtaposes an easy way to get $350 with far more outlandish ideas.

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Agency, Brands

lg2 hired to deliver growth for Domino’s Canada

Tapped to lead creative and strategy, lg2 will be tasked with growing the business across Canada.

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Brands, Media

Medical groups call for ban on fossil fuel advertising

The health professionals say Canada should take the same approach it adopted for tobacco advertising.

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Brands, New creative

Fody Foods encourages ‘Gut Love’

Creative from Venturepark imagines a dating show where people can fall in love with food that doesn’t make them feel sick.

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Brands

It’s OK to love the advertising and hate the product

No matter how good the new advertising is, Craig Redmond won’t be buying Liquid Death anytime soon.

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Brands, New creative

Emmerse can help you escape your thoughts

Developed by John&Bill, the relaxation app’s first brand campaign shows a man whose day is ruined by his thoughts.

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Brands, New creative

ROM’s short film about the history of humanity launches new brand platform

“ROM Immortal” is designed to shift perception of the museum to dynamic and relevant, from trusted and nostalgic.

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Brands, New creative

Shreddies opens a ‘Wheat Dispensary’

The pop-up shop in Toronto’s weed-saturated Queen West neighbourhood is designed to drive buzz for the legacy cereal brand.

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