For the third iteration of BMO’s annual “Wrap the Good” campaign, FCB enlisted carollers to sing holiday classics with customized lyrics supporting underrepresented businesses.
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Air Canada returns with another storybook reunion for the holidays
The new ad from FCB shares the story of two Christmas ornaments separated on a tree, and brought back together thanks to Air Canada.
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CIBC pays tribute to Sinclair with ‘190 Goals for Goals’
The soccer star is a CIBC ambassador and the embodiment of the brand proposition of “ambitions made real.”
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Both TD and CIBC ending the year without permanent CMOs
Maja Neable is moving from BMO to head TD’s Canadian marketing after departure of Betsey Chung, while CIBC has no immediate plans to appoint a new CMO after split with Tammy Sadinsky.
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Teddy’s back in Walmart’s holiday work
New work from Cossette promotes the retailer’s toy selection, and its December Dollar Days event.
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With ‘The Pie,’ United Way Halifax shows how families are struggling
The annual holiday campaign from Wunder shows a woman struggling to make holiday dessert amid rising costs.
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Knix invites athletes to sport their periods with pride
For Knix’s newest campaign challenging menstruation stigma, the brand partnered with professional athletes to show that no one should be afraid to be active on their period.
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Environmental Leadership Canada challenges climate leaders… with flowers
ZAK’s Toronto and NY offices produced “The Scariest Bouquet,” a film raising awareness of unprecedented floral life in Antarctica as a result of climate change.
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Campbell’s is NOT talking turkey this season
“It’s All About the Sides” campaign from Zulu Alpha Kilo features a turkey-shaped serving bowl for sides created with Campbell’s products.
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Maple From Canada reimbursing Americans who pay for the good stuff
Campaign apologizes to Americans for having to pay a premium for pure Canadian maple syrup.
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Broken Heart Love Affair wins a whopper of a new client
“There is an enormous desire on the part of our clients to do the best work in the market,” said BHLA’s Jay Chaney.
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Heart & Stroke taps UM Canada for media
The partnership is “an important step in our work to continuously connect with new and existing donors,” said Heart & Stroke’s director of marketing, Sue Valle Connop.
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Why Turtles set a shopping mall speed trap
Courage’s first campaign for the Nestlé brand encouraged people to slow down and enjoy the holidays.
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Paul Burns named SkipTheDishes CEO
The former Twitter Canada managing director is the third person this year to hold the chief executive role.
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Frito Lay’s pays homage to Christine Sinclair with an ad for each of her goals
The newest initiative from the brand’s multi-year “Play Loud” campaign uses the Canadian soccer star’s career to inspire young female athletes to continue her legacy.
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With ‘Fiction,’ CNESST depicts the horrors of workplace psychological abuse
The campaign from Cossette uses fictional creatures to depict the very real examples of psychological abuse faced by employees.
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Apple tells children’s story to illustrate new feature
Real user demonstrates the Personal Voice feature in Taika Waititi-directed film.
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IBAC’s ‘Crash Test Humans’ warn against distracted driving
Social campaign from Agency59 puts crash test dummies in family photo settings.
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DFO shares the magic of milk
A “cookie-cutter” campaign by Lifelong Crush and Broken Heart Love Affair was inspired by DFO’s donations to children’s hospitals and the magical work they do.
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Real Canadian Superstore’s holiday personalities remind consumers where to save
The latest marketing campaign from Real Canadian Superstore features characters like Santa and Scrooge shopping for discounts during the holiday season.
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