Brands Archives -

Subaru Canada goes back in time for new campaign

New creative flashes from the past to present day to showcase various brand attributes.

Philadelphia Cream Cheese unveils new Philly Angel

The casting call brought more than 330 submissions, and the new angel’s debut was delayed for several months by the pandemic.

Books, Brands

How to make a book club for bad girls

The Bad Girls Collective is about the power that comes from reading books, sharing ideas, speaking out and being a badass.

Brands, New creative

Lillet puts women at the centre of new campaign

The campaign includes the stories of nine Canadian female creators who are disrupting traditionally male-dominated industries.

Brands, New creative

Silk targets a new consumer group—’Intermittent Vegans’—with new campaign

Campaign includes well-known Canadian chefs “veganizing” some of their signature dishes using Silk products.

Agency, Brands

How theturnlab is building an in-house agency for Mattamy Homes

Howard Chang, co-founder of theturnlab explains how an “outsourced in-housing” model will operate.

Brands

A very gourd idea from Kraft Dinner

1,000 lucky (?) people will get a box of Kraft Dinner with a “Pumpkin Spice Boost Pack”

Brands, New creative

Harry Rosen wants to set a new tone for younger consumers

Creative by Zulu Alpha Kilo retains Harry Rosen brand DNA about leadership, but with a modern twist.

Brands, New creative

Sinai Health launches its first brand campaign

Emotional long-form ads from Huge show some of the many ways Sinai’s caregivers help people in need.

Brands, New creative

Reese air drops snacks in Outrageous stunt

Snack cupboards full of Reese’s new Outrageous chocolate bars were delivered to those who can’t work from home.

Brands

WCLC, McCann put a historical spin on lottery tickets

New campaign for the lottery corporation’s new Bigger Spin ticket focuses on our age-old desire for bigger.

Brands

Berners Bowie Lee, a new agency inspired by culture creators

The agency’s creative process is built around identifying culture shifts before they become part of the mainstream.

Brands, New creative

Mosaic Life Insurance offers protection from 2020

Creative playfully riffs on the very unexpected weirdness of a year like no other.

Brands

Curtis Ferrera replaces Braganza as Scotiabank CMO

The change comes in the middle of a creative agency review.

Brands, New creative

With PayBright, breaking up isn’t hard to do

Creative shows products in smaller pieces to represent the cost divided into instalments

Brands

H&R Block opens a virtual tax centre in Minecraft

It got burned down once or twice, but some gamers also described the effort from Sid Lee Toronto as ‘God-tier marketing.’

Brands, New creative

LCBO launches effort to help small food and drink businesses hurt by COVID

Campaign urges people to use the #PairItForward hashtag in support of local food and beverage companies hit hard by the pandemic.

Brands

After a pandemic pause, Canada Life launches its brand

The launch spot shows Canadians of all types engaged in slice-of-life moments, with the rugged Canadian Shield as a backdrop.

Brands

CIBC reimagines Run For the Cure

Participants in this year’s Run will be asssigned avatars that can be personalized by achieving certain goals.

Brands

CAA reminds Gen Z that they should do anything but drive after consuming edibles (even pet a blankie)

Campaign from One Twenty Three West shows stoned Gen Zs engaged in all kinds of activities—but not driving.