Brands

New campaign from FBC is designed to show how the brand can help younger “doers” create meaningful spaces.

The new campaign helps move the ethically sourced pet food brand from niche player to a brand for millions of pet parents.

New campaign for Mothers Day promotes the Get Better Gifts program, which supports programs at The Hospital For Sick Children.

The spot evokes the groundbreaking Canadian ad Dove Evolution to deliver an important message about unrealistic depictions of beauty.

Bergevin is starring in a cheeky new ad for Weber Grills that references his biggest trade: P.K. Subban for Shea Weber.

Ads created by Rethink recreate the the Heinz logo using food commonly associated with ketchup.

Camp Jefferson created an NFT that costs $50 billion—the approximate value of Canada’s boreal forest.

New creative by Arrivals + Departures uses some oddball—verging on WTF?—humour to capture viewer attention.

Campaign for Children of the Street features cuddly characters whose powers include shooting lightning bolts, and luring young children.

New campaign by Mosaic is built on the insight that many Canadians are heavily invested in their lives, but also need to be invested in their future.

The plant-food brand is giving away limited-edition, hand-crafted pot coverings for people who treat their plants like children.

New creative by Kiddo shows how a good fitting pair of underwear can have a transformative effect on more than a man’s undercarriage.

Developed by Taxi, the “Financial Force for Change” positioning speaks to how Vancity reinvests in people and communities.

The company that brought Canadians Pizza in Bed and a mini Pizza Patio Set is back with another endearingly goofy product.

Building on last year’s “Pretty Car” campaign, new work features a singing house and furniture.