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Brands

Brands, New creative

BC Lung Foundation launches awareness campaign

Campaign from Vancouver agency Spring uses a Venn Diagram approach to show the thin line between a regular day and the need for emergency healthcare for kids with asthma.

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Brands

Beck hails Cash Cab host for podcast

Developed by Canadian content producer Stewart Reynolds (AKA Brittlestar), Taxi Driver True Tales will relay stories from the taxi company’s drivers and customers.

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Brands, New creative

Scotiabank’s new, more diverse story about hockey

Developed by Rethink as part of the bank’s “Hockey For All” platform, the campaign is built around a children’s book with diverse characters.

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Brands, New creative

St. Louis Bar & Grill offers a meal so big, you’ll need time off to recover

“The Mother of All Poutines” is being promoted by DonerNorth with a social campaign urging customers to ask for “Pouternity Leave” so they can recuperate after eating the three-pound monster.

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Brands, New creative

Kids Help Phones urges young Canadians to ‘Feel Out Loud’

Creative from McCann follows a brand overhaul and reminds kids that no matter their feelings, they can be shared with KHP

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Agency, Brands

Two dairy marketers join forces and choose 123W to lead creative

The new arrangement arose from a new governance model for the Western Milk Pool, and includes BC Dairy and Alberta Milk.

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Agency, Brands, Media

Heckhausen named managing director for Nabs to kick off 40th anniversary year

The ad industry’s health, wellness and support charity also announced François Canuel, Yan Du, and Jack Latulippe as new directors.

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Brands, New creative

Newfoundland & Labrador ‘run wild’ to kick off tourism campaign

The launch spot by Target seamlessly stitches together existing footage—from year-old digital to 35mm shot in 2008—to showcase the rugged beauty of the province’s west coast.

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Brands, New creative

Not everybody really knows Leonard Cohen

New AGO campaign from Angry Butterfly uses the iconic Canadian’s own words in modern contexts.

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Brands, PR

Wendy’s admits it was behind ‘French Toast Guy’

A curious character serving himself French toast in and around Toronto’s transit system had social media buzzing and mainstream media wondering what was up.

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Brands, New creative

Philly socks it to cream cheese fans

Rethink and the Kraft Heinz brand created special socks that could be the perfect complement to Nike’s ‘Montreal Bagel’ shoes.

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Brands

Who Does What Now—Week of Jan. 16

Touché extends remit with Tourism Montreal and Metro; new leadership appointments at T1; Uwe Stueckmann takes advisory role with Rodmell & Company; new senior roles at Air Canada.

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Brands, New creative

Bishop Strachan’s plan to develop more women leaders

The campaign by Good&Ready promotes the school’s new strategic plan, and focuses on the importance of developing more women leaders in key fields and professions.

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Brands, New creative

BC Dairy and Alberta Milk lean into weird

The new campaign from Taxi is part of a new marketing collaboration between the two provincial groups.

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Brands, New creative

Philly has a hell of an offer for spice lovers

A new limited-edition cream cheese, dubbed “A Little Taste of Hell,” is made with ghost pepper extract.

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Brands, New creative

A quirky spokesperson touts HelloFresh

The ads feature a woman who’s, like, really close to a HelloFresh family.

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Brands, New creative

ROM giving away 450 million year-old membership cards

Contest and campaign by Broken Heart Love Affair extends the museum’s Immortal brand platform to members.

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Brands, New creative

CIBC’s cure for clients’ financial anxiety: Dogs

The first work from Courage is a filmed experiment that used therapy dogs to put stressed-out clients at ease.

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Agency, Brands

Why Telus is looking for new agencies, and what it means by ‘transformation’

The&Partnership will remain lead agency on the Telus brand and mobility work, but the telco will look for innovation and efficiency with its media and creative partners.

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Brands, New creative

Air Transat shows how travel can change us

Created by Sid Lee, “Come Back Changed” is designed to remind travellers that a vacation can make them feel better.

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