Brands Archives -

Brands, Media

From Davos, possible signals about the future of marketing

The worlds biggest advertisers get behind a new plan to stop funding toxic digital content.

Brands

Giants & Gentlemen wins Harvey’s strategy, creative assignment

The QSR brand is adopting a brand-building marketing approach after a focus on value communications.

Brands

Rethink Breast Cancer turns to Twitch for its newest fundraiser

Fundraisers on the streaming gaming site Twitch have raised more than $130 million since 2011.

Brands, New creative

CIBC campaign focuses on personal touch of its financial advisors

The lead brand spot by Juniper Park literally projects a client’s goals into a financial planning meeting.

Brands

AMA brings back rebooted Marketing Hall of Legends

Revamped program includes Legendary Leadership Event Series with previous Hall of Legends inductees.

Brands, New creative

Capturing a familiar moment for Crohn’s disease sufferers

The first consumer campaign for the Stelara brand focuses on the urgent bathroom trips that are a fact of life for Crohn’s sufferers.

Brands

New health initiative brings discreet HIV testing to Ontario hair salons

The first-year program is aimed at the province’s African, Caribbean and black communities.

Brands

Nancy Marcus retiring from Kruger, with Susan Irving taking over

Marcus oversaw award winning, brand building work at Kruger, while also contributing to the industry outside the office.

Brands, New creative

Subaru touts 2020 Impreza as cure for the common car

Pharma-inspired TV spots were directed by SNL segment director Dave McCary.

Brands, New creative

Mtl Tattoo and DentsuBos bring (tattoo) art to the masses

Guerrilla stunt promotes the tattoo studio’s newly opened location.

Brands, New creative

LCBO starts new year with focus on healthier drinking

Creative promotes the growing category of reduced alcohol, sugar and calorie beverages.

Brands, New creative

Hey Google, Whassup? Budweiser resurrects an old favourite for the Super Bowl

One of the beer brand’s moved beloved ads gets a 21st Century makeover in time for the big game.

Brands, New creative

Vancouver umbrella sharing service UmbraCity launches its first ad campaign

‘Umbrellas when you need them’ campaign was developed by Cossette’s Vancouver office.

Brands

The Meatless Farm Co. puts focus on environment

Campaign outlines the benefits of swapping out meat for its plant-based burgers or meatless ground just once per week.

Brands, New creative

Pearl Jam uses AR wild postings to promote new album

It’s part of the promotion for Gigaton, the alt-rockers’ first album in seven years.

Brands, New creative

HelloFresh enlists Schitt’s Creek star Annie Murphy

Developed by Taxi Toronto, “Hungry Hearts” debuts with a four-minute soap opera spoof.

Brands, New creative

Audible says listening more makes everything better

Campaign by Grey shows the many ways simply listening more can enrich all aspects of day-to-day living.

Brands

Lessons from a TikTok takeover

Boxing Day promotion for Pizza Pizza and Coca Cola generated more than 4.4 million impressions and 4 million views.

Brands

Sonnet brings in a new batch of NHL stars for its ‘Young Stars vs. The Legends’ campaign

The new work extends the insurance brand’s partnership with the National Hockey League Players’ Association.

Brands, PR

McCain’s tweets were powerful, but what about the brand impact?

The Message asked industry professionals to weigh in. Not surprisingly, their reactions varied.