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Brands

Brands, New creative

Dairy Farmers focus on milk’s 15 nutrients

New work from NFA is among the first in Canada to use “LED immersion technology.”

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Brands, Media, New creative

A more impressionistic view of Alberta

A campaign developed with The Globe and Mail’s content studio, lets people explore the province through the eyes of its artists.

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Brands, New creative

Go RVing updates its ‘Wildhood’ campaign with a new call to action

The campaign feels inspired by COVID, but “Live your wildhood” was in development before the pandemic hit.

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Brands

Garage Clothing criticized for ‘Send Nudes’ email campaign

Garage’s official response is that it is now a brand for adults that chooses “confidence, sass and empowerment to young women.”

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Brands, New creative

Is Scotts getting into the ‘lawndry’ business?

Scotts Canada and Rethink have created laundry detergent that smells like freshly cut grass.

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Brands, New creative

LG Canada partners with MLSE on content series

#LifesGoodMoments celebrates Leafs and Raptors fans recognized for their work in the community.

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Agency, Brands

TD gets a new CMO as it looks for a new agency

Diamond, Cossette, TBWA\Chiat\Day New York and Accenture are believed to be in the running for the bank’s creative assignment.

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Brands, New creative

Dans la rue, Publicis provide instructions for homeless youth

The campaign includes three videos showing tongue-in-cheek ways to deal with very real problems.

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Brands, New creative

Consonant’s Valentine’s campaign for self love

With social distancing and self isolation so important, the skin care brand is reminding consumers about the benefits of “self dating.”

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Brands, Consumer trends

How to grow with the ‘buy local’ phenomenon in Canada

With the pandemic likely to accelerate the “buy local” trend in Canada, brands need to be thinking about how to meet consumer expectations, says Crop’s Alain Giguere.

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Brands, New creative

How a centaur sells guilt-free pizza

New advertising for Dr. Oetker’s Momenti brand uses a half-man, half-horse to show two great things in one

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Brands, New creative

A campaign to put bums in (virtual) streets

Campaign from Good&Ready supports the Bumrun for colon cancer awareness.

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Brands, New creative

Danone Canada mugs for the camera

The campaign is aimed at a new consumer segment it calls ‘Canadian Creameristas’

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Brands, New creative

Terry Crews steps into a new role: ‘Big Honey’

The campaign by Toronto-based agency OstrichCo sees the TV star dispensing encouragement and advice to teens and tweens.

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Brands, New creative

Kia comes back from the country to promote its revamped Sorento

Campaign from Innocean Worldwide Canada showcases the revamped SUV.

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Brands, New creative

Tiny billboards promote a tiny art show

The campaign from Wunder is promoting the 17th annual Pre-Shrunk show, featuring undersized art.

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Brands

Coors Light creates an ‘out-of-office office’

The cube will allow Canadians to literally work remotely from a picturesque location.

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Brands, New creative

SickKids finds powerful ways to share face-to-face stories in a pandemic

The campaign features SickKids ‘alumni’ sharing stories about how the hospital provided vital care when they were younger.

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Brands, New creative

Fire bad. Wealthsimple Tax good

The new creative campaign, which debuted during the Super Bowl, shows historical figures in need of some tax help.

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Brands, New creative

H&R Block finds reasons to smile about some of 2020’s complicated challenges

The campaign from Sid Lee nods to the complexities of the past year, but with a much-needed nod to humour.

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