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Brands

Agency, Brands

Nabs unveils new look for 40th

The new branding comes from No Fixed Address, which has been named agency of record for the charity’s 40th anniversary celebrations.

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Brands, New creative

IKEA recreates beloved spot for TikTok debut

The brand’s first TikTok post from Dentsu sees a young woman so amazed by the savings at IKEA she thinks there’s a mistake.

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Brands, New creative

RBC hopes to score with Auston Matthews in new Vantage campaign

In the new “Make it Count” campaign, the NHL shows he knows the difference between dead and deadpan.

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Brands, New creative

With ‘Unmet,’ social service agency WoodGreen shows how it meets clients’ needs

It’s the first work for the Toronto service agency by Open, which won the business in a 2022 RFP.

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Brands

P.K. Subban introduced as Silk’s ‘plantbassador’

The recently retired, though still familiar, hockey great appears in two new ads for the plant-based product.

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Brands, New creative

Hershey campaign celebrating women sparks anti-trans backlash

The “Her For She” campaign celebrates five Canadian women working to build a better future for women, including LGBTQ+ advocate Fae Johnstone.

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Brands, New creative

DoorDash slows it all down for customers in chaos

New TV campaign by Hard Work Club is complemented by “guerrilla-style” out-of-home from No Fixed Address.

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Brands

SkipTheDishes cooks something up with Mitch Marner

“Mitch’s Dishes” is a virtual restaurant with food curated by Chopped Canada winner chef Matt Rosen and approved by the Leafs star.

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Brands, New creative

Newfoundland brings its operators to life

The new online campaign from Target is a low-funnel effort designed to reach consumers familiar with the brand and seeking more practical information.

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Brands, New creative

Blue Moon encourages stressed-out Canadians to enter ‘#MoonMode’

New coasters use NFC tags to automatically place a phone in do not disturb mode when it is placed on them.

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Brands, New creative

Performance Art prompts more donations for Ukraine

The new video for The Humanitarian Coalition contrasts AI-generated descriptions of pre-war Ukraine with the reality one year after the Russian invasion.

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Brands

Who Does What Now—Week of Feb. 21

Anomaly bolsters its senior strategy team; plus new appointments at The&Partnership, Publicis Montreal and Publicis Groupe; and new client wins for Mint, 1Milk2Sugars and Mediology.

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Brands, New creative

TurboTax finds new meaning in the question ‘What Did You Make This Year?’

Developed by Library Collective, the campaign spotlights real Canadians talking about what they made besides money.

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Brands, New creative

Helping Canadians see the signs of sex trafficking

The campaign by Diamond for The Joy Smith Foundation raises awareness of the nine warning signs someone is at risk of being lured into the sex trade.

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Brands, New creative

Telus created ‘critter comforts,’ because who doesn’t love cute animals?

Telus’s new campaign drives affinity with its iconic visual brand identity: Critters.

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Brands, New creative

How one home for seniors is offering new residents a ‘Fresh Start’

Ray Agency’s campaign for The Residence at Littledale shows how casting off possessions can represent a new beginning for seniors ahead of a move into its facility.

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Brands, New creative

Kraft Heinz has a warm welcome for new Canadians

Limited-edition jars include welcome messages in five of the most common languages spoken by new immigrants, as well as language lessons and other support services for new Canadians.

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Brands, New creative

Bob & Doug McKenzie take on a beer tax hike

Actors Dave Thomas and Rick Moranis resurrect their popular SCTV characters in an awareness campaign for Beer Canada.

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Brands, New creative

Coming face-to-face with your ‘Wildhood’

The new GO RVing campaign by Broken Heart Love Affair retains the “Wildhood” focus on curiosity and discovery, but with a new creative expression about finding one’s true self.

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Brands

Two Canadian banks mark Valentine’s Day

It may not be sexy (depending on what you’re into), but honest discussion about money can be good for couples.

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