Brands

The brand’s first TikTok post from Dentsu sees a young woman so amazed by the savings at IKEA she thinks there’s a mistake.

In the new “Make it Count” campaign, the NHL shows he knows the difference between dead and deadpan.

It’s the first work for the Toronto service agency by Open, which won the business in a 2022 RFP.

The “Her For She” campaign celebrates five Canadian women working to build a better future for women, including LGBTQ+ advocate Fae Johnstone.

New TV campaign by Hard Work Club is complemented by “guerrilla-style” out-of-home from No Fixed Address.

The new online campaign from Target is a low-funnel effort designed to reach consumers familiar with the brand and seeking more practical information.

New coasters use NFC tags to automatically place a phone in do not disturb mode when it is placed on them.

The new video for The Humanitarian Coalition contrasts AI-generated descriptions of pre-war Ukraine with the reality one year after the Russian invasion.

Developed by Library Collective, the campaign spotlights real Canadians talking about what they made besides money.

The campaign by Diamond for The Joy Smith Foundation raises awareness of the nine warning signs someone is at risk of being lured into the sex trade.

Telus’s new campaign drives affinity with its iconic visual brand identity: Critters.

Ray Agency’s campaign for The Residence at Littledale shows how casting off possessions can represent a new beginning for seniors ahead of a move into its facility.

Limited-edition jars include welcome messages in five of the most common languages spoken by new immigrants, as well as language lessons and other support services for new Canadians.

Actors Dave Thomas and Rick Moranis resurrect their popular SCTV characters in an awareness campaign for Beer Canada.

The new GO RVing campaign by Broken Heart Love Affair retains the “Wildhood” focus on curiosity and discovery, but with a new creative expression about finding one’s true self.