Brands Archives - Page 2 of 29 -

Imperial Tobacco vaping campaign attracts Health Canada’s attention

Imperial Tobacco is running two campaigns: one is countering ‘vaping’ misinformation, the other promotes its Vype product.

Brands

Shopify CMO departs the company amid structural shake-up

The shakeup comes just days ahead of the release of the e-commerce company’s latest financial report.

Brands, CEO Talks

Inside an emotionally raw rebranding story

Mother Raw CEO Kristi Knowles on overseeing a rebrand in the wake of the premature death of the company’s founder.

Brands

Unilever delivers more proof of its dedication to purpose

In Canada, Hellman’s makes a switch to recycled plastic, while Seventh Generation runs an environmental call-to-action with a roadblock buy after Trump’s State of the Union.

Brands, Techology

KFC gives voice to Colonel Sanders with new Alexa Skill

KFC Canada is one of the first brands in the world to use Amazon tech that creates more realistic sounding synthesized voices.

Brands

Google is Canada’s Most Influential Brand, followed by Amazon and Facebook

It’s the eighth straight year Google has topped the rankings by Ipsos, with other technology brands dominating the top 10.

Brands, New creative

Heinz is looking for (movie) credits — and it’s asking consumers to help

Inspired by complaints of being ‘snubbed’ during Oscar season, Heinz wants to be recognized for its unheralded contributions to cinema.

Brands, New creative

RBC videos call for action on diversity and inclusion

New spots from Grip show people acting on ‘that little voice’ they hear when faced with discrimination.

Brands, New creative

Maple Leaf Foods quietly promotes sustainability during Super Bowl

The ad from Sid Lee features shots of a household that has taken steps to reduce its carbon footprint.

Agency, Brands, Media

The unique nature of ad industry anxiety, and more advice for how to cope

Across the industry, people at all levels struggle to manage anxiety, keep stress in check and face down imposter syndrome. We asked some how they do it.

Brands, New creative

In a Super Bowl first, P&G is asking fans to direct its Super Bowl ad

Visitors to a special site take part in a choose-your-own-adventure style viewing experience with the most popular choices shaping the final cut for Sunday’s game.

Brands, New creative

IGA uses emojis to give away free groceries

The ‘Emojiga’ campaign was created to encourage consumers to place an online grocery order with IGA.

Brands, New creative

New Dairy Farmers of Canada campaign tackles myths among millennials

Creative positions dairy farming as progressive and innovative, protective of the environment and the welfare of animals.

Agency, Brands, Media

Let’s talk about managing stress—personal advice from across the industry

Across the industry, people at all levels struggle to manage anxiety, keep stress in check and face down imposter syndrome. We asked some how they do it.

Brands, Guest Column

Why Super Bowl simsub is a big loss for Canadians

If U.S. Super Bowl ads are being blocked from the Canadian broadcast, advertisers here should step up their creative game, says David Pullara.

Agency, Brands

Distributel picks doug&partners

The agency picks up the business as it fights to win a bigger share of the telecom market from the country’s major players.

Brands, New creative

OMA begins a branding campaign for Ontario’s doctors

With so much bad healthcare information available, it’s important to remind people to trust their doctor, said OMA president.

Brands, Media

From Davos, possible signals about the future of marketing

The worlds biggest advertisers get behind a new plan to stop funding toxic digital content.

Brands

Giants & Gentlemen wins Harvey’s strategy, creative assignment

The QSR brand is adopting a brand-building marketing approach after a focus on value communications.

Brands

Rethink Breast Cancer turns to Twitch for its newest fundraiser

Fundraisers on the streaming gaming site Twitch have raised more than $130 million since 2011.