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Brands

Brands

Knix has the final word on periods

The “Some Periods” children’s book is intended to empower people to “bleed with confidence.”

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Brands, New creative

Cheetos recruits Simu Liu for latest ‘cheetle’ promotion

The new “Sponsortips” campaign from Rethink is part of an ongoing effort to promote its distinctive brand asset, “cheetle.”

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Brands

Joe Nanni returns to Community Agency

The longtime creative leader is returning to the agency after three years with III Inc.

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Brands, New creative

KAL Tires measures happiness in KALometres

Developed by One Twenty Three West, the new campaign is a playful way to measure the company’s commitment to making its customers happy.

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Brands, New creative

Sobeys embraces family moments with ‘So.Be.It’

New campaign from FCB uses the grocery retailer’s name as a key communications tool.

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Brands, Media

Filmmakers call on TIFF to end RBC’s sponsorship

A letter to TIFF CEO calls RBC a “world-leading enabler of fossil fuel extraction.”

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Brands, New creative

How Coors Light and Rethink responded after Shohei Ohtani damaged a billboard

The damaged LED screen inspired a special can design from the beer brand.

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Brands, New creative

Sunlight shines on heroes making the community brighter

The campaign and contest by Juniper Park\TBWA builds on a platform launched last year about helping people deal with big issues.

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Brands, New creative

Why money isn’t everything for Edward Jones

The campaign by Mass Minority is the brand’s first fully integrated Canadian effort, and hopes to attract some of the many Canadians unhappy about their current financial advice.

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Brands, New creative

theScore Bet… for when you don’t want to bet on cornhole

The fall campaign by Diamond also does away with celebrity actors, though that change had little to do with new advertising regulations for the new year, said theScore’s marketer Aubrey Levy.

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Brands, New creative

As the 2023 NFL season begins, brands line up for kick off

Advertisers are leaning heavily into humour and stardom as fans tune in to the start of the season.

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Agency, Brands

HSBC picks Omnicom Media Group as global media agency

Campaign first reported on the review in October 2022.

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Brands

Tim Hortons introduces three new clothing collections

The limited edition streetwear collections look distinctly different from unmistakably Tims to much more subtle and contemporary.

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Brands, New creative

J.M. Smucker brings Uncrustable (and his brother) to Canada

New creative from Leo Burnett adapts animated spokes characters from the U.S. to introduce the ready-to-eat snack food to Canada.

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Brands, New creative

oxio gets real about how we use the internet

The campaign by Juniper Park\TBWA shows oxio is staying true to the irreverent brand ethos its had since launching, even after the acquisition by Cogeco.

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Brands

Scotiabank names group head for marketing, digital transformation and Tangerine

Aris Bogdaneris joins from ING and will have oversight for Tangerine as well the all marketing, analytics and digital transformation.

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Brands, New creative

RBC delivers an emotional welcome to new Canadians

Developed by Dentsu, the “New can feel like home” campaign shows how RBC understands the courage it takes for people to start a new life in Canada.

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Brands

McDonald’s gets to the point in outdoor campaign

Cossette reworked a core insight from its famous “Follow the Arches” campaign—the brand is so powerful, that a small fraction of the logo is all that’s needed to deliver a clear message.

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Brands, New creative

BMO cosplays the game at Fan Expo

As part of its effort to make authentic connections with gamers, BMO and FCB put the bank’s “Gaming Relations Specialist” into two elaborate League of Legends costumes.

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Brands, New creative

As Kleenex leaves, Kruger moves quick to say it will ‘stay’

While it is already #1 in Canada, Kruger showed it will move quickly to grab more market share as #2 brand Kleenex pulls out of the market.

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