Brands Archives - Page 2 of 14 -

Brands

Accenture examines the changing CMO role with new podcast

Senior marketing leaders from brands like TD, McDonald’s and OLG talking about the future of the CMO.

Brands

One day, 22 creatives, four ad campaigns designed for Facebook

“Made in, Made For Vancouver” was a one day ‘hackathon’ to help small marketers with their Facebook marketing

Brands, Media

BMW Canada uses Chinese social app WeChat to reach ‘critically important’ segment

Luxury automaker is among a growing number of Canadian brands utilizing the so-called ‘super app.’

Brands

The Really Brief — Week of July 2

Kid’s Help Phone chooses Republic; Giants & Gentlemen chooses PUSH as its media partner; Hudson’s Bay new mobile app and Bud Light plans epic house parties.

Brands, New creative

Dairy Farmers of Canada puts focus on innovation in new campaign

Campaign is part of ongoing efforts to address millennial misconceptions about Canada’s dairy industry.

Brands

Nivea parent Beiersdorf AG responds to allegations of homophobia

‘No form of discrimination, direct and indirect, is tolerated,’ it says in statement.

Brands, New creative

Sephora promotes inclusivity with ‘We Belong to Something Beautiful’

New campaign from Virtue Worldwide follows the personal journey of 11 different collaborators.

Agency, Brands

CMA introduces new agency search best practices

Guidelines include stating the contract value, identifying members of the client search committee, and avoiding/limiting spec work.

Brands, New creative

McCain’s solution to the dreaded double-dip

New creative from The Hive is part of master-branding strategy for McCain’s prepared food brands.

Brands, New creative

Leon’s entices YouTubers to ignore the ‘skip’ button

New pre-roll ad offers an incentive to users who stick with it to the end.

Brands, Cannabis

WeedMD introduces Color cannabis with bucket hats and pine trees

The launch campaign from Sid Lee takes an ‘impressionistic’ approach to communicate the spirit of the new brand.

Brands, New creative

Cossette re-imagines the Pinocchio story for Glad Day Bookshop

Fundraising campaign tells the story of a young child who is born a girl, but realizes she’s not living as her true self.

Brands

BIMM goes ‘Incognito’ to promote ACT’s anonymous HIV testing

Online campaign is targeting sites that might be used by gay/bisexual men attempting to be ‘sexually discreet.’

Brands, New creative

‘Yep,’ that’s a new brand platform for Brisk

Aimed at teenage males, “Bold, Refreshing, Yep” also references old-school Brisk ads.

Brands, Canadian News Briefs

The Really Brief – Week of June 17

IKEA introduces a housewarming gift for champions, McDonald’s goes door to door to promote McDelivery, Craft PR wins Royal Winter Fair assignment.

Brands

RBC and Drake’s OVO brand announce new creative collaboration

The August OVO Summit is designed for Canadian creatives and lifestyle entrepreneurs looking to grow their careers.

Brands, New creative

Dodge the Bullet brings home the impact of Toronto’s gun violence

New work from Zulu Alpha Kilo is the next phase in the ‘Trigger Change’ campaign.

Brands

Sobeys puts focus on food and family

New brand positioning uses the tagline “Canada’s family grocery store.”

Brands, Consumer trends

From discovery to reviews, Amazon is reshaping how we shop

Three-quarters of survey respondents shopped on Amazon in the past six months, more than twice the amount of the next most popular retailer.