Brands

The Canadian hockey star’s ode to the country’s lab professionals is imprinted on the new “Coat of Honour.”

Pro bono campaign by Ogilvy Canada addresses the imbalance in donations to the city’s medical institutions.

The official grocer of the Canadian Olympic and Paralympic Teams, Empire is bringing back its “Feed The Dream” platform, which was launched for the Tokyo Summer Olympics.

The new work uses the “Glory From Anywhere” tagline introduced for last year’s Tokyo Games.

Willie O’Ree broke the NHL’s colour barrier 64 years ago this month, but the new campaign shows that racism is still prevalent in the modern game.

New ad by Fuse Create depicts how deep sleep can lead to a bright and energetic morning.

The ’90s era hip-hop star was a “perfect match” for a campaign about snow removal.

The campaign from Rethink features Canadians unable to sleep because of financial concerns.

New campaign kicks off Bell’s 12th annual Let’s Talk fundraising and awareness effort to help those struggling with mental health.

The campaign is built around a request for consumers to share their feedback using the #HeyPC hashtag.

The campaign from Zulu Alpha Kilo uses the look and feel of a mindfulness app to relay some of the potential pitfalls around online gambling.

Campaign by The Hive invites grocery shoppers to try something from another culture this holiday season, like one of 50 recipes provided by other Metro shoppers.

Public Inc. ends the year with a strongly worded holiday video calling on Justin Trudeau to solve the fresh water crisis at 70 Indigenous communities across Canada

The launch campaign from Arrivals + Departures shows how the app and smart card product can teach financial literacy to kids.

John St. imagined 20 make-believe, pizza-themed gifts to evoke warm and fuzzy feelings for those who grew up picking toys from Christmas catalogues in the ’80s and ’90s.