Brands Archives - Page 2 of 35 -

Brands, New creative

Canada Life’s advice: Listen to the experts

New campaign uses current and historical footage to demonstrate the importance of experts through the years.

Brands, New creative

With ‘The Simple Things’ campaign, Simplii focuses on the emerging ‘zero out’ trend

The integrated campaign from Juniper Park\TBWA shows how saving money with Simplii translates into joy.

Brands

P&G delivers a clear call to action against anti-Black racism

While P&G has taken a strong position on discrimination in recent years, it is now overtly talking about racism.

Agency, Brands

Can the marketing world turn promises to do better into real action?

After statements and pledges to do better, real plans for fighting systemic racism in the ad world start to emerge.

Brands

Consumers are judging brand responses to the fight for racial inequality: Edelman

Nearly two-thirds of respondents will boycott a brand if they deem its response inadequate.

Agency, Brands

Rogers moves creative and media business to bespoke WPP agency

New agency will be called Theo, with Taxi and John St. sharing creative responsibilities, while Mindshare takes over media.

Brands

Why the Quebec grocery chain Maxi was accused of ‘grossophobia’

The ad featured a plumped up version of spokesperson Martin Matte promoting the chain’s local products.

Agency, Brands

Publicis to lead Sun Life branding campaign

Publicis’s Montreal and Toronto offices will work together on national branding work for the next year.

Brands

New campaign tells the stories of Sikh Canadians

Print, digital and social campaign is aimed at increasing awareness of The Sikh Heritage Museum of Canada.

Brands, New creative

Dr. Oetker drops three new tracks celebrating love

Working with agency partner Giants & Gentlemen, the brand has crafted three songs dedicated to Canadian couples.

Brands

CNIB introduces a touchy new brand identity

The new identity was developed with people at the CNIB Toronto Community Hub.

Brands, New creative

Rona and Réno Dépôt understand how good it feels to get outside this year

Spring campaign acknowledges the unique circumstances of COVID, but focuses on the joy of returning to home projects.

Brands, By Design, Cannabis

What the F is so important about the Flowr rebrand

Working with Zerotrillion, the new branding emphasizes the brands pre-legalization roots to deliver a message of craft and quality.

Brands

CMOs say they are getting more respect in C-suite, but salaries are a sore spot

Survey of 150 marketers finds that female CMOs are now out-earning their male counterparts.

Brands

WARC projects 2020 drop in ad spend may not be as bad as 2009

While global ad market could fall by 8.1%, WARC projects Canadian spend to drop by 6.5%

Brands

The Beer Store embraces ‘I owe you a beer’ for summer campaign

The Ontario beer retailer is leaning into its connection with fun and playfulness more than it has before.

Brands

The average CMO tenure drops to 41 months

Women are increasingly occupying the top marketing role, says SpencerStuart’s annual CMO Tenure Study.

Brands

Hudson’s Bay gets into the game with Animal Crossing

Players can give their avatars Hudson’s Bay sweaters, or add the iconic striped pattern to items in their homes.

Brands

Tech continues to grow in Canada, but privacy concerns remain: UM Canada report

82% of Canadians are misinformed about their ability to opt-out of data collection methods.

Brands, New creative

March of Dimes tries to conquer the curve for those with physical disabilities

Creative campaign by DDB Vancouver repurposes the now famous COVID curve to portray the barriers faced by those with physical disabilities.