Brands

The new “Sponsortips” campaign from Rethink is part of an ongoing effort to promote its distinctive brand asset, “cheetle.”

Developed by One Twenty Three West, the new campaign is a playful way to measure the company’s commitment to making its customers happy.

New campaign from FCB uses the grocery retailer’s name as a key communications tool.

The damaged LED screen inspired a special can design from the beer brand.

The campaign and contest by Juniper Park\TBWA builds on a platform launched last year about helping people deal with big issues.

The campaign by Mass Minority is the brand’s first fully integrated Canadian effort, and hopes to attract some of the many Canadians unhappy about their current financial advice.

The fall campaign by Diamond also does away with celebrity actors, though that change had little to do with new advertising regulations for the new year, said theScore’s marketer Aubrey Levy.

Advertisers are leaning heavily into humour and stardom as fans tune in to the start of the season.

New creative from Leo Burnett adapts animated spokes characters from the U.S. to introduce the ready-to-eat snack food to Canada.

The campaign by Juniper Park\TBWA shows oxio is staying true to the irreverent brand ethos its had since launching, even after the acquisition by Cogeco.

Developed by Dentsu, the “New can feel like home” campaign shows how RBC understands the courage it takes for people to start a new life in Canada.

As part of its effort to make authentic connections with gamers, BMO and FCB put the bank’s “Gaming Relations Specialist” into two elaborate League of Legends costumes.

While it is already #1 in Canada, Kruger showed it will move quickly to grab more market share as #2 brand Kleenex pulls out of the market.