Brands Archives - Page 2 of 32 -

Greenpeace and Rethink have new name suggestions for Asbestos

Original campaign had to be refocused on the fly from outdoor to digital, as social distancing meant fewer people on the streets.

Brands

Tim Hortons ad shows coffee and donut deliveries to the COVID front lines

“It’s a small gesture to say thank you to those making a big impact,” the coffee chain says on social media.

Awards, Brands

Petition urges global awards shows to reject COVID-related ads

‘It’s not the Super Bowl, or a new holiday,’ says the introduction on CannesWeNot.com.

Brands, COVID-19

How COVID could lead to new consumer behaviours: Mindshare

From eating and entertainment, to fitness and retail, “there absolutely will be a before and after,” says CSO Sarah Thompson.

Brands

Inside the Family Feud that brought together two Canadian marketers

Canadian marketers Wes and Dustin Brown were joined by their wives and their mother Cathy, a ‘game show goddess.’

Brands

Cannes Lions postponed until October

Festival moves from June to Oct. 26, with entry deadlines also extended.

Brands

The grocery industry responds to COVID-19 and panic buying

Large banners are reassuring customers about stock, and introducing designated hours for seniors and at-risk shoppers.

Brands, Media

As major (and minor) sports leagues go dark, sponsors’ plans are up in the air

TSN and Sportsnet, meanwhile, will be have to scramble to figure out ways to fill their 24/7 sports mandate.

Brands, New creative

Maple campaign focuses on skipping ER waiting rooms

Creative juxtaposes minor medical problems with common frustrations about waiting to see a doctor.

Brands

Social advertising in the time of COVID-19: Twitter urges restraint

This should not be regarded as a marketing opportunity, but one requiring ‘thoughtful navigation,’ says the social platform.

Brands

Customer loyalty means moving moving beyond points and cards: KPMG study

Product quality and consistency, customer service, and data security are key drivers of loyalty today.

Agency, Brands

Payment terms for agencies keep increasing, with shops increasingly powerless

Survey by Association of National Advertisers found that 37% of responding marketers extended payment terms in 2019.

Brands, New creative

Friends of Canadian Broadcasting spotlights ‘our stories’

Short docs are intended to remind Canadians to support storytellers in this country—even if Netflix is really great.

Brands

Denise Rossetto and Todd Mackie leaving BBDO

Their departure is the latest in a series of high-profile creative changes at Canadian shops in recent weeks.

Brands, New creative

HBC introduces touchy, feely brand platform

Campaign by BBDO, built around the tagline ‘Live a Colouful Life,’ taps into modern yearning for a more human connection.

Brands, New creative

belairdirect references movie musicals with its latest ‘cinematic’ ads

New ads are an ode to the golden age of movie musicals, with dancing (and crashing) in the street.

Brands, New creative

BMO shines a light on unconscious biases around women and money

An ad shows the many ways women are still shut out of discussions about money and finances.

Brands

Covid-19 forces big Roll up the Win changes for Tim Hortons

Coffee chain plans to stop using reusable cups and has suspended plans to give away 1.8 million cups on March 10.

Brands, Guest Column

Champagne Charlie, the birth of celebrity sponsorship and branded entertainment

In the music halls of late 1800s London, characters regularly performed on-stage odes to two iconic champagne brands.

Brands

Solving the problem of gender inequality in the sciences

‘Customers’ can’t buy these T-shirts with money—they have to solve the problem printed on them.