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Brands

Brands

Telus launches new brand campaign with purpose

The “Let’s make” campaign from The&Partnership aims to show how Telus is “answering some of the world’s most pressing social challenges,” says VP of brand marketing Lisa Mack.

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Brands, New creative

Bearface and One Twenty Three West go into the woods

New campaign promotes the limited-edition whisky made from mushrooms found deep in B.C.’s ‘bear country.’

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Brands, New creative

Dr. Pepper goes for more

The creative by lg2 features over-the-top “more is more” demonstrations to remind consumers Dr. Pepper has more flavour.

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Brands, New creative

Terry Fox T-shirts raise awareness for run

Canadian celebs wearing the shirts appear in social, print and OOH advertising.

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Brands, New creative

Joel McHale is so money for Mackenzie

The Community star plays money in the brand’s first consumer-facing campaign.

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Brands, New creative

Clutch has inflated ambitions to own used car sales

The online auto retailer’s first brand campaign uses a recognizable symbol of auto marketing: Tube guys.

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Brands, New creative

Oh the chewmanity: Coupons for exasperated pet parents

New Milk-Bone campaign from Leo Burnett offers $2.50 coupons in exchange for photos of items chewed-up by pet dogs.

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Brands

CIBC running creative agency review

The review comes one year after the bank got a new top marketer, and just months after launching Juniper Park\TBWA’s “Ambitions made real” creative platform.

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Brands

Harry Rosen puts its best putt forward to launch golf line

The new campaign from Zulu Alpha Kilo is the latest instalment in the brand’s two-year-old ‘Set the Tone’ platform.

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Brands, New creative

Mastercard helps to end ‘deadnaming’ with True Name feature

The new feature, which enables members of the trans/non-binary community to display their chosen name on a credit card, is being promoted in a new campaign from McCann.

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Brands, New creative

Home Depot is getting it ‘Done’ in spring campaign

The new creative platform from FCB uses a visual device inspired by the brand’s tagline “How doers get more done.”

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Brands, New creative

Re/Max serves up new ads in “Your Unfair Advantage” campaign

How a ping pong-playing octopus can help attract younger consumers to a traditional real estate brand.

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Brands, New creative

Well.ca breathes life into the home in first brand campaign

The advertising by Hard Work Club uses bright flowers and lush greenery to show the magical effects of wellness in the home.

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Brands, New creative

Molson promotes its Ultra active lifestyle

The “Yes People” campaign from Rethink represents the biggest campaign in the Ultra brand’s history.

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Brands, New creative

Food Banks Canada thanks Canadians who responded to its ‘I Ate’ campaign

New work from The Local Collective acknowledges the donors who helped the organization meet its $150 million fundraising target.

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Agency, Brands

John Wiltshire is stepping down from the Canadian Marketing Association

Chief diversity officer and chief of staff Sartaj Sarkaria takes over as interim CEO while the search for a permanent replacement is underway.

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Brands

Mary Brown’s puts a taste of Nashville on the menu

New sandwich signals its entry into the fast-growing subset of the red-hot chicken category.

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Brands, New creative

Destination BC invites international tourists to find themselves in beauty of the land

With a media budget of $6.7 million, the province’s tourism marketer hopes to bring back visitors from key markets like the U.K., Australia, California, Washington and Ontario.

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Brands, New creative

Kyle Lowry is coming back, and so is Bitbuy

The new ad featuring Kyle Lowry will air during Sunday’s Raptors vs Heat game, which marks the star’s first game in Toronto since being traded.

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Brands, New creative

In a world full of ‘Bad Advice,’ Scotiabank looks to be a beacon of sanity

“We’re very intentional with the work we’re doing to really talk about the customer as opposed to us,” says Scotiabank’s John Rocco.

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