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By Design

By Design

Conflict’s special assignment for a special school

The new brand identity for the Beverley School was inspired by friendship bracelets with a “Sesame Street meets NYC Subway System” vibe, says Conflict partner Niall Kelly.

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By Design

Saying ‘Hullo’ to B.C.’s newest ferry service

Inside Zulu Alpha Kilo’s design for the Vancouver Island Ferry Company’s new passenger service.

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By Design

The Bold new look for Toronto Metropolitan University sports

Designed by Jacknife, the new brand identity was inspired by Toronto’s famous streetcar tracks, and the dive of a peregrine falcon hunting its prey.

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Brands, By Design

How Quake created a new brand identity for an iconic game

Hasbro’s strategy game subsidiary Avalon Hill was seeking a new visual identity for the iconic game that could be simultaneously timeless and modern.

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By Design

CF Montréal goes back to the past for new team logo

With fans unhappy about a new team name and logo introduced last season, the club is keeping the name but reviving key elements from the old logo.

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By Design

Cossette gives World Anti-Doping Agency a new brand and website

Cossette wanted to provide “a complete brand ecosystem that would live up to WADA’s powerful ambitions,” said Richard Bélanger, vice-president, design.

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By Design

BlackCAN’s new look and feel to help attract rising Black stars in politics

Le Parc’s Nathalie Cusson explains the ideas and thinking behind the organization’s new look.

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By Design

McCann creates a new brand for Montreal’s The Lighthouse

The paediatric palliative care centre, known as Le Phare in French, wanted a modern way to stand out among charities while staying true to its brand promise of being a beacon of support.

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By Design

Why Le Parc created a ‘huggable brain’ for Goldie Hawn

It’s part of a comprehensive redesign from Le Parc that includes new logos and typography, a new colour palette, and 3D illustration.

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By Design

A brand made for those dealing with concussions

Everything from font to colours to the use of motion graphics was designed for people dealing with brain trauma.

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Brands, By Design, Cannabis

What the F is so important about the Flowr rebrand

Working with Zerotrillion, the new branding emphasizes the brands pre-legalization roots to deliver a message of craft and quality.

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By Design

The Local Collective and Wow Tech Group’s couples vibrator We Vibe Chorus

CD Pepe Bratanov highlights the key elements—from gold foil highlights, to abstract graphics inspired by the human body.

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By Design

Look for a Classic Blue 2020

Pantone Color Institute says colour of the year brings a ‘sense of peace and tranquility to the human spirit.’

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By Design

The book on the Toronto Public Library’s new visual identity

It’s billed as a ‘more flexible, modern and compelling’ identity system for the world’s biggest library system.

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By Design

Five key design elements of Pizzaiolo’s new branding

Toronto area chain is emphasizing craftsmanship and high-quality handmade pizza.

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Brands, By Design

123w designs a whale of a package for limited edition brew

Packaging for the Pod Pack features the actual markings of west coast orcas.

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By Design

Inside the Montreal Alouettes brand redesign

Quebec design studio GRDN oversaw the CFL franchise’s first major rebrand in 19 years.

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By Design, Events

ADCC celebrates turning 70 with special events series

Upcoming events include the “Women in Design” panel on March 6.

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By Design

Nike’s World Junior Hockey Championship pin

Vancouver designer Carson Ting walks us through the process of creating the commemorative pin.

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Brands, By Design

PenguinPickUp’s modern new logo

Open designer/art director Jessica Rogers highlights the key design elements of the pick-up service’s revamped logo.

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