By Design

Designed by Jacknife, the new brand identity was inspired by Toronto’s famous streetcar tracks, and the dive of a peregrine falcon hunting its prey.

With fans unhappy about a new team name and logo introduced last season, the club is keeping the name but reviving key elements from the old logo.

Cossette wanted to provide “a complete brand ecosystem that would live up to WADA’s powerful ambitions,” said Richard Bélanger, vice-president, design.

Le Parc’s Nathalie Cusson explains the ideas and thinking behind the organization’s new look.

The paediatric palliative care centre, known as Le Phare in French, wanted a modern way to stand out among charities while staying true to its brand promise of being a beacon of support.

It’s part of a comprehensive redesign from Le Parc that includes new logos and typography, a new colour palette, and 3D illustration.

Everything from font to colours to the use of motion graphics was designed for people dealing with brain trauma.

CD Pepe Bratanov highlights the key elements—from gold foil highlights, to abstract graphics inspired by the human body.

Pantone Color Institute says colour of the year brings a ‘sense of peace and tranquility to the human spirit.’

It’s billed as a ‘more flexible, modern and compelling’ identity system for the world’s biggest library system.

Toronto area chain is emphasizing craftsmanship and high-quality handmade pizza.

Quebec design studio GRDN oversaw the CFL franchise’s first major rebrand in 19 years.

Vancouver designer Carson Ting walks us through the process of creating the commemorative pin.

123w president and CEO Scot Keith on the design elements of Muskoka Brewery’s newest product.