Working with Zerotrillion, the new branding emphasizes the brands pre-legalization roots to deliver a message of craft and quality.
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With the arrival of ‘cannabis 2.0,’ MiQ paints a picture of Canadian users
There are more than 300,000 cannabis-related searches every day in Canada, says ‘Blazing a Trail’ report
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Hexo launches discount cannabis brand to combat black market
Quebec company’s goal is to ‘disrupt’ the illicit cannabis market, says CEO Sebastien St-Louis.
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Irisa uses VR to deliver a cannabis experience
In-store virtual reality goggles lets cannabis shoppers understand the intended effects of each Irisa product.
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Edible cannabis could bring 3 million new Canadians into the market: study
As for current users, 70% say brand isn’t important when shopping at legal bricks-and-mortar cannabis shops.
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Why the Ontario government went funny for cannabis PSAs
The four ads show how people who are ‘barely high’ are clearly incapable of driving.
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Joe Mimran on Canada’s budding cannabis industry
On branding, why Canada could cede its leadership position, and the similarities between fashion and cannabis.
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WeedMD introduces Color cannabis with bucket hats and pine trees
The launch campaign from Sid Lee takes an ‘impressionistic’ approach to communicate the spirit of the new brand.
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New digital product agency Good Major marches into cannabis
New Toronto start-up is focused on digital products such as websites, apps and sales tools.
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Edibles will attract new cannabis consumers, says Deloitte study
Nearly one-quarter of Canadians are expected to consume edibles, creating a $2.7 billion market and pushing cannabis as a whole to nearly $10 billion.
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After six months of legal cannabis, what have we learned so far? Pt. 2
Cause marketing and education have emerged as key branding platforms, but supply problems remain a challenge.
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Moosehead expanding into cannabis
Joint venture with Sproutly will take brewer into cannabis-infused beverages.
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After six months of legal cannabis, what have we learned so far
Marketing and legal experts share their observations about a very young—and still uncertain—recreational cannabis market.
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Up Cannabis offers investment advice, of sorts
The misdirect campaign is built around banking-themed wild postings and digital ads.
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Sister Merci vows to solve the challenges of cannabis marketing
New Toronto shop is launching with up to $1.5 million in funding from BlackShire Capital Corp.
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The government’s approach to pot marketing is wrong. Here’s why
Hill Street Beverage CMO David Pullara says that building brands will benefit consumers, but current legislation prevents it.
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Why the Hill Street Challenge is good cannabis branding
Cheeky advertising now for a good cause helps to tell a larger story for when cannabis drinks become legal in October
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Some Ontario Coffee Time shops set to become cannabis stores
A minimum of 10 Ontario locations could become cannabis stores.
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Why Tilray teamed with AB InBev, and why the stock market is unimpressed
Tilray will work with beer giant AB InBev on flavours, packaging, and brand, developing product for next October when rule changes make cannabis infused food and drink legal.
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