Cause marketing and education have emerged as key branding platforms, but supply problems remain a challenge.
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Moosehead expanding into cannabis
Joint venture with Sproutly will take brewer into cannabis-infused beverages.
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After six months of legal cannabis, what have we learned so far
Marketing and legal experts share their observations about a very young—and still uncertain—recreational cannabis market.
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Up Cannabis offers investment advice, of sorts
The misdirect campaign is built around banking-themed wild postings and digital ads.
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Sister Merci vows to solve the challenges of cannabis marketing
New Toronto shop is launching with up to $1.5 million in funding from BlackShire Capital Corp.
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The government’s approach to pot marketing is wrong. Here’s why
Hill Street Beverage CMO David Pullara says that building brands will benefit consumers, but current legislation prevents it.
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Why the Hill Street Challenge is good cannabis branding
Cheeky advertising now for a good cause helps to tell a larger story for when cannabis drinks become legal in October
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Some Ontario Coffee Time shops set to become cannabis stores
A minimum of 10 Ontario locations could become cannabis stores.
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Why Tilray teamed with AB InBev, and why the stock market is unimpressed
Tilray will work with beer giant AB InBev on flavours, packaging, and brand, developing product for next October when rule changes make cannabis infused food and drink legal.
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