Study finds consumers are still purchasing product largely on the basis of price rather than brand name.
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Study finds consumers are still purchasing product largely on the basis of price rather than brand name.
Read moreWorking with Zerotrillion, the new branding emphasizes the brands pre-legalization roots to deliver a message of craft and quality.
Read moreThere are more than 300,000 cannabis-related searches every day in Canada, says ‘Blazing a Trail’ report
Read moreQuebec company’s goal is to ‘disrupt’ the illicit cannabis market, says CEO Sebastien St-Louis.
Read moreIn-store virtual reality goggles lets cannabis shoppers understand the intended effects of each Irisa product.
Read moreAs for current users, 70% say brand isn’t important when shopping at legal bricks-and-mortar cannabis shops.
Read moreThe four ads show how people who are ‘barely high’ are clearly incapable of driving.
Read moreOn branding, why Canada could cede its leadership position, and the similarities between fashion and cannabis.
Read moreThe launch campaign from Sid Lee takes an ‘impressionistic’ approach to communicate the spirit of the new brand.
Read moreNew Toronto start-up is focused on digital products such as websites, apps and sales tools.
Read moreNearly one-quarter of Canadians are expected to consume edibles, creating a $2.7 billion market and pushing cannabis as a whole to nearly $10 billion.
Read moreCause marketing and education have emerged as key branding platforms, but supply problems remain a challenge.
Read moreJoint venture with Sproutly will take brewer into cannabis-infused beverages.
Read moreMarketing and legal experts share their observations about a very young—and still uncertain—recreational cannabis market.
Read moreThe misdirect campaign is built around banking-themed wild postings and digital ads.
Read moreNew Toronto shop is launching with up to $1.5 million in funding from BlackShire Capital Corp.
Read moreHill Street Beverage CMO David Pullara says that building brands will benefit consumers, but current legislation prevents it.
Read moreCheeky advertising now for a good cause helps to tell a larger story for when cannabis drinks become legal in October
Read moreA minimum of 10 Ontario locations could become cannabis stores.
Read moreTilray will work with beer giant AB InBev on flavours, packaging, and brand, developing product for next October when rule changes make cannabis infused food and drink legal.
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