Cannabis Archives -

Lots of brands, little differentiation causing ‘decision fatigue’ for cannabis users

Study finds consumers are still purchasing product largely on the basis of price rather than brand name.

What the F is so important about the Flowr rebrand

Working with Zerotrillion, the new branding emphasizes the brands pre-legalization roots to deliver a message of craft and quality.

Cannabis

With the arrival of ‘cannabis 2.0,’ MiQ paints a picture of Canadian users

There are more than 300,000 cannabis-related searches every day in Canada, says ‘Blazing a Trail’ report

Brands, Cannabis

Hexo launches discount cannabis brand to combat black market

Quebec company’s goal is to ‘disrupt’ the illicit cannabis market, says CEO Sebastien St-Louis.

Brands, Cannabis

Irisa uses VR to deliver a cannabis experience

In-store virtual reality goggles lets cannabis shoppers understand the intended effects of each Irisa product.

Cannabis

Edible cannabis could bring 3 million new Canadians into the market: study

As for current users, 70% say brand isn’t important when shopping at legal bricks-and-mortar cannabis shops.

Cannabis, New creative

Why the Ontario government went funny for cannabis PSAs

The four ads show how people who are ‘barely high’ are clearly incapable of driving.

Cannabis

Joe Mimran on Canada’s budding cannabis industry

On branding, why Canada could cede its leadership position, and the similarities between fashion and cannabis.

Brands, Cannabis

WeedMD introduces Color cannabis with bucket hats and pine trees

The launch campaign from Sid Lee takes an ‘impressionistic’ approach to communicate the spirit of the new brand.

Agency, Cannabis

New digital product agency Good Major marches into cannabis

New Toronto start-up is focused on digital products such as websites, apps and sales tools.

Cannabis

Edibles will attract new cannabis consumers, says Deloitte study

Nearly one-quarter of Canadians are expected to consume edibles, creating a $2.7 billion market and pushing cannabis as a whole to nearly $10 billion.

Cannabis

After six months of legal cannabis, what have we learned so far? Pt. 2

Cause marketing and education have emerged as key branding platforms, but supply problems remain a challenge.

Brands, Cannabis

Moosehead expanding into cannabis

Joint venture with Sproutly will take brewer into cannabis-infused beverages.

Brands, Cannabis

After six months of legal cannabis, what have we learned so far

Marketing and legal experts share their observations about a very young—and still uncertain—recreational cannabis market.

Brands, Cannabis

Up Cannabis offers investment advice, of sorts

The misdirect campaign is built around banking-themed wild postings and digital ads.

Brands, Cannabis

Sister Merci vows to solve the challenges of cannabis marketing

New Toronto shop is launching with up to $1.5 million in funding from BlackShire Capital Corp.

Brands, Cannabis, Opinion

The government’s approach to pot marketing is wrong. Here’s why

Hill Street Beverage CMO David Pullara says that building brands will benefit consumers, but current legislation prevents it.

Brands, Cannabis

Why the Hill Street Challenge is good cannabis branding

Cheeky advertising now for a good cause helps to tell a larger story for when cannabis drinks become legal in October

Brands, Cannabis

Some Ontario Coffee Time shops set to become cannabis stores

A minimum of 10 Ontario locations could become cannabis stores.

Brands, Cannabis

Why Tilray teamed with AB InBev, and why the stock market is unimpressed

Tilray will work with beer giant AB InBev on flavours, packaging, and brand, developing product for next October when rule changes make cannabis infused food and drink legal.