Cannes 2019

Canadian agency leaders on what impressed them most at the world’s largest advertising festival.

The campaign highlighted what jury president Margaret Johnson called “the profound importance to society” of the Times’ work.

The ad sits at the ‘nexus of product truth, human truth and human behaviour,’ says jury president Jaime Robinson.

Jury president David Lubars calls the work ‘so on brand and fun, and human and delighting.’

Toronto offices of McCann and Momentum win Bronze Lions in Brand Experience & Activation.

‘Everyone thought it was really beautiful,’ says Canadian juror Lyranda Martin-Evans of “Air Time,’ for SickKids Foundation.

Now in its second year, the category recognizes work that contributes to the UN’s 2030 Agenda for Sustainable Development.

Volvo’s ‘The E.V.A. Initiative’ captures the first-ever Grand Prix.

‘It changed the negative message into emotional content,” says jury president Yasuharu Sasaki.

FCB/Six captures silver Media Lion for ‘Go Back to Africa,’ while Grey Toronto’s ‘First Shave’ wins silver in Social & Influencer.

Jam3 and Bensimon Byrne add to shortlist tally, while Momentum Toronto and McCann Canada also receive nods.

Rethink’s ‘Lamp 2,’ Ogilvy’s ‘#TakeTheTime’ and work from Felix and Paul Studios join shortlist mainstays.

Johnson & Johnson and Nike win Grand Prix, while Childish Gambino and Brazilian rapper Baco Exu Do Blues win Music Grand Prix.

Developed in association with Momentum Worldwide, the campaign transformed an empty church into a basketball training facility.

FCB/Six, Cossette, Bensimon Byrne and Anomaly among the Canadian agencies with multiple nods.

FCB’s “Endangered Syndrome” for the Canadian Down Syndrome Society was also shortlisted in Creative Strategy.

Bensimon’s ‘The Healing House’ and ‘Boys Don’t Cry,’ Edelman’s ‘Bubl Fashion’ collect bronze Lions.

Felix and Paul Studios, Grey Canada, and ent!/The&Partnership all shortlisted.

Bensimon Byrne, Anomaly, Cossette nominated in Health and Wellness; Edelman Toronto gets sole nod in Pharma.

Rethink claims a pair of bronze Lions in Design and Outdoor; Leo Burnett and Sid Lee also night one winners.