Digital 2020: Canada report from We Are Social and Hootsuite provides a detailed overview of digital behaviours in 2019.
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Canadians are spending nearly six hours online every day, 65% worry about privacy: report
New report from We Are Social and Hootsuite offers a sweeping overview of all things digital in 2020.
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Voice technology is on the rise, but privacy concerns linger: Mindshare study
88% of Canadians now use devices like Siri and Google Home on a weekly basis, study finds.
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As Singles Day approaches, Vivintel releases a study of Chinese consumers
Chinese Canadians account for approximately $61 billion in self-reported spending.
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Where’s the beef? For many Canadians, it’s not on their plates
Less than half of Canadians have tried mock meat, although younger consumers are more receptive.
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Consumers will ‘resist’ brands that fail to live up their expectations: UM study
They’re seeking out brands with purpose, and show a distinct preference for nostalgia.
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Got a minute? Take a look at this
Domo’s 7th annual ‘Data Never Sleeps’ infographic outlines what happens in an internet minute.
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From discovery to reviews, Amazon is reshaping how we shop
Three-quarters of survey respondents shopped on Amazon in the past six months, more than twice the amount of the next most popular retailer.
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A portrait of Canada’s Gen Z
New survey reveals shopping, media and technology habits of a consumer segment worth $50 billion a year.
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Endy partners with Urban Barn to open 37 showrooms
It becomes the latest digital pure play to experiment with bricks-and-mortar retail.
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Do we really know the Canadian consumer?
Crop research shows that Canadians, even millennials, might not be as progressive as we think.
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Canadians like homegrown retailers, but in-store experience will keep them coming back
Mindshare surveyed 1,000 people about their attitudes to in-store and online retail.
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Smart speaker adoption is growing, so what does that mean for marketers?
A voice-optimized search strategy is key, while paid promotion remains a work in progress.
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Canadian retail on track for a weak 2018: analyst
Canadian e-commerce sales hit $17.5 billion in 12-month period, with most going to ‘non-store’ retailers like Amazon
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TikTok could be the social media story of 2019. Here are 10 things you should know
With more than half a billion monthly users, it’s the newest social media darling.
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Speed and convenience among keys to modern retail: report
New study from Retail Council of Canada says that customers won’t hesitate to switch brands if the experience is sub-par.
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Many Canadians have privacy concerns about voice
New Mindshare research found that rather than researching brands and doing web searches, Canadians are more likely to use their smart speakers to set alarms, play music and check the weather.
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Just 4% of Canadians trust advertisers with data: KPMG
Canadians are most distrustful of advertisers when it comes to how their data is used.
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Why the NHL is getting into gambling
A few months ago, the NHL was opposed to more betting on sports. Now it’s officially in the gambling business. Here’s why.
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