Consumer trends Archives -

How to grow with the ‘buy local’ phenomenon in Canada

With the pandemic likely to accelerate the “buy local” trend in Canada, brands need to be thinking about how to meet consumer expectations, says Crop’s Alain Giguere.

Consumer trends

How COVID will shape consumer behaviour in 2021

COVID isn’t changing consumer behaviour so much as accelerating underlying trends, says Crop president Alain Giguere. In this special column for The Message, he makes five consumer predictions for the year ahead.

Brands, Consumer trends

Christmas comes early for Pinterest users

Holiday searches started rising in April, with consumers seeking a sense of normalcy in a unique year.

Brands, Consumer trends

Drinking during the time of COVID: A preference for familiar brands, larger formats

Data from Corby Spirit and Wine shows that ‘power brands’ are the most popular.

Consumer trends

Consumer expectation for brand action rises in response to crises: Edelman

Consumers are more likely to prefer brands taking real action to to oppose racial injustice or help during the pandemic.

Agency, Consumer trends

New Vision7 data dashboard tracks Canadians’ feelings during pandemic

Data covers wide range of attitudes, from concerns over contracting COVID, to mask wearing, to feelings of happiness and anger.

Consumer trends

‘Tech angst’ opens the door to more human-led brand connections: study

New marketing models should empower humans, not target customers, says one of the study’s principals.

Consumer trends, Media

Digital content consumption remains high, with some hard-hit categories rebounding: ComScore

Visits to real estate and automotive sites are up since late March, while retail is also seeing increased traffic.

Consumer trends, COVID-19

Accenture report details new consumer behaviours arising from the COVID crisis

Online grocery is on the rise, with one in five recent shoppers saying they are first-time online shoppers.

Consumer trends, COVID-19

Environics provides an early look at how Canadians are responding to ads during the pandemic

A&W and Subaru stood out as the most memorable ads, while luxury and big-ticket ads were not well received.

Consumer trends, COVID-19

Canadians could care less about beauty and grooming during COVID: Field Agent Canada

We’re shaving less and wearing fewer fragrances, although hand-washing is through the roof.

Brands, Consumer trends

Brands need to shift their focus to e-commerce during COVID crisis: Reprise

Customer demand hasn’t abated, just shifted to online, says Reprise’s VP of digital performance, Kevin Bishop.

Consumer trends, COVID-19

Advertising ‘recession’ likely, but V-shaped recovery expected: WARC

Consumers are increasingly purchasing online during the crisis, and it has the potential to become established behaviour.

Consumer trends

Canadians are less trusting, and hungry for fundamental change: Edelman study

The Trust Barometer shows people don’t trust institutions, and are looking to business to address fundamental concerns for the future.

Consumer trends, Media

TikTok was a big deal in 2019, but just 9% of Canadians are using it

Digital 2020: Canada report from We Are Social and Hootsuite provides a detailed overview of digital behaviours in 2019.

Consumer trends, Privacy

Canadians are spending nearly six hours online every day, 65% worry about privacy: report

New report from We Are Social and Hootsuite offers a sweeping overview of all things digital in 2020.

Consumer trends, Techology

Voice technology is on the rise, but privacy concerns linger: Mindshare study

88% of Canadians now use devices like Siri and Google Home on a weekly basis, study finds.

Consumer trends

As Singles Day approaches, Vivintel releases a study of Chinese consumers

Chinese Canadians account for approximately $61 billion in self-reported spending.

Brands, Consumer trends

Where’s the beef? For many Canadians, it’s not on their plates

Less than half of Canadians have tried mock meat, although younger consumers are more receptive.