Consumer trends Archives -

Advertising ‘recession’ likely, but V-shaped recovery expected: WARC

Consumers are increasingly purchasing online during the crisis, and it has the potential to become established behaviour.

Consumer trends

Canadians are less trusting, and hungry for fundamental change: Edelman study

The Trust Barometer shows people don’t trust institutions, and are looking to business to address fundamental concerns for the future.

Consumer trends, Media

TikTok was a big deal in 2019, but just 9% of Canadians are using it

Digital 2020: Canada report from We Are Social and Hootsuite provides a detailed overview of digital behaviours in 2019.

Consumer trends, Privacy

Canadians are spending nearly six hours online every day, 65% worry about privacy: report

New report from We Are Social and Hootsuite offers a sweeping overview of all things digital in 2020.

Consumer trends, Techology

Voice technology is on the rise, but privacy concerns linger: Mindshare study

88% of Canadians now use devices like Siri and Google Home on a weekly basis, study finds.

Consumer trends

As Singles Day approaches, Vivintel releases a study of Chinese consumers

Chinese Canadians account for approximately $61 billion in self-reported spending.

Brands, Consumer trends

Where’s the beef? For many Canadians, it’s not on their plates

Less than half of Canadians have tried mock meat, although younger consumers are more receptive.

Consumer trends

Consumers will ‘resist’ brands that fail to live up their expectations: UM study

They’re seeking out brands with purpose, and show a distinct preference for nostalgia.

Consumer trends

Got a minute? Take a look at this

Domo’s 7th annual ‘Data Never Sleeps’ infographic outlines what happens in an internet minute.

Brands, Consumer trends

From discovery to reviews, Amazon is reshaping how we shop

Three-quarters of survey respondents shopped on Amazon in the past six months, more than twice the amount of the next most popular retailer.

Consumer trends

A portrait of Canada’s Gen Z

New survey reveals shopping, media and technology habits of a consumer segment worth $50 billion a year.

Brands, Consumer trends

Endy partners with Urban Barn to open 37 showrooms

It becomes the latest digital pure play to experiment with bricks-and-mortar retail.

Brands, Consumer trends

Do we really know the Canadian consumer?

Crop research shows that Canadians, even millennials, might not be as progressive as we think.

Consumer trends, Research, Retail

Canadians like homegrown retailers, but in-store experience will keep them coming back

Mindshare surveyed 1,000 people about their attitudes to in-store and online retail.

Consumer trends, Techology

Smart speaker adoption is growing, so what does that mean for marketers?

A voice-optimized search strategy is key, while paid promotion remains a work in progress.

Consumer trends, Research

Canadian retail on track for a weak 2018: analyst

Canadian e-commerce sales hit $17.5 billion in 12-month period, with most going to ‘non-store’ retailers like Amazon

Consumer trends, Research

Speed and convenience among keys to modern retail: report

New study from Retail Council of Canada says that customers won’t hesitate to switch brands if the experience is sub-par.

Consumer trends

Many Canadians have privacy concerns about voice

New Mindshare research found that rather than researching brands and doing web searches, Canadians are more likely to use their smart speakers to set alarms, play music and check the weather.

Consumer trends, Research

Just 4% of Canadians trust advertisers with data: KPMG

Canadians are most distrustful of advertisers when it comes to how their data is used.