Leading think tank The Pew Research Center will stop using generational terms like ‘Gen Z’ to describe different cohorts, but should marketers follow?
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Leading think tank The Pew Research Center will stop using generational terms like ‘Gen Z’ to describe different cohorts, but should marketers follow?
Read moreData from We Are Social’s “Digital 2023: Canada Report” provides a snapshot of digital consumer behaviours and marketing trends.
Read moreThe new research from Leo Burnett found most Canadians believe brands don’t understand their concerns, issues or problems.
Read more“All of these become radically important in a year with a lot of economic uncertainty,” says the company’s Canadian CEO, Stephen Kiely.
Read moreNew report says that activations and campaigns around Pride month are a good start, but marketers need to do more, even if they are uncertain about how to proceed.
Read moreDespite being stuck at home the last year, Canadians have become less impressed with their voice assistants, according to new Mindshare research
Read moreStrong support of gender equality is not only the right thing to do, it can convert “no logo” consumers into “pro logo” consumers.
Read moreWith the pandemic likely to accelerate the “buy local” trend in Canada, brands need to be thinking about how to meet consumer expectations, says Crop’s Alain Giguere.
Read moreNot only did we spend more time online during the pandemic, new research provides insights into how digital behaviours changed.
Read moreCOVID isn’t changing consumer behaviour so much as accelerating underlying trends, says Crop president Alain Giguere. In this special column for The Message, he makes five consumer predictions for the year ahead.
Read moreHoliday searches started rising in April, with consumers seeking a sense of normalcy in a unique year.
Read moreData from Corby Spirit and Wine shows that ‘power brands’ are the most popular.
Read moreConsumers are more likely to prefer brands taking real action to to oppose racial injustice or help during the pandemic.
Read moreData covers wide range of attitudes, from concerns over contracting COVID, to mask wearing, to feelings of happiness and anger.
Read moreNew marketing models should empower humans, not target customers, says one of the study’s principals.
Read moreVisits to real estate and automotive sites are up since late March, while retail is also seeing increased traffic.
Read moreOnline grocery is on the rise, with one in five recent shoppers saying they are first-time online shoppers.
Read moreA&W and Subaru stood out as the most memorable ads, while luxury and big-ticket ads were not well received.
Read moreWe’re shaving less and wearing fewer fragrances, although hand-washing is through the roof.
Read moreCustomer demand hasn’t abated, just shifted to online, says Reprise’s VP of digital performance, Kevin Bishop.
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