Visits to real estate and automotive sites are up since late March, while retail is also seeing increased traffic.
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Accenture report details new consumer behaviours arising from the COVID crisis
Online grocery is on the rise, with one in five recent shoppers saying they are first-time online shoppers.
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Environics provides an early look at how Canadians are responding to ads during the pandemic
A&W and Subaru stood out as the most memorable ads, while luxury and big-ticket ads were not well received.
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Canadians could care less about beauty and grooming during COVID: Field Agent Canada
We’re shaving less and wearing fewer fragrances, although hand-washing is through the roof.
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Brands need to shift their focus to e-commerce during COVID crisis: Reprise
Customer demand hasn’t abated, just shifted to online, says Reprise’s VP of digital performance, Kevin Bishop.
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Advertising ‘recession’ likely, but V-shaped recovery expected: WARC
Consumers are increasingly purchasing online during the crisis, and it has the potential to become established behaviour.
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Canadians are less trusting, and hungry for fundamental change: Edelman study
The Trust Barometer shows people don’t trust institutions, and are looking to business to address fundamental concerns for the future.
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TikTok was a big deal in 2019, but just 9% of Canadians are using it
Digital 2020: Canada report from We Are Social and Hootsuite provides a detailed overview of digital behaviours in 2019.
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Canadians are spending nearly six hours online every day, 65% worry about privacy: report
New report from We Are Social and Hootsuite offers a sweeping overview of all things digital in 2020.
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Voice technology is on the rise, but privacy concerns linger: Mindshare study
88% of Canadians now use devices like Siri and Google Home on a weekly basis, study finds.
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As Singles Day approaches, Vivintel releases a study of Chinese consumers
Chinese Canadians account for approximately $61 billion in self-reported spending.
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Where’s the beef? For many Canadians, it’s not on their plates
Less than half of Canadians have tried mock meat, although younger consumers are more receptive.
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Consumers will ‘resist’ brands that fail to live up their expectations: UM study
They’re seeking out brands with purpose, and show a distinct preference for nostalgia.
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Got a minute? Take a look at this
Domo’s 7th annual ‘Data Never Sleeps’ infographic outlines what happens in an internet minute.
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From discovery to reviews, Amazon is reshaping how we shop
Three-quarters of survey respondents shopped on Amazon in the past six months, more than twice the amount of the next most popular retailer.
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A portrait of Canada’s Gen Z
New survey reveals shopping, media and technology habits of a consumer segment worth $50 billion a year.
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Endy partners with Urban Barn to open 37 showrooms
It becomes the latest digital pure play to experiment with bricks-and-mortar retail.
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Do we really know the Canadian consumer?
Crop research shows that Canadians, even millennials, might not be as progressive as we think.
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Canadians like homegrown retailers, but in-store experience will keep them coming back
Mindshare surveyed 1,000 people about their attitudes to in-store and online retail.
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Smart speaker adoption is growing, so what does that mean for marketers?
A voice-optimized search strategy is key, while paid promotion remains a work in progress.
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