Holiday searches started rising in April, with consumers seeking a sense of normalcy in a unique year.
Read more
Drinking during the time of COVID: A preference for familiar brands, larger formats
Data from Corby Spirit and Wine shows that ‘power brands’ are the most popular.
Read more
Consumer expectation for brand action rises in response to crises: Edelman
Consumers are more likely to prefer brands taking real action to to oppose racial injustice or help during the pandemic.
Read more
New Vision7 data dashboard tracks Canadians’ feelings during pandemic
Data covers wide range of attitudes, from concerns over contracting COVID, to mask wearing, to feelings of happiness and anger.
Read more
‘Tech angst’ opens the door to more human-led brand connections: study
New marketing models should empower humans, not target customers, says one of the study’s principals.
Read more
Digital content consumption remains high, with some hard-hit categories rebounding: ComScore
Visits to real estate and automotive sites are up since late March, while retail is also seeing increased traffic.
Read more
Accenture report details new consumer behaviours arising from the COVID crisis
Online grocery is on the rise, with one in five recent shoppers saying they are first-time online shoppers.
Read more
Environics provides an early look at how Canadians are responding to ads during the pandemic
A&W and Subaru stood out as the most memorable ads, while luxury and big-ticket ads were not well received.
Read more
Canadians could care less about beauty and grooming during COVID: Field Agent Canada
We’re shaving less and wearing fewer fragrances, although hand-washing is through the roof.
Read more
Brands need to shift their focus to e-commerce during COVID crisis: Reprise
Customer demand hasn’t abated, just shifted to online, says Reprise’s VP of digital performance, Kevin Bishop.
Read more
Advertising ‘recession’ likely, but V-shaped recovery expected: WARC
Consumers are increasingly purchasing online during the crisis, and it has the potential to become established behaviour.
Read more
Canadians are less trusting, and hungry for fundamental change: Edelman study
The Trust Barometer shows people don’t trust institutions, and are looking to business to address fundamental concerns for the future.
Read more
TikTok was a big deal in 2019, but just 9% of Canadians are using it
Digital 2020: Canada report from We Are Social and Hootsuite provides a detailed overview of digital behaviours in 2019.
Read more
Canadians are spending nearly six hours online every day, 65% worry about privacy: report
New report from We Are Social and Hootsuite offers a sweeping overview of all things digital in 2020.
Read more
Voice technology is on the rise, but privacy concerns linger: Mindshare study
88% of Canadians now use devices like Siri and Google Home on a weekly basis, study finds.
Read more
As Singles Day approaches, Vivintel releases a study of Chinese consumers
Chinese Canadians account for approximately $61 billion in self-reported spending.
Read more
Where’s the beef? For many Canadians, it’s not on their plates
Less than half of Canadians have tried mock meat, although younger consumers are more receptive.
Read more
Consumers will ‘resist’ brands that fail to live up their expectations: UM study
They’re seeking out brands with purpose, and show a distinct preference for nostalgia.
Read more
Got a minute? Take a look at this
Domo’s 7th annual ‘Data Never Sleeps’ infographic outlines what happens in an internet minute.
Read more
From discovery to reviews, Amazon is reshaping how we shop
Three-quarters of survey respondents shopped on Amazon in the past six months, more than twice the amount of the next most popular retailer.
Read more