COVID-19 Archives -

A group of Toronto creatives are doing their part to address a hairy situation

A new fundraiser called #HairDare is raising funds for barber shops and salons shuttered because of COVID.

MediaSmarts campaign fights COVID by fighting misinformation

Creative messaging reminds Canadians that even if they aren’t on the frontlines they can still stop the virus from spreading.

Agency, COVID-19

How an Edmonton creative and his six-year-old daughter are spreading hope in a dark time

With ‘Dear Covid,’ Anthem principal Mark Watt showcase’s humanity’s ability to withstand even the worst.

Agency, COVID-19

Agencies step up to help Canada’s small business operators at a crucial time

Advertising practitioners are problem-solvers at heart, and one of the biggest problems facing the Canadian economy right now is the plight of small businesses.

Brands, COVID-19

Big Digital’s big pivot for the new realities of COVID

The new SafeChek system provides key product and safety information to consumers and store managers.

COVID-19, New creative

Sidelined creatives find an outlet for their talents

Teams created spots that address the tedium and uncertainty of being stuck at home in decidedly different ways.

Consumer trends, COVID-19

Accenture report details new consumer behaviours arising from the COVID crisis

Online grocery is on the rise, with one in five recent shoppers saying they are first-time online shoppers.

COVID-19

CMA opens up online learning platform for all marketers

CMA NXT was launched for students last year, but has been expanded to include content for marketers at any level.

COVID-19, New creative

DIY waxing is definitely a bad idea, but DIY advertising might not be so bad

How Frank Content and Juliet created a campaign using nothing more than iPhones and a little gumption.

Agency, COVID-19

As governments reopen the economy, the ICA strikes a return to work task force

Agency employees will be surveyed on attitudes, anxieties and needs about returning to work.

COVID-19

C is for COVID, and other alphabet lessons

Toronto marketing professionals create a children’s book about the pandemic’s impact on everyday life.

Agency, COVID-19

Greeting cards celebrate ‘fierce mamas’ being fierce during a global pandemic

The digital Mother’s Day cards were created by advertising professionals/working mothers to celebrate “power moms.”

Brands, COVID-19

Cheerios salutes Canada’s food bank workers

The new campaign from Cossette uses inventory originally slated for the cereal brand’s Olympic efforts.

Agency, COVID-19

A virtual bar where everyone knows your name

Toronto agency Blackjet has created a series of bar backgrounds for your next Zoom drinking session.

Agency, COVID-19

How (and why) Klick Health is helping out on the COVID front lines

Its contributions include sourcing and donating 400,000 face masks, and delivering nearly 1,000 intubation boxes.

Brands, COVID-19

Major League Socks introduces limited-edition Major League Heroes product line

The socks were developed in association with Juniper Park\TBWA, with proceeds from sales to the Canadian Red Cross.

Agency, COVID-19

Doug&partners is helping the pandemic war effort with ‘Properganda’ campaign

Campaign uses propaganda-style posters to remind people of how they can come together to fight a common enemy: COVID

COVID-19

#DistantButTogether campaign created to get Gen Z talking about pandemic anxiety

Effort was inspired by Amplify research which showed increased anxiety and depression.

Brands, COVID-19

HomeEquity Bank celebrates the joys of staying home

New campaign from Zulu Alpha Kilo is built around footage of homebound Canadians’ various activities.

COVID-19, New creative

New hospital coalition asks Canadians for extra support on the front lines

In addition to supplies, funds will support things such as hotel stays and mental health coverage for medical professionals.