Campaign was created to target 18 to 40s who are ignoring the many warnings about social distancing and attending social gatherings.
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Canadian Nurses Foundation brings a new round of applause to Spotify
Available on streaming services, ‘Claps that Count’ is a fundraiser for hard-working nurses.
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Forget sweaters. Ugly masks are the must-have item for 2020
Mark’s and agency partner Taxi Toronto developed a set of masks that perfectly capture the feeling of 2020.
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Toronto BIA presents a stark picture of the future for small businesses
A stunt and ad campaign reminds residents to shop local as much as possible during COVID lockdown to help businesses survive the pandemic.
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With demand for its services at record levels, nabs begins campaign to raise $200,00 by year end
The typically singular nabs Month has been expanded to October, November and December this year with a series of virtual events.
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Survey provides a snapshot of how Canada’s ad world reacted to COVID
While most advertising businesses were hurt by the crisis, some say they’re in better shape than before, and others are back on ‘upward trajectory’
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Hard hit ADCC holding an ‘All-Nighter’ to stay alive
Two iconic Canadian TV ads get a rewrite for the campaign to save Advertising & Design Club of Canada.
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In honour of Canada Day: An anthemic celebration of frontline workers
It started as a thank you to frontline workers, but #CanadaTogether became a celebration of a nation.
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They provide care. They serve food. They report the news. Meet the Super Essential Workers
Production company Makers creates colouring kits to celebrate COVID frontline workers.
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One director’s personal portrait of life at home during a scary time
Commercial director Jesse Hunt shot “Meet me at the stairs” to show how he and his wife are coping with COVID.
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This ‘secret’ website can literally provide an escape for abused women
A simple push of the “ESC” key transforms innocuous lifestyle content into information for abused women.
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Then vs Now: Does 2008 have anything to teach us about 2020?
The Message spoke with executives who led through the previous downturn, to see if it produced lessons for today.
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Halifax agency Revolve urges Nova Scotians to shop local as economy reopens
New campaign is an evolution of its earlier “Step Up, Not Out” campaign encouraging people to stay home to flatten the curve.
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A group of Toronto creatives are doing their part to address a hairy situation
A new fundraiser called #HairDare is raising funds for barber shops and salons shuttered because of COVID.
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MediaSmarts campaign fights COVID by fighting misinformation
Creative messaging reminds Canadians that even if they aren’t on the frontlines they can still stop the virus from spreading.
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How an Edmonton creative and his six-year-old daughter are spreading hope in a dark time
With ‘Dear Covid,’ Anthem principal Mark Watt showcase’s humanity’s ability to withstand even the worst.
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Agencies step up to help Canada’s small business operators at a crucial time
Advertising practitioners are problem-solvers at heart, and one of the biggest problems facing the Canadian economy right now is the plight of small businesses.
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Big Digital’s big pivot for the new realities of COVID
The new SafeChek system provides key product and safety information to consumers and store managers.
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Sidelined creatives find an outlet for their talents
Teams created spots that address the tedium and uncertainty of being stuck at home in decidedly different ways.
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Accenture report details new consumer behaviours arising from the COVID crisis
Online grocery is on the rise, with one in five recent shoppers saying they are first-time online shoppers.
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