COVID-19 Archives -

Survey provides a snapshot of how Canada’s ad world reacted to COVID

While most advertising businesses were hurt by the crisis, some say they’re in better shape than before, and others are back on ‘upward trajectory’

COVID-19, New creative

Hard hit ADCC holding an ‘All-Nighter’ to stay alive

Two iconic Canadian TV ads get a rewrite for the campaign to save Advertising & Design Club of Canada.

COVID-19, New creative

In honour of Canada Day: An anthemic celebration of frontline workers

It started as a thank you to frontline workers, but #CanadaTogether became a celebration of a nation.

Agency, COVID-19

They provide care. They serve food. They report the news. Meet the Super Essential Workers

Production company Makers creates colouring kits to celebrate COVID frontline workers.

COVID-19

One director’s personal portrait of life at home during a scary time

Commercial director Jesse Hunt shot “Meet me at the stairs” to show how he and his wife are coping with COVID.

Brands, COVID-19

This ‘secret’ website can literally provide an escape for abused women

A simple push of the “ESC” key transforms innocuous lifestyle content into information for abused women.

COVID-19

Then vs Now: Does 2008 have anything to teach us about 2020?

The Message spoke with executives who led through the previous downturn, to see if it produced lessons for today.

Agency, COVID-19

Halifax agency Revolve urges Nova Scotians to shop local as economy reopens

New campaign is an evolution of its earlier “Step Up, Not Out” campaign encouraging people to stay home to flatten the curve.

Agency, COVID-19

A group of Toronto creatives are doing their part to address a hairy situation

A new fundraiser called #HairDare is raising funds for barber shops and salons shuttered because of COVID.

Brands, COVID-19

MediaSmarts campaign fights COVID by fighting misinformation

Creative messaging reminds Canadians that even if they aren’t on the frontlines they can still stop the virus from spreading.

Agency, COVID-19

How an Edmonton creative and his six-year-old daughter are spreading hope in a dark time

With ‘Dear Covid,’ Anthem principal Mark Watt showcase’s humanity’s ability to withstand even the worst.

Agency, COVID-19

Agencies step up to help Canada’s small business operators at a crucial time

Advertising practitioners are problem-solvers at heart, and one of the biggest problems facing the Canadian economy right now is the plight of small businesses.

Brands, COVID-19

Big Digital’s big pivot for the new realities of COVID

The new SafeChek system provides key product and safety information to consumers and store managers.

COVID-19, New creative

Sidelined creatives find an outlet for their talents

Teams created spots that address the tedium and uncertainty of being stuck at home in decidedly different ways.

Consumer trends, COVID-19

Accenture report details new consumer behaviours arising from the COVID crisis

Online grocery is on the rise, with one in five recent shoppers saying they are first-time online shoppers.

COVID-19

CMA opens up online learning platform for all marketers

CMA NXT was launched for students last year, but has been expanded to include content for marketers at any level.

COVID-19, New creative

DIY waxing is definitely a bad idea, but DIY advertising might not be so bad

How Frank Content and Juliet created a campaign using nothing more than iPhones and a little gumption.

Agency, COVID-19

As governments reopen the economy, the ICA strikes a return to work task force

Agency employees will be surveyed on attitudes, anxieties and needs about returning to work.

COVID-19

C is for COVID, and other alphabet lessons

Toronto marketing professionals create a children’s book about the pandemic’s impact on everyday life.

Agency, COVID-19

Greeting cards celebrate ‘fierce mamas’ being fierce during a global pandemic

The digital Mother’s Day cards were created by advertising professionals/working mothers to celebrate “power moms.”