Creative in Brief

A new One Twenty Three West campaign focuses on a bad boss who lost a legal fight with the employment law firm.

The film which features Octavia Spencer and runs more than five minutes provides an update to Apple’s 2020 promise of bringing its entire footprint to net zero by 2030.

The new campaign by Fuse Create marks the opening of the hospital in 1923, while calling on donors to ensure it remains a trailblazing healthcare facility.

Developed by Leo Burnett, two 30-second spots open like typical film trailers before characters stop to thank TIFF fans for their support.

The limited clothing line of cap, T-shirt and hoodie are being given away through an online contest, and is part of the brand’s 145th anniversary celebrations.

The billboard campaign from Rethink marks the opening of its new Scarborough location with references to local landmarks.

The sub-sized fanny packs were created with Dentsu to help raise awareness for the month-long BOGO offer.

‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.

The beer brand is providing an entrepreneur with a $40,000 grant and a mentorship session with Coors family scion David Coors.

Rodmell & Company designed the new brand identity, store concept and communications, all brought to life with a “heartbeet.”

The in-house awareness campaign showcases Specsavers’ hospital-grade technology, which can detect sight-threatening conditions.

The new spot from LG2 celebrates the pizza chain’s status as Canada’s leading chain by volume.

Developed by Juliet, the campaign attempts to attract a younger audience by showing the “energy of a fun night out” at the popular steakhouse.

New campaign from Here Be Monsters uses animation and humour to reach a younger audience.

The new back-to-school campaign from Cossette shows how parents will regularly have reasons to go back to Walmart, even after the first day is over.

The Boat-Thru will be handing out free cold drinks to boaters on Ontario’s Lake Scugog.

To help make the point that sun rays on the beach are more dangerous than swimming, McCann imagined “Burn Guard” towers in the water watching the beach.