Creative in Brief

Developed by LG2, “Dignity Denim” are jeans with an extra piece of fabric on the back to provide plumbers extra coverage, no matter how much they bend over.

The campaign by Target shows some of the ways the school goes beyond traditional education systems to develop students with compassion, curiosity, and critical thinking.

Working with Zulu Alpha Kilo, DeeVa Toys has created a replica of the majestic “Dickie Berg” iceberg that became a global media sensation.

Designed with industrial designer Miles Keller, the Transformers-like desk is a metaphor for how education can change the world, but should be personalized to meet individual needs.

The new spot by Battery showcases the RBC Mobile app’s Split with Friends feature.

A new campaign from Gut imagines how A.I. can perform even better after it enjoys a cup of Tim Hortons’ coffee.

The campaign from McCann Canada for K9 Advantix II is aimed at dispelling the misconception among urban pet owners that ticks are only found in rural areas.

It’s the second Google Canada ad campaign for the film star, and this time he’s showing off the Pixel Watch.

Once a week throughout May, a mass text will give people one hour to buy an Oh Henry! from a Circle K for a chance at cash prizes.

The “Artificial Intelligence” campaign from Cossette uses fake farmers to underscore the company’s commitment to all-natural ingredients.

The Shang-Chi actor stars in the advertising campaign, while Peace Collective is selling special edition swag featuring Grimace, Hamburglar and other well-known McDonald’s characters

The campaign for the LTO Ghost Pepper Ranch Chicken comes alive on Twitter at 3 a.m., aka the “Witching Hour.”

The Canadian pizza chain with an American name is having some fun with the Boston Bruins (unexpectedly) knocked out the NHL playoffs while the Leafs are (unexpectedly) still playing.

The “True Urban Legend” campaign from Zulu Alpha Kilo uses testimony from people who’ve never seen the Crosstrek, but describe it as almost fantastical.

“The feel-good energy of this spot helps bring to life the ease that tech adds to our daily life,” says DonerNorth CD Jill Mack.

As part of its campaign promoting “KFC Twosdays,” Courage erected a billboard showing KFC’s figurehead trying to paint over its $2.99 price point.

One Twenty Three West’s new work in the “Small is Mighty” brand platform is intended to encourage Mother’s Day donations.

The latest campaign for the Self-Esteem Project includes a powerful film showing how social media contributed to a young girl developing an eating disorder.