Creative in Brief

Agency partner LG2 created 150 of the “Safety Coasters,” which are embedded with a chip that can be tapped for one transit fare.

At a time when many Canadians are worried about prices, Staples is offering pricing from the ’90s, with some advertising to match.

The Fruit Wedge is designed to hold up to six cans of the brewer’s juice-infused Moosehead Radler, and slide into most golf bags.

Developed by Toronto agency Motive, the “bucking Cheetos bull” debuted at the Calgary Stampede this week.

New creative on the “You Gotta See What We See” platform for Destination Toronto shows Toronto creators’ love for the city.

The campaign by Taxi / Type 1 leans into the “Mr. Roboto” song and, according to VW, introduces a “a unique character that can be carried forward into the future.”

The new spot from Juniper Park\TBWA brings back the “thrillologists,” who help demonstrate Nissan’s features and functions in interesting ways.

The branding by One Twenty Three West is for Canada Lands Company’s new planned neighbourhood at Downsview Park in north Toronto.

Developed with Zulu Alpha Kilo, the “Buzz Off Pizza” is made with toppings scientifically proven to drive away mosquitos.

New U.S. campaign from Juliet builds on the “Where Dog Dreams Come True” platform, which produced a lift in aided awareness and sales.

The exhibit by multi-disciplinary artist GANGBOX consists of a series of figures made from upcycled Canada Goose fabrics and materials.

The campaign reflects the “enthusiasm and dynamism” of the MLS franchise says Pigeon’s creative director, Jean-François Béliveau.

Tourisme Montreal and LG2 used artificial intelligence to write the “ultimate review” of the city, based on thousands of visitors comments and descriptions.

Campaign from Zulu Alpha Kilo is inspired by the popular online meme turned Netflix reality series.

The new campaign from Arrivals+Departures focuses on the Montreal brand’s ability to pick up whatever your pet is puttin’ down.

The campaign from Elemental urges Canadians to become “wavemakers” to save the oceans from pollution and overfishing.

Developed by LG2, “Dignity Denim” are jeans with an extra piece of fabric on the back to provide plumbers extra coverage, no matter how much they bend over.

The campaign by Target shows some of the ways the school goes beyond traditional education systems to develop students with compassion, curiosity, and critical thinking.

Working with Zulu Alpha Kilo, DeeVa Toys has created a replica of the majestic “Dickie Berg” iceberg that became a global media sensation.