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Creative in Brief

Creative in Brief

Turo cleans up with SK8

A PR-led effort for the car-sharing service by No Fixed Address features a fully electric, miniature ice-cleaning machine perfect for backyard ice rinks.

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Creative in Brief

Heinz is LVII’ing it up for Super Bowl 57

The ketchup synonymous with the number 57 is having some fun during the run-up to the 57th edition of the NFL’s championship game, AKA Super Bowl LVII.

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Creative in Brief

Alpine Credits to the rescue

New campaign says that Alpine Credits’ loan approvers embody superhero traits like speed, trustworthiness, and credibility.

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Creative in Brief

Pizza Pizza extends ‘fixed-rate’ offer with new campaign

Creative by Zulu Alpha Kilo adopts the tone of an overly earnest informercial, with “real” people extolling the personal financial benefits of the deal.

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Creative in Brief

Beneva’s back with more employees doing good

The latest work from LG2 shows its employees going out of their way to be kind to others.

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Creative in Brief

Chevrolet goes off-roading, with a woman behind the wheel

The “Go Beyond” campaign shows what most truck ads don’t… “dynamic truck couples,” says Commonwealth//McCann’s Kevin Pfuhl.

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Creative in Brief

Canadian Tire ends 100th anniversary in the metaverse

The retailer closed out its centenary with birthday wishes from Ryan Reynolds, a VR Christmas tree decorator experience, and an NFT giveaway.

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Creative in Brief

Heineken campaigns to close down hustle culture for the holidays

The campaign is built around “The Closer” bottle opener, which forces people to relax by shutting down workplace applications.

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Creative in Brief

Cirque du Soleil revels in the ‘extraordinary’

New brand campaign from Sid Lee is part of a post-pandemic effort to reach younger consumers and reconnect with older fans.

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Creative in Brief

Lay’s takes its World Cup campaign to the streets

After a TV spot and a clothing line earlier in the World Cup, the PepsiCo brand has unveiled murals in Toronto and Vancouver.

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Creative in Brief

WestJet turns air miles into charitable donations for the holidays

The latest version of the airline’s long-running “miracles” holiday platform sees some passengers surprised with a donation to the non-profit of their choice.

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Creative in Brief

ScienceUpFirst begins influencer campaign to fight misinformation online

Working with Strategic Objectives, the group is working with influencers to warn followers about the dangers of bad information online.

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Creative in Brief

Truss wants to make its presents felt this holiday season

Working with Courage and Agnostic, the cannabis beverage company has created paper to wrap its House of Terpenes, Mollo, Little Victory and XMG brands.

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Creative in Brief

NorthStar Bets wants a ’90-min stat holiday’ to mark Canada’s World Cup kick-off

After 36 years, the Canadian team is going back to the men’s World Cup, but their first game is right in the middle of the workday.

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Creative in Brief

Osmow’s ‘habibi’ Cyle Larin stars in new ad for World Cup

The spot features an enthusiastic Osmow’s delivery guy reviving the injured soccer star with a shawarma.

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Creative in Brief

Sometimes, simply participating can be enough

The new campaign from Right to Play features participation ribbons fashioned out of the things that represent obstacles to play for millions of children.

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Creative in Brief

Triple O’s wants to help people go OOO for lunch

Developed by One Twenty Three West, the Lunch Blocker is meant to help those who feel they are too busy for lunch.

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Creative in Brief

This bear wants to save B.C.’s salmon

New campaign from Taxi Vancouver features Mr. Brown, whose reasons for wanting to work with the Pacific Salmon Foundation might be self-serving.

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Creative in Brief

Héma-Québec appeals to first-time blood donors

The campaign from Tam-Tam\TBWA features people who have achieved a “first” in their chosen field giving blood for the first time.

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Creative in Brief

New Nature’s Bounty campaign is full of beans

The campaign by Fuse Create uses simple messaging and a fun, colourful tone to match the Vitabeans themselves

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