Creative in Brief

A PR-led effort for the car-sharing service by No Fixed Address features a fully electric, miniature ice-cleaning machine perfect for backyard ice rinks.

The ketchup synonymous with the number 57 is having some fun during the run-up to the 57th edition of the NFL’s championship game, AKA Super Bowl LVII.

New campaign says that Alpine Credits’ loan approvers embody superhero traits like speed, trustworthiness, and credibility.

Creative by Zulu Alpha Kilo adopts the tone of an overly earnest informercial, with “real” people extolling the personal financial benefits of the deal.

The latest work from LG2 shows its employees going out of their way to be kind to others.

The “Go Beyond” campaign shows what most truck ads don’t… “dynamic truck couples,” says Commonwealth//McCann’s Kevin Pfuhl.

The retailer closed out its centenary with birthday wishes from Ryan Reynolds, a VR Christmas tree decorator experience, and an NFT giveaway.

The campaign is built around “The Closer” bottle opener, which forces people to relax by shutting down workplace applications.

New brand campaign from Sid Lee is part of a post-pandemic effort to reach younger consumers and reconnect with older fans.

After a TV spot and a clothing line earlier in the World Cup, the PepsiCo brand has unveiled murals in Toronto and Vancouver.

The latest version of the airline’s long-running “miracles” holiday platform sees some passengers surprised with a donation to the non-profit of their choice.

Working with Strategic Objectives, the group is working with influencers to warn followers about the dangers of bad information online.

Working with Courage and Agnostic, the cannabis beverage company has created paper to wrap its House of Terpenes, Mollo, Little Victory and XMG brands.

After 36 years, the Canadian team is going back to the men’s World Cup, but their first game is right in the middle of the workday.

The spot features an enthusiastic Osmow’s delivery guy reviving the injured soccer star with a shawarma.

The new campaign from Right to Play features participation ribbons fashioned out of the things that represent obstacles to play for millions of children.

Developed by One Twenty Three West, the Lunch Blocker is meant to help those who feel they are too busy for lunch.

New campaign from Taxi Vancouver features Mr. Brown, whose reasons for wanting to work with the Pacific Salmon Foundation might be self-serving.

The campaign from Tam-Tam\TBWA features people who have achieved a “first” in their chosen field giving blood for the first time.

The campaign by Fuse Create uses simple messaging and a fun, colourful tone to match the Vitabeans themselves