Data Archives -

CMA warns data transfer changes could lead to ‘consent fatigue’

CMA says that altering the existing interpretation of PIPEDA would not be in consumers’ best interests.

WPP sells 60% stake in Kantar to Bain

WPP says it wants to be ‘data-driven’ without focusing on data ownership.

Vision7 creates Magnet to offer technology consulting and data solutions

Janie Liu named general manager of new unit committed to helping clients deliver data driven but frictionless consumer journeys.

Agency, Brands, Data

Sneak peek of APG “Is data killing great work” event

Debate to focus on how data is reshaping marketing, the ways agencies are being affected, and how planners need to adapt.

Brands, Data, Privacy

CMA helping brands be more transparent on privacy

New guidebook follows the Jan. 1 implementation of the Privacy Commissioner’s guidelines for obtaining meaningful consent.

Data, Research, Techology

Marketing needs to get serious about consumer data protection. That’s why Delvinia is betting on blockchain

Delvinia invests in Measure Protocol because of its pioneering work to address growing concerns about data control and privacy in market research.