Shoppers at Empire stores such as Sobeys and Safeway will be transitioned from Air Miles to Scene+ by early 2023.
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Shoppers at Empire stores such as Sobeys and Safeway will be transitioned from Air Miles to Scene+ by early 2023.
Read moreCanada’s Privacy Commissioner says that Tim Hortons’ data collection constituted “an inappropriate form of surveillance.”
Read moreCanadians also prefer ads that lead with humour, says Nielsen’s Trust in Advertising study.
Read moreThe research for the Global Data & Marketing Alliance and CMA found that more than one-quarter of Canadians are “unconcerned about online privacy in general.”
Read moreCMA says that altering the existing interpretation of PIPEDA would not be in consumers’ best interests.
Read moreWPP says it wants to be ‘data-driven’ without focusing on data ownership.
Read moreJanie Liu named general manager of new unit committed to helping clients deliver data driven but frictionless consumer journeys.
Read moreDebate to focus on how data is reshaping marketing, the ways agencies are being affected, and how planners need to adapt.
Read moreNew guidebook follows the Jan. 1 implementation of the Privacy Commissioner’s guidelines for obtaining meaningful consent.
Read moreDelvinia invests in Measure Protocol because of its pioneering work to address growing concerns about data control and privacy in market research.
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