Data Archives -

Empire Company enters the Scene with Scotiabank, Cineplex deal

Shoppers at Empire stores such as Sobeys and Safeway will be transitioned from Air Miles to Scene+ by early 2023.

Tim Hortons privacy violations show marketers still have much to learn: experts

Canada’s Privacy Commissioner says that Tim Hortons’ data collection constituted “an inappropriate form of surveillance.”

Data

Less than two-thirds of Canadians trust ads: Study

Canadians also prefer ads that lead with humour, says Nielsen’s Trust in Advertising study.

Data, Privacy

Study shows more Canadians increasingly comfortable sharing data online

The research for the Global Data & Marketing Alliance and CMA found that more than one-quarter of Canadians are “unconcerned about online privacy in general.”

Brands, Data

CMA warns data transfer changes could lead to ‘consent fatigue’

CMA says that altering the existing interpretation of PIPEDA would not be in consumers’ best interests.

Agency, Data

WPP sells 60% stake in Kantar to Bain

WPP says it wants to be ‘data-driven’ without focusing on data ownership.

Agency, Data

Vision7 creates Magnet to offer technology consulting and data solutions

Janie Liu named general manager of new unit committed to helping clients deliver data driven but frictionless consumer journeys.

Agency, Brands, Data

Sneak peek of APG “Is data killing great work” event

Debate to focus on how data is reshaping marketing, the ways agencies are being affected, and how planners need to adapt.

Brands, Data, Privacy

CMA helping brands be more transparent on privacy

New guidebook follows the Jan. 1 implementation of the Privacy Commissioner’s guidelines for obtaining meaningful consent.

Data, Research, Techology

Marketing needs to get serious about consumer data protection. That’s why Delvinia is betting on blockchain

Delvinia invests in Measure Protocol because of its pioneering work to address growing concerns about data control and privacy in market research.