Diversity Archives -

Raising the voices of Black talent in advertising for Black History Month

Every February, Gavin Barrett profiles some of the Black people working in Canadian marketing, advertising and media.

New research provides insight into the BIPOC experience in Canadian marketing

33% of respondents have experienced harassment at work and 30% report mental health impacts from discriminatory experiences.

Brands, Diversity

More science proving that diversity in advertising is good for business

Brainwave tracking showed that ads featuring BIPOC talent resonated more strongly with white audiences than non-white viewers.

Diversity

Survey aims for more accurate understanding of BIPOC experience in advertising

“Visible & Vocal” survey is intended to bolster the amount of data relating to BIPOC individuals working in Canada’s marketing industry.

Diversity

Bell and ICA’s new IDEA for diversity and inclusion

A new advertising competition has a top prize of $1 million worth of Bell Media inventory.

Brands, Diversity

Walmart tops consumer ranking of diversity and inclusion

Nike, RBC, Tim Hortons and TD round out the top five companies identified in Solutions Research Group study.

Agency, Diversity

Taxi introduces diversity program Black Taxi: ‘A vehicle for change’

‘I want Taxi to be the benchmark for other agencies,” says program lead Stephanie Small.

Agency, Diversity

Fela’s mission to shake up Canadian advertising

Birthed in a revolution, the new production company aims to bring ‘new energy’ to the industry by advocating for young BIPOC creative talent.

Agency, Diversity

How and why Dentsu Aegis got behind BlackNorth

The BlackNorth goal to fight anti-Black racism in Canada aligns with Dentsu’s own diversity, equity and inclusion framework.

Agency, Diversity

Publicis Groupe makes a move to improve diversity and inclusion

Stephanie McRae is charged with improving inclusion across its eight business units and 2,000 employees.

Agency, Diversity

ICA introduces a new training program to fight racism

The Institute of Communication Agencies says awards show budgets can be used to change the industry.

Diversity

Canada’s ‘Call for Equity’ has more than 100 signatories; WPP announces steps to combat racism

A handful of Canadian employers commit to real action to improve representation and dismantle systemic racism in the industry.

Diversity

Canada’s Black, Indigenous and people of colour marketing professionals issue a ‘Call for Equity’

It includes a list of 12 actions for agencies, and three steps for clients, to tackle systemic racism in Canada’s marketing industry.

Agency, Diversity

Dr. Elizabeth Tunstall on how to make advertising a safer space for Black people

“There’s a psychological gap that you have to get over to decide that advertising is the place in which you belong.”

Diversity

From The Message… on race, representation and the need to do better

We said we want to be a voice for change in the industry, but we’ve only done four pieces on race and representation since launching. We have to be better.

Diversity

McCann networking event looks to foster interest in marketing among Black women

The event is aimed at creating a support network for Black women interested in entering the marketing profession.

Diversity

Toronto Raptors introduce branded hijab for ballers

The garment was created in partnership with the Muslim women’s organization Hijabi Ballers.

Diversity, Equality

How I lost my straight male privilege

Cossette’s VP of content Chris Bergeron opens up about transitioning from male to female.

Diversity, Equality

Big turnout for first PrideAM Canada meeting

Approximately 80 industry professionals gather to discuss what it means to be LGBTQ+ in Canada, and how it can be better.

Diversity, Opinion

Dear Canadian advertising: There’s a difference between inclusion and tokenism

Enough talk about diversity and equality—it’s time for action, says GAVIN BARRETT.