Diversity Archives -

Canadian marketers making little progress on improving diversity: CMA

Just 22% of survey respondents indicated that their company is “well-diversified”—a 1% decline from last year.

nabs introduces four cornerstones to improve DEI in Canadian advertising

The new offerings include a DEI learning hub, and support programs for new Canadians and international students hoping to find work in Canada.

Diversity, Equity

Corporate Canada has ‘a lot of work to do’ fighting racism: Study

Survey from Proof Strategies shows younger Black Canadians are “super-skeptical of our institutions, of our leaders, of our corporations,” says SVP Bunmi Adeoye

Diversity, Equality, Equity

Meaningful progress toward equality remains slow: POCAM study

The survey of 259 BIPOC professionals in advertising and marketing shows ‘performative’ rather than tangible progress toward equality

Diversity, Equality

Publicis launches ‘This Is The Job’ to attract more racialized students to advertising

The long-term goal is for Canadian marketing and advertising to be as diverse as the country itself, says Scott Pinkney.

Diversity, New creative

Zulu Alpha Kilo created an ‘unlearning’ resource to tackle microaggressions

The ‘Micropedia of Microaggressions’ was created for four diversity and inclusion advocacy groups.

Diversity

ACA releases a new guide for improved creative diversity and representation

The free guide was adapted from the World Federation of Advertisers, and includes ways to improve diversity and representation across 12 stages of the creative process.

Diversity, Equality

New survey looks for real proof of progress on diversity, equity and inclusion

Last year’s Visible & Vocal research by POCAM gave voice to the industry’s BIPOC community—now it’s time check the data to see what, if anything, has changed.

Agency, Diversity

New survey quantifies the pay gap for women and minorities in Canadian advertising

Women just starting out in the industry make 20% less than men, while visible minority staffers make 22% less than white counterparts.

Agency, Diversity

Huge creates scholarship to improve diversity in design

“The Experience Exchange,” will see four students a year from underrepresented groups receive $2,500 to attend George Brown College.

Diversity, New creative

Egale offers a better deal for Non-Binary Day

Campaign from Taxi ‘discards’ gender norms with a special deck of playing cards.

Brands, Diversity

Hudson’s Bay uses anti-racism advocate’s photo without permission

The photo of Hadiya Roderique appeared in an in-store promotion for its new “Charter for Change” social platform.

Diversity

Being Pre&ent, to improve diversity in advertising

Aside from hosting workshops, Pre&ent is creating a stock art image library to improve representation in communications.

Diversity

POCAM launches tool to track progress toward industry equity

The Call for Equity Progress Tracker is intended to both celebrate progress made and encourage those who have work to do.

Brands, Diversity

American Express creates a new Blueprint to help BIPOC small businesses

Business owner (and Toronto Raptor) Fred VanVleet is serving as spokesperson for the effort.

Diversity, PR

New scholarships promote diversity in PR; new research demonstrates their need

Backed by a founding investment from Agnostic, The Impression Campaign is designed to attract and retain racialized students to Humber College’s public relations program.

Diversity

Raising the voices of Black talent in advertising for Black History Month

Every February, Gavin Barrett profiles some of the Black people working in Canadian marketing, advertising and media.

Diversity

New research provides insight into the BIPOC experience in Canadian marketing

33% of respondents have experienced harassment at work and 30% report mental health impacts from discriminatory experiences.

Brands, Diversity

More science proving that diversity in advertising is good for business

Brainwave tracking showed that ads featuring BIPOC talent resonated more strongly with white audiences than non-white viewers.

Diversity

Survey aims for more accurate understanding of BIPOC experience in advertising

“Visible & Vocal” survey is intended to bolster the amount of data relating to BIPOC individuals working in Canada’s marketing industry.