Diversity Archives -

Diversity, New creative

Egale offers a better deal for Non-Binary Day

Campaign from Taxi ‘discards’ gender norms with a special deck of playing cards.

Brands, Diversity

Hudson’s Bay uses anti-racism advocate’s photo without permission

The photo of Hadiya Roderique appeared in an in-store promotion for its new “Charter for Change” social platform.

Diversity

Being Pre&ent, to improve diversity in advertising

Aside from hosting workshops, Pre&ent is creating a stock art image library to improve representation in communications.

Diversity

POCAM launches tool to track progress toward industry equity

The Call for Equity Progress Tracker is intended to both celebrate progress made and encourage those who have work to do.

Brands, Diversity

American Express creates a new Blueprint to help BIPOC small businesses

Business owner (and Toronto Raptor) Fred VanVleet is serving as spokesperson for the effort.

Diversity, PR

New scholarships promote diversity in PR; new research demonstrates their need

Backed by a founding investment from Agnostic, The Impression Campaign is designed to attract and retain racialized students to Humber College’s public relations program.

Diversity

Raising the voices of Black talent in advertising for Black History Month

Every February, Gavin Barrett profiles some of the Black people working in Canadian marketing, advertising and media.

Diversity

New research provides insight into the BIPOC experience in Canadian marketing

33% of respondents have experienced harassment at work and 30% report mental health impacts from discriminatory experiences.

Brands, Diversity

More science proving that diversity in advertising is good for business

Brainwave tracking showed that ads featuring BIPOC talent resonated more strongly with white audiences than non-white viewers.

Diversity

Survey aims for more accurate understanding of BIPOC experience in advertising

“Visible & Vocal” survey is intended to bolster the amount of data relating to BIPOC individuals working in Canada’s marketing industry.

Diversity

Bell and ICA’s new IDEA for diversity and inclusion

A new advertising competition has a top prize of $1 million worth of Bell Media inventory.

Brands, Diversity

Walmart tops consumer ranking of diversity and inclusion

Nike, RBC, Tim Hortons and TD round out the top five companies identified in Solutions Research Group study.

Agency, Diversity

Taxi introduces diversity program Black Taxi: ‘A vehicle for change’

‘I want Taxi to be the benchmark for other agencies,” says program lead Stephanie Small.

Agency, Diversity

Fela’s mission to shake up Canadian advertising

Birthed in a revolution, the new production company aims to bring ‘new energy’ to the industry by advocating for young BIPOC creative talent.

Agency, Diversity

How and why Dentsu Aegis got behind BlackNorth

The BlackNorth goal to fight anti-Black racism in Canada aligns with Dentsu’s own diversity, equity and inclusion framework.

Agency, Diversity

Publicis Groupe makes a move to improve diversity and inclusion

Stephanie McRae is charged with improving inclusion across its eight business units and 2,000 employees.

Agency, Diversity

ICA introduces a new training program to fight racism

The Institute of Communication Agencies says awards show budgets can be used to change the industry.

Diversity

Canada’s ‘Call for Equity’ has more than 100 signatories; WPP announces steps to combat racism

A handful of Canadian employers commit to real action to improve representation and dismantle systemic racism in the industry.

Diversity

Canada’s Black, Indigenous and people of colour marketing professionals issue a ‘Call for Equity’

It includes a list of 12 actions for agencies, and three steps for clients, to tackle systemic racism in Canada’s marketing industry.

Agency, Diversity

Dr. Elizabeth Tunstall on how to make advertising a safer space for Black people

“There’s a psychological gap that you have to get over to decide that advertising is the place in which you belong.”