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Diversity

Brands, Creative case study, Diversity

Inside IKEA’s ‘Magic Man’ casting decision

CMO Lauren MacDonald explains why the home furnishings retailer opted for an entirely Asian cast in its new holiday-themed spot.

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Agency, Diversity, Equality

Diageo CMO wants gender equity from her agencies

Syl Saller is demanding her agencies pick up the pace on gender equality—”We need to make faster progress and the time for action is now.”

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