Election Advertising Archives -

Election 2021: (Mostly) more of the same

Election advertising expert Eric Blais provides some analysis and observations about the communications strategies of the three main parties.

The ad presents O’Toole as a decrepit pick-up truck “ready to steer Canada in the wrong direction.”

Biden ran a strong campaign, but online behaviour suggests that Donald Trump is destined for a second term.

The Message asked political pundits to give their assessment of the winners and losers in this year’s campaign ads.

Using the photo fiasco in ads might have been risky, but don’t be surprised if the advertising tone turns nasty in a tight race.

Quebec ad that spotlighted leader Jagmeet Singh’s turban was carefully crafted to generate earned media.

Pundits say that ‘Choose Forward’ presents a youthful, vibrant Trudeau, but it’s unlikely to sway non-Liberals.

The launch ad may lack creative firepower, but it helps introduce leader Andrew Scheer to the electorate.