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Free to Disagree

Free to Disagree

When brands take a stand… and a risk

Bernbach said ‘A principle isn’t a principle until it costs you something.’ But what about when a principled stand evokes an angry mob, asks Éric Blais

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Free to Disagree

The trouble with funnel vision

The industry’s fixation on data, targeting and the sales funnel overlooks the real, long-lasting power of mass advertising, says Éric Blais.

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Free to Disagree

Some possible reasons for the ‘stratospheric’ increase in agency pitches

Does it stem from clients’ urge to escape the post-pandemic doldrums, clients simply seeking a “situationship,” or eager search consultants looking to help them build back better?

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