Last year was tough on everyone, and there’s still lots of uncertainty about the year ahead. Humanise’s Valerie Provost offers some suggestions for humane and caring leadership
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Last year was tough on everyone, and there’s still lots of uncertainty about the year ahead. Humanise’s Valerie Provost offers some suggestions for humane and caring leadership
Read moreWith gaming continuing to grow, more brands want to play with their consumers. Ari Elkouby offers four tips for how to play and win.
Read moreWunderman Thompson’s Jeff Dack tries to makes sense of the past year by recalling where we’ve come from and where we’re going next.
Read moreHow brands can take actions to help those hard-hit by the second wave of COVID-19.
Read moreCanadian TV advertising fell 45% in the second quarter, with sports accounting for nearly one-third of that loss.
Read moreTikTok’s popularity has reached a new level during the pandemic, but brands have to play differently than with the OG platforms.
Read moreCreatives may be unsure about entering awards right now, but once the crisis passes, awards will be as coveted as ever, says BRIAN HOWLETT
Read moreChoose positivity and good energy to counter the anger and fear that grows with isolation, says Stephen Brown
Read moreGratitude, mutual respect and trust all grow when we share the same fears and anxieties, says Patrick Gladney.
Read moreBrands have a role to play, but it may not be the role many are thinking of, says MARK TOMBLIN
Read moreSince so much award show hardware goes to non-profits, ANGUS TUCKER wanted to recognize four campaigns for commercial brands.
Read moreIn the music halls of late 1800s London, characters regularly performed on-stage odes to two iconic champagne brands.
Read moreIan Mirlin on the very special chemistry that comes when two creative minds come together in just the right way.
Read moreMarketers’ continue to pursue short-term activation at the expense of future brand health says MARK TOMBLIN.
Read moreIn competitive categories, ‘moonshot’ creative concepts can be one of the few avenues for meaningful growth.
Read moreGavin Barrett’s daily profiles help debunk the excuse that it’s hard to find black talent in advertising.
Read moreWhy the MediaCom Canada CEO is working with young, black professionals to develop their strong, confident inner voice.
Read moreCanadian brands may lack big budgets, but with some creative thinking, they can win during Super Bowl season—when people want to see their ads, says Peter Ignazi.
Read moreIf U.S. Super Bowl ads are being blocked from the Canadian broadcast, advertisers here should step up their creative game, says David Pullara.
Read moreIt will require a careful balancing act in Quebec, and the memory of Adscam leaves some anxious about government ads.
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