Guest Column

Sid Lee’s MATT FOULK on the ‘worrying’ shortfall in brand understanding, data seduction, and fostering an effectiveness culture.

Great creative can only be made by people who are truly living life, not chained to their desk, says DON SAYNOR.

Younger consumers are showing a clear aversion to carefully curated look and feel that typified early days of influencer marketing.

With privacy protections being strengthened, digital marketing based on third-party data will be changed forever, says JED SCHNEIDERMAN

What’s wrong with data and mirror-tocracy, and the power of belonging and identifying real problems.

Eric Blais on when the selfies and quirky socks become too much, and what it means for other purpose driven brands.

With little paid advertising, the sovereigntist party is using media smarts to break through with Quebec voters.

The next time someone introduces themselves to you, say ‘It’s great to meet you. How can I help you?’ Only good things can happen, says Jed Schneiderman.

The theme was ‘moonshots,” but there was lots of great practical advice from back here on earth.

It’s time to take a stand and work with others to amplify what you believe in, says Apex PR’s Ken Evans.

Messaging could provide Liberals a smart, strategic positioning in the province—if they stick with it, says Eric Blais.

The concept of creative legacy can be tricky to grasp, but the best work remains timeless, says BRIAN HOWLETT.

Fuse president STEPHEN BROWN shares his learnings from his first trip to the Cannes Lions.

MANDY GILBERT thinks many companies are ‘doing it all all wrong’ when it comes to creating a more balanced workplace.

‘What is the real value of getting our message in front of an audience?’ wonders Empathy president Mo Dezyanian.

John St.’s Angus Tucker wonders if, after a decade of super-serious advertising, and with everyone so anxious all the time, is it time for humour to make a comeback.

There’s an increasingly fine line between partisan and non-partisan government advertising, but who should draw it, and how?