Guest Column

Canadian TV advertising fell 45% in the second quarter, with sports accounting for nearly one-third of that loss.

TikTok’s popularity has reached a new level during the pandemic, but brands have to play differently than with the OG platforms.

Gratitude, mutual respect and trust all grow when we share the same fears and anxieties, says Patrick Gladney.

Since so much award show hardware goes to non-profits, ANGUS TUCKER wanted to recognize four campaigns for commercial brands.

Ian Mirlin on the very special chemistry that comes when two creative minds come together in just the right way.

In competitive categories, ‘moonshot’ creative concepts can be one of the few avenues for meaningful growth.

Gavin Barrett’s daily profiles help debunk the excuse that it’s hard to find black talent in advertising.

Why the MediaCom Canada CEO is working with young, black professionals to develop their strong, confident inner voice.

Canadian brands may lack big budgets, but with some creative thinking, they can win during Super Bowl season—when people want to see their ads, says Peter Ignazi.

It will require a careful balancing act in Quebec, and the memory of Adscam leaves some anxious about government ads.

Slow has already permeated industries including food, fashion and travel—why not marketing?

Sid Lee’s MATT FOULK on the ‘worrying’ shortfall in brand understanding, data seduction, and fostering an effectiveness culture.

Great creative can only be made by people who are truly living life, not chained to their desk, says DON SAYNOR.

Younger consumers are showing a clear aversion to carefully curated look and feel that typified early days of influencer marketing.