Unboxed by Corus is designed to capitalize on the media company’s varied assets across broadcast, web and social, as well as its Kin Community influencer network.
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ICA wants brands to support more local and diverse media
The new PRIME initiative will create an ecosystem of media that brands can support with more of their ad spend.
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Overstory Media Group launches with a sharp focus on community journalism
The Victoria-based company aims to grow to 50 titles and 250 journalists within two years.
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Bell working with U.S. ad tech giant Xandr to offer self-serve advertising options
Canada’s third largest ad vendor says the partnership will allow it to better compete with the global giants.
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A birthday wish for Twitter to do more about child sexual abuse content
As Twitter turns 15, the Canadian Centre for Child Protection and No Fixed Address interrupts the celebration with a powerful PSA.
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Survey of media, marketing leaders shows that ‘big ideas,’ DEI are priorities for 2021
“Pushing Forward Through Uncertainty” is based on interviews with more than 200 C-suite marketing and media leaders.
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Arlene Dickinson gets into media with a Bullet
Deal to buy The Bullet and content agency Newsworthy is about supporting independent journalism while adding content marketing to her agency network.
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Why Bud Light made a documentary about women DJs
After being screened at TIFF last fall, the documentary gets wide release on Crave starting Monday, International Women’s Day.
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TikTok expands its ad offerings in Canada
New tools for Canadian SMB marketers, including self-serve ad options and Shopify integration, underline the social platform’s decisive moves into social commerce.
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A more impressionistic view of Alberta
A campaign developed with The Globe and Mail’s content studio, lets people explore the province through the eyes of its artists.
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Facebook to block news in Australia
Announcement comes as Google agrees to pay publishers for their content.
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Canadian newspapers go blank for ‘Disappearing Headlines’ campaign
The front pages of newspapers across the country were empty on Thursday, for a campaign highlighting their potential fate without government intervention aimed at reining in the duopoly.
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Ad spend dropped 8% across key Anglo markets last year: SMI
Canada dropped the furthest and is bouncing back the slowest among the five markets tracked by the ad intelligence firm.
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Google and Facebook take 80% of all digital ad spend in Canada: CMCRP
However study authors warn against public policy to save traditional media from the digital duopoly.
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Torstar, Golf Town partner to acquire ScoreGolf Magazine
The golfing demo is one that is highly sought after by advertisers, says Torstar’s chief client officer Michael Beckerman.
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Walmart chooses Starcom as new media agency
The Publicis network will take over from Mindshare as the retailer’s media AOR, effective early next year.
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Saying that ‘the times are changing,’ IKEA kills its print catalogue
‘The decision to say goodbye to the IKEA Catalogue goes hand-in-hand with the ongoing transformation of IKEA,’ said the company.
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Acquisition of Environics Analytics helps Bell prepare for “cookie-less world”
The deal will enable the 17-year-old company to grow and innovate at scale, it says.
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Why Loblaw made a 30-minute TV show for President’s Choice
The show features Canadian entertainment and sports stars talking about food and the holidays.
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With help from Billie Eilish, Kia tops 2020 Canadian YouTube ranking
Jon Hamm’s work for SkipTheDishes, Rick Mercer’s ‘rant’ about Canada top the annual ranking.
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