The former Mindshare Canada CEO brings a wealth of digital experience to the agency as clients continue to shift their budgets online, said founding partner Sherry O’Neil.
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ACA hires Holgate to spearhead cross media measurement
With WFA, ANA and ISBA all making progress, the ACA wants to be able move quickly to adopt and adapt any breakthroughs for the Canadian market.
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St. Joseph campaign celebrates the power of print through employee art
It includes a website featuring their interpretations of words associated with print, such as “comfort” and “imagination.”
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St. Joseph gives Maclean’s a total brand overhaul
The company describes the changes, including a new nameplate, more photography, more pages and better-quality paper, as “urgent elegance.”
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Bianca Andreescu plays with Amazon, and other Canadian tech news
Pinterest creates new tool to help creators develop branded content, and Facebook offers its young users a “safer and more private experience.”
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Laura Pearce joins Google Canada
The tech giant’s search for a new head of marketing has ended with the appointment of the former Twitter Canada marketing lead.
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Canadian ad spend to rebound in 2021: Dentsu
With a projected 14% increase in spend levels, Canada will be a top-three market in ad growth this year.
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Corus launches ‘Unboxed’ sampling program
Unboxed by Corus is designed to capitalize on the media company’s varied assets across broadcast, web and social, as well as its Kin Community influencer network.
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ICA wants brands to support more local and diverse media
The new PRIME initiative will create an ecosystem of media that brands can support with more of their ad spend.
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Overstory Media Group launches with a sharp focus on community journalism
The Victoria-based company aims to grow to 50 titles and 250 journalists within two years.
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Bell working with U.S. ad tech giant Xandr to offer self-serve advertising options
Canada’s third largest ad vendor says the partnership will allow it to better compete with the global giants.
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A birthday wish for Twitter to do more about child sexual abuse content
As Twitter turns 15, the Canadian Centre for Child Protection and No Fixed Address interrupts the celebration with a powerful PSA.
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Survey of media, marketing leaders shows that ‘big ideas,’ DEI are priorities for 2021
“Pushing Forward Through Uncertainty” is based on interviews with more than 200 C-suite marketing and media leaders.
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Arlene Dickinson gets into media with a Bullet
Deal to buy The Bullet and content agency Newsworthy is about supporting independent journalism while adding content marketing to her agency network.
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Why Bud Light made a documentary about women DJs
After being screened at TIFF last fall, the documentary gets wide release on Crave starting Monday, International Women’s Day.
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TikTok expands its ad offerings in Canada
New tools for Canadian SMB marketers, including self-serve ad options and Shopify integration, underline the social platform’s decisive moves into social commerce.
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A more impressionistic view of Alberta
A campaign developed with The Globe and Mail’s content studio, lets people explore the province through the eyes of its artists.
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Facebook to block news in Australia
Announcement comes as Google agrees to pay publishers for their content.
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Canadian newspapers go blank for ‘Disappearing Headlines’ campaign
The front pages of newspapers across the country were empty on Thursday, for a campaign highlighting their potential fate without government intervention aimed at reining in the duopoly.
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Ad spend dropped 8% across key Anglo markets last year: SMI
Canada dropped the furthest and is bouncing back the slowest among the five markets tracked by the ad intelligence firm.
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