Canadian agencies added $582 million in billings in 2018 according to the Paris research firm.
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BMW Canada uses Chinese social app WeChat to reach ‘critically important’ segment
Luxury automaker is among a growing number of Canadian brands utilizing the so-called ‘super app.’
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DAAC introduces new political advertising program
New program will help political advertisers meet Elections Canada transparency rules, verified by a new purple icon.
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Canadian marketers to increase ad spend through 2020: Dentsu Aegis Network forecast
Buoyed by digital growth, Canadian ad spend is predicted to rise 5.3% this year.
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Canadian advertisers may be overspending on digital: eMarketer
Driven by digital gains, media consumption has reached a ‘saturation point,’ report says.
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Ad fraud falls 11%, but continued vigilance is required: Bot Baseline report
The war on fraud is ‘winnable,’ but bad actors will continue to try and exploit the system, says ANA CEO.
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Globe publisher Crawley on the ‘fakery’ and frustrations of digital advertising
Subscriptions are now the largest revenue stream for the national daily newspaper, but advertising remains important.
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Rogers announces last-minute cancellation of upfront presentation
Long a marquee event in the industry calendar, Rogers surprises media buyers by cancelling its upfront less than a month out.
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Initiative Canada ‘remixes’ the upfront
Media agency asks vendor partners to be ‘proactive’ in coming up with client solutions.
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Corus joins group seeking better social video metrics for marketers
Global Video Measurement Alliance is working with brands like BuzzFeed, Vice and Viacom to create standardized social video metrics.
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Twitter Canada head Melissa Barnes on Q1 numbers, gender equity and its new audience metric
In Toronto for the CMDC’s annual conference Melissa Barnes sat down for an exclusive interview with The Message.
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A climb to remember
CBC/Radio Canada exec Jean Mongeau scaled Mt. Kilimanjaro to honour his late daughter.
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Michael Beckerman on his new role as president and CEO of MKTG Canada
Veteran senior marketer prepares for the next round of his career. “I’m at the top of my game.”
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How Snibble plans to break through in the shadow of the digital duopoly
Ad veterans Andy Shortt and Blair Currie are betting on premium snackable content as the next big advertising play.
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As Bell and Quebecor face off over fees, Quebec hockey fans are the losers
Quebecor pulled its TVA Sports channel from Bell customers Wednesday night in ongoing carriage fee battle.
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Canadian ad market to grow through 2021, but fall out of top 10: Zenith
Election advertising, not cannabis, will be the drug of choice for media vendors (especially broadcasters) in 2019.
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Facebook makes it easier for brands to sell in Instagram
Users will be able to shop with a few clicks in Instagram, without having to visit a brand’s site.
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Touché Montreal places second on Warc 100
Its “Data vs Car” campaign for Via Rail places second on annual ranking of top 100 global campaigns.
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Google Canada won’t sell election ads for 2019 Federal race
Search giant cites need to register all partisan and election ads as too difficult in real-time world.
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M2T: building a better internship
A group of companies from different areas of the industry come together to help the next generation untangle the complex media market.
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