The first Phygital Road Show, held at three agency hotspots, demonstrated the effectiveness of direct mail in a digital age.
Read more
nabs, McCann Canada announce Peter Vaz Memorial Scholarship
Vaz was a longtime champion of digital. His scholarship will help young people starting their career in digital.
Read more
World Federation of Advertisers makes new push to fix media measurement
Canada’s ACA among members of Cross-Media Working Group focused on helping marketers see how their media dollars are being used.
Read more
Carat tops ‘New Business Barometer’ for Canada
The Dentsu Aegis Network landed $99 million in new business billings in Canada from P&G and IKEA.
Read more
The Globe and Mail offers ‘Power to the Informed’ with new brand platform
Creative delivers a pointed message about the importance of preparing for the federal election, and how the G&M can help.
Read more
CMDC will honour young professionals at Future Impact Awards
The program was created to celebrate the talent and ambition of the brightest young minds shaping the future of Canada’s media industry.
Read more
Samsung teams with Director X for Galaxy Note campaign
The campaign will feature three videos shot using the Galaxy Note 10, with behind-the-scenes footage from so.da pushed out on Twitter.
Read more
Re/Max readies reality real estate series
Five-episode YouTube series targets millennials and explores their key questions about buying a home.
Read more
Vividata introducing passive measurement panel
Participants will be drawn from Delvinia’s Asking Canadians panel. The panel at launch will be 600 people.
Read more
Cossette Media wins expanded AOR mandate with Ottawa
Aside from planning and buying Cossette picks up ad serving and trafficking, ad verification and reporting.
Read more
DAZN lands Adidas as first advertiser in Canada
Deal comes after DAZN scooped the Canadian rights to English Premier League soccer in April.
Read more
Ad tech tax is going down: eMarketer
Research firm cites increased competition, attempts to improve the system and the rise of private marketplaces.
Read more
How Uninterrupted is rethinking sports content for the digital age
Canadian version of LeBron James-founded content platform is led by veteran sports media executive Scott Moore and film-maker Vinay Virmani, with an assist from Drake.
Read more
IKEA ends home delivery of its popular catalogue
Print copies will still be available, but customers will need to pick them up in store.
Read more
Drake and LeBron James bring new sports content brand to Canada
Former CBC and Rogers executive Scott Moore will serve as CEO, responsible for business operations, brand partnerships.
Read more
Jordan Banks named new president of Rogers Media
The former head of Facebook Canada has a mandate to grow sports and local business in ‘a digital world.’
Read more
KOHO brings Refinery29’s “Money Diaries” to Canada
The popular content series aligns with KOHO’s goal to bring more transparency to personal banking.
Read more
Canadian ad spend to hit $14.3 billion this year
Internet ad total of $7.9 billion more than double the spend on TV.
Read more
Omnicom tops RECMA rankings, Publicis leads in overall growth
Canadian agencies added $582 million in billings in 2018 according to the Paris research firm.
Read more
BMW Canada uses Chinese social app WeChat to reach ‘critically important’ segment
Luxury automaker is among a growing number of Canadian brands utilizing the so-called ‘super app.’
Read more