The longtime MediaCom employee will lead the merged entity, which officially debuts next year.
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Lisa LaFlamme ‘crushed’ after Bell ouster
LaFlamme said she was “blindsided” by the decision that will see her replaced by Omar Sachedina as CTV takes its national news in a “different direction.”
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LCBO opens up shop on Snapchat
Part of the summer Hot List promotion, MediaCom developed a Snap lens that takes users inside the store—on their phones.
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Sarah Thompson on Dentsu, winning talent, and media’s big responsibility
The new Dentsu Media Canada president speaks about what attracted her to the role, her leadership style, and why it’s crucial for advertisers and agencies to support local media.
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Sarah Thompson named Dentsu Media president
The media veteran and self-proclaimed “data geek” joins Dentsu after several years in CSO roles with Theo and GroupM’s Mindshare.
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New guidelines introduced to help measure influencer marketing
Developed by the ANA, the new guidelines are meant to bring standardized measurement practices, and greater consistency to organic influencer marketing.
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GroupM unveils framework for carbon measurement in media supply chain
WPP’s media investment company hopes its new framework will be adopted by the industry.
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This radio marketing stunt was all the Rage
The Rogers-owned 104.9 FM in Vancouver played nothing but one Rage Against The Machine song for 30 hours straight, capturing attention around the world.
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Medical groups call for ban on fossil fuel advertising
The health professionals say Canada should take the same approach it adopted for tobacco advertising.
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Could Netflix be the Google of connected TV?
Netflix’s advertising business is starting to come into view, and it could be a game-changer.
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Corus takes action after video alleges abuse at Q107
Toronto TV and radio personality Jennifer Valentyne posted a 13-minute video detailing the sexism she experienced working in Canadian media.
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CMDC has a new partner in its fight to save Canadian news media
The organization, whose members account for 96% of Canadian media spend, is working to ensure that clients’ ad budgets go toward legitimate publishers.
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Telus hops into bundled streaming
Telus brings back bundled content, offering customers Netflix, AppleTV+ and Discovery+ for one price.
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nabs offers new help for those worried about substance overuse
The free and fully confidential internet-based cognitive behavioural therapy is for those who need help to change their relationship to drugs and alcohol.
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GroupM pledges to increase spending with BIPOC media
GroupM agencies will ask clients to direct 2% of their budgets to underrepresented diverse audiences, and with BIPOC content creators
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Sun Life and Cossette Media’s effective support of local journalism
Working with NOBL, Sun Life and Cossette sent more ads to local news sites, and saw key metrics like click-throughs and engagement go up.
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Karine Courtemanche on her plans as CMDC chair
Creating a healthy Canadian media ecosystem, attracting new talent to the industry, and a better measurement system will be priorities, she says.
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Fighting to end the ad world’s funding of bigotry and hate
“There are a lot of empty promises made within the ad tech industry, and we are uncovering them. One at a time,” says Check My Ads co-founder Claire Atkin.
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Warner Bros. posts real Matrix tweets to digital billboards for Resurrections
The campaign uses Twitter Billboards and Dive Networks in the U.S., Japan and Mexico.
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Kevin Johnson named GroupM Canada CEO
The former MediaCom CEO replaces Stuart Garvie, who left the company last month.
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