The six month review concluded with Omnicom’s media network picking up the $600 million business in North America, Europe and Latin America, while EssenceMediacom retained APAC
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The six month review concluded with Omnicom’s media network picking up the $600 million business in North America, Europe and Latin America, while EssenceMediacom retained APAC
Read moreKijiji general manager Scott Neil said Schneiderman brings a “wealth of knowledge and passion to building long-lasting, impactful relationships.”
Read moreWhile marketers say online video is their more preferred ad channel, it was not in the top five for consumers, who chose Amazon as their favourite.
Read moreA letter to TIFF CEO calls RBC a “world-leading enabler of fossil fuel extraction.”
Read moreThe roles in Canada and the U.S. will fill spots on the X Next and X Next Lab teams, which produce creative for advertisers.
Read moreThe C-18 standoff makes this an unusual moment in Canadian advertising, but U.S. media expert Lou Paskalis has some long-term advice: Brands must re-learn how to engage with news content.
Read moreAlibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments.
Read moreThe world’s largest media buyer is doubling down on protecting clients from low-quality websites with high ad loads that have sprung up across the internet.
Read more63% of advertisers are also now relying on second party data, according to IAB.
Read moreTo avoid a total clampdown on data collection, we need to find a way to offer free ad-supported news to users while giving them choice in how their data is shared.
Read moreThe social media platform is trying to lure buyers concerned about safety and content, after Musk revealed a 50% drop in ad revenue
Read moreOntario’s lottery corporation worked with Loud Luxury and Preston Pablo to create a club-worthy song inspired by the famous victory chime.
Read moreAfter launching with unsustainably low pricing models, the big streamers return to an ad-supported model.
Read morePublishers said that the impact of Meta’s news block have varied since it took effect earlier this week.
Read moreThe media services company has tapped sports sponsorship veteran Jim Kozak to lead Sports & Live.
Read moreThe fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work. By Brandon Doerrer
Read moreThe story of The Message began nearly seven years ago, and today we start a thrilling new chapter. We are very happy to announce that we’ve been acquired by Campaign Magazine, part of Haymarket Media Group. The Message joins the world’s top media brand covering marketing, advertising, and media. Started in the U.K. more than […]
Read moreCanada’s ad market is expected to reach $26.5 billion this year, with connected TV showing strong growth, along with retail channels.
Read moreWith the fight over Bill C-18 reaching a new level, we wanted to explain what this means for Canadian media and consumers, and what role advertisers can play.
Read moreMove by the search giant comes in response to Ottawa’s efforts to support Canadian media, which has struggled to survive after ad revenue moved to the tech giants.
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