As Twitter turns 15, the Canadian Centre for Child Protection and No Fixed Address interrupts the celebration with a powerful PSA.
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Survey of media, marketing leaders shows that ‘big ideas,’ DEI are priorities for 2021
“Pushing Forward Through Uncertainty” is based on interviews with more than 200 C-suite marketing and media leaders.
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Arlene Dickinson gets into media with a Bullet
Deal to buy The Bullet and content agency Newsworthy is about supporting independent journalism while adding content marketing to her agency network.
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Why Bud Light made a documentary about women DJs
After being screened at TIFF last fall, the documentary gets wide release on Crave starting Monday, International Women’s Day.
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TikTok expands its ad offerings in Canada
New tools for Canadian SMB marketers, including self-serve ad options and Shopify integration, underline the social platform’s decisive moves into social commerce.
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A more impressionistic view of Alberta
A campaign developed with The Globe and Mail’s content studio, lets people explore the province through the eyes of its artists.
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Facebook to block news in Australia
Announcement comes as Google agrees to pay publishers for their content.
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Canadian newspapers go blank for ‘Disappearing Headlines’ campaign
The front pages of newspapers across the country were empty on Thursday, for a campaign highlighting their potential fate without government intervention aimed at reining in the duopoly.
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Ad spend dropped 8% across key Anglo markets last year: SMI
Canada dropped the furthest and is bouncing back the slowest among the five markets tracked by the ad intelligence firm.
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Google and Facebook take 80% of all digital ad spend in Canada: CMCRP
However study authors warn against public policy to save traditional media from the digital duopoly.
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Torstar, Golf Town partner to acquire ScoreGolf Magazine
The golfing demo is one that is highly sought after by advertisers, says Torstar’s chief client officer Michael Beckerman.
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Walmart chooses Starcom as new media agency
The Publicis network will take over from Mindshare as the retailer’s media AOR, effective early next year.
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Saying that ‘the times are changing,’ IKEA kills its print catalogue
‘The decision to say goodbye to the IKEA Catalogue goes hand-in-hand with the ongoing transformation of IKEA,’ said the company.
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Acquisition of Environics Analytics helps Bell prepare for “cookie-less world”
The deal will enable the 17-year-old company to grow and innovate at scale, it says.
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Why Loblaw made a 30-minute TV show for President’s Choice
The show features Canadian entertainment and sports stars talking about food and the holidays.
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With help from Billie Eilish, Kia tops 2020 Canadian YouTube ranking
Jon Hamm’s work for SkipTheDishes, Rick Mercer’s ‘rant’ about Canada top the annual ranking.
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How Loblaw will grow its media business with Eyereturn deal
Loblaw Media will have less need to work with third-party providers, while enabling it to do more with more clients.
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Fuse Create adds Luke Moore to expand media offering
The new offering reflects the industry trend to have media experts working more closely with creative talent, says Fuse Create CEO.
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There’s a gulf between how consumers act, and how marketers think they act: Ipsos
Marketer perceptions of consumer behaviour are “giganticly out to lunch,” says Ipsos’ Steve Levy.
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Torstar hires Michael Beckerman as chief client officer
The longtime marketing and agency head will focus on driving ‘results-driven collaboration’ with clients.
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