Media

Kijiji general manager Scott Neil said Schneiderman brings a “wealth of knowledge and passion to building long-lasting, impactful relationships.”

The C-18 standoff makes this an unusual moment in Canadian advertising, but U.S. media expert Lou Paskalis has some long-term advice: Brands must re-learn how to engage with news content.

The world’s largest media buyer is doubling down on protecting clients from low-quality websites with high ad loads that have sprung up across the internet.

63% of advertisers are also now relying on second party data, according to IAB.

To avoid a total clampdown on data collection, we need to find a way to offer free ad-supported news to users while giving them choice in how their data is shared.

The social media platform is trying to lure buyers concerned about safety and content, after Musk revealed a 50% drop in ad revenue

After launching with unsustainably low pricing models, the big streamers return to an ad-supported model.

Publishers said that the impact of Meta’s news block have varied since it took effect earlier this week.

The story of The Message began nearly seven years ago, and today we start a thrilling new chapter. We are very happy to announce that we’ve been acquired by Campaign Magazine, part of Haymarket Media Group. The Message joins the world’s top media brand covering marketing, advertising, and media. Started in the U.K. more than […]

Canada’s ad market is expected to reach $26.5 billion this year, with connected TV showing strong growth, along with retail channels.

With the fight over Bill C-18 reaching a new level, we wanted to explain what this means for Canadian media and consumers, and what role advertisers can play.

Move by the search giant comes in response to Ottawa’s efforts to support Canadian media, which has struggled to survive after ad revenue moved to the tech giants.