Media Archives -

Globe publisher Crawley on the ‘fakery’ and frustrations of digital advertising

Subscriptions are now the largest revenue stream for the national daily newspaper, but advertising remains important.

Rogers announces last-minute cancellation of upfront presentation

Long a marquee event in the industry calendar, Rogers surprises media buyers by cancelling its upfront less than a month out.

Media

Initiative Canada ‘remixes’ the upfront

Media agency asks vendor partners to be ‘proactive’ in coming up with client solutions.

Media

Corus joins group seeking better social video metrics for marketers

Global Video Measurement Alliance is working with brands like BuzzFeed, Vice and Viacom to create standardized social video metrics.

Media, Profiles

A climb to remember

CBC/Radio Canada exec Jean Mongeau scaled Mt. Kilimanjaro to honour his late daughter.

Agency, Media

Michael Beckerman on his new role as president and CEO of MKTG Canada

Veteran senior marketer prepares for the next round of his career. “I’m at the top of my game.”

Brands, Media

How Snibble plans to break through in the shadow of the digital duopoly

Ad veterans Andy Shortt and Blair Currie are betting on premium snackable content as the next big advertising play.

Media

As Bell and Quebecor face off over fees, Quebec hockey fans are the losers

Quebecor pulled its TVA Sports channel from Bell customers Wednesday night in ongoing carriage fee battle.

Media

Canadian ad market to grow through 2021, but fall out of top 10: Zenith

Election advertising, not cannabis, will be the drug of choice for media vendors (especially broadcasters) in 2019.

Brands, Media

Facebook makes it easier for brands to sell in Instagram

Users will be able to shop with a few clicks in Instagram, without having to visit a brand’s site.

Agency, Media

Touché Montreal places second on Warc 100

Its “Data vs Car” campaign for Via Rail places second on annual ranking of top 100 global campaigns.

Media

Google Canada won’t sell election ads for 2019 Federal race

Search giant cites need to register all partisan and election ads as too difficult in real-time world.

Generation Next, Media

M2T: building a better internship

A group of companies from different areas of the industry come together to help the next generation untangle the complex media market.

Brands, Media

Winter has come to Toronto (not a weather reference)

Twitter releases 20 Game of Throne character emojis ahead of series finale along with real-time outdoor promotion in three key markets.

Media

TV underrepresented in media budgets: Accenture study

ROI of TV ad spend is undervalued by overlooking ‘halo effect’ on digital advertising.

Agency, Media

Dentsu Aegis Network brings dentsu X to Canada

Rebranded Dentsu Media network has a mandate to deliver “experience beyond exposure.”

Brands, Media

Brands hit pause on YouTube as new content scandal unfolds

Following new concerns about child exploitation, Google disabled comments on tens of millions of videos that include minors, and terminated more than 400 channels.

Brands, Media

Shopify makes content push with new production studio

Content celebrating entrepreneurs will range from short-form videos and podcasts, to docu-series and feature length documentaries.