The “Canadian Attention Study” from Dentsu and Teads found that local media sites outperform their global counterparts on key metrics like viewability, view rate and dwell time.
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A Truly innovative approach to influencer recruitment
Working with its agency Craft Public Relations, the hard seltzer brand took the unusual step of disclosing influencer compensation for a new program.
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Google names new agency lead for Canada
Matt Thornton will lead the restructured team, which brings together “programmatic, creative, media and tech resources” to work with agencies across the country.
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GroupM makes ‘upfront’ style commitment to Torstar
On what Torstar called a “monumental day” for the company, one of Canada’s largest media agency networks has pledged a minimum spend with the publisher that represents a “substantial increase” over recent years.
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Wegert returns to Media Experts as CEO
He replaces Robert Jenkyn, who spent just over 13 years with the network across two separate stints.
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Twitter wants advertisers to pay for the privilege of advertising
Twitter called the move part of its efforts to enhance the experience “as a user and advertiser,” and will only be for those spending less than $1,000 per month.
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Havas expands with a Noise-y acquisition
The deal boosts Havas’s performance marketing, data strategy and advanced analytics at a time when the digital landscape is changing and clients are looking for more campaign measurement.
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Sharethrough launches tool to measure carbon footprint of digital ad campaigns
While programmatic has improved the performance of digital advertising, it has also increased the carbon footprint “by generating way more server to server communications.”
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Torstar owner calls for advertisers to support an ‘ethical media supply chain’
In a speech to the Canadian Club in Toronto, Bitove called on all advertisers to spend at least 20% of their media budgets with Canadian owned media.
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Why The Globe and Mail produced a song for Explore Edmonton
Globe Content Studio also created an article about a songwriter’s visit to Indigenous tourism destinations, and published it in Cree syllabics.
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After hitting 2%, GroupM boosts diverse media target to 5%
While not all marketers are ready to join GroupM’s targets, early adopters exceeded the 2% objective, said Gonzalo del Fa, president of GroupM multicultural.
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Most Eyereturn staff find new home at MPL after Torstar shutdown
An unexpected pre-Christmas phone call between Eyereturn’s Pary Bell and Media Propulsion Labs’ Dave Hale led to some much-needed good news for some in the struggling media sector.
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Heckhausen named managing director for Nabs to kick off 40th anniversary year
The ad industry’s health, wellness and support charity also announced François Canuel, Yan Du, and Jack Latulippe as new directors.
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PwC research finds ‘positive and welcome improvements’ in programmatic supply chain
The study for UK trade group ISBA found the “unknown delta” in programmatic fell from 15% in 2020 to just 3% this year.
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10 big numbers (and one chart) on the size of Canada’s media economy
The Canadian Media Concentration Research Project reports provide an “empirical and and data-driven analysis,” with data on all aspects of the communications ecosystem that supports marketing in Canada.
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ChatGPT: The AI that could revolutionize advertising and copywriting*
The new artificial intelligence tool from Open AI has the “ability to generate persuasive and engaging texts that align with specific branding and messaging strategies.” (Or so it says.)
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This man cut a Netflix trailer to apply for a job with the streaming service
Adityajit Shergill combed through the trailers for 15 Netflix shows to create a 90-second video application.
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Torstar closing down Canadian digital ad pioneer Eyereturn
Launched in 2000 by Renee Hill, Eyereturn was considered an innovator in digital marketing and a founding member of the ad-tech industry in Canada.
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Canadian ad revenue to rise 8% in 2023: GroupM
Led by digital, Canada’s ad spend will exceed the global average says the media buying network’s new “This Year, Next Year” report.
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Nextdoor spreads some kindness in outdoor campaign for Fred Victor
The campaign includes “Kindness Billboards,” which are part of Nextdoor’s goal to spread kindness both on its platform and in the real world.
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