Media Archives -

Sun Life and Cossette Media’s effective support of local journalism

Working with NOBL, Sun Life and Cossette sent more ads to local news sites, and saw key metrics like click-throughs and engagement go up.

Media

Karine Courtemanche on her plans as CMDC chair

Creating a healthy Canadian media ecosystem, attracting new talent to the industry, and a better measurement system will be priorities, she says.

Brands, Media

Fighting to end the ad world’s funding of bigotry and hate

“There are a lot of empty promises made within the ad tech industry, and we are uncovering them. One at a time,” says Check My Ads co-founder Claire Atkin.

Brands, Media

Warner Bros. posts real Matrix tweets to digital billboards for Resurrections

The campaign uses Twitter Billboards and Dive Networks in the U.S., Japan and Mexico.

Media

Kevin Johnson named GroupM Canada CEO

The former MediaCom CEO replaces Stuart Garvie, who left the company last month.

Media

Ads near ‘misaligned content’ can hurt purchase intent and brand trust: Magna study

While brands are focused on avoiding harmful content, ASMR and mukbang content can also have a negative effect.

Brands, Media

Intuit bets on Fred VanVleet’s new podcast

Debuting Nov. 3, Bet on Yourself will feature the NBA star in conversation with aspiring BIPOC entrepreneurs in Canada.

Media, Research

Leger buys Ressac to move beyond consumer insight and into media

Ressac adds an array of performance marketing capabilities to one of the top consumer research firms in Canada.

Awards, Media

The Globe and Mail delivers Origami Lions for the pandemic

The official Cannes representative worked with Naked Creative Consultancy to create foldable versions of the iconic advertising trophy.

Media

CMDC calls for more local media investment

The new online pledge from the CMDC is a first step in a broader effort to strengthen and underpin Canadian media.

Agency, Media

Devon MacDonald joins Cairns Oneil as the independent agency’s first president

The former Mindshare Canada CEO brings a wealth of digital experience to the agency as clients continue to shift their budgets online, said founding partner Sherry O’Neil.

Media

ACA hires Holgate to spearhead cross media measurement

With WFA, ANA and ISBA all making progress, the ACA wants to be able move quickly to adopt and adapt any breakthroughs for the Canadian market.

Brands, Media

St. Joseph campaign celebrates the power of print through employee art

It includes a website featuring their interpretations of words associated with print, such as “comfort” and “imagination.”

Media

St. Joseph gives Maclean’s a total brand overhaul

The company describes the changes, including a new nameplate, more photography, more pages and better-quality paper, as “urgent elegance.”

Media

Bianca Andreescu plays with Amazon, and other Canadian tech news

Pinterest creates new tool to help creators develop branded content, and Facebook offers its young users a “safer and more private experience.”

Brands, Media

Laura Pearce joins Google Canada

The tech giant’s search for a new head of marketing has ended with the appointment of the former Twitter Canada marketing lead.

Brands, Media

Canadian ad spend to rebound in 2021: Dentsu

With a projected 14% increase in spend levels, Canada will be a top-three market in ad growth this year.

Media

Corus launches ‘Unboxed’ sampling program

Unboxed by Corus is designed to capitalize on the media company’s varied assets across broadcast, web and social, as well as its Kin Community influencer network.

Agency, Media

ICA wants brands to support more local and diverse media

The new PRIME initiative will create an ecosystem of media that brands can support with more of their ad spend.

Media

Overstory Media Group launches with a sharp focus on community journalism

The Victoria-based company aims to grow to 50 titles and 250 journalists within two years.