Media

SMI says its agency partnerships in Canada represent about 94% of all national brand spending.

New campaign features Wanted posters of Facebook CEO Mark Zuckerberg. His crime? Theft of news content.

The ‘good-news-only’ content hub spans the company’s TV, online and mobile app products.

In Canada, 15% of ‘unknowable’ programmatic ad spend would mean roughly $232 million is unaccounted for.

Annual report also notes a “sharp spike” in fraudulent ads for highly sought-after products such as face masks.

As expected, daytime viewing and news programming show significant increases from this time last year.

With Canadians staying home, brands have a “significant opportunity” to reach consumers with the right messaging.

Touché! client Sport Chek/Canadian Tire is also one of three brands to enter the top 50 for the first time.

Finecast will deliver highly targeted ads to relevant consumer segments using everything from socio-economic status to life stage, purchase and financial data.

The Message is adding a new partner and beginning an exciting new chapter, so we wanted to tell you a little more about who we are and how we got here.

Serial media entrepreneur Joanna Track shifts focus from advertising to white label content solutions for brands.

Total ad spend growth projected to slow down to 3.9% in 2020 from 5% last year.