The Dentsu Aegis Network landed $99 million in new business billings in Canada from P&G and IKEA.
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The Globe and Mail offers ‘Power to the Informed’ with new brand platform
Creative delivers a pointed message about the importance of preparing for the federal election, and how the G&M can help.
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CMDC will honour young professionals at Future Impact Awards
The program was created to celebrate the talent and ambition of the brightest young minds shaping the future of Canada’s media industry.
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Samsung teams with Director X for Galaxy Note campaign
The campaign will feature three videos shot using the Galaxy Note 10, with behind-the-scenes footage from so.da pushed out on Twitter.
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Re/Max readies reality real estate series
Five-episode YouTube series targets millennials and explores their key questions about buying a home.
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Vividata introducing passive measurement panel
Participants will be drawn from Delvinia’s Asking Canadians panel. The panel at launch will be 600 people.
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Cossette Media wins expanded AOR mandate with Ottawa
Aside from planning and buying Cossette picks up ad serving and trafficking, ad verification and reporting.
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DAZN lands Adidas as first advertiser in Canada
Deal comes after DAZN scooped the Canadian rights to English Premier League soccer in April.
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Ad tech tax is going down: eMarketer
Research firm cites increased competition, attempts to improve the system and the rise of private marketplaces.
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How Uninterrupted is rethinking sports content for the digital age
Canadian version of LeBron James-founded content platform is led by veteran sports media executive Scott Moore and film-maker Vinay Virmani, with an assist from Drake.
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IKEA ends home delivery of its popular catalogue
Print copies will still be available, but customers will need to pick them up in store.
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Drake and LeBron James bring new sports content brand to Canada
Former CBC and Rogers executive Scott Moore will serve as CEO, responsible for business operations, brand partnerships.
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Jordan Banks named new president of Rogers Media
The former head of Facebook Canada has a mandate to grow sports and local business in ‘a digital world.’
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KOHO brings Refinery29’s “Money Diaries” to Canada
The popular content series aligns with KOHO’s goal to bring more transparency to personal banking.
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Canadian ad spend to hit $14.3 billion this year
Internet ad total of $7.9 billion more than double the spend on TV.
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Omnicom tops RECMA rankings, Publicis leads in overall growth
Canadian agencies added $582 million in billings in 2018 according to the Paris research firm.
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BMW Canada uses Chinese social app WeChat to reach ‘critically important’ segment
Luxury automaker is among a growing number of Canadian brands utilizing the so-called ‘super app.’
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DAAC introduces new political advertising program
New program will help political advertisers meet Elections Canada transparency rules, verified by a new purple icon.
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Canadian marketers to increase ad spend through 2020: Dentsu Aegis Network forecast
Buoyed by digital growth, Canadian ad spend is predicted to rise 5.3% this year.
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Canadian advertisers may be overspending on digital: eMarketer
Driven by digital gains, media consumption has reached a ‘saturation point,’ report says.
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