Media Archives -

Why The Globe and Mail produced a song for Explore Edmonton

Globe Content Studio also created an article about the songwriter’s visit to Indigenous tourism destinations, and published in Cree syllabics.

Equity, Media

After hitting 2%, GroupM boosts diverse media target to 5%

While not all marketers are ready to join GroupM’s targets, early adopters exceeded the 2% objective, said Gonzalo del Fa, president of GroupM multicultural.

Agency, Media

Most Eyereturn staff find new home at MPL after Torstar shutdown

An unexpected pre-Christmas phone call between Eyereturn’s Pary Bell and Media Propulsion Labs’ Dave Hale led to some much-needed good news for some in the struggling media sector.

Agency, Brands, Media

Heckhausen named managing director for Nabs to kick off 40th anniversary year

The ad industry’s health, wellness and support charity also announced François Canuel, Yan Du, and Jack Latulippe as new directors.

Media

PwC research finds ‘positive and welcome improvements’ in programmatic supply chain

The study for UK trade group ISBA found the “unknown delta” in programmatic fell from 15% in 2020 to just 3% this year.

Brands, Media

10 big numbers (and one chart) on the size of Canada’s media economy

The Canadian Media Concentration Research Project reports provide an “empirical and and data-driven analysis,” with data on all aspects of the communications ecosystem that supports marketing in Canada.

Media, Techology

ChatGPT: The AI that could revolutionize advertising and copywriting*

The new artificial intelligence tool from Open AI has the “ability to generate persuasive and engaging texts that align with specific branding and messaging strategies.” (Or so it says.)

Media, PR

This man cut a Netflix trailer to apply for a job with the streaming service

Adityajit Shergill combed through the trailers for 15 Netflix shows to create a 90-second video application.

Agency, Media

Torstar closing down Canadian digital ad pioneer Eyereturn

Launched in 2000 by Renee Hill, Eyereturn was considered an innovator in digital marketing and a founding member of the ad-tech industry in Canada.

Media

Canadian ad revenue to rise 8% in 2023: GroupM

Led by digital, Canada’s ad spend will exceed the global average says the media buying network’s new “This Year, Next Year” report.

Brands, Media

Nextdoor spreads some kindness in outdoor campaign for Fred Victor

The campaign includes “Kindness Billboards,” which are part of Nextdoor’s goal to spread kindness both on its platform and in the real world.

Media

Celebrating more of CMDC’s Future Impact Awards winners

Part of the CMDC’s Youth Ambassadors program, the awards recognize and celebrate a new generation of media leaders in Canada.

Agency, Brands, Media

CMA names Alison Simpson as new president and chief executive

Simpson, who has held top marketer posts at brands like Holt Renfrew and Rogers, fills the role left vacant with John Wiltshire’s departure in the spring.

Agency, Brands, Media

Animated campaign shows how bec helps Quebec’s marketing professionals

Developed in partnership with Tam-Tam\TBWA, “Reanimated” shows how the industry association provides industry professionals with a wide range of services.

Awards, Media

CMDC celebrates next generation at Future Impact Awards

Part of the CMDC’s Youth Ambassador’s program, the awards recognize and celebrate a new generation of media leaders in Canada.

Media

Blue Ant acquisition intended to help advertisers get more connected

Media Pulse brings to Blue Ant a connected TV marketplace that serves 2.2 billion impressions per month across connected TV devices in Canada.

Media, New creative

News Media Canada creates ‘Champions’ font

The downloadable font is intended to convey the importance of journalists in an era of misinformation and disinformation, says president and CEO Paul Deegan.

Agency, Media

Touché’s Desormiers announces retirement

The media industry veteran launched Touché! in 1995 and oversaw its growth into one of the country’s leading media agency networks.