Telus brings back bundled content, offering customers Netflix, AppleTV+ and Discovery+ for one price.
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nabs offers new help for those worried about substance overuse
The free and fully confidential internet-based cognitive behavioural therapy is for those who need help to change their relationship to drugs and alcohol.
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GroupM pledges to increase spending with BIPOC media
GroupM agencies will ask clients to direct 2% of their budgets to underrepresented diverse audiences, and with BIPOC content creators
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Sun Life and Cossette Media’s effective support of local journalism
Working with NOBL, Sun Life and Cossette sent more ads to local news sites, and saw key metrics like click-throughs and engagement go up.
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Karine Courtemanche on her plans as CMDC chair
Creating a healthy Canadian media ecosystem, attracting new talent to the industry, and a better measurement system will be priorities, she says.
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Fighting to end the ad world’s funding of bigotry and hate
“There are a lot of empty promises made within the ad tech industry, and we are uncovering them. One at a time,” says Check My Ads co-founder Claire Atkin.
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Warner Bros. posts real Matrix tweets to digital billboards for Resurrections
The campaign uses Twitter Billboards and Dive Networks in the U.S., Japan and Mexico.
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Kevin Johnson named GroupM Canada CEO
The former MediaCom CEO replaces Stuart Garvie, who left the company last month.
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Ads near ‘misaligned content’ can hurt purchase intent and brand trust: Magna study
While brands are focused on avoiding harmful content, ASMR and mukbang content can also have a negative effect.
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Intuit bets on Fred VanVleet’s new podcast
Debuting Nov. 3, Bet on Yourself will feature the NBA star in conversation with aspiring BIPOC entrepreneurs in Canada.
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Leger buys Ressac to move beyond consumer insight and into media
Ressac adds an array of performance marketing capabilities to one of the top consumer research firms in Canada.
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The Globe and Mail delivers Origami Lions for the pandemic
The official Cannes representative worked with Naked Creative Consultancy to create foldable versions of the iconic advertising trophy.
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CMDC calls for more local media investment
The new online pledge from the CMDC is a first step in a broader effort to strengthen and underpin Canadian media.
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Devon MacDonald joins Cairns Oneil as the independent agency’s first president
The former Mindshare Canada CEO brings a wealth of digital experience to the agency as clients continue to shift their budgets online, said founding partner Sherry O’Neil.
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ACA hires Holgate to spearhead cross media measurement
With WFA, ANA and ISBA all making progress, the ACA wants to be able move quickly to adopt and adapt any breakthroughs for the Canadian market.
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St. Joseph campaign celebrates the power of print through employee art
It includes a website featuring their interpretations of words associated with print, such as “comfort” and “imagination.”
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St. Joseph gives Maclean’s a total brand overhaul
The company describes the changes, including a new nameplate, more photography, more pages and better-quality paper, as “urgent elegance.”
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Bianca Andreescu plays with Amazon, and other Canadian tech news
Pinterest creates new tool to help creators develop branded content, and Facebook offers its young users a “safer and more private experience.”
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Laura Pearce joins Google Canada
The tech giant’s search for a new head of marketing has ended with the appointment of the former Twitter Canada marketing lead.
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Canadian ad spend to rebound in 2021: Dentsu
With a projected 14% increase in spend levels, Canada will be a top-three market in ad growth this year.
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