Media Archives -

Sarah Thompson on Dentsu, winning talent, and media’s big responsibility

The new Dentsu Media Canada president speaks about what attracted her to the role, her leadership style, and why it’s crucial for advertisers and agencies to support local media.

Agency, Media

Sarah Thompson named Dentsu Media president

The media veteran and self-proclaimed “data geek” joins Dentsu after several years in CSO roles with Theo and GroupM’s Mindshare.

Media

GroupM unveils framework for carbon measurement in media supply chain

WPP’s media investment company hopes its new framework will be adopted by the industry.

Media

This radio marketing stunt was all the Rage

The Rogers-owned 104.9 FM in Vancouver played nothing but one Rage Against The Machine song for 30 hours straight, capturing attention around the world.

Brands, Media

Medical groups call for ban on fossil fuel advertising

The health professionals say Canada should take the same approach it adopted for tobacco advertising.

Media

Could Netflix be the Google of connected TV?

Netflix’s advertising business is starting to come into view, and it could be a game-changer.

Media

Corus takes action after video alleges abuse at Q107

Toronto TV and radio personality Jennifer Valentyne posted a 13-minute video detailing the sexism she experienced working in Canadian media.

Agency, Media

CMDC has a new partner in its fight to save Canadian news media

The organization, whose members account for 96% of Canadian media spend, is working to ensure that clients’ ad budgets go toward legitimate publishers.

Brands, Media

Telus hops into bundled streaming

Telus brings back bundled content, offering customers Netflix, AppleTV+ and Discovery+ for one price.

Agency, Brands, Media

nabs offers new help for those worried about substance overuse

The free and fully confidential internet-based cognitive behavioural therapy is for those who need help to change their relationship to drugs and alcohol.

Media

GroupM pledges to increase spending with BIPOC media

GroupM agencies will ask clients to direct 2% of their budgets to underrepresented diverse audiences, and with BIPOC content creators

Brands, Media

Sun Life and Cossette Media’s effective support of local journalism

Working with NOBL, Sun Life and Cossette sent more ads to local news sites, and saw key metrics like click-throughs and engagement go up.

Media

Karine Courtemanche on her plans as CMDC chair

Creating a healthy Canadian media ecosystem, attracting new talent to the industry, and a better measurement system will be priorities, she says.

Brands, Media

Fighting to end the ad world’s funding of bigotry and hate

“There are a lot of empty promises made within the ad tech industry, and we are uncovering them. One at a time,” says Check My Ads co-founder Claire Atkin.

Brands, Media

Warner Bros. posts real Matrix tweets to digital billboards for Resurrections

The campaign uses Twitter Billboards and Dive Networks in the U.S., Japan and Mexico.

Media

Kevin Johnson named GroupM Canada CEO

The former MediaCom CEO replaces Stuart Garvie, who left the company last month.

Media

Ads near ‘misaligned content’ can hurt purchase intent and brand trust: Magna study

While brands are focused on avoiding harmful content, ASMR and mukbang content can also have a negative effect.

Brands, Media

Intuit bets on Fred VanVleet’s new podcast

Debuting Nov. 3, Bet on Yourself will feature the NBA star in conversation with aspiring BIPOC entrepreneurs in Canada.