Led by digital, Canada’s ad spend will exceed the global average says the media buying network’s new “This Year, Next Year” report.
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Nextdoor spreads some kindness in outdoor campaign for Fred Victor
The campaign includes “Kindness Billboards,” which are part of Nextdoor’s goal to spread kindness both on its platform and in the real world.
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Celebrating more of CMDC’s Future Impact Awards winners
Part of the CMDC’s Youth Ambassadors program, the awards recognize and celebrate a new generation of media leaders in Canada.
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Musk promises advertisers that bold moves will come quick at Twitter
Twitter’s new leader held an hour-long session designed to placate anxious advertisers, but big questions remain.
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CMA names Alison Simpson as new president and chief executive
Simpson, who has held top marketer posts at brands like Holt Renfrew and Rogers, fills the role left vacant with John Wiltshire’s departure in the spring.
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Twitter layoffs renew client/agency fears about the platform’s direction under Musk
Clients worry that staff cuts could negatively impact the platform’s brand safety and overall quality.
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Animated campaign shows how bec helps Quebec’s marketing professionals
Developed in partnership with Tam-Tam\TBWA, “Reanimated” shows how the industry association provides industry professionals with a wide range of services.
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CMDC celebrates next generation at Future Impact Awards
Part of the CMDC’s Youth Ambassador’s program, the awards recognize and celebrate a new generation of media leaders in Canada.
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Blue Ant acquisition intended to help advertisers get more connected
Media Pulse brings to Blue Ant a connected TV marketplace that serves 2.2 billion impressions per month across connected TV devices in Canada.
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News Media Canada creates ‘Champions’ font
The downloadable font is intended to convey the importance of journalists in an era of misinformation and disinformation, says president and CEO Paul Deegan.
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Touché’s Desormiers announces retirement
The media industry veteran launched Touché! in 1995 and oversaw its growth into one of the country’s leading media agency networks.
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Urania Agas named CEO of EssenceMediacom
The longtime MediaCom employee will lead the merged entity, which officially debuts next year.
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Lisa LaFlamme ‘crushed’ after Bell ouster
LaFlamme said she was “blindsided” by the decision that will see her replaced by Omar Sachedina as CTV takes its national news in a “different direction.”
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LCBO opens up shop on Snapchat
Part of the summer Hot List promotion, MediaCom developed a Snap lens that takes users inside the store—on their phones.
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Sarah Thompson on Dentsu, winning talent, and media’s big responsibility
The new Dentsu Media Canada president speaks about what attracted her to the role, her leadership style, and why it’s crucial for advertisers and agencies to support local media.
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Sarah Thompson named Dentsu Media president
The media veteran and self-proclaimed “data geek” joins Dentsu after several years in CSO roles with Theo and GroupM’s Mindshare.
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New guidelines introduced to help measure influencer marketing
Developed by the ANA, the new guidelines are meant to bring standardized measurement practices, and greater consistency to organic influencer marketing.
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GroupM unveils framework for carbon measurement in media supply chain
WPP’s media investment company hopes its new framework will be adopted by the industry.
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This radio marketing stunt was all the Rage
The Rogers-owned 104.9 FM in Vancouver played nothing but one Rage Against The Machine song for 30 hours straight, capturing attention around the world.
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Medical groups call for ban on fossil fuel advertising
The health professionals say Canada should take the same approach it adopted for tobacco advertising.
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