Serial media entrepreneur Joanna Track shifts focus from advertising to white label content solutions for brands.
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Internet and TV will account for 80% of Canadian ad spend by 2024: GroupM
Total ad spend growth projected to slow down to 3.9% in 2020 from 5% last year.
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TikTok was a big deal in 2019, but just 9% of Canadians are using it
Digital 2020: Canada report from We Are Social and Hootsuite provides a detailed overview of digital behaviours in 2019.
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SkipTheDishes and Universal Music get into the e-sports game with OverWatch
SkipTheDishes is offering experiences at live events, plus giveaways for streamers, while Universal will be integrated into OverWatch content.
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Media Experts promotes Wegert to executive vice-president
He is among the 40% of employees who have been with the agency for five years or longer.
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The unique nature of ad industry anxiety, and more advice for how to cope
Across the industry, people at all levels struggle to manage anxiety, keep stress in check and face down imposter syndrome. We asked some how they do it.
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Dentsu ad spend forecast: Mobile is poised to overtake TV, and a radio renaissance?
Dentsu forecasts Canadian ad spend to rise by 5.5% to $13.4 billion in 2020, though growth in 2021 will be a lower 3.9%.
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Let’s talk about managing stress—personal advice from across the industry
Across the industry, people at all levels struggle to manage anxiety, keep stress in check and face down imposter syndrome. We asked some how they do it.
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From Davos, possible signals about the future of marketing
The worlds biggest advertisers get behind a new plan to stop funding toxic digital content.
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Supreme Court brings back simsub for Super Bowl
ACA president and CEO Ron Lund says the reversal of the policy order is ‘vital’ to the Canadian broadcast system.
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PHD the top Canadian performer in RECMA’s ‘Compitches’ report
The report assessing agencies’ competitive in media pitches between 2012 and 2018.
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Google and Facebook dominate digital advertising, but big Canadian media remains strong: report
The Duopoly attracted more than three-quarters of the $7.8 billion spent by Canadian advertisers on digital.
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With no more summits to scale, PHD’s Rob Young calls it a career
Young ends a 45-year career that took him from Sarnia DJ spinning Led Zeppelin to industry leader who helped pioneer a new model for media in Canada.
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Via and Touché make the case for advertising with local media
This summer Via increased its spend on local digital media by 25% and revenue was up 5.5%. The move reflects Touché’s ‘responsible media buying’ approach.
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Canadian ad spend sluggish in 2020, though digital to grow 10%
Interpublic, GroupM and Zenith all see a down year in 2020, despite big-ticket events like the Olympics and a U.S. election.
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From fake news to fake views: connecting the dots on ad fraud
How, and why, BuzzFeed News media editor Craig Silverman keeps digging up must-read stories about ad fraud
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Canada Post road show drops some science on ad agencies
The first Phygital Road Show, held at three agency hotspots, demonstrated the effectiveness of direct mail in a digital age.
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nabs, McCann Canada announce Peter Vaz Memorial Scholarship
Vaz was a longtime champion of digital. His scholarship will help young people starting their career in digital.
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World Federation of Advertisers makes new push to fix media measurement
Canada’s ACA among members of Cross-Media Working Group focused on helping marketers see how their media dollars are being used.
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Carat tops ‘New Business Barometer’ for Canada
The Dentsu Aegis Network landed $99 million in new business billings in Canada from P&G and IKEA.
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