Media

The deal will enable the 17-year-old company to grow and innovate at scale, it says.

Marketer perceptions of consumer behaviour are “giganticly out to lunch,” says Ipsos’ Steve Levy.

It’s a solution that allows the organization to modernize and rethink its programming, says president Shannon Lewis.

The deal fits with the media company’s strategy of growth through diversification.

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“The goal of the campaign is to celebrate the impact that the TikTok community has made on culture and society,” says TikTok Canada’s general manager, Daniel Habashi.

The 1,858 complaints were down slightly from 2,005 the year before.

Meanwhile Toronto-based podcast company Quill has acquired Toronto production company Origins Media Haus.

Deal with Integral Ad Science is intended to ensure brand-safe content is not unnecessarily blocked by keyword blocklists

Editor says the decision is about supporting alternative lifestyles, but should also provide new revenue to a business hard hit by pandemic

Digital ad spend in Canada fell by more than 34% in the period compared to a drop of 18.5% in the U.S.

Digital bounced back first in May, although spend levels were still 41.2% lower than the same period in 2019.

Williams has been a leading voice calling for improvements to digital media since joining ACA in 2016.