The campaign uses Twitter Billboards and Dive Networks in the U.S., Japan and Mexico.
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Kevin Johnson named GroupM Canada CEO
The former MediaCom CEO replaces Stuart Garvie, who left the company last month.
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Ads near ‘misaligned content’ can hurt purchase intent and brand trust: Magna study
While brands are focused on avoiding harmful content, ASMR and mukbang content can also have a negative effect.
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Intuit bets on Fred VanVleet’s new podcast
Debuting Nov. 3, Bet on Yourself will feature the NBA star in conversation with aspiring BIPOC entrepreneurs in Canada.
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Leger buys Ressac to move beyond consumer insight and into media
Ressac adds an array of performance marketing capabilities to one of the top consumer research firms in Canada.
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The Globe and Mail delivers Origami Lions for the pandemic
The official Cannes representative worked with Naked Creative Consultancy to create foldable versions of the iconic advertising trophy.
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CMDC calls for more local media investment
The new online pledge from the CMDC is a first step in a broader effort to strengthen and underpin Canadian media.
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Devon MacDonald joins Cairns Oneil as the independent agency’s first president
The former Mindshare Canada CEO brings a wealth of digital experience to the agency as clients continue to shift their budgets online, said founding partner Sherry O’Neil.
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ACA hires Holgate to spearhead cross media measurement
With WFA, ANA and ISBA all making progress, the ACA wants to be able move quickly to adopt and adapt any breakthroughs for the Canadian market.
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St. Joseph campaign celebrates the power of print through employee art
It includes a website featuring their interpretations of words associated with print, such as “comfort” and “imagination.”
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St. Joseph gives Maclean’s a total brand overhaul
The company describes the changes, including a new nameplate, more photography, more pages and better-quality paper, as “urgent elegance.”
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Bianca Andreescu plays with Amazon, and other Canadian tech news
Pinterest creates new tool to help creators develop branded content, and Facebook offers its young users a “safer and more private experience.”
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Laura Pearce joins Google Canada
The tech giant’s search for a new head of marketing has ended with the appointment of the former Twitter Canada marketing lead.
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Canadian ad spend to rebound in 2021: Dentsu
With a projected 14% increase in spend levels, Canada will be a top-three market in ad growth this year.
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Corus launches ‘Unboxed’ sampling program
Unboxed by Corus is designed to capitalize on the media company’s varied assets across broadcast, web and social, as well as its Kin Community influencer network.
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ICA wants brands to support more local and diverse media
The new PRIME initiative will create an ecosystem of media that brands can support with more of their ad spend.
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Overstory Media Group launches with a sharp focus on community journalism
The Victoria-based company aims to grow to 50 titles and 250 journalists within two years.
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Bell working with U.S. ad tech giant Xandr to offer self-serve advertising options
Canada’s third largest ad vendor says the partnership will allow it to better compete with the global giants.
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A birthday wish for Twitter to do more about child sexual abuse content
As Twitter turns 15, the Canadian Centre for Child Protection and No Fixed Address interrupts the celebration with a powerful PSA.
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Survey of media, marketing leaders shows that ‘big ideas,’ DEI are priorities for 2021
“Pushing Forward Through Uncertainty” is based on interviews with more than 200 C-suite marketing and media leaders.
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