Courtemanche would not comment on her departure, but said details of her “new adventure” would be coming soon.
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Courtemanche would not comment on her departure, but said details of her “new adventure” would be coming soon.
Read moreThe new strategic partnership will give advertisers on the Nextdoor digital platform a chance to extend their campaigns into the real world.
Read moreThe new president and CEO talks about his objectives for the national news brand, what he learned from his predecessor Phillip Crawley, and the Globe’s place in the Canadian media landscape.
Read moreThe “Canadian Attention Study” from Dentsu and Teads found that local media sites outperform their global counterparts on key metrics like viewability, view rate and dwell time.
Read moreWorking with its agency Craft Public Relations, the hard seltzer brand took the unusual step of disclosing influencer compensation for a new program.
Read moreMatt Thornton will lead the restructured team, which brings together “programmatic, creative, media and tech resources” to work with agencies across the country.
Read moreOn what Torstar called a “monumental day” for the company, one of Canada’s largest media agency networks has pledged a minimum spend with the publisher that represents a “substantial increase” over recent years.
Read moreHe replaces Robert Jenkyn, who spent just over 13 years with the network across two separate stints.
Read moreTwitter called the move part of its efforts to enhance the experience “as a user and advertiser,” and will only be for those spending less than $1,000 per month.
Read moreThe deal boosts Havas’s performance marketing, data strategy and advanced analytics at a time when the digital landscape is changing and clients are looking for more campaign measurement.
Read moreWhile programmatic has improved the performance of digital advertising, it has also increased the carbon footprint “by generating way more server to server communications.”
Read moreIn a speech to the Canadian Club in Toronto, Bitove called on all advertisers to spend at least 20% of their media budgets with Canadian owned media.
Read moreGlobe Content Studio also created an article about a songwriter’s visit to Indigenous tourism destinations, and published it in Cree syllabics.
Read moreWhile not all marketers are ready to join GroupM’s targets, early adopters exceeded the 2% objective, said Gonzalo del Fa, president of GroupM multicultural.
Read moreAn unexpected pre-Christmas phone call between Eyereturn’s Pary Bell and Media Propulsion Labs’ Dave Hale led to some much-needed good news for some in the struggling media sector.
Read moreThe ad industry’s health, wellness and support charity also announced François Canuel, Yan Du, and Jack Latulippe as new directors.
Read moreThe study for UK trade group ISBA found the “unknown delta” in programmatic fell from 15% in 2020 to just 3% this year.
Read moreThe Canadian Media Concentration Research Project reports provide an “empirical and and data-driven analysis,” with data on all aspects of the communications ecosystem that supports marketing in Canada.
Read moreThe new artificial intelligence tool from Open AI has the “ability to generate persuasive and engaging texts that align with specific branding and messaging strategies.” (Or so it says.)
Read moreAdityajit Shergill combed through the trailers for 15 Netflix shows to create a 90-second video application.
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