Media Archives - Page 2 of 4 -

With no more summits to scale, PHD’s Rob Young calls it a career

Young ends a 45-year career that took him from Sarnia DJ spinning Led Zeppelin to industry leader who helped pioneer a new model for media in Canada.

Brands, Media

Via and Touché make the case for advertising with local media

This summer Via increased its spend on local digital media by 25% and revenue was up 5.5%. The move reflects Touché’s ‘responsible media buying’ approach.

Brands, Media

Canadian ad spend sluggish in 2020, though digital to grow 10%

Interpublic, GroupM and Zenith all see a down year in 2020, despite big-ticket events like the Olympics and a U.S. election.

Media

From fake news to fake views: connecting the dots on ad fraud

How, and why, BuzzFeed News media editor Craig Silverman keeps digging up must-read stories about ad fraud

Brands, Media

Canada Post road show drops some science on ad agencies

The first Phygital Road Show, held at three agency hotspots, demonstrated the effectiveness of direct mail in a digital age.

Media, Profiles

nabs, McCann Canada announce Peter Vaz Memorial Scholarship

Vaz was a longtime champion of digital. His scholarship will help young people starting their career in digital.

Media

World Federation of Advertisers makes new push to fix media measurement

Canada’s ACA among members of Cross-Media Working Group focused on helping marketers see how their media dollars are being used.

Media

Carat tops ‘New Business Barometer’ for Canada

The Dentsu Aegis Network landed $99 million in new business billings in Canada from P&G and IKEA.

Brands, Media, New creative

The Globe and Mail offers ‘Power to the Informed’ with new brand platform

Creative delivers a pointed message about the importance of preparing for the federal election, and how the G&M can help.

Media

CMDC will honour young professionals at Future Impact Awards

The program was created to celebrate the talent and ambition of the brightest young minds shaping the future of Canada’s media industry.

Brands, Media

Samsung teams with Director X for Galaxy Note campaign

The campaign will feature three videos shot using the Galaxy Note 10, with behind-the-scenes footage from so.da pushed out on Twitter.

Brands, Media

Re/Max readies reality real estate series

Five-episode YouTube series targets millennials and explores their key questions about buying a home.

Media, Research

Vividata introducing passive measurement panel

Participants will be drawn from Delvinia’s Asking Canadians panel. The panel at launch will be 600 people.

Media

Cossette Media wins expanded AOR mandate with Ottawa

Aside from planning and buying Cossette picks up ad serving and trafficking, ad verification and reporting.

Brands, Media

DAZN lands Adidas as first advertiser in Canada

Deal comes after DAZN scooped the Canadian rights to English Premier League soccer in April.

Media, Programmatic

Ad tech tax is going down: eMarketer

Research firm cites increased competition, attempts to improve the system and the rise of private marketplaces.

Brands, Media

How Uninterrupted is rethinking sports content for the digital age

Canadian version of LeBron James-founded content platform is led by veteran sports media executive Scott Moore and film-maker Vinay Virmani, with an assist from Drake.