LaFlamme said she was “blindsided” by the decision that will see her replaced by Omar Sachedina as CTV takes its national news in a “different direction.”
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LaFlamme said she was “blindsided” by the decision that will see her replaced by Omar Sachedina as CTV takes its national news in a “different direction.”
Read morePart of the summer Hot List promotion, MediaCom developed a Snap lens that takes users inside the store—on their phones.
Read moreThe new Dentsu Media Canada president speaks about what attracted her to the role, her leadership style, and why it’s crucial for advertisers and agencies to support local media.
Read moreThe media veteran and self-proclaimed “data geek” joins Dentsu after several years in CSO roles with Theo and GroupM’s Mindshare.
Read moreDeveloped by the ANA, the new guidelines are meant to bring standardized measurement practices, and greater consistency to organic influencer marketing.
Read moreWPP’s media investment company hopes its new framework will be adopted by the industry.
Read moreThe Rogers-owned 104.9 FM in Vancouver played nothing but one Rage Against The Machine song for 30 hours straight, capturing attention around the world.
Read moreThe health professionals say Canada should take the same approach it adopted for tobacco advertising.
Read moreNetflix’s advertising business is starting to come into view, and it could be a game-changer.
Read moreToronto TV and radio personality Jennifer Valentyne posted a 13-minute video detailing the sexism she experienced working in Canadian media.
Read moreThe organization, whose members account for 96% of Canadian media spend, is working to ensure that clients’ ad budgets go toward legitimate publishers.
Read moreTelus brings back bundled content, offering customers Netflix, AppleTV+ and Discovery+ for one price.
Read moreThe free and fully confidential internet-based cognitive behavioural therapy is for those who need help to change their relationship to drugs and alcohol.
Read moreGroupM agencies will ask clients to direct 2% of their budgets to underrepresented diverse audiences, and with BIPOC content creators
Read moreWorking with NOBL, Sun Life and Cossette sent more ads to local news sites, and saw key metrics like click-throughs and engagement go up.
Read moreCreating a healthy Canadian media ecosystem, attracting new talent to the industry, and a better measurement system will be priorities, she says.
Read more“There are a lot of empty promises made within the ad tech industry, and we are uncovering them. One at a time,” says Check My Ads co-founder Claire Atkin.
Read moreThe campaign uses Twitter Billboards and Dive Networks in the U.S., Japan and Mexico.
Read moreThe former MediaCom CEO replaces Stuart Garvie, who left the company last month.
Read moreWhile brands are focused on avoiding harmful content, ASMR and mukbang content can also have a negative effect.
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