In Toronto for the CMDC’s annual conference Melissa Barnes sat down for an exclusive interview with The Message.
Read more
A climb to remember
CBC/Radio Canada exec Jean Mongeau scaled Mt. Kilimanjaro to honour his late daughter.
Read more
Michael Beckerman on his new role as president and CEO of MKTG Canada
Veteran senior marketer prepares for the next round of his career. “I’m at the top of my game.”
Read more
How Snibble plans to break through in the shadow of the digital duopoly
Ad veterans Andy Shortt and Blair Currie are betting on premium snackable content as the next big advertising play.
Read more
As Bell and Quebecor face off over fees, Quebec hockey fans are the losers
Quebecor pulled its TVA Sports channel from Bell customers Wednesday night in ongoing carriage fee battle.
Read more
Canadian ad market to grow through 2021, but fall out of top 10: Zenith
Election advertising, not cannabis, will be the drug of choice for media vendors (especially broadcasters) in 2019.
Read more
Facebook makes it easier for brands to sell in Instagram
Users will be able to shop with a few clicks in Instagram, without having to visit a brand’s site.
Read more
Touché Montreal places second on Warc 100
Its “Data vs Car” campaign for Via Rail places second on annual ranking of top 100 global campaigns.
Read more
Google Canada won’t sell election ads for 2019 Federal race
Search giant cites need to register all partisan and election ads as too difficult in real-time world.
Read more
M2T: building a better internship
A group of companies from different areas of the industry come together to help the next generation untangle the complex media market.
Read more
Winter has come to Toronto (not a weather reference)
Twitter releases 20 Game of Throne character emojis ahead of series finale along with real-time outdoor promotion in three key markets.
Read more
TV underrepresented in media budgets: Accenture study
ROI of TV ad spend is undervalued by overlooking ‘halo effect’ on digital advertising.
Read more
Dentsu Aegis Network brings dentsu X to Canada
Rebranded Dentsu Media network has a mandate to deliver “experience beyond exposure.”
Read more
Brands hit pause on YouTube as new content scandal unfolds
Following new concerns about child exploitation, Google disabled comments on tens of millions of videos that include minors, and terminated more than 400 channels.
Read more
Shopify makes content push with new production studio
Content celebrating entrepreneurs will range from short-form videos and podcasts, to docu-series and feature length documentaries.
Read more
Joe Strolz exits Snap during tumultuous time
Snap has been faced with an unusually large number of senior executive departures in the last year.
Read more
Juniper Park\TBWA gets an Emmy winner, and other news of note
Also, Bell Media introduces SAM, and things are getting hairy for so.da.
Read more
Google, Facebook capture 74% of digital ad revenue
The two digital titans control a combined $5 billion of Canada’s $6.8 billion online ad market.
Read more
Godfrey steps down as Postmedia CEO
Andrew MacLeod takes over at the publishing company, which just announced a 9% revenue drop.
Read more
Facebook’s ‘toxicity’ could drive away advertisers, analyst says
A growing litany of problems could ultimately catch up with the social media giant.
Read more