Media Archives - Page 2 of 2 -

Winter has come to Toronto (not a weather reference)

Twitter releases 20 Game of Throne character emojis ahead of series finale along with real-time outdoor promotion in three key markets.

Media

TV underrepresented in media budgets: Accenture study

ROI of TV ad spend is undervalued by overlooking ‘halo effect’ on digital advertising.

Agency, Media

Dentsu Aegis Network brings dentsu X to Canada

Rebranded Dentsu Media network has a mandate to deliver “experience beyond exposure.”

Brands, Media

Brands hit pause on YouTube as new content scandal unfolds

Following new concerns about child exploitation, Google disabled comments on tens of millions of videos that include minors, and terminated more than 400 channels.

Brands, Media

Shopify makes content push with new production studio

Content celebrating entrepreneurs will range from short-form videos and podcasts, to docu-series and feature length documentaries.

Agency, Media

Juniper Park\TBWA gets an Emmy winner, and other news of note

Also, Bell Media introduces SAM, and things are getting hairy for so.da.

Media

Google, Facebook capture 74% of digital ad revenue

The two digital titans control a combined $5 billion of Canada’s $6.8 billion online ad market.

Media

Godfrey steps down as Postmedia CEO

Andrew MacLeod takes over at the publishing company, which just announced a 9% revenue drop.

Media, Research

TV remains Canada’s most popular display medium, but spend drops 1.8%: WARC

Global research organization says the medium has reached a ‘crossroads,’ as viewing declines and advertisers shift budgets to digital.

Brands, Media

Cineplex introduces 270-degree movies

Fans of Aquaman will get a more immersive movie experience, with the film on the screen in front of them and the walls beside them.

Media, Research

Digital revenue to grow by nearly $1 billion this year: IAB report

Digital ad spend now exceeds the combined spend of the next three measured media.

Media

Digital ad spend to reach $8.3B in Canada: WPP

Led by Facebook and Google, digital continues to tighten its hold on Canadian ad spend.

Brands, Consumer trends, Media

Why the NHL is getting into gambling

A few months ago, the NHL was opposed to more betting on sports. Now it’s officially in the gambling business. Here’s why.

Media, Programmatic

Almost all digital media in Canada to be sold programmatically by 2020: report

Canada is leading the world in the shift to programmatic trading for all digital media transactions.