Also, Bell Media introduces SAM, and things are getting hairy for so.da.
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Google, Facebook capture 74% of digital ad revenue
The two digital titans control a combined $5 billion of Canada’s $6.8 billion online ad market.
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Godfrey steps down as Postmedia CEO
Andrew MacLeod takes over at the publishing company, which just announced a 9% revenue drop.
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Facebook’s ‘toxicity’ could drive away advertisers, analyst says
A growing litany of problems could ultimately catch up with the social media giant.
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TV remains Canada’s most popular display medium, but spend drops 1.8%: WARC
Global research organization says the medium has reached a ‘crossroads,’ as viewing declines and advertisers shift budgets to digital.
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Cineplex introduces 270-degree movies
Fans of Aquaman will get a more immersive movie experience, with the film on the screen in front of them and the walls beside them.
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Digital revenue to grow by nearly $1 billion this year: IAB report
Digital ad spend now exceeds the combined spend of the next three measured media.
Read moreDigital ad spend to reach $8.3B in Canada: WPP
Led by Facebook and Google, digital continues to tighten its hold on Canadian ad spend.
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Why the NHL is getting into gambling
A few months ago, the NHL was opposed to more betting on sports. Now it’s officially in the gambling business. Here’s why.
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Instagram tackling fake traffic
The Facebook-owned app promises to crack down on accounts using third-party traffic sellers to inflate their follower count.
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Almost all digital media in Canada to be sold programmatically by 2020: report
Canada is leading the world in the shift to programmatic trading for all digital media transactions.
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