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Media

Media

CMDC takes its Future Impact Awards to Twitch

It’s a solution that allows the organization to modernize and rethink its programming, says president Shannon Lewis.

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Media

Blue Ant Media gets more digital with MobileSyrup acquisition

The deal fits with the media company’s strategy of growth through diversification.

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Media

We’re on the cusp of something special. Your support will get us there

A note from The Message publisher Libby Begg about our new subscription model.

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Media

We need your help to deliver The Message

The Message introduced a paywall a few weeks back. Here’s why we did that, and why we need you to subscribe.

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Media

TikTok launches first Canadian ad campaign

“The goal of the campaign is to celebrate the impact that the TikTok community has made on culture and society,” says TikTok Canada’s general manager, Daniel Habashi.

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Brands, Media

Naked Grape hosts a dating game in middle of Love Island

Developed by Bell Media, the content fits with Arterra’s #NakedTruth marketing platform about finding love in the pandemic.

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Media

Canadians formally complained about 1,142 ads last year: Ad Standards

The 1,858 complaints were down slightly from 2,005 the year before.

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Media

Acast launches in Canada, with former CBC sales exec Heather Gordon as managing director

Meanwhile Toronto-based podcast company Quill has acquired Toronto production company Origins Media Haus.

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Media

Globe and Mail gives advertisers extra context

Deal with Integral Ad Science is intended to ensure brand-safe content is not unnecessarily blocked by keyword blocklists

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Media

Adult classifieds returning to Now, Georgia Straight

Editor says the decision is about supporting alternative lifestyles, but should also provide new revenue to a business hard hit by pandemic

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Media

Canadian ad spend fell more than 36% in March to May period: SMI

Digital ad spend in Canada fell by more than 34% in the period compared to a drop of 18.5% in the U.S.

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Media

Canadian ad spend has fallen by more than 50% during the pandemic: SMI report

Digital bounced back first in May, although spend levels were still 41.2% lower than the same period in 2019.

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Media

Chris Williams leaves Association of Canadian Advertisers

Williams has been a leading voice calling for improvements to digital media since joining ACA in 2016.

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Media

Vividata partnering with Ipsos to launch mobile-first audience measurement system

Ipsos Iris is part of Vividata’s goal to expand beyond its roots as a print audience measurement company.

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Media

Alt-weeklies Now Magazine and The Georgia Straight merging editorial and sales teams

CEO Brian Kalish stresses that editorial content ‘is not or ever will be for sale.’

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Media

Magna predicts Canadian ad market to fall 6% in 2020, with recovery expected next year

Drop would roughly equal 2009; GroupM forecast for U.S. expects spending cuts won’t be as bad as last recession.

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Media

One-third of Canadians have tried a new product or service during pandemic: thinktv Canada study

29% of respondents in Ipsos study say they have been impressed with advertising they’ve seen during pandemic.

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Media

Ad intelligence firm SMI expands to Canada

SMI says its agency partnerships in Canada represent about 94% of all national brand spending.

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Media

Friends of Canadian Broadcasting wants Facebook to pay up

New campaign features Wanted posters of Facebook CEO Mark Zuckerberg. His crime? Theft of news content.

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Consumer trends, Media

Digital content consumption remains high, with some hard-hit categories rebounding: ComScore

Visits to real estate and automotive sites are up since late March, while retail is also seeing increased traffic.

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