“Beyond groceries people want news and information more than anything else these days,” says marketing VP Jeff Barlow.
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If brands really believe in having purpose, they should support local media
Not advertising around the news might make sense in the short term, but letting local news crumble harms everyone.
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Canadian digital consumption spikes, led by music and spiritual content: Comscore
With Canadians staying home, brands have a “significant opportunity” to reach consumers with the right messaging.
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As major (and minor) sports leagues go dark, sponsors’ plans are up in the air
TSN and Sportsnet, meanwhile, will be have to scramble to figure out ways to fill their 24/7 sports mandate.
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Touché Montreal places fifth overall in WARC 100 media rankings
Touché! client Sport Chek/Canadian Tire is also one of three brands to enter the top 50 for the first time.
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GroupM launches addressable TV company Finecast in Canada
Finecast will deliver highly targeted ads to relevant consumer segments using everything from socio-economic status to life stage, purchase and financial data.
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As we turn one, we become three
The Message is adding a new partner and beginning an exciting new chapter, so we wanted to tell you a little more about who we are and how we got here.
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Bullet launches branded content play with Newsworthy offshoot
Serial media entrepreneur Joanna Track shifts focus from advertising to white label content solutions for brands.
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Internet and TV will account for 80% of Canadian ad spend by 2024: GroupM
Total ad spend growth projected to slow down to 3.9% in 2020 from 5% last year.
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TikTok was a big deal in 2019, but just 9% of Canadians are using it
Digital 2020: Canada report from We Are Social and Hootsuite provides a detailed overview of digital behaviours in 2019.
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SkipTheDishes and Universal Music get into the e-sports game with OverWatch
SkipTheDishes is offering experiences at live events, plus giveaways for streamers, while Universal will be integrated into OverWatch content.
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Media Experts promotes Wegert to executive vice-president
He is among the 40% of employees who have been with the agency for five years or longer.
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The unique nature of ad industry anxiety, and more advice for how to cope
Across the industry, people at all levels struggle to manage anxiety, keep stress in check and face down imposter syndrome. We asked some how they do it.
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Dentsu ad spend forecast: Mobile is poised to overtake TV, and a radio renaissance?
Dentsu forecasts Canadian ad spend to rise by 5.5% to $13.4 billion in 2020, though growth in 2021 will be a lower 3.9%.
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Let’s talk about managing stress—personal advice from across the industry
Across the industry, people at all levels struggle to manage anxiety, keep stress in check and face down imposter syndrome. We asked some how they do it.
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From Davos, possible signals about the future of marketing
The worlds biggest advertisers get behind a new plan to stop funding toxic digital content.
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Supreme Court brings back simsub for Super Bowl
ACA president and CEO Ron Lund says the reversal of the policy order is ‘vital’ to the Canadian broadcast system.
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PHD the top Canadian performer in RECMA’s ‘Compitches’ report
The report assessing agencies’ competitive in media pitches between 2012 and 2018.
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Google and Facebook dominate digital advertising, but big Canadian media remains strong: report
The Duopoly attracted more than three-quarters of the $7.8 billion spent by Canadian advertisers on digital.
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With no more summits to scale, PHD’s Rob Young calls it a career
Young ends a 45-year career that took him from Sarnia DJ spinning Led Zeppelin to industry leader who helped pioneer a new model for media in Canada.
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