Media

Digital ad spend in Canada fell by more than 34% in the period compared to a drop of 18.5% in the U.S.

Digital bounced back first in May, although spend levels were still 41.2% lower than the same period in 2019.

Williams has been a leading voice calling for improvements to digital media since joining ACA in 2016.

Ipsos Iris is part of Vividata’s goal to expand beyond its roots as a print audience measurement company.

CEO Brian Kalish stresses that editorial content ‘is not or ever will be for sale.’

Drop would roughly equal 2009; GroupM forecast for U.S. expects spending cuts won’t be as bad as last recession.

29% of respondents in Ipsos study say they have been impressed with advertising they’ve seen during pandemic.

SMI says its agency partnerships in Canada represent about 94% of all national brand spending.

New campaign features Wanted posters of Facebook CEO Mark Zuckerberg. His crime? Theft of news content.

The ‘good-news-only’ content hub spans the company’s TV, online and mobile app products.

In Canada, 15% of ‘unknowable’ programmatic ad spend would mean roughly $232 million is unaccounted for.

Annual report also notes a “sharp spike” in fraudulent ads for highly sought-after products such as face masks.

As expected, daytime viewing and news programming show significant increases from this time last year.

With Canadians staying home, brands have a “significant opportunity” to reach consumers with the right messaging.