With a projected 14% increase in spend levels, Canada will be a top-three market in ad growth this year.
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Corus launches ‘Unboxed’ sampling program
Unboxed by Corus is designed to capitalize on the media company’s varied assets across broadcast, web and social, as well as its Kin Community influencer network.
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ICA wants brands to support more local and diverse media
The new PRIME initiative will create an ecosystem of media that brands can support with more of their ad spend.
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Overstory Media Group launches with a sharp focus on community journalism
The Victoria-based company aims to grow to 50 titles and 250 journalists within two years.
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Bell working with U.S. ad tech giant Xandr to offer self-serve advertising options
Canada’s third largest ad vendor says the partnership will allow it to better compete with the global giants.
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A birthday wish for Twitter to do more about child sexual abuse content
As Twitter turns 15, the Canadian Centre for Child Protection and No Fixed Address interrupts the celebration with a powerful PSA.
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Survey of media, marketing leaders shows that ‘big ideas,’ DEI are priorities for 2021
“Pushing Forward Through Uncertainty” is based on interviews with more than 200 C-suite marketing and media leaders.
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Arlene Dickinson gets into media with a Bullet
Deal to buy The Bullet and content agency Newsworthy is about supporting independent journalism while adding content marketing to her agency network.
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Why Bud Light made a documentary about women DJs
After being screened at TIFF last fall, the documentary gets wide release on Crave starting Monday, International Women’s Day.
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TikTok expands its ad offerings in Canada
New tools for Canadian SMB marketers, including self-serve ad options and Shopify integration, underline the social platform’s decisive moves into social commerce.
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A more impressionistic view of Alberta
A campaign developed with The Globe and Mail’s content studio, lets people explore the province through the eyes of its artists.
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Facebook to block news in Australia
Announcement comes as Google agrees to pay publishers for their content.
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Canadian newspapers go blank for ‘Disappearing Headlines’ campaign
The front pages of newspapers across the country were empty on Thursday, for a campaign highlighting their potential fate without government intervention aimed at reining in the duopoly.
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Ad spend dropped 8% across key Anglo markets last year: SMI
Canada dropped the furthest and is bouncing back the slowest among the five markets tracked by the ad intelligence firm.
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Google and Facebook take 80% of all digital ad spend in Canada: CMCRP
However study authors warn against public policy to save traditional media from the digital duopoly.
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Torstar, Golf Town partner to acquire ScoreGolf Magazine
The golfing demo is one that is highly sought after by advertisers, says Torstar’s chief client officer Michael Beckerman.
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Walmart chooses Starcom as new media agency
The Publicis network will take over from Mindshare as the retailer’s media AOR, effective early next year.
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Saying that ‘the times are changing,’ IKEA kills its print catalogue
‘The decision to say goodbye to the IKEA Catalogue goes hand-in-hand with the ongoing transformation of IKEA,’ said the company.
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Acquisition of Environics Analytics helps Bell prepare for “cookie-less world”
The deal will enable the 17-year-old company to grow and innovate at scale, it says.
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Why Loblaw made a 30-minute TV show for President’s Choice
The show features Canadian entertainment and sports stars talking about food and the holidays.
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