Digital ad spend in Canada fell by more than 34% in the period compared to a drop of 18.5% in the U.S.
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Digital ad spend in Canada fell by more than 34% in the period compared to a drop of 18.5% in the U.S.
Read moreDigital bounced back first in May, although spend levels were still 41.2% lower than the same period in 2019.
Read moreWilliams has been a leading voice calling for improvements to digital media since joining ACA in 2016.
Read moreIpsos Iris is part of Vividata’s goal to expand beyond its roots as a print audience measurement company.
Read moreCEO Brian Kalish stresses that editorial content ‘is not or ever will be for sale.’
Read moreDrop would roughly equal 2009; GroupM forecast for U.S. expects spending cuts won’t be as bad as last recession.
Read more29% of respondents in Ipsos study say they have been impressed with advertising they’ve seen during pandemic.
Read moreSMI says its agency partnerships in Canada represent about 94% of all national brand spending.
Read moreNew campaign features Wanted posters of Facebook CEO Mark Zuckerberg. His crime? Theft of news content.
Read moreVisits to real estate and automotive sites are up since late March, while retail is also seeing increased traffic.
Read moreThe ‘good-news-only’ content hub spans the company’s TV, online and mobile app products.
Read moreThe short and snappy videos provide advice on how brands can connect, inform, help and entertain customers.
Read moreIn Canada, 15% of ‘unknowable’ programmatic ad spend would mean roughly $232 million is unaccounted for.
Read moreAnnual report also notes a “sharp spike” in fraudulent ads for highly sought-after products such as face masks.
Read moreThe national media company is using its “extensive megaphone” to provide information and inspiring content.
Read moreAs expected, daytime viewing and news programming show significant increases from this time last year.
Read more“Beyond groceries people want news and information more than anything else these days,” says marketing VP Jeff Barlow.
Read moreNot advertising around the news might make sense in the short term, but letting local news crumble harms everyone.
Read moreWith Canadians staying home, brands have a “significant opportunity” to reach consumers with the right messaging.
Read moreTSN and Sportsnet, meanwhile, will be have to scramble to figure out ways to fill their 24/7 sports mandate.
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