Canadian version of LeBron James-founded content platform is led by veteran sports media executive Scott Moore and film-maker Vinay Virmani, with an assist from Drake.
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IKEA ends home delivery of its popular catalogue
Print copies will still be available, but customers will need to pick them up in store.
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Drake and LeBron James bring new sports content brand to Canada
Former CBC and Rogers executive Scott Moore will serve as CEO, responsible for business operations, brand partnerships.
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Jordan Banks named new president of Rogers Media
The former head of Facebook Canada has a mandate to grow sports and local business in ‘a digital world.’
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KOHO brings Refinery29’s “Money Diaries” to Canada
The popular content series aligns with KOHO’s goal to bring more transparency to personal banking.
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Canadian ad spend to hit $14.3 billion this year
Internet ad total of $7.9 billion more than double the spend on TV.
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Omnicom tops RECMA rankings, Publicis leads in overall growth
Canadian agencies added $582 million in billings in 2018 according to the Paris research firm.
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BMW Canada uses Chinese social app WeChat to reach ‘critically important’ segment
Luxury automaker is among a growing number of Canadian brands utilizing the so-called ‘super app.’
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DAAC introduces new political advertising program
New program will help political advertisers meet Elections Canada transparency rules, verified by a new purple icon.
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Canadian marketers to increase ad spend through 2020: Dentsu Aegis Network forecast
Buoyed by digital growth, Canadian ad spend is predicted to rise 5.3% this year.
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Canadian advertisers may be overspending on digital: eMarketer
Driven by digital gains, media consumption has reached a ‘saturation point,’ report says.
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Ad fraud falls 11%, but continued vigilance is required: Bot Baseline report
The war on fraud is ‘winnable,’ but bad actors will continue to try and exploit the system, says ANA CEO.
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Globe publisher Crawley on the ‘fakery’ and frustrations of digital advertising
Subscriptions are now the largest revenue stream for the national daily newspaper, but advertising remains important.
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Rogers announces last-minute cancellation of upfront presentation
Long a marquee event in the industry calendar, Rogers surprises media buyers by cancelling its upfront less than a month out.
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Initiative Canada ‘remixes’ the upfront
Media agency asks vendor partners to be ‘proactive’ in coming up with client solutions.
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Corus joins group seeking better social video metrics for marketers
Global Video Measurement Alliance is working with brands like BuzzFeed, Vice and Viacom to create standardized social video metrics.
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Twitter Canada head Melissa Barnes on Q1 numbers, gender equity and its new audience metric
In Toronto for the CMDC’s annual conference Melissa Barnes sat down for an exclusive interview with The Message.
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A climb to remember
CBC/Radio Canada exec Jean Mongeau scaled Mt. Kilimanjaro to honour his late daughter.
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Michael Beckerman on his new role as president and CEO of MKTG Canada
Veteran senior marketer prepares for the next round of his career. “I’m at the top of my game.”
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How Snibble plans to break through in the shadow of the digital duopoly
Ad veterans Andy Shortt and Blair Currie are betting on premium snackable content as the next big advertising play.
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