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Media

Media

Canadian ad spend fell more than 36% in March to May period: SMI

Digital ad spend in Canada fell by more than 34% in the period compared to a drop of 18.5% in the U.S.

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Media

Canadian ad spend has fallen by more than 50% during the pandemic: SMI report

Digital bounced back first in May, although spend levels were still 41.2% lower than the same period in 2019.

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Media

Chris Williams leaves Association of Canadian Advertisers

Williams has been a leading voice calling for improvements to digital media since joining ACA in 2016.

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Media

Vividata partnering with Ipsos to launch mobile-first audience measurement system

Ipsos Iris is part of Vividata’s goal to expand beyond its roots as a print audience measurement company.

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Media

Alt-weeklies Now Magazine and The Georgia Straight merging editorial and sales teams

CEO Brian Kalish stresses that editorial content ‘is not or ever will be for sale.’

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Media

Magna predicts Canadian ad market to fall 6% in 2020, with recovery expected next year

Drop would roughly equal 2009; GroupM forecast for U.S. expects spending cuts won’t be as bad as last recession.

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Media

One-third of Canadians have tried a new product or service during pandemic: thinktv Canada study

29% of respondents in Ipsos study say they have been impressed with advertising they’ve seen during pandemic.

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Media

Ad intelligence firm SMI expands to Canada

SMI says its agency partnerships in Canada represent about 94% of all national brand spending.

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Media

Friends of Canadian Broadcasting wants Facebook to pay up

New campaign features Wanted posters of Facebook CEO Mark Zuckerberg. His crime? Theft of news content.

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Consumer trends, Media

Digital content consumption remains high, with some hard-hit categories rebounding: ComScore

Visits to real estate and automotive sites are up since late March, while retail is also seeing increased traffic.

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Media

The Weather Network is bringing a little sunshine to homebound Canadians

The ‘good-news-only’ content hub spans the company’s TV, online and mobile app products.

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Brands, Media

Twitter introduces video series to help brands navigate COVID

The short and snappy videos provide advice on how brands can connect, inform, help and entertain customers.

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Media

15% of programmatic ad spend is ‘unknowable’: UK report

In Canada, 15% of ‘unknowable’ programmatic ad spend would mean roughly $232 million is unaccounted for.

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Media

Google blocked 5,000 ‘bad ads’ a minute in 2019

Annual report also notes a “sharp spike” in fraudulent ads for highly sought-after products such as face masks.

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COVID-19, Media

Corus wants to bring Canadians together during an unprecedented time

The national media company is using its “extensive megaphone” to provide information and inspiring content.

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Media

This is us: COVID crisis leads to a sharp increase in Canadian TV viewing

As expected, daytime viewing and news programming show significant increases from this time last year.

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Brands, Media

Mary Brown’s deal lifts pay wall at Postmedia

“Beyond groceries people want news and information more than anything else these days,” says marketing VP Jeff Barlow.

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COVID-19, Media

If brands really believe in having purpose, they should support local media

Not advertising around the news might make sense in the short term, but letting local news crumble harms everyone.

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Media

Canadian digital consumption spikes, led by music and spiritual content: Comscore

With Canadians staying home, brands have a “significant opportunity” to reach consumers with the right messaging.

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Brands, Media

As major (and minor) sports leagues go dark, sponsors’ plans are up in the air

TSN and Sportsnet, meanwhile, will be have to scramble to figure out ways to fill their 24/7 sports mandate.

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