Nabs 40th Anniversary

The 2000s brought about two major developments for the industry charity: Quebec expansion and the launch of the nabs Monitor to better understand industry sentiment.

Entering its second decade, the industry charity became more proactive to meet the needs of a changing workforce.

Rupert Brendon had a bold idea to create a charity that would help advertising people who had fallen on hard times. It wasn’t easy, but some key “disciples” helped make it reality.