New creative

The new campaign delivers a reminder that donating unused clothes and other things can have real social impact.

Campaign features some caustic truth bombs delivered by a testy tree.

The boxes allow people to make contactless donations, and will be installed in HSBC locations across Canada.

John St. won the project as part of a 48-hour strategic challenge issued by the brand.

The campaign from Ogilvy is intended to set Fizz apart from the earnest, information-heavy approach employed by so many telcos.

Creative juxtaposes systemic problems brought to the fore during the pandemic, with the ways the non-profit can help solve them.

Amazon also executed the stunt promoting the Borat sequel in London and New York.

The A-list actor—and Aviation Gin marketer—did the voiceover for new ads for the chain’s happy hour menu.

Campaign by DDB uses humour combined with a light and bright tone to deliver a message that being safe saves money.

A+D worked with a Toronto tailor to create lab coats featuring the names of the 1.2 million tests carried out each day by Canada’s lab professionals.

Along with the billboards, microsites help tell each individual’s story and provided information and resources.

Creative from FCB Canada shows people using whatever’s at hand (and foot) to clean up household messes.

The campaign is aimed at Gen Z drivers and uses Instagram Polls to illustrate how often young people drive while distracted.

Campaign includes a website to recommend actions to fight sexual violence, and a new story of activists and survivors built on blockchain.

Ads from BBDO seek to reassure riders about safety precautions, without the sombre “unprecedented times” messaging that has become so familiar.

The ad campaign promotes a new service that sees auto techs build trust with customers by taking photos illustrating their recommendations.

The virtual Safe Space Sessions were intended to help the many young people who feel more comfortable coming out online.

The video series avoids “finger-wagging” warnings about the dangers of gambling under the influence, a rising problem in 2020

The campaign uses levity to show how FreshBooks can help small business owners feel less isolated and alone when it comes to keeping their books.

Essential workers were surprised by video messages of thanks from friends and family, along with personalized gifts from VW.