New creative

A round-up of some of the World Cup ads that have caught our eye during the tournament’s early days.

The campaign is anchored by an 11-minute short film about how BMO helped an Indigenous woman build her soap business after she was turned away by other banks.

The QSR has enlisted hip-hop star Yung Gravy to promote its line-up of Gravy Lovers products.

Produced for the Petro-Canada CareMakers Foundation, “24 Hours of Care” delivers an intimate portrait of 10 families across Canada caring for a loved one.

The new advertising from Point Blank Creative imagines if the governing party was an office worker constantly disappointing coworkers.

The campaign skips typical shots of people in need of healthcare, to focus on the wild things people can do in the outdoors thanks to the top-notch care at Royal Victoria.

Developed by DDB, the new toy is aimed at rising awareness of the challenges faced by the parents of premature babies.

The automaker worked with the CBC, Performance Art and Media Experts to profile six entrepreneurial organizations built with sustainability at their core.

The campaign from Arrivals + Departures shows how the holidays are for special moments with loved ones, including pets.

The Toronto office of its in-house agency The Kitchen created “The World’s Driest Taste Taste.”

Campaign from Cossette features Santa, elves, carollers, and bakers all hurtling towards Christmas, hopefully fully boosted.

In what has become a tradition for the grocer, Sid Lee delivers another heartwarming story that revolves around food.

The goal of the campaign from Publicis is to educate Canadian consumers that their Visa credit card can also be used like a debit card.

Developed by LG2, every copy of “The 1.8-pound book” is designed to convey the fragility of a premature infant.

Developed by Publicis, the latest instalment of Canadian Tire’s long-running campaign uses gentle humour to showcase its assortment of holiday products.

The newest campaign for Raising the Roof presents a new concept fashion line for kids that is about surviving on the streets, more than looking fabulous.

The “Small is Mighty” campaign from One Twenty Three West suggests that a single donation can have on outsized impact on transforming child healthcare.

Developed by Party Land, “Haha, You Just Ate Vegetables” uses a heavy metal soundtrack to promote healthy eating.

With Hockey Canada under pressure to introduce much-needed changes, the new campaign from Gut represents Tim Hortons’ own vision for how to “improve the game’s culture.”

“See What We Can Do” evolves Sinai’s two-year-old brand platform to show its range of medical acumen and services.