New creative

New work from Publicis Canada builds on the “Let’s get you there” positioning introduced last year.

Creative from lg2 is built around the idea that the big new insurance company will still put people first.

“Be a Light” is the sixth instalment in the organization’s hugely successful and influential “SickKids VS” fundraising campaign.

New campaign from Round brings some playful humour to Go Auto’s “Let’s Go” platform.

Both the TTC and Metrolinx are using well-known songs from the ’60s and ’70s as they look to bring people back to their services.

After 18 months of little to no leisure travel, Via Rail wants Canadians to return to the rails.

Campaign from Sid Lee continues Maple Leaf’s emphasis on natural ingredients and human truths.

New CSR program will see Home Depot donate $1 million to help 100 homeless youth through education and skills training.

The new work from Calgary’s Daughter uses a misdirect to change people’s perception of the deadly disease.

Creative from Publicis shows just how relaxed people become after getting their car serviced at Point S.

The grocery banner worked with Sid Lee to help its consumers make family meals less demanding while saving time and money.

The campaign from Rethink focuses on people who are excited to travel again—but have forgotten some of the basic rules.

Huge was asked to come up with a bold campaign that would communicate the total overhaul of Co-operators to become a full-service financial services company.

Campaign features original art by renowned Canadian artist Ola Volo, who has worked with brands including Louis Vuitton, Starbucks and Lululemon.

The “It’s all gravy” platform from Broken Heart Love Affair shows how enhancements to the program give members new benefits.

It is the organization’s first national campaign since introducing its new brand in April.

The campaign from Juniper Park\TBWA addresses the automaker’s ambition to connect itself to innovation in all forms.

To help raise awareness for its new mobile app, Wendy’s is giving away 20 mobile phones.