New creative

New spot started with a coffee meeting between Wayne Gretzky and Tims CMO Paloma Azulay.

Santa is back, though in holographic form, and this time he’s joined by “Ebinza Scrooge.”

While everyone was talking about what’s wrong with the Pelton ad, Ryan Reynolds was thinking about what the pop culture moment could do for his gin brand.

New campaign by Wax includes fake ads featuring people with disabilities, and the unfortunate reactions of viewers.

New holiday campaign from Rain is the fifth starring Canadian sitcom actor Will Arnett.

New work from Cossette features the return of last year’s clueless curling commentator, Doug.

New campaign from Agency59 features a GIF that turns the incoming text symbol into a traffic light.

New non-sequitur campaign from Calgary’s Trigger uses phrases like ‘banana hands’ and ‘sophisticated wizards.’

The Changemaker campaign is a reminder to a new generation about the brand’s commitment to progressive values.

Comcast debuts a four-minute short film with a message about reconnecting with family and friends during the holidays.

Twitter-led campaign was created to promote ISS partnership testing Adidas technology in space.

Integrated campaign includes TV and online, plus Spotify ads and a partnership with Toronto Life.

New campaign from Cossette includes a 60-second video and an “edible wall” covered with 1,000 Jos Louis.

Fundraising effort will see a portion of milk and Oreo sales going to children’s hospitals.

Created in-house, the new work shows ‘stylish Canadians’ gathered together during the holiday season.

The animated short film is about two young children who become best friends through sharing their food.

The campaign from Huge updates the ‘See yourself saving’ creative platform for Christmas.

An award ‘winner’ shared an all-too-common story about the slide into depression and the importance of getting help.