New creative

The bidet brand created a gallery displaying up-close pictures of some heroic butts saving the environment.

Public is literally exploding the idea that there’s no more innovation to be had in the communications realm.

The campaign by Point Blank paints a disturbing picture of pay-to-play healthcare under the Ford government.

The campaign by King Ursa continues the “Whatever the case may be” platform introduced last year to remind consumers The Beer Store has just the right beer for any occasion and any location.

The new campaign from Brandish comes as more Canadians are dissatisfied with their current job.

The campaign by Cossette is intended to help the brand connect with older millennials, a generation in the first chapter of “real” adulthood.

The rebranding and advertising by Field Trip & Co follows a $30 million investment that has transformed it into a state-of-the-art facility.

This year’s campaign features a video called “Let’s Stand Together,” in which Muslim and non-Muslim Canadians discuss Islamophobia.

New brand platform from Zulu Alpha Kilo grew out of the grocery banner’s authentic brand story of always giving customers more than they expect.

The new campaign from FCB shows how movies are better with a twist—in the story and in your candy.

Courage wanted to turn a tactical brief for a specific target into an emotionally-led campaign that could resonate with a much larger audience.

Hoping to reach older Gen Z’s and millennials, American Express is using TikTok’s Story Selection format, which lets users decide where an ad will take them.

To highlight the irrational nature of homophobia and transphobia, the campaign by Havas Montreal presents real (but equally absurd) phobias such as the fear of chickens and hens.

The campaign from Publicis Montreal for sports body RSEQ shows young people the physical effects of smoking.

Rethink’s awareness campaign for YWCA Metro Vancouver uses a hockey statistic to deliver a shocking message about intimate partner violence.

Campaign from Blue Ant Plus helps Mary Brown’s launch its first ever grilled chicken sandwich.

The retailer is offering a $50 discount on a new bike to anyone providing proof of theft this year.

Moms are the least photographed family members because they are often the one taking the pictures. McCain and Rethink found a solution.

A new spot from No Fixed Address delivers the message that by seeing more women in sports, young girls are more likely to keep playing themselves.