New creative

Campaign from Vancouver agency Spring uses a Venn Diagram approach to show the thin line between a regular day and the need for emergency healthcare for kids with asthma.

Developed by Rethink as part of the bank’s “Hockey For All” platform, the campaign is built around a children’s book with diverse characters.

“The Mother of All Poutines” is being promoted by DonerNorth with a social campaign urging customers to ask for “Pouternity Leave” so they can recuperate after eating the three-pound monster.

Creative from McCann follows a brand overhaul and reminds kids that no matter their feelings, they can be shared with KHP

The launch spot by Target seamlessly stitches together existing footage—from year-old digital to 35mm shot in 2008—to showcase the rugged beauty of the province’s west coast.

New AGO campaign from Angry Butterfly uses the iconic Canadian’s own words in modern contexts.

Rethink and the Kraft Heinz brand created special socks that could be the perfect complement to Nike’s ‘Montreal Bagel’ shoes.

The campaign by Good&Ready promotes the school’s new strategic plan, and focuses on the importance of developing more women leaders in key fields and professions.

The new campaign from Taxi is part of a new marketing collaboration between the two provincial groups.

A new limited-edition cream cheese, dubbed “A Little Taste of Hell,” is made with ghost pepper extract.

The ads feature a woman who’s, like, really close to a HelloFresh family.

Contest and campaign by Broken Heart Love Affair extends the museum’s Immortal brand platform to members.

The first work from Courage is a filmed experiment that used therapy dogs to put stressed-out clients at ease.

Created by Sid Lee, “Come Back Changed” is designed to remind travellers that a vacation can make them feel better.

New campaign from UpHouse updates the previous brand platform to put an emphasis on how people can feel when they visit Manitoba.

Developed by Rethink, “The Troll” shows how sprucing up your home can create a sense of wellbeing.

Rather than five cents for sharing the #BellLetsTalk hashtag, Bell is donating $10 million to mental health programs, while its advertising delivers an unambiguous call to action.

The campaign from No Fixed Address asks American college grads to order a sweatshirt in their school colours and emblazoned with their personal student loan debt.

Crosby relives a fond Tim Hortons memory with some fans from his junior hockey days.