The Canadian hockey star’s ode to the country’s lab professionals is imprinted on the new “Coat of Honour.”
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With love, Scarborough hospitals ask for equal treatment from Toronto donors
Pro bono campaign by Ogilvy Canada addresses the imbalance in donations to the city’s medical institutions.
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Empire is feeding new dreams of Winter Olympic glory
The official grocer of the Canadian Olympic and Paralympic Teams, Empire is bringing back its “Feed The Dream” platform, which was launched for the Tokyo Summer Olympics.
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Canadian Olympic Committee focuses on athletes’ sacrifices in Beijing Games campaign
The new work uses the “Glory From Anywhere” tagline introduced for last year’s Tokyo Games.
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Budweiser and Hockey Diversity Alliance shine a light on racism in hockey
Willie O’Ree broke the NHL’s colour barrier 64 years ago this month, but the new campaign shows that racism is still prevalent in the modern game.
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Sleep-Eze shows the dreamy benefits of a good night’s sleep
New ad by Fuse Create depicts how deep sleep can lead to a bright and energetic morning.
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City of Toronto’s PSA forecast calls for Snow
The ’90s era hip-hop star was a “perfect match” for a campaign about snow removal.
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Scotiabank looks to ease Canadians’ nighttime money worries with ‘Sleep Advisor’
The campaign from Rethink features Canadians unable to sleep because of financial concerns.
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Bell and lg2 show how to help those who need to talk
New campaign kicks off Bell’s 12th annual Let’s Talk fundraising and awareness effort to help those struggling with mental health.
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Galen Weston is back in front of the camera to launch #HeyPC for President’s Choice
The campaign is built around a request for consumers to share their feedback using the #HeyPC hashtag.
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Responsible Gambling Council urges Ontarians to practice gambling ‘mindfulness’
The campaign from Zulu Alpha Kilo uses the look and feel of a mindfulness app to relay some of the potential pitfalls around online gambling.
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Adland holiday greetings: Naked’s murder mystery, a year-end deck from Rethink
It’s the holiday season. And that means good food and drink, presents… and agency greeting cards.
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Metro asks shoppers to ‘flip a dish’ for the holidays
Campaign by The Hive invites grocery shoppers to try something from another culture this holiday season, like one of 50 recipes provided by other Metro shoppers.
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Even moose want the Feds to get First Nations better F’ing water
Public Inc. ends the year with a strongly worded holiday video calling on Justin Trudeau to solve the fresh water crisis at 70 Indigenous communities across Canada
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Mydoh takes a family-first approach to financial literacy
The launch campaign from Arrivals + Departures shows how the app and smart card product can teach financial literacy to kids.
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Boston Pizza imagines some pizza inspired holiday gifts
John St. imagined 20 make-believe, pizza-themed gifts to evoke warm and fuzzy feelings for those who grew up picking toys from Christmas catalogues in the ’80s and ’90s.
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Salvation Army recruits Canadians to join its ‘army of givers’
Holiday campaign from Grey invites people to give not just money, but any small act of kindness that can provide a moment of joy and hope.
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Blue drinks and tequila shots might be back, but drinking and driving isn’t
The campaign from Smart Serve Ontario reminds viewers that even with a return (??) to (sort of) normal, drinking and driving is not permissible.
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Element’s not-so-hot calendar boys
The extinguisher brand’s first-ever North American ad campaign features bored firefighters, like “Pensive Pete” and “Laidback Larry.”
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These ugly sweaters deliver some ugly truths about mental health during the holidays
The sweaters feature some of the mental health statistics related to the holidays as a reminder that, for many, they aren’t so festive and fun.
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