New creative Archives -

BMO supports Canadian businesses with original holiday album

For the third iteration of BMO’s annual “Wrap the Good” campaign, FCB enlisted carollers to sing holiday classics with customized lyrics supporting underrepresented businesses.

Brands, New creative

CIBC pays tribute to Sinclair with ‘190 Goals for Goals’

The soccer star is a CIBC ambassador and the embodiment of the brand proposition of “ambitions made real.”

Brands, New creative

Environmental Leadership Canada challenges climate leaders… with flowers

ZAK’s Toronto and NY offices produced “The Scariest Bouquet,” a film raising awareness of unprecedented floral life in Antarctica as a result of climate change.

Brands, New creative

Maple From Canada reimbursing Americans who pay for the good stuff

Campaign apologizes to Americans for having to pay a premium for pure Canadian maple syrup.

Brands, New creative

Why Turtles set a shopping mall speed trap

Courage’s first campaign for the Nestlé brand encouraged people to slow down and enjoy the holidays.

Agency, New creative

Gilead and Bensimon Byrne work together to end HIV stigma

The most recent work from the biopharmaceutical company’s campaign to address stigma around HIV spotlights an integral LGBTQIA+ organization in the Paris Ballroom Scene.

Brands, New creative

Frito Lay’s pays homage to Christine Sinclair with an ad for each of her goals

The newest initiative from the brand’s multi-year “Play Loud” campaign uses the Canadian soccer star’s career to inspire young female athletes to continue her legacy.

Brands, New creative

With ‘Fiction,’ CNESST depicts the horrors of workplace psychological abuse

The campaign from Cossette uses fictional creatures to depict the very real examples of psychological abuse faced by employees.

Brands, New creative

Apple tells children’s story to illustrate new feature

Real user demonstrates the Personal Voice feature in Taika Waititi-directed film.

Brands, New creative

IBAC’s ‘Crash Test Humans’ warn against distracted driving

Social campaign from Agency59 puts crash test dummies in family photo settings.

Brands, New creative

DFO shares the magic of milk

A “cookie-cutter” campaign by Lifelong Crush and Broken Heart Love Affair was inspired by DFO’s donations to children’s hospitals and the magical work they do.

Brands, New creative

Excel is gumming up the ASMR space

“Excel Study Beats” is aimed at stressed-out Gen Z students on the eve of exam season.

Brands, New creative

GMC takes an artistic approach to off-roading

Developed by Leo Burnett, “Mudern Art” is a unique way of promoting the GMC Canyon AT4X’s superior off-roading capabilities.

Brands, New creative

Aura leads the call for real action on Femicide in Canada

The new campaign by Forsman & Bodenfors uses a shocking pink body bag to “feminize homicide.”

Brands, New creative

A jarring promo from Kraft Peanut Butter

“Q Jar Codes” can tell when you’re at the bottom of a peanut butter jar, and generate a coupon for a replacement.

Brands, New creative

Shine bright like a taco?

Taco Bell is giving away diamond necklaces made from taco shells as a celebration of friendships and imperfections.

Brands, New creative

Wealthsimple comes up Short in new awareness play

The humorous campaign aims to reach larger audiences with a household name and outside agency support, marking a departure from Wealthsimple’s reliance on in-house advertising.

Brands, New creative

Sporting Life showcases sports and style

“Where Sports Meets Style” is the first major work from Juliet, which won the retailer’s business earlier this year.

Brands, New creative

Ritz wants Canadian newcomers to feel proud of their favourite foods

The “All Flavours Welcome” campaign stars Canadian tennis star Leylah Fernandez and aims to help kids not to feel embarrassed about their “lunchbox moments.”