New creative Archives -

Brands, New creative

This Mother’s Day, give your mother justice

New agency Hard Work Club debuts with a powerful ad for the Canadian Women’s Foundation.

Brands, New creative

‘Harveh’s’ touts its all-Canadian burgers

New campaign from Giants & Gentlemen promotes the QSR’s support for tree planting charity Trees Canada.

Brands, New creative

Ricola gets loud to promote its all-occasion utility

The campaign from Fuse Create positions the lozenge brand as a solution for a rollercoaster, big game or bike ride-induced sore throat.

Brands, New creative

Air Canada’s Fan Flight program returns

Program shows the airline and athletes from the teams it sponsors thanking people for their contributions to their community.

Brands, New creative

Toronto BIA turning local shoppers into superheroes

Campaign by The Local Collective will see local shoppers appear in hand-drawn comic book covers and posters.

Brands, New creative

It came from Montreal! Campaign aims to attract talent to VFX, gaming

A 60-second spot highlights some of the made-in-Montreal creations for gaming, movies and TV.

Brands, New creative

Petro-Canada’s powerful portrait of Canadian caregivers

Campaign from McCann is the first big effort to drive awareness for Petro-Canada’s new CareMakers Foundation.

Brands, New creative

B.C. Cancer Foundation’s ballsy new ribbon

The new campaign from Rethink was inspired by the familiar ribbon awareness campaigns to fight cancer.

Brands, New creative

Canadian smart home brand ecobee runs North American ad push with FCB/Six

Creative has to do the heavy lifting of explaining products and services, while also looking and feeling very different from competitors.

Brands, New creative

Creekside introduces some wines of the times

Campaign from the Niagara winery is inspired by the pandemic and the reasons that so many of us needed, no enjoyed, wine in the last year.

Brands, New creative

Zabiha Halal is sharing more stories from the Muslim community for Ramadan

Maple Lodge sent Muslim comedian Hoodo Hersi on a “road trip” to speak with Muslim women about how they contribute to their community.

Agency, New creative

Looking for a Prime business card?

Taxi’s Unbox Local features business cards made out of discarded Amazon boxes.

Brands, New creative

Home Depot breaks from the past to reach new homeowners

New campaign from FCB is designed to show how the brand can help younger “doers” create meaningful spaces.

Brands, New creative

Cute doggos star in Open Farm’s TV debut

The new campaign helps move the ethically sourced pet food brand from niche player to a brand for millions of pet parents.

Brands, New creative

SickKids Foundation shows the hard days of being a mom with a sick child

New campaign for Mothers Day promotes the Get Better Gifts program, which supports programs at The Hospital For Sick Children.

Brands, New creative

With ‘Reverse Selfie,’ Dove is again tackling the pervasive problem of digital distortion

The spot evokes the groundbreaking Canadian ad Dove Evolution to deliver an important message about unrealistic depictions of beauty.

Brands, New creative

Getting Weber was the right decision, says Habs GM Marc Bergevin

Bergevin is starring in a cheeky new ad for Weber Grills that references his biggest trade: P.K. Subban for Shea Weber.

Brands, New creative

Heinz’s new advertising takes shape

Ads created by Rethink recreate the Heinz logo using food commonly associated with ketchup.

Brands, New creative

The David Suzuki Foundation created an NFT to make a point about NFTs

Camp Jefferson created an NFT that costs $50 billion—the approximate value of Canada’s boreal forest.

Brands, New creative

Re/Max’s new work features the home buyer and the frog

New creative by Arrivals + Departures uses some oddball—verging on WTF?—humour to capture viewer attention.