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New creative

Brands, New creative

Pantene extends #HairHasNoGender to being an ally at work

The campaign is built on the idea that while good hair days are good for emotional wellbeing, they are especially powerful for trans and non-binary people.

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Brands, New creative

Interac gets (really) geeky in new campaign

The campaign from Zulu Alpha Kilo features an Interac employee who’s really enthusiastic about the technology behind its services.

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Brands, New creative

Canada Post tells Canadians how it is ‘Delivering More’

The new campaign from The&Partnership is the Crown Corporation’s first major advertising since 2020.

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Brands, New creative

Dyslexia Canada turns to Wordle to spell out its awareness message

The campaign from dentsumcgarrybowen uses the game’s five by six grid to deliver hard-to-decipher messages about living with dyslexia.

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Brands, New creative

Ontario Racing (slowly) welcomes patrons back

The new campaign from Forsman & Bodenfors wants to present horse racing as a “unique and exhilarating” activity.

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Brands, New creative

Mondou gets its pick of the litter

TV ads can’t smell, but this spot for kitty litter by lg2 comes close.

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Brands, New creative

A disappointing sunset puts Quebec’s high-speed internet in a better light

The government campaign by Havas shows the problems caused by slow internet.

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Brands, New creative

Meet Mike’s newest brand mascot, Lemon Buff

Labatt leans into Mike’s brand roots of comedy and nostalgia to launch Hard Iced Tea.

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Brands, New creative

How BMO wants to play, and win, on Twitch

Working with FCB and UM, the bank is creating its own channel on the popular platform to share content “intersecting gaming culture and personal finances.”

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Brands, New creative

A chilling lullaby about domestic violence

Camp Jefferson created the campaign for Red Door, which provides shelter and support to more than 350 families every year.

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Brands, New creative

Harry Rosen launches ‘collaborative’ clothing line, Harold

The latest in a string of business ventures, the new private label brand Harold reflects growing consumer demand for personalization.

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Brands, New creative

Tourisme Montréal debuts an overdue campaign about the city’s “vibe”

Developed by lg2, the hero video features 100 people from across the city sharing their own special moment at the same time on the same day.

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Brands, New creative

Path to Canada targets tech workers in the U.S. with billboard campaign

Billboards along a major Silicon Valley highway provide a new option for tech workers who can’t stay in the U.S.

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Brands, New creative

Goodfood shared spicy stories for Mother’s Day

The campaign from John St. eschewed standard Mother’s Day ad tropes for something truer: The desire for good food delivered to the door.

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Brands, New creative

Luminato brightens up Toronto with ‘It’s Art’

The campaign is promoting the event’s return following a two-year hiatus because of Covid.

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Brands, New creative

Brittlestar’s jealousy of Ryan Reynolds gives OPH a vaccination boost

A new video by Brittlestar (aka Stewart Reynolds) follows up last year’s viral Super Bowl tweet from the A-list movie star (aka Ryan Reynolds).

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Brands, New creative

Wendy’s evokes an ad classic with “Where’s the Bacon?” breakfast campaign

The campaign by McCann includes an almost shot-for-shot recreation of the beloved “Where’s the Beef?” ad from 1984.

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Brands, New creative

DoorDash’s new campaign puts a focus on stress relief

Creative by Hard Work Club brings various ‘stress monsters’ to life to show how DoorDash can help make them go away.

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Brands, New creative

Is that a can of James Ready in your pocket?

The special pants, developed by Moosehead’s agency Conflict, include enough pockets to hold 24 large cans of beer.

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Brands, New creative

A civic discussion about free expression

The new campaign template for IFEX can be used around the world to deliver the important message that civic spaces are crucial to the freedom of expression.

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