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New creative

Brands, New creative

Pacific Blue Cross’s ‘Ode to Women’

New campaign from Wasserman celebrates the launch of an insurance plan including family planning benefits.

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Brands, New creative

IKEA’s back-to-school campaign is a vibe

The back-to-school campaign from Pigeon Brands reflects the Gen Z target’s focus on personalization and individuality.

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Brands, New creative

Definity shows how it’s ‘In it For Good’

The new umbrella brand campaign from Mackie Biernacki presents the company as committed to Canadians and their communities, while also serving as an employee recruitment/retention tool.

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Brands, New creative

Samuel L Jackson vents his anger in Warburtons spot

The ad was created by Joyful & Triumphant and Freud Communications.

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Brands, New creative

With Guinness 0, Diageo offers a new way to enjoy ‘communion’

Following a successful rollout in the U.S. and Europe last year, the new zero-alcohol beer is bringing its “magic” to Canada.

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Brands, New creative

Ontario delivers a colourful invitation for fall tourists

The new campaign for Destination Ontario by Broken Heart Love Affair showcases just some of the many colourful experiences available to tourists in autumn.

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Agency, New creative

The case against paying interns with T-shirts and coffee cups

ZAK’s “Unpaid is Unfair” campaign for the National Association of Colleges and Employers shows how absurd it is to not pay interns for their work.

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Brands, New creative

BCLC takes it all off to promote its safe betting option, PlayNow Sports

The campaign from One Twenty Three West uses an old piece of advice to help dispel consumer fears about betting.

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Brands, New creative

The YMCA continues to shine by helping people overcome obstacles

New creative from Outpost379 shows how the YMCA offers programs and support for people dealing with issues like homelessness and finding a job.

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Brands, New creative

Adidas evokes the past in Originals brand platform

Trio of films by New York’s Johannes Leonardo echo the brand’s famous three stripes.

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Brands, New creative

Scotiabank follows newcomer-focused ‘First Day’ with a ‘Perfect Day’

The new work from Rethink was inspired by the consumer reaction to last year’s campaign, “First Day.”

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Brands, New creative

Want a Wonder Bread-themed piñata? This store’s for you

The campaign from Rethink taps into the white bread brand’s cultural impact.

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Brands, New creative

Cheetos recruits Simu Liu for latest ‘cheetle’ promotion

The new “Sponsortips” campaign from Rethink is part of an ongoing effort to promote its distinctive brand asset, “cheetle.”

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Brands, New creative

KAL Tires measures happiness in KALometres

Developed by One Twenty Three West, the new campaign is a playful way to measure the company’s commitment to making its customers happy.

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Brands, New creative

Sobeys embraces family moments with ‘So.Be.It’

New campaign from FCB uses the grocery retailer’s name as a key communications tool.

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Brands, New creative

How Coors Light and Rethink responded after Shohei Ohtani damaged a billboard

The damaged LED screen inspired a special can design from the beer brand.

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Brands, New creative

Sunlight shines on heroes making the community brighter

The campaign and contest by Juniper Park\TBWA builds on a platform launched last year about helping people deal with big issues.

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Brands, New creative

Why money isn’t everything for Edward Jones

The campaign by Mass Minority is the brand’s first fully integrated Canadian effort, and hopes to attract some of the many Canadians unhappy about their current financial advice.

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Brands, New creative

theScore Bet… for when you don’t want to bet on cornhole

The fall campaign by Diamond also does away with celebrity actors, though that change had little to do with new advertising regulations for the new year, said theScore’s marketer Aubrey Levy.

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Brands, New creative

As the 2023 NFL season begins, brands line up for kick off

Advertisers are leaning heavily into humour and stardom as fans tune in to the start of the season.

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