New creative

New campaign from Wasserman celebrates the launch of an insurance plan including family planning benefits.

The back-to-school campaign from Pigeon Brands reflects the Gen Z target’s focus on personalization and individuality.

The new umbrella brand campaign from Mackie Biernacki presents the company as committed to Canadians and their communities, while also serving as an employee recruitment/retention tool.

The ad was created by Joyful & Triumphant and Freud Communications.

Following a successful rollout in the U.S. and Europe last year, the new zero-alcohol beer is bringing its “magic” to Canada.

The new campaign for Destination Ontario by Broken Heart Love Affair showcases just some of the many colourful experiences available to tourists in autumn.

The campaign from One Twenty Three West uses an old piece of advice to help dispel consumer fears about betting.

New creative from Outpost379 shows how the YMCA offers programs and support for people dealing with issues like homelessness and finding a job.

Trio of films by New York’s Johannes Leonardo echo the brand’s famous three stripes.

The new work from Rethink was inspired by the consumer reaction to last year’s campaign, “First Day.”

The campaign from Rethink taps into the white bread brand’s cultural impact.

The new “Sponsortips” campaign from Rethink is part of an ongoing effort to promote its distinctive brand asset, “cheetle.”

Developed by One Twenty Three West, the new campaign is a playful way to measure the company’s commitment to making its customers happy.

New campaign from FCB uses the grocery retailer’s name as a key communications tool.

The damaged LED screen inspired a special can design from the beer brand.

The campaign and contest by Juniper Park\TBWA builds on a platform launched last year about helping people deal with big issues.

The campaign by Mass Minority is the brand’s first fully integrated Canadian effort, and hopes to attract some of the many Canadians unhappy about their current financial advice.

The fall campaign by Diamond also does away with celebrity actors, though that change had little to do with new advertising regulations for the new year, said theScore’s marketer Aubrey Levy.

Advertisers are leaning heavily into humour and stardom as fans tune in to the start of the season.