fbpx
Skip to content

A new voice for a new age of Canadian marketing

  • Brands
  • Agency
  • Media
  • New creative
  • Who we are…
  • Masthead / Contact
  • Newsletter Signup
  • Subscribe
  • Log In
  • The Mighty Women List
Press Enter / Return to begin your search.

New creative

Brands, New creative

BC Lung Foundation launches awareness campaign

Campaign from Vancouver agency Spring uses a Venn Diagram approach to show the thin line between a regular day and the need for emergency healthcare for kids with asthma.

Read more
Brands, New creative

Scotiabank’s new, more diverse story about hockey

Developed by Rethink as part of the bank’s “Hockey For All” platform, the campaign is built around a children’s book with diverse characters.

Read more
Brands, New creative

St. Louis Bar & Grill offers a meal so big, you’ll need time off to recover

“The Mother of All Poutines” is being promoted by DonerNorth with a social campaign urging customers to ask for “Pouternity Leave” so they can recuperate after eating the three-pound monster.

Read more
Brands, New creative

Kids Help Phones urges young Canadians to ‘Feel Out Loud’

Creative from McCann follows a brand overhaul and reminds kids that no matter their feelings, they can be shared with KHP

Read more
Brands, New creative

Newfoundland & Labrador ‘run wild’ to kick off tourism campaign

The launch spot by Target seamlessly stitches together existing footage—from year-old digital to 35mm shot in 2008—to showcase the rugged beauty of the province’s west coast.

Read more
Brands, New creative

Not everybody really knows Leonard Cohen

New AGO campaign from Angry Butterfly uses the iconic Canadian’s own words in modern contexts.

Read more
Brands, New creative

Philly socks it to cream cheese fans

Rethink and the Kraft Heinz brand created special socks that could be the perfect complement to Nike’s ‘Montreal Bagel’ shoes.

Read more
Brands, New creative

Bishop Strachan’s plan to develop more women leaders

The campaign by Good&Ready promotes the school’s new strategic plan, and focuses on the importance of developing more women leaders in key fields and professions.

Read more
Brands, New creative

BC Dairy and Alberta Milk lean into weird

The new campaign from Taxi is part of a new marketing collaboration between the two provincial groups.

Read more
Brands, New creative

Philly has a hell of an offer for spice lovers

A new limited-edition cream cheese, dubbed “A Little Taste of Hell,” is made with ghost pepper extract.

Read more
Brands, New creative

A quirky spokesperson touts HelloFresh

The ads feature a woman who’s, like, really close to a HelloFresh family.

Read more
Brands, New creative

ROM giving away 450 million year-old membership cards

Contest and campaign by Broken Heart Love Affair extends the museum’s Immortal brand platform to members.

Read more
Awards, New creative

The cat’s out of the bag: Mondou wins Bye Bye 2022

The LG2-created spot won Quebec’s Super Bowl of advertising during CBC/Radio-Canada’s annual Bye Bye de la pub.

Read more
Brands, New creative

CIBC’s cure for clients’ financial anxiety: Dogs

The first work from Courage is a filmed experiment that used therapy dogs to put stressed-out clients at ease.

Read more
Brands, New creative

Air Transat shows how travel can change us

Created by Sid Lee, “Come Back Changed” is designed to remind travellers that a vacation can make them feel better.

Read more
Brands, New creative

Travel Manitoba pulls on heartstrings for new tourism campaign

New campaign from UpHouse updates the previous brand platform to put an emphasis on how people can feel when they visit Manitoba.

Read more
Brands, New creative

IKEA trolls its customers with new campaign

Developed by Rethink, “The Troll” shows how sprucing up your home can create a sense of wellbeing.

Read more
Brands, New creative

Bell moves from awareness to action for “Let’s Talk” 2023

Rather than five cents for sharing the #BellLetsTalk hashtag, Bell is donating $10 million to mental health programs, while its advertising delivers an unambiguous call to action.

Read more
Brands, New creative

When you have school spirit and crushing student debt

The campaign from No Fixed Address asks American college grads to order a sweatshirt in their school colours and emblazoned with their personal student loan debt.

Read more
Brands, New creative

Sid returns to Rimouski for new Tims spot

Crosby relives a fond Tim Hortons memory with some fans from his junior hockey days.

Read more

Posts navigation

Older posts
WordPress.com.