New creative

The campaign from Union features displays of bruised fruit, each with a sticker containing contact information for Interval House’s 24-hour crisis line.

lg2’s new campaign for A. Lassonde’s juice follows a brand overhaul earlier this summer.

New campaign from No Fixed Address features confused nature narration by actor Stephen Fry.

The campaign from Cossette acknowledges the importance of the lottery to providing child healthcare… but winning a sports car is pretty cool, too.

It has allocated $20,000 to purchase stocks recommended by its drinkers, with any windfall going back to them.

ROM is using Snapchat’s augmented reality to show massive blue whales swimming through Toronto.

Initiative’s new branded content division worked with National Geographic to create immersive experiences to entice tourists back to Alberta after Covid.

The video ad juxtaposes images of Olympians training for the Games with those of children just learning the sport.

The campaign by Leo Burnett includes special “Celebration Walls” that are inspired by Canadian athletes and let consumers send messages to Team Canada.

The new PSA is part of a brand overhaul that included a new identity released in March, aimed at getting younger Canadians excited about athletics.

Campaign from Zerotrillion positions Niagara Falls as a destination for excitement and live entertainment.

Creative by FCB for Tokyo 2020 doubles as the airline’s first brand spot for life after Covid.

The work aims to reframe the discussion around AI, while showcasing its ability to influence art and culture.

The campaign by Mint was crafted around Canadian pole vaulter and Tokyo Olympics medal contender Alysha Newman.

The campaign from Isobar reminds people that one year after the Black Lives Matter protests, the problems stemming from systemic racism persist.

New work from PSDDB introduces Emily, who crafts a personalized make-it-home plan for young clients after a night out.

As Virgin expands its services it needed a new brand to communicate it has become much more than just mobile.

With creative led by Gut, the goal of “Not Child’s Play” is to remind Canadians that Tim Hortons Foundation Camps are meant to change the lives of the young people who attend.

Developed by Anomaly, the brand mascot Hank is singularly focused on solving one key problem: Hunger.