fbpx
Skip to content

A new voice for a new age of Canadian marketing

  • Brands
  • Agency
  • Media
  • New creative
  • Who we are…
  • Masthead / Contact
  • Newsletter Signup
  • Subscribe
  • Log In
  • The Mighty Women List
Press Enter / Return to begin your search.

New creative

Brands, New creative

Yokohama’s new campaign is all about you

Developed by Dentsu Creative, the new campaign shows how drivers using Yokohama tires can handle whatever comes their way, because their tires provide such precise control.

Read more
Brands, New creative

Adidas features Canadian hockey star (and new mom) Natalie Spooner in new ad

Developed by SaltXC, the new “Impossible is Nothing” spot shows Spooner’s attempts to rejoin Team Canada just months after having her baby.

Read more
Brands, New creative

Co-operators thinks small for a big message

The new campaign from Angry Butterfly helps launch a new quote and buy tool that lets people get home and auto insurance online in minutes.

Read more
Brands, New creative

Stella Artois (table) drops a brand ‘refresh’

The new spot by Anomaly Toronto shows how the beer can be a catalyst for human connections, and help reverse the trend of people eating alone.

Read more
Brands, New creative

Keanu Reeves* warns Canadians about scams

*A deepfake version of the popular action movie star is appearing in a new awareness campaign for HomeEquity Bank.

Read more
Brands, New creative

MPG goes (real) big in major awareness push

The more than 20-year-old activewear company kicks off its first major awareness campaign with help from Arrivals + Departures.

Read more
Brands, New creative

Brittlestar is (awkwardly) dancing for joy over the Zellers reboot

Building on 2020’s “Moving Target” video, “Better Than I Remember (Zellers Is)” was officially commissioned by the retail brand ahead of this week’s relaunch.

Read more
Brands, New creative

Newfoundland’s mindset is in the cards

New campaign from Target showcases the province’s laid back nature and natural beauty using mindfulness cards.

Read more
Brands, New creative

Canadian military puts focus on purpose and helping others in new recruitment campaign

The Department of National Defence’s first recruitment campaign in more than three years eschews military imagery and hardware, instead focusing on more opportunity for people seeking work with purpose.

Read more
Brands, New creative

CDSS’s new portrait project celebrates growing old with Down syndrome

Working with photographer Hilary Gauld, CDSS has created the gallery to help challenge the misconception about life expectancy for those with the disorder.

Read more
Brands, New creative

Tangerine goes through hoops to show it’s ‘refreshingly uncomplicated’

“Jumping Through Hoops” is Rethink’s first major work for the digital bank since winning the business last year.

Read more
Brands, New creative

Tony the Tiger hosts trivia games during NHL on Sportsnet

Developed by Leo Burnett, Gr-r-reat Tr-r-rivia is a way for Kellogg to use its famous mascot to make commercial breaks a little more engaging for hockey fans.

Read more
Brands, New creative

Canadian Tire perks up its loyalty program with subscription version

Publicis created the new ad campaign to introduce the $89 membership program, which Canadian Tire says offers so many perks, it “pays for itself.”

Read more
Brands, New creative

Psst… wanna buy Kijiji’s (old) source code?

To promote its revamped app, the online marketplace is selling a 500-page binder on the other online classifieds site.

Read more
Brands, New creative

‘Whopper Whopper’ comes to Canada

The advertising earworm is part of the “You Rule” brand platform debuting this week.

Read more
Brands, New creative

Pet Valu helping pet lovers hit the road

Let’s Go Outside is a travel guide with tips, suggestions and advice for pet parents who want to vacation with their loved ones (pets) this year.

Read more
Brands, New creative

A can’t-miss offer from B.C. Securities Commission

“Spot the Scams” is a new campaign from One Twenty Three West to help B.C. residents identify and avoid crypto crooks.

Read more
Brands, New creative

Singing Out choir campaign reaches a climax

New campaign from Publicis Toronto uses the facial contortions that accompany a spirited performance to encourage diversity and inclusivity.

Read more
Brands, New creative

Goodfood’s commitment to reducing food waste is good for humans, not raccoons

Campaign for its new “Be Good-er” platform introduces viewers to Richard, a frustrated raccoon who’s losing out on a good meal because of its efforts to curb waste.

Read more
Brands, New creative

Sending nudes … requires careful thought

New social-led campaign by Will for Children of the Street urges teens to think of the consequences of sharing nudes.

Read more

Posts navigation

Older posts
WordPress.com.