New creative

Creative from Rethink bluntly contrasts WestJet customer service with the way other airlines treat people like cattle.

Creative from Forsman & Bodenfors shows Seneca students as ready for whatever challenges the future holds.

Weston Foods brand introduces a $39 device to house family phones at dinnertime.

101 people experience Buckely’s famous ‘it tastes awful but it works’ moment, along with 101 bad-taste songs.

New work from Sid Lee uses found footage to show the chaos of a typical weekday morning for Canadian families.

16 of the country’s major metropolitan areas saw increases in firearm-related violent crime between 2013 and 2017.

The influencer driven Re:Stitch Project sees one-of-a-kind denim jackets given away at pop-up events in Toronto and Vancouver.

New campaign from FCB shows the actress sharing poutine and Caesars with international travellers.

This year’s campaign features a children’s book written by the former Raptor called ‘A Raptors Tale.’

New campaign from Huge features a series of customer archetypes, including The Investigator and The Calculators.

The two-ad campaign by Someplace Nice uses dark humour to promote a wholesome product.

Futurelight line uses nano-spinning technology. The result is light, waterproof gear for serious outdoor enthusiasts.

New creative emphasizes how employees use the products, rather than showing the products themselves.

Retailer is calling on designers to be ‘truly crazy’ and deliver more fashionable options for plus-size women.

‘The Grass of Greatness’ documents the journey of the former BMO Field turf to a Toronto park.

Campaign from Union delivers the message that EQ breaks from banking—and advertising—convention.

Campaign from St. John’s agency Ray is aimed at halting a steady decline in fluid milk consumption.

The latest iteration of the content program follows chapters in Paris and Mumbai.

Unattended cooking accounted for 18% of Ontario’s structure loss fires between 2012 and 2016.