New creative

New campaign from Cossette acknowledges that it’s not just kid, but their parents, that are returning to school.

New campaign developed by Diamond addresses the ways consumers have redefined what’s essential to them during the pandemic.

“Step into Love” is being touted as a new creative direction for the footwear brand.

The Unilever brand worked with Ogilvy for a promotion that sees players turn rotten turnips in-game into real life meals for the hungry.

New work from BBDO demonstrates the more than 40 safety measures put in place by the transit body.

New creative for World Animal Protection by Leo Burnett seeks donations to help at-risk animals—even if they’re not cute.

Campaign features a mechanic offering cleaning tips for everything from AirPods to kitchens.

New campaign from John St. includes some of the negative responses KFC received to plant-based menu items.

The creative strategy is to put all 288 pages of this year’s catalogue out into the world in some form.

Schitt’s Creek star Dan Levy kicked off the #MySmallBizReco campaign by asking people to share their small business recommendations.

New ad from Union shows how different learning will be for many people as schools (and businesses) reopen.

Agency uses famed animation house Psyop to show how designers can use prototyping tool to free their big ideas.

The Raptors star is back in a new ad as the NBA champs return to play following a prolonged absence.

The idea is to remind people that they can have fun at the beach while still maintaining social distancing.

Performance by Arkells was part of the brewer’s One Team initiative, redirecting sports marketing budget to help during the pandemic.

Ads from Cossette use hip hop and spoken word to remind young people to wear masks and maintain safe distances.

New branding by Rethink focuses on a ‘more optimistic and smarter future.’

The stunt from Rethink marks the August return of NHL hockey.

The campaign is part of the brand’s global ‘Shop Small’ program, but features made-in-Canada creative.

Creative focuses on how the new food line is similar to homemade with simple, natural ingredients.