New creative Archives -

Why BBDO rewrote the fairytale about Pocahontas

Developed for Muskrat Magazine, “Missing Matoaka” syncs to a Pocahontas movie to tell the real story of violence against Indigenous women.

Brands, New creative

With ‘Wisely Done,’ Wiser’s targets those who follow their own path

New campaign from Ogilvy Canada congratulates those who are authentically themselves.

Brands, New creative

CIBC imagines a stress-free summer

New campaign from Juniper Park\TBWA strikes a distinctly optimistic tone for a Covid-free summer, where people can again spend on the good times they missed.

Brands, New creative

GSoft’s B2B campaign gets personal with Canadian businesses

Campaign from lg2 delivers personalized messages to nearly 60 companies to promote its software suite.

Brands, New creative

Na-Me-Re shows its ‘Resilience’ in ambitious fundraising effort

The campaign from Groundzero comes as the Toronto organization embarks on a major fundraising drive.

Brands, New creative

Coors Light touts its ‘unofficial’ summer cred

The campaign from Mischief @ No Fixed Address plays off the beer brand’s ability to enhance the “unofficial” moments of the season.

Brands, New creative

Co-operators thinks small in latest campaign

The new work from Huge features dioramas in which miniature homes and cars have been damaged by everyday items like pine cones, fans and, um, slushees?

Brands, New creative

Bonterra launches with an upbeat message of working together to save the planet

The launch campaign from BHLA strikes a hopeful tone in the typically heavy topic of sustainability.

Brands, New creative

These posters are for movies that should never be seen

NFA’s “The Unwanted Film Festival” is intended to put pressure on global tech giants to stop the online proliferation of child sexual abuse material.

New creative

The making of ROM’s new six-minute “Immortal” film

BHLA creative Carlos Moreno and director Mark Zibert share how they made “Immortal” from concept to final edit.

Brands, New creative

A Wonder-ful solution to bun / wiener imbalance

Heinz Ketchup is celebrating its role in brokering a solution with a new campaign from Rethink.

Brands, New creative

Why opening a Simplii account is ‘Simple Mathematics’

The campaign humorously juxtaposes an easy way to get $350 with far more outlandish ideas.

Brands, New creative

Fody Foods encourages ‘Gut Love’

Creative from Venturepark imagines a dating show where people can fall in love with food that doesn’t make them feel sick.

Brands, New creative

Emmerse can help you escape your thoughts

Developed by John&Bill, the relaxation app’s first brand campaign shows a man whose day is ruined by his thoughts.

Brands, New creative

ROM’s short film about the history of humanity launches new brand platform

“ROM Immortal” is designed to shift perception of the museum to dynamic and relevant, from trusted and nostalgic.

Brands, New creative

Shreddies opens a ‘Wheat Dispensary’

The pop-up shop in Toronto’s weed-saturated Queen West neighbourhood is designed to drive buzz for the legacy cereal brand.

Brands, New creative

New awareness campaign will target johns seeking sex at Montreal Grand Prix

Every Grand Prix, Montreal’s Coalition for the fight against sexual exploitation gets calls from parents worried their daughters have been lured into the sex industry.