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New creative

Brands, New creative

Molson’s reminder that hockey is Canadian

New campaign is built on the “Rep our home” platform launched last summer to encourage proud Canadians to drink Canadian beer.

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Brands, New creative

Goldfish Crackers takes kids’ art from the fridge door to the outdoors

The campaign from Zulu Alpha Kilo is part of the brand’s “Feed Imagination” platform, emphasizing its connection to imagination and creativity.

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Brands, New creative

Why Kruger recut ‘Unapologetically Human’ with new soundtracks

Three new versions were created with original music for the South Asian and Chinese markets.

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Brands, New creative

Jackson-Triggs commits to more diversity and inclusion in new campaign

The Arterra brand is making a number of changes to not only be more inclusive as a brand, but to change the industry itself.

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Brands, New creative

Tims admits prior coffee missteps in campaign promoting new dark roast

Campaign features taste tests with Tims patrons who disliked earlier dark roasts, but say the chain “nailed it” with its third attempt.

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Brands, New creative

A new year’s reminder from FitTrack that health and weight aren’t the same

New global campaign from Toronto agency The Garden urges people to ‘Live your true health.’

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Brands, New creative

Don’t hibernate, ‘hibermake,’ says Lee Valley

The new ad by Christina Yu is part of a larger “Let’s do something” campaign to build the brand with new and younger consumers.

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Brands, New creative

Dairy Farmers of Canada tackles myths about dairy industry among young consumers

Campaign by John St. raises awareness of the DFC Blue Cow logo, associating it with quality and high standards.

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Brands, New creative

Coors Light gets 2021 off to a fiery start

The branded firestarters are made from actual newspapers from the past very difficult year, so people can burn the bad news and chill.

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New creative

Christmas ads that clicked, according to brain science

How Canadians (subconsciously) reacted to holiday ads from around the world

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Brands, New creative

Bell’s Let’s Talk campaign shows actions big and small can contribute to mental health

The 2021 campaign comes at a time when mental health and wellness is being affected by the pandemic.

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Brands, New creative

Club Med urges travellers to ‘Carve New Tracks’ with its first Canadian resort

The 302-room facility is Club Med’s 22nd mountain resort, and its first in Canada.

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Brands, New creative

Destination Canada’s newest ad campaign features a song that is very, very… nice

The original song composed by the songwriters behind Come From Away, supports the larger marketing platform “Canada Nice”

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Brands, New creative

The Glenlivet tackles some scotch stereotypes

Social campaign from The Mint Agency looks to broaden the spirit’s appeal among younger drinkers.

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Brands, New creative

Toronto small businesses take to the street to protest unequal shutdown rules

Zulu Alpha Kilo put “out-of-work” mannequins in front of closed storefronts to make a point about small retailers being closed while big boxes stay open.

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Brands, New creative

United Way Halifax names names in new fundraiser

The campaign from Wunder demonstrates the true scale of 100,000 people needing assistance.

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Brands, New creative

RBC turns to Snapchat to promote Future Launch program

Developed with content agency Salt, the four videos address core competencies such as gaining new skills and building a network.

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COVID-19, New creative

An unwanted party guest, ‘Mr. COVID,’ stars in Alberta pandemic fatigue campaign

Campaign was created to target 18 to 40s who are ignoring the many warnings about social distancing and attending social gatherings.

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Brands, New creative

Heinz by Nature celebrates ‘lockdown lovebabies’ with new clothing collection

Developed by agency partner No Fixed Address, the product line arrives nine months after the lockdown began.

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Brands, Charitable Campaigns, New creative

Raising the Roof urges Canadians to ‘Rise Up’ against homelessness

The campaign acknowledges the void left by sports and performance in 2020, and urges Canadians to divert their energy and support to the crucial cause of homelessness.

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