New creative

New ad from Union starts at the end, focusing on a young girl who’s thrilled about her tech gift from Best Buy.

Wunderman Thompson recreated eight historic battlegrounds where Canadians gave their lives.

New campaign reflects a more ambitious marketing posture for the 40-year old brand, now owned by Canada Goose.

The spot produced by Anomaly shows how ‘The Hockey Song’ isn’t such a happy tune for women players.

Campaign by Forsman & Bodenfors shows women who are never too tired to pursue gender equality.

The chain is also bringing back last year’s ‘Beyond the Arch’ promotion, with free fries when the Raps hit 12 three-pointers.

New work from Upstream focuses on a family giving the gift of Swiss Chalet.

Developed by FCB, Project Understood asks people with Down syndrome to ‘donate’ their voice to make voice assistants more effective.

New campaign from Juniper Park marks 30th anniversary of the landmark convention to protect children’s basic rights.

Video footage showing ghostly goings on generated lots of attention for Halloween scratch ticket game.

Taxi’s second #Unignorable campaign uses augmented reality and a mobile app for a striking data visualization of poverty in GTA.

It’s the milk marketing body’s third major campaign this year, this one developed by a new agency partner: John St.

Work from Fuse also includes the launch of a new content series called the CIBC Memento Project.

Campaign includes digital, social radio and out-of-home advertising across Toronto and the GTA.

Gardein says you can go meatless for your meatballs and ‘Nonna will never knowna.’

Creative compares and contrasts the 2020 model of the SUV against the rugged, sure-footed mountain goat.

Creative from Rethink bluntly contrasts WestJet customer service with the way other airlines treat people like cattle.

Creative from Forsman & Bodenfors shows Seneca students as ready for whatever challenges the future holds.

Weston Foods brand introduces a $39 device to house family phones at dinnertime.

101 people experience Buckely’s famous ‘it tastes awful but it works’ moment, along with 101 bad-taste songs.