New creative

Social campaign from The Mint Agency looks to broaden the spirit’s appeal among younger drinkers.

Zulu Alpha Kilo put “out-of-work” mannequins in front of closed storefronts to make a point about small retailers being closed while big boxes stay open.

The campaign from Wunder demonstrates the true scale of 100,000 people needing assistance.

Developed with content agency Salt, the four videos address core competencies such as gaining new skills and building a network.

Developed by agency partner No Fixed Address, the product line arrives nine months after the lockdown began.

The ad features a not-so-jolly St. Nick, backlit by an eerie red glow, digging a hole and throwing in gifts from a semi-fictitious company called Amazone.

More than 21,000 Canadians have been duped out of $89.1 million this year alone, says the CRA.

After being let down by the NHL star, Reynolds and SickKids decided to create a giant ugly sweater made of lights to raise money for the hospital.

This year’s “Milk & Cookies” campaign features an 18-foot tall glass filled with messages of hope and encouragement.

Partnership with Ilya Mikheyev follows the Maple Leaf rookie’s earnest question about why Canadians don’t eat more soup.

Campaign from lg2 is aimed at seizing fans’ imaginations with ads featuring NHL stars like Connor McDavid and Brent Burns.

The company hopes to use awareness of its peanut butter product to drive trial in a category with relatively low household penetration.

The ad features “snowpeople” of all different colours and abilities, reminding viewers “we’re all made of the same snow.”

The new campaign encourages people to support local restaurants, which are among BC dairy farmers’ major customers.

The campaign by Ramp Communications is intended to resonate with those making “shop local” efforts this year.

Campaign from lg2 is meant to make viewers “a little uncomfortable” about the possibly fatal consequences of driving under the influence

The new “Beat” positioning from Sid Lee will be used across all touch-points, from its website and social channels, to DM campaigns and impact reports.