It might quench your thirst, but it won’t help you get the girl or score tickets to the big concert.
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Gillette again takes on toxic masculinity, this time with a made-in-Canada spot
New ad released to Facebook shows a young Toronto trans man shaving for the first time, with help from his father.
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Target’s new campaign is right up Iceberg Alley
Campaign brings back the hugely successful IcebergFinder.com site to complement print ‘billboards.’
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Interac tells the cutest security story
Zulu Alpha Kilo uses Brutus the guard chihuahua to show how Interac Flash users are protected from fraud.
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Rick Hansen Foundation campaigns for more accessible society with a more accessible poster
New work from Taxi and Pixelpusher features a digital board that adapted to individual viewers’ height, language, eyesight, etc.
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New Fallsview campaign showcases its distinct customer experience
New work from Arrivals + Departures features the message ‘There’s only one Fallsview.”
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iögo celebrates bold life choices
New work from lg2 brings the funny in order to remind consumers that ‘It’s all good.’
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Okanagan Spring Brewery kicks off ‘OK times’ with summer campaign
New work from One Twenty Three West intended to communicate a ‘seize the moment’ feeling to consumers.
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An OK campaign for OKA
A new campaign to promote the Agropur cheese in Ontario asks cheese related questions where the answer is always OKA.
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An album with hidden messages simulates life with schizophrenia
Voices interject in each of the 10 songs, recreating the experience of living with schizophrenia.
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Sleeman focuses on craft for new campaign
New brand positioning puts an emphasis on the crafty roots of Sleeman, and crafty thinking of Sleeman fans.
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A sexy new campaign for ParticipACTION
It’s part of an ongoing effort to shift consumer perception about physical activity being solely for weight loss.
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RBC uses U.S. agency Battery for Future Launch campaign
Campaign showcases $500 million program aimed at preparing Canadian youth for the future of work.
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Dove releases six minutes of ‘awww so cute’
New film helps amplify Unilever’s call for more men to take paternity leave.
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GoDaddy Canada shifts its attention from Raptors
Small business owners sometimes need to shift focus, and GoDaddy wants to remind them it can help.
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Fujifilm helps commuters “See Farther”
New billboard uses Fujifilm lens to show traffic conditions more than one kilometre away.
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Timothy’s helping people get through the day
New campaign from lg2 shows life’s challenges are no big deal when you have a cup of Timothy’s in your hand.
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Working class heroes star in Mark’s mini documentaries
New online film series from Taxi highlights everyday Canadians driven by a sense of purpose, much like its clothing.
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Dr. Oetker launches dessert line
Creative by Giants & Gentlemen remixes French high fashion and contemporary culture.
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McDonald’s focuses on teen friendship in its latest recruitment effort
‘Friends Wanted’ depicts the Golden Arches as a ‘modern and progressive’ employer.
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