New creative

The “With you all the way” platform from Sid Lee represents an evolution for the brand and showcases the ways Rogers helps people connect with one another.

The campaign from Ogilvy Canada is built around AI-generated cocktails inspired by neighbourhood “ingredients” such as “savvy,”  “bookish,” and “industrial.”

Just ahead of the first WNBA game in Canada, Fast and Female wanted to show people just how differently women’s sports are valued compared to men’s.

New campaign juxtaposes the realities of the healthcare system with physicians’ thoughts about how they wish it could be.

Campaign from Sid Lee features Canadians who’ve become a little TOO content with their day-to-day life, presenting Air Transat as the remedy.

The campaign by Round is intended to create a sense of urgency for corporate donors to help kids dealing with challenges like hunger and bullying.

Developed by No Fixed Address, “The Self-Assessment Suit” incorporates the five characteristics that should be considered when looking for melanoma into its design.

At a time when Quebec’s Conservative Leader wants to “protect children from drag queens,” LG2 turned words of hate into a dress to celebrate drag queens and kings.

New campaign from Blackjet continues the online insurance company’s shift from performance marketing to a more brand-oriented approach emphasizing awareness and education.

The pizza chain provides a humorous take on the extended analytics that have become so popular among some sports fans.

The new Ogilvy campaign delivers the message that TD understands just how chaotic the mortgage economy is at the moment.

The “Asking for It” awareness campaign from McCann Montreal features posters with victim-blaming headlines to grab attention, before revealing the real message.

The eye-care brand brings its long-running “Should’ve Gone to Specsavers” brand platform to Canada

Developed by Publicis, the retailer ran a two-phase campaign: one for the last cold, dreary days of late winter, and the second for the actual arrival of spring, when outdoor activities resume.

The chain handed out 500 spring rolls in downtown Toronto in packaging resembling that of cannabis companies.

Jems and Denstu Creative have created hard candies wrapped in conversation starters about safe sex at a time when STIs among those 65+ are on the rise.

The campaign from Bleublancrouge is promoting this year’s recipients of the company’s annual GoodSpark Grants.

The BBDO campaign for Kijiji Auto is meant to show how absurd it is to wait five months for a car when you can get one of the 200,000 available on the online marketplace right now.

It’s the first work for the newly rebranded company by Wasserman, which won the assignment in a review last year.

New campaign from The Kitchen questions why the art world has never given the art form the respect it deserves.