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New creative

Brands, New creative

Québec City makes a pitch for season three of The White Lotus

LG2 created a brochure inviting show creator Mike White to consider Québec’s capital city as the setting for the next season of his HBO smash hit dark comedy.

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Brands, New creative

For Hershey’s, baking is about more than just baking

Developed by FCB, the new campaign shows how baking can provide life-enriching moments.

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Brands, New creative

With ‘Wanna Bet,’ Sports Interaction embraces the absurd

Juniper Park\TBWA created the anchor spot in such a way as to allow for 972 different versions to run across digital.

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Brands, New creative

Amnesty’s ‘Write for Rights’ campaign returns with a lesson for teens

The campaign from Cossette surprised some students with stories of those who have been silenced, imprisoned and tortured in countries like China, Iran and Bangladesh.

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Brands, New creative

Toronto Public Library opens up in new awareness campaign

The new “We Open Doors” platform from LP/AD welcomes Torontonians back to the library, while also reminding them of the wide ranges of services it offers.

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Brands, New creative

A death metal performance that sounds like a sore throat

Havas Montreal recruited a death metal choir to “sing” a hellish jingle for the lozenge brand Valda.

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Brands, New creative

Vosker’s unusual perspective on home security

A man in swimming trunks and a towel was “just the right amount of weird,” for Montreal creative agency Cartier.

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Brands, New creative

Reynolds gets some voice help from Rogen for latest SickKids fundraiser

The latest instalment of the annual holiday fundraiser gives a distinctive gravelly voice to the Deadpool star’s garish sweater.

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Brands, New creative

How a GTA trade school landed the Raptors’ Scottie Barnes as its pitchman

Skilled Trades College of Canada has seen a 35% jump in leads and a 17% increase in enrolment since it began airing ads featuring the reigning Rookie of the Year.

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Brands, New creative

Brats are back at Montreal Children’s Hospital

“Two Little Brats for Life” is part of the hospital’s ambitious goal to raise $200 million for innovation in research and pediatric healthcare by 2026.

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Brands, New creative

Interac puts Canadians in charge this holiday season

New holiday campaign from Zulu Alpha Kilo reminds Canadians to use their own money via Interac.

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Brands, New creative

Giant Tiger’s unique message about unique gifts for the holidays

The campaign by John St. has a bright, fresh feel but with a quirky sensibility that evokes the Giant Tiger shopping experience.

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Brands, New creative

BMO made a tiny gift guide for women-owned businesses

Developed by FCB, “The Shoppable Ornament” extends a program launched by BMO last year to encourage Canadians to buy more gifts from businesses owned by women.

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Brands, New creative

Air Canada’s holiday ad is for the birds

“‘Tis the Season to Believe” shows a lonely loon reunited with its family, with some help from Santa.

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Brands, New creative

As backlash gets more heated online, Simons pulls ‘All is Beauty’

In a statement, the retailer confirmed it is ending the campaign and will now enter its “annual holiday sprint.”

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Brands, New creative

Tourism Kamloops hopes to put tourists back in the ‘Loops

Inspired by the city’s nickname, Here Be Giants developed a social-based campaign to show off key Kamloops attractions—again and again.

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Agency, New creative

Creatives give Santa a multicultural makeover

Three friends and creatives from multi-ethnic backgrounds created SantaDIYversity.com, a downloadable kit to create diverse holiday accoutrements.

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Brands, New creative

McCain has the solution to awkward family moments—French fries

The DistractiFRY dispenses fries whenever it hears one of 80 potential trigger phrases relating to politics, jobs, Crypto, etc.

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Brands, New creative

Even if you lose, your hometown wins, says Proline

New campaign by The Hive reminds sports bettors that all profit at OLG goes back into the province.

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Brands, New creative

White Ribbon uses a dad’s love for his baby girl to deliver a message about masculinity

The latest entry from Tadiem and Hubert Davis encourages men to think now about how they’ve acted toward women in the past—not wait until they have a daughter.

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