Advertising on TV gives a digital startup a sense of legitimacy not easy to achieve online, says founder Julien Brault
Read more
How big ideas drive RBC’s new brand platform
‘Ideas Happen Here’ is about a vision for life after Covid, and it’s debuting just in time for the Olympics.
Read more
Egale offers a better deal for Non-Binary Day
Campaign from Taxi ‘discards’ gender norms with a special deck of playing cards.
Read more
Toronto Humane Society rebrands, introduces new tagline: ‘Like no other’
New branding and campaign by Toronto agency Ramp focuses on the bond between humans and their animals.
Read more
KD walks its own path to Olympic sponsorship
For its first ever Olympic sponsorship, Kraft Dinner wants Canada to get behind race walking medal contender Evan Dunfee.
Read more
Onlia’s safety obsession reminder as people hit the road for summer
The new campaign comes as Canadians begin to return to the road after months away.
Read more
MADD delivers a tragic message in a bottle
New campaign puts accident scenes inside alcohol bottles to convey the dangers of drinking and driving.
Read more
A Truly original hard seltzer soundtrack
The Moosehead Breweries brand turned plants’ biorhythms into samples used by Canadian DJs to create a Spotify playlist.
Read more
Nesquik celebrates the awkward life of ‘Betweenagers’
New campaign from McCann Canada features more than 20 executions running across TV, online and social.
Read more
Heinz Ketchup tries to broker a pact between bun and hot dog makers
Created by Rethink, The Heinz Hot Dog Pact is an effort to solve one of the world’s great hot dog mysteries: why only eight buns but 10 wieners?
Read more
Tennis Canada serves up inclusivity and diversity
Campaign by Sid Lee promotes upcoming National Bank Open while positioning tennis as a game for everyone.
Read more
Montreal focuses on island life for 2021 tourism campaign
New campaign from lg2 likens Montreal to an island getaway, complete with surfing and hiking a (long dormant) volcano.
Read more
Desjardins’ new policy: a more personal touch
“A Policy is Not a Person” is designed to show the value of agents in an increasingly impersonal industry.
Read more
Boston Pizza creates a patio manual
Campaign by John St. includes TV and a 72-page manual to remind people of the basic rules and norms for eating on a patio
Read more
CAA’s therapeutic approach to road safety
Campaign from One Twenty Three West features a motorist and a cyclist engaged in therapy in an attempt to resolve their differences.
Read more
IKEA creates Pride-themed ‘love seats’
Slipcovers are inspired by the colours of the various Pride flags and the lived experiences of the people the flags represent.
Read more
WestJet debuts first brand spot since start of the pandemic
A minute long ad by Rethink shows an older man getting vaccinated and planning a trip, with a heartwarming twist.
Read more
Lifesaving Society provides concrete evidence of the dangers of getting stoned on the water
Campaign from longtime partner lg2 looks to reduce Quebec drownings, which skyrocketed in 2020.
Read more
An auditory exploration of the Grand Big Mac
McDonald’s Canada creates a five-minute ASMR ad to promote its new LTO.
Read more
Truss Beverage Co. becomes an ‘LCBO’
The campaign attempts to position Truss as an option for adult beverages among Canadians of legal age.
Read more