New creative

LG2 created a brochure inviting show creator Mike White to consider Québec’s capital city as the setting for the next season of his HBO smash hit dark comedy.

Developed by FCB, the new campaign shows how baking can provide life-enriching moments.

Juniper Park\TBWA created the anchor spot in such a way as to allow for 972 different versions to run across digital.

The campaign from Cossette surprised some students with stories of those who have been silenced, imprisoned and tortured in countries like China, Iran and Bangladesh.

The new “We Open Doors” platform from LP/AD welcomes Torontonians back to the library, while also reminding them of the wide ranges of services it offers.

Havas Montreal recruited a death metal choir to “sing” a hellish jingle for the lozenge brand Valda.

A man in swimming trunks and a towel was “just the right amount of weird,” for Montreal creative agency Cartier.

The latest instalment of the annual holiday fundraiser gives a distinctive gravelly voice to the Deadpool star’s garish sweater.

Skilled Trades College of Canada has seen a 35% jump in leads and a 17% increase in enrolment since it began airing ads featuring the reigning Rookie of the Year.

“Two Little Brats for Life” is part of the hospital’s ambitious goal to raise $200 million for innovation in research and pediatric healthcare by 2026.

New holiday campaign from Zulu Alpha Kilo reminds Canadians to use their own money via Interac.

The campaign by John St. has a bright, fresh feel but with a quirky sensibility that evokes the Giant Tiger shopping experience.

Developed by FCB, “The Shoppable Ornament” extends a program launched by BMO last year to encourage Canadians to buy more gifts from businesses owned by women.

“‘Tis the Season to Believe” shows a lonely loon reunited with its family, with some help from Santa.

In a statement, the retailer confirmed it is ending the campaign and will now enter its “annual holiday sprint.”

Inspired by the city’s nickname, Here Be Giants developed a social-based campaign to show off key Kamloops attractions—again and again.

The DistractiFRY dispenses fries whenever it hears one of 80 potential trigger phrases relating to politics, jobs, Crypto, etc.

New campaign by The Hive reminds sports bettors that all profit at OLG goes back into the province.

The latest entry from Tadiem and Hubert Davis encourages men to think now about how they’ve acted toward women in the past—not wait until they have a daughter.