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New creative

Brands, New creative

Rogers’ new brand platform puts focus on connections over connectivity

The “With you all the way” platform from Sid Lee represents an evolution for the brand and showcases the ways Rogers helps people connect with one another.

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Brands, New creative

Absolut hops on the growing AI trend with ‘Mix Your Neighbourhood’

The campaign from Ogilvy Canada is built around AI-generated cocktails inspired by neighbourhood “ingredients” such as “savvy,”  “bookish,” and “industrial.”

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Brands, New creative

Ally Hoop brings the noise for sports equality

Just ahead of the first WNBA game in Canada, Fast and Female wanted to show people just how differently women’s sports are valued compared to men’s.

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Brands, New creative

Dr. Bill tackles physician burnout

New campaign juxtaposes the realities of the healthcare system with physicians’ thoughts about how they wish it could be.

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Brands, New creative

Air Transat reminds Canadians it’s ‘Time to Go’

Campaign from Sid Lee features Canadians who’ve become a little TOO content with their day-to-day life, presenting Air Transat as the remedy.

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Brands, New creative

BGC shares the ‘Unshareable’

The campaign by Round is intended to create a sense of urgency for corporate donors to help kids dealing with challenges like hunger and bullying.

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Brands, New creative

This beachwear could help with early melanoma detection

Developed by No Fixed Address, “The Self-Assessment Suit” incorporates the five characteristics that should be considered when looking for melanoma into its design.

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Brands, New creative

Village Montreal dresses up hateful language to fight bigotry and discrimination

At a time when Quebec’s Conservative Leader wants to “protect children from drag queens,” LG2 turned words of hate into a dress to celebrate drag queens and kings.

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Brands, New creative

Onlia continues its shift from performance to brand media

New campaign from Blackjet continues the online insurance company’s shift from performance marketing to a more brand-oriented approach emphasizing awareness and education.

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Brands, New creative

Boston Pizza has fun with ‘fanalytics’ for playoff hockey

The pizza chain provides a humorous take on the extended analytics that have become so popular among some sports fans.

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Brands, New creative

TD promises relief from the ‘Mortgage Rollercoaster’

The new Ogilvy campaign delivers the message that TD understands just how chaotic the mortgage economy is at the moment.

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Brands, New creative

L’Oreal asks bystanders to stand up against street harassment

The “Asking for It” awareness campaign from McCann Montreal features posters with victim-blaming headlines to grab attention, before revealing the real message.

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Brands, New creative

Specsavers Canada uses humour to lure new customers

The eye-care brand brings its long-running “Should’ve Gone to Specsavers” brand platform to Canada

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Brands, New creative

Canadian Tire understands how Canadians yearn for spring

Developed by Publicis, the retailer ran a two-phase campaign: one for the last cold, dreary days of late winter, and the second for the actual arrival of spring, when outdoor activities resume.

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Brands, New creative

Manchu Wok (spring) rolls into 4/20

The chain handed out 500 spring rolls in downtown Toronto in packaging resembling that of cannabis companies.

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Brands, New creative

Jems wants seniors to be f#cking safe

Jems and Denstu Creative have created hard candies wrapped in conversation starters about safe sex at a time when STIs among those 65+ are on the rise.

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Brands, New creative

Desjardins’ poetic ode to small businesses

The campaign from Bleublancrouge is promoting this year’s recipients of the company’s annual GoodSpark Grants.

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Brands, New creative

Why Kijiji (quickly) produced a five-month long, non-stop podcast

The BBDO campaign for Kijiji Auto is meant to show how absurd it is to wait five months for a car when you can get one of the 200,000 available on the online marketplace right now.

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Brands, New creative

HearCanada shows how better hearing can enhance life

It’s the first work for the newly rebranded company by Wasserman, which won the assignment in a review last year.

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Brands, New creative

KD wants to legitimize ‘mac art’

New campaign from The Kitchen questions why the art world has never given the art form the respect it deserves.

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