New creative

New platform spotlights the stories kids create when inspired by their favourite snack.

Two installations in Vancouver and Calgary include 7-ft statues of the hip hop icon who is the inspiration for Cali Red.

Inspired by the “Netflix and chill” euphemism, the campaign includes a 49-minute credit reel—because credits aren’t meant to be read, they’re meant for sexy times.

New service launches in Montreal with an ad campaign, and Altitude plans to introduce next day delivery in Toronto this fall.

After hitting pause in the spring, Clover Leaf is launching its new line as a healthy, convenient lunch alternative for those on the go.

The data is grouped around four major sentiments during the pandemic: fear, confidence, joy and sadness.

New campaign from Juliet fits in with the discount grocer’s ‘We let our prices do the talking’ positioning.

Creative includes highly stylized shots of cannabis bud to deliver an “art and science” brand message.

New campaign for B.C. cheeses expands the ‘think local’ ethos so common in 2020 to promote B.C. breweries and winemakers.

New campaign underscores the daily’s commitment to the journalism outlined in its famed Atkinson Principles.

The ad by Rethink features spokeperson Jonas Fornander performing the song ‘Sweet Dreams (Are Made of This)’

The popular annual ‘Moving Day’ campaign from Cossette recreated menu items with sofas, extension chords, baskets and basketballs.

Video series features Frank Abagnale (aka Leonardo DiCaprio’s character in Catch Me If You Can), talking about common scams targeting seniors.

The change is being supported by an ad campaign in which the words Finger lickin’ are blurred out.

From snotty noses to diaper blowouts, the creative is decidedly different for the paper products category.

New campaign from Cossette acknowledges that it’s not just kid, but their parents, that are returning to school.

New campaign developed by Diamond addresses the ways consumers have redefined what’s essential to them during the pandemic.

“Step into Love” is being touted as a new creative direction for the footwear brand.

The Unilever brand worked with Ogilvy for a promotion that sees players turn rotten turnips in-game into real life meals for the hungry.

New work from BBDO demonstrates the more than 40 safety measures put in place by the transit body.